Värdeskapandets nya logik. Mikael Eriksson Björling Director Networked Society Lab Ericsson Stockholm

Transcription

1 Värdeskapandets nya logik Mikael Eriksson Björling Director Networked Society Lab Ericsson Stockholm

2 24 years 1991: Total Cost $ (ca kr idag) 2015: Smartphone $40.00 (ca 350 kr) Mikael Eriksson Björling Ericsson Internal AB 2015 Ericsson AB Page 2

3 MOBILITY BROADBAND CLOUD FROM INVENTION TO GENERAL PURPOSE TECHNOLOGY INSTALLATION TRANSFORMATION Mobility, Broadband and the Cloud are becoming the foundation for all other areas of society to operate and innovate upon Mikael Eriksson Björling Ericsson Internal AB 2015 Ericsson AB Page 3

4 Progressive Innovation EXPONENTIAL PERFORMANCE UBIQUITOUS REACH NEW SCALE IN ECONOMICS MOBILITY BROADBAND CLOUD Mikael Eriksson Björling Ericsson Internal AB 2015 Ericsson AB Page 4

5 NEW LOGIC ANY THING THAT CAN BE CONNECTED WILL BE CONNECTED, SMART AND INTERACTIVE ANY RESOURCE THAT CAN BE SHARED WILL BE SHARED, ENRICHED AND ABUNDANT ANY RESHAPING IDEA THAT CAN BE TRIED WILL BE TRIED AND TRIGGER CHANGE Mikael Eriksson Björling Ericsson Internal AB 2015 Ericsson AB Page 5

6 NEW ASSETS USERS ANY THING THAT CAN BE CONNECTED WILL BE CONNECTED, SMART AND INTERACTIVE THINGS ANY RESOURCE THAT CAN BE SHARED WILL BE SHARED, ENRICHED AND ABUNDANT PLATFORMS ANY RESHAPING IDEA THAT CAN BE TRIED WILL BE TRIED AND TRIGGER CHANGE DATA Mikael Eriksson Björling Ericsson Internal AB 2015 Ericsson AB Page 6

7 Transforming industry sectors Mikael Eriksson Björling Ericsson Internal AB 2015 Ericsson AB Page 7

8 Communality Experience Mikael Eriksson Björling Ericsson Internal AB 2015 Ericsson AB Page 8

9 Mobility Experience Mikael Eriksson Björling Ericsson Internal AB 2015 Ericsson AB Page 9

10 Exchange Experience Mikael Eriksson Björling Ericsson Internal AB 2015 Ericsson AB Page 10

11 Culture Experience Mikael Eriksson Björling Ericsson Internal AB 2015 Ericsson AB Page 11

12 NEW MEDIA ROLES Netflix Muve Wimp Blizzard Spotify HBO Media Services Amazon Streaming music, on-line games, web & IP TV, web news, media apps itunes Media Products Records, CD, Newspapers, Game sw, Concerts Mikael Eriksson Björling Ericsson Internal AB 2015 Ericsson AB Page 12

13 MEDIA A FIRST MOVER ICT MEDIA 23% Streaming music, on-line games, web & IP TV, web news, media apps, etc. MOBILITY - BROADBAND - CLOUD Media Transport Utilities Health Etc. Mikael Eriksson Björling Ericsson Internal AB 2015 Ericsson AB Page 13

14 Industry Transformation Determining forces OUTSIDE DRIVE EVOLUTION DISRUPTION INSIDE CONTROL Mikael Eriksson Björling Ericsson Internal AB 2015 Ericsson AB Page 14

15 Industry Transformation Determining forces Outside Drive New consumer behavior Changed regulatory rules Disruptive technology Redefined competition Evolution Expand from established position Reinforce existing value system Improve offering to current market Focus on efficiencies Disruption Establish new position Replace current value logic Build value from alternative assets Create radically new market Inside Control Definition of core business Scale gain opportunities Maturing technology Consolidation Mikael Eriksson Björling Ericsson Internal AB 2015 Ericsson AB Page 15

16 ICT-Led Transformation OUTSIDE DRIVE Value Chain Effectiveness Improved offering to current market Redefined Eco-system Profoundly new offerings creating new market EVOLUTION DISRUPTION Value Chain Efficiency Better performance of current offerings Reshaped value systems Synergy offering across industries INSIDE CONTROL Mikael Eriksson Björling Ericsson Internal AB 2015 Ericsson AB Page 16

17 Reshaped business Connected car National e/m-ticket OUTSIDE DRIVE Car / ride sharing Dynamic transport service Collaborative logistics Self-driving car as a service EVOLUTION Traffic management e/m-ticket Smart navigation DISRUPTION INSIDE CONTROL Mikael Eriksson Björling Ericsson Internal AB 2015 Ericsson AB Page 17

18 Strategic focus DEVELOP NEW PLATFORMS OPERATIONAL EXCELLENCE ENCOURAGE USER CO-CREATION ESTABLISH NETWORKED PRACTICES MAKE SENSE FROM DATA INNOVATE IN SERVICE BUSINESS DIGITIZE BUSINESS RESOURCES Mikael Eriksson Björling Ericsson Internal AB 2015 Ericsson AB Page 18

19 Positive society impacts GDP GROWTH INFRASTRUCTURE ICT EDUCATION JOB CREATION TRIPLE SOCIAL AFFORDABILITY HEALTH ECONOMY USAGE MATURITY TRANSPARENCY LOW CARBON ECONOMY BOTTOM LINE ENVIRONMENT Mikael Eriksson Björling Ericsson Internal AB 2015 Ericsson AB Page 19

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