Smart City Project. Smart City Planning, Inc.

Transcription

1 Smart City Project Smart City Planning, Inc.

2 STRICTLY CONFIDENTIAL 1

3 1. Smart City Project STRICTLY CONFIDENTIAL 2

4 1.1. Smart City Project Propose Total Package of the Next-Generation Urban Development Next-gen. Mobility Operation Center Intelligent Traffic System(ITS) Eco Building Design Battery Wind System Regional EMS (Control center) Smart Building supported by Regional EMS Mega Solar Smart House Multi- station Biomass Energy EV sharing EV Sharing Smart House Electric Bus Smart House Solar Panel Offshore Wind Small/Medium sized Smart Building Multi-Energy Station STRICTLY CONFIDENTIAL 3

5 1.2. Our Strategic Partners + 24 International Environmental Technology Companies STRICTLY CONFIDENTIAL 4

6 1.3. Business Model Company Association Collaborative Marketing Total Solution Creation Collaborative Proposal Client Network Needs & Restrictions SAP NIKKEN SEKKEI SHARP HP Japan Mitsui Fudosan ITOUCHU HITACHI Azbil Shimizu JX Nippon Oil LG CNS NTT Kokusai Kogyo Mitsui Home TSUNEISHI Kawasaki Sekisui Regional EMS Smart Buildings Smart House Next-Generation Vehicle Infrastructure Distributed Supply System Smart City Planning, Inc. A Member Municipality Company Real estate Restrictions Needs - Infrastructure - Network -Market - Supply System -Black Out Time -Laws - Electricity laws - CO2 Reduction - Renewable Energy Install - Solar Cell Install - Measures for Blackouts - Control Supply and Demand -Renewable Energy Use -Peak Shift TOKYO GAS TOPPAN NEC Simulation - Improve QOL -Safety & Security -Remote Control Sumitomo Forestry e-solutions STRICTLY CONFIDENTIAL 5

7 2. Found-out Challenges STRICTLY CONFIDENTIAL 6

8 Issue 1 Functions Required by Smart City (Initial Analisys) Generation 1Regional EMS Decentralized Supply System of regional Supply management of regional Large scale renewable stabilization by storage cell forecast based on climate change PV Control Energy saving support for smart building Incentive system for citizen On-demand electric bus / EV car sharing Security service for residents Energy saving support for smart building 3-5 Demand Response Consumption Business Use 2-3 External drive / control 2-1 of building 2-4 2Smart Building Eco building design Intelligent traffic system (ITS) Auto On-demand saving services (New BEMS) STRICTLY CONFIDENTIAL 7 Remote medical services EV condensed discharge control Optimization of power chargers 4Next-generation Car infrastructure 3-4 /heat control of storage cell/hotwater pump 3Smart House 3-2 Home management system (HEMS) of at home Effect Forecast 6Simulation Home Use

9 Issue 1 Analysis of Domestic Testing (1/3) (Initial Analysis) Generation Hachinohe Micro Grid Project 1 Regional EMS 5 Distributed Supply System 5-1 Large-scale utilization of renewable 5-2 control by battery Generation Ota-city Centralized PV System 1 Regional EMS 5 Distributed Supply System 5-1 Large-scale utilization of renewable 3-3 Solar power control 3-4 /heat control of storage cell/hot-water pump 3-2 Home Energy Management System Consumption 2Smart Building 4 Next-Generation Vehicle Infrastructure 3 Smart House Effect Forecast 6 Simulation Consumption 2Smart Building 4 Next-Generation Vehicle Infrastructure 3 Smart House Effect Forecast 6 Simulation Business use Home use Business use Home use Generation Wakkanai Mega Solar project 1 Regional EMS 5 Distributed Supply System 5-1 Large-scale utilization of renewable 5-2 conditioning by battery 5-3 Electric generation forecast Generation Aomori EV phv Town Project 1 Regional EMS 5 Distributed Supply System 4-4 Intelligent Transportat ion System 4-1 Consumption 2Smart Building 4 Next-Generation Vehicle Infrastructure 3 Smart House Effect Forecast 6 Simulation Consumption 2Smart Building Optimization of power chargers 4 Next-Generation Vehicle Infrastructure 3 Smart House Effect Forecast 6 Simulation Business use Home use Business use Home use STRICTLY CONFIDENTIAL 8

10 Issue 1 Analysis of Domestic Testing (2/3) (Initial Analysis) Next- generation Energy Saving Construction Project Smart House test Project Generation 1 Regional EMS 5 Distributed Supply System Generation 1 Regional EMS 5 Distributed Supply System 5-1 Large-scale utilization of renewable 3-3 Solar power control 2-4 Environmentfriendly building designing 3-4 Heat storage for Battery and Heat pump 3-2 Home Energy Management System Consumption 2-1 of in the building 2Smart Building 2-2 Auto saving operation (Next-gen BEMS) 4 Next-Generation Vehicle Infrastructure 3 Smart House Effect Forecast 6 Simulation Consumption 2Smart Building 4 Next-Generation Vehicle Infrastructure 3 Smart House 3-1 of home Effect Forecast 6 Simulation Business use Home use Business use Home use Generation Albuquerque Smart Grid Project 1-1 of regional 1 Regional EMS 1-2 Coordination of regional demand & supply 5 Distributed Supply System 5-1 Large-scale utilization of renewable 5-2 conditioning by battery 5-3 Electric generation forecast Generation Los Alamos Smart Grid Project 1 Regional EMS of regional Coordination of regional demand & supply 5 Distributed Supply System 5-1 Large-scale utilization of renewable 5-2 conditioning by battery 5-3 Electric generation forecast 3-3 Solar power control 1-4 Energy saving support for Smart Building 3-5 Demand- Response 2-3 External Control and Drive 2-4 Environmentfriendly building designing 3-4 Heat storage for Battery and Heat pump 3-2 Home Energy Management System Consumption 2-1 of in the building 2Smart Building 4 Next-Generation Vehicle Infrastructure 3 Smart House Effect Forecast 6 Simulation Consumption 2Smart Building 4 Next-Generation Vehicle Infrastructure 3 Smart House 3-1 of home Effect Forecast 6 Simulation Business use Home use Business use Home use STRICTLY CONFIDENTIAL 9

11 Issue 1 Analysis of Domestic Testing (3/3) (Initial Analysis) Yokohama City Toyota City Generation 1 Regional EMS 1-1 of regional 5 Distributed Supply System 5-1 Large-scale utilization of renewable 3-3 PV Control Generation 1-1 of regional 1 Regional EMS 1-2 Supply management of regional 5 Distributed Supply System 5-1 Large-scale utilization of renewable 3-3 PV Control Incentive system for citizen Energy saving support for smart building On-demand electric bus / EV car sharing Energy saving support for smart building Incentive system for citizen On-demand electric bus / EV car sharing 2-3 External drive / control Eco building Intelligent design traffic system (ITS) 4-2 Remote medical services 3-4 /heat control of storage cell/hotwater pump 3-2 of regional 4-4 Intelligent traffic system (ITS) 3-2 of regional Consumption 2-1 of regional 2Smart Building 4-3 On-demand services 4-1 Optimization of power chargers 4 Next-Generation Vehicle Infrastructure 3-6 EV condensed discharge control 3 Smart House 3-1 of at home Effect Forecast 6 Simulation Consumption 2-1 of regional 2Smart Building 4-3 On-demand services 4-1 Optimization of power chargers 4 Next-Generation Vehicle Infrastructure 3-6 EV condensed discharge control 3 Smart House 3-1 of at home Effect Forecast 6 Simulation Business use Home use Business use Home use Generation 1 Regional EMS 1-1 of regional Keihanna 5 Distributed Supply System 5-1 Large-scale utilization of renewable 3-3 PV Control Generation 1-1 of regional 1 Regional EMS 1-2 Supply management of regional Kita-Kyushu City 5 Distributed Supply System Large-scale utilization of renewable of regional 3-3 PV Control Incentive On-demand system for electric bus / citizen EV car sharing Incentive Security Energy saving Demand system for citizen service for residents support for smart building Response 3-4 /heat control of storage cell/hotwater pump 3-2 of regional 4-4 Intelligent traffic system (ITS) 3-2 of regional Consumption 2-1 of building 2Smart Building 4-1 Optimization of power chargers 4 Next-Generation Vehicle Infrastructure 3-6 EV condensed discharge control Smart House of at home Effect Forecast 6 Simulation Consumption 2-1 of regional 2Smart Building 4-1 Optimization of power chargers 4 Next-Generation Vehicle Infrastructure 3-6 EV condensed discharge control Smart House of at home Effect Forecast 6 Simulation Business use Home use Business use Home use STRICTLY CONFIDENTIAL 10

12 2.2. Issue 2 Insufficient Standardization Domestic Issues Proposal for a Specific Country Development in Future Technology and business models not standardized among projects Different system introduces Price competition, and each Japanese players end up being suppliers and their technologies may be stolen Country X can be our competitor in the global market YOKOHAMA No partnership TOYOTA No partnership KEIHANNA YOKOHAMA Price competition TOYOTA Price competition KEIHANNA Propose Country X (Client) Country X (Government and industries) YOKOHAMA A city B city C city No partnership KITA-KYUUSHU Price competition KITA-KYUSHU TOYOTA KEIHANNA KITA-KYUUSHU Others in the global market STRICTLY CONFIDENTIAL 11

13 2.3. Issue 3 Consortium in general IT Vendor Regional EMS General Contractor No support Smart Building No support Housing Company Smart House Each Player Protects its Own IP Automobile Company Electronics company No support No support No support Next generation car infrastructure Decentralized Supply System Partial Optimization without Standardization Architect Firm Simulation STRICTLY CONFIDENTIAL 12

14 2.4. Issue 4 Individual Parts-supply System contractee Contractor Solution Environment Division Electronics Company Distributed Supply System Construction Division General Contractor Local Government, etc. Housing Division Order Separately Housing Company IT Division No Cooperation No Cooperation No Cooperation No Cooperation IT Vendor Partially Optimized City Components Smart Building Smart House Regional EMS Urban Planning Division Automobile Company Next-Generation Vehicle Infrastructure No Cooperation No Cooperation No Cooperation No Cooperation STRICTLY CONFIDENTIAL 13

15 2.5. Issue 5 Lack of Leadership Value Chain Business model & players ( Example) Concept Design Plan Estate/ Land Space Plan City development (Smart MITSUI city) Profit=Service fees, real estate value increase Planning Profit=Service es fees Few companies can take upper phase Environment/ plan FUDOSAN Nikken Sekkei Smart City value chain, business model and players Research/FS Traffic plan Water plan IT plan Business plan Kokusai Kougyou Financing Finance Profit=ROI Itochu EPC Sekisui Device Production Execution Product Kawasaki & technology SHARP suppliers LG CNS Profit=product H.I. sales YAMATAKE System SHIMIZU integration HITACHI SAP Profit=Product & system sales Toppan Mitsui HP Japan Home Installation Infrastructure Supply JX NTT/ NTT Com Tokyo Life Dupport Community Activities Smart City management Gas Profit=product sales Tsuneishi Life service Mitsui management Fudosan Holdings Profit=product sales STRICTLY CONFIDENTIAL 14

16 2.6. Issue 6 Lack of Business Owners Smart city value chain, business model and players Plan Research/FS Execution Value Chain Concept Design Estate/ Land Space Plan Environment/ plan Traffic plan Water plan IT plan Business plan Financing EPC Device Production Installation Infrastructure Supply Life Dupport Community Activities City development (Smart City) Profit=Service fees, real estate value increase Business model ( Example) Planning Profit=Service fees Finance Profit=ROI Product & technology suppliers Profit=product sales System integration Profit=Product & system sales Profitability is the Key Smart City management Profit=product sales Business Model is Not Completed Life service management Profit=product sales STRICTLY CONFIDENTIAL 15

17 2.7. Issue 7 Inefficient Marketing IT Vendor Regional EMS Marketing Global Market General Contractor Smart Building Marketing Housing Company Automobile Company Electronics Company Distributed Supply System Marketing Smart House Next-Generation Vehicle Infrastructure Marketing Marketing Ineffective Marketing (Partial Optimization) Architect Firm Simulation Marketing STRICTLY CONFIDENTIAL 16

18 2.8. Issue 8 Not Enough Financial Support Schemes 企 画 会 社 企 画 会 社 Japanese Company Government Subsidy Money Bank Finance Demonstration experiments held mainly in Japan Slow Development in the World Vendors, 企 Makers, 画 企 会 画 社 会 社 etc. in the world SPC Money Fund ex) China and UAE make massive investment to develop Real Smart Cities Establish Real Smart City Government Risk Money Leverage Effect Bank Finance Investment/Finance by Company and Private Investors Fast Development in the World STRICTLY CONFIDENTIAL 17

19 3. Past Achievements STRICTLY CONFIDENTIAL 18

20 3.1. Number of Players Increasing No. of Members SAP NIKKEN SEKKEI SHARP HP Japan MITSUI FUDOSAN TEPCO (Observer) e-solutions 2009Oct-2010Mar :New comer :Previously-Members 11 ITOCHU HITACHI Azbil Shimizu SAP NIKKEN SEKKEI SHARP HP Japan MITSUI FUDOSAN TEPCO (Observer) e-solutions 15 JX Nippon Oil LG CNS NTT Communications NTT ITOCHU HITACHI Azbil Shimizu SAP NIKKEN SEKKEI SHARP HP Japan MITSUI FUDOSAN TEPCO (Observer) e-solutions 19 Kawasaki Kokusai Kogyo Mitsui Home TSUNEISHI JX Nippon Oil LG CNS NTT Communications NTT ITOCHU HITACHI Azbil Shimizu SAP NIKKEN SEKKEI SHARP HP Japan MITSUI FUDOSAN TEPCO (Observer) e-solutions 20 More Candidate Companies 24 Sumitomo Forestry NEC Sekigui TOKYO GAS TOPPAN Kawasaki Kokusai Kogyo Mitsui Home TSUNEISHI JX Nippon Oil LG CNS NTT Communications NTT ITOCHU HITACHI Azbil Shimizu SAP NIKKEN SEKKEI SHARP HP Japan MITSUI FUDOSAN TEPCO (Observer) e-solutions 2010Apr-2010Sep 2010Oct-2011Mar 2011Oct-2011Mar 2011Oct-2012Mar Candidates are expected to increase Sumitomo Forestry NEC Sekigui TOKYO GAS TOPPAN Kawasaki Kokusai Kogyo Mitsui Home TSUNEISHI JX Nippon Oil LG CNS NTT Communications NTT ITOCHU HITACHI Azbil Shimizu SAP NIKKEN SEKKEI SHARP HP Japan MITSUI FUDOSAN TEPCO (Observer) e-solutions 2012Mar- STRICTLY CONFIDENTIAL 19

21 地 域 エネルキ ー 地 域 エネルキ ー 大 規 模 再 生 蓄 電 池 による 天 候 に 応 じ 太 陽 光 の 見 える 化 の 需 給 調 整 可 能 エネルキ ー 出 力 安 定 化 た 発 電 予 測 発 電 制 御 スマートヒ ルへの オンテ マント 電 気 地 域 住 民 への 住 民 協 力 のイン スマートハウスへ テ マント 省 エネ 支 援 ハ ス/EVカー 安 心 安 全 センティフ の 仕 組 の 省 エネ 支 援 レスホ ンス シェアリンク サーヒ ス 外 部 運 転 / 環 境 配 慮 型 高 度 道 路 交 通 遠 隔 診 断 蓄 電 池 /ヒート 家 庭 内 電 力 制 御 ヒ ル 設 計 システム(ITS) サーヒ ス ホ ンフ の 蓄 電 管 理 (HEMS) / 蓄 熱 制 御 ヒ ルエネルキ ー 自 動 省 エネ オンテ マント 充 電 施 設 の EV 充 放 電 住 居 のエネルキ ー の 見 える 化 運 転 ( 次 世 サーヒ ス 最 適 配 備 制 御 の 見 える 化 代 BEMS) 効 果 予 測 3-3 第 2 部 SAPの ショーケース 戦 略 アーカイフ でBEMSシステム CO2 排 出 量 50% 削 減 技 術 省 エネ 技 術 ラインアッフ などを 顧 客 に 見 せ ソリューションの 範 囲 の 広 さとレヘ ルの 高 さを 理 解 させる 図 表 ショーケース 戦 略 アーカイフ の ヒ シ ネス に よる 分 類 (1 次 検 討 ) 清 水 建 設 アーカイフ スライト Co pyrig ht c e- so lut io ns All R igh ts R e se rv ed. STRICTLY C ONFID ENTIAL 1 スライト スマートシティ 事 業 部 週 次 報 告 資 料 2011 年 1 月 17 日 S CP アーカイフ 1 技 術 2サーヒ ス 3ヒ シ ネス 3.2. History of Main Solution Development S-p-pla. Platform More solutions to improve and add Development of major solutions 発 電 1 地 域 EMS 5 分 散 電 源 システム S-f-nre. Needs/requirements research framework S-p-abe. S-p-biz. Advanced BEMS ショーケース 戦 略 ア ーカイフ 例 清 水 建 設 (1 次 検 討 ) Business Solution Package S-p-ipc. S-p-aut. S-s-mac. S-f-ste. Independent Energy system Macro simulation Remote island Communication system Smart City development for disaster affected areas 消 費 業 務 2スマートヒ ル 4 次 世 代 自 動 車 インフラ 3スマートハウス 6シミュレーション 家 庭 S-f-ene. 24 function framework S-p-tec. Solution package S-s-ebz. Profit Simulation S-f-all. Smart City project framework 2009Oct-2010Mar 2010Apr-2010Sep 2010Oct-2011Mar 2011Oct-2011Mar 2011Oct-2012Mar 2012Mar- STRICTLY CONFIDENTIAL 20

22 3.3. Marketing Promotion STRICTLY CONFIDENTIAL 21

23 Increase in Projects No. of Case Kashiwa/ Smart City 2009Oct-2010Mar :Now Planning :Being Proposed (China, Vietnam, Malaysia, Singapore, Australia, Sweden, etc.) :Proposal Accepted 7 Farm Ministry/ Eco Villege Aomori/ Central Park Awaji/ Future City Okinawa/ Regional Promotion Storage Composition Hawaii & Okinawa Kashiwa/ Smart City 11 France Lyon Fukuyama/ Smart City China Dafeng China/ Reignwood India/ Reliance Aomori/ Central Park Awaji/ Future City Okinawa/ Regional Promotion Storage Composition Hawaii & Okinawa Kashiwa/ Smart City 10 More Potential Overseas Projects 20 Suzhou Tono STI Kashiwa/ Solar Center On-Demand Bus Farm Ministry/ Eco Villege Sewage Plant PV Asia/ Marketing Nagaoka/ Energy Park Soma/ Renewable Street Seafood Processing Park Kesennuma/ Demand Response JBIC/ China Eco Town Onagawa/ Earthquake Restore Saitama/ Eco Town METI/ Smart City Design Okinawa/ Regional Promotion Kashiwa/ Specific District Hawaii/ SG Verification Kashiwa/ Smart City 22 Institutional Design Sekisui/ Smart City Fukushima/ Earthquake Restore Tokyo/ Eco Town STI Kashiwa/ Solar Center On-Demand Bus Farm Ministry/ Eco Villege Sewage Plant PV Asia/ Marketing Nagaoka/ Energy Park Soma/ Renewable Street Seafood Processing Park Kesennuma/ Demand Response JBIC/ China Eco Town Onagawa/ Earthquake Restore Saitama/ Eco Town METI/ Smart City Design Okinawa/ Regional Promotion Kashiwa/ Specific District Hawaii/ SG Verification Kashiwa/ Smart City 2010Apr-2010Sep 2010Oct-2011Mar 2011Oct-2011Mar 2011Oct-2012Mar Further Growth Expected Institutional Design Sekisui/ Smart City Fukushima/ Earthquake Restore Tokyo/ Eco Town STI Kashiwa/ Solar Center On-Demand Bus Farm Ministry/ Eco Villege Sewage Plant PV Asia/ Marketing Nagaoka/ Energy Park Soma/ Renewable Street Seafood Processing Park Kesennuma/ Demand Response JBIC/ China Eco Town Onagawa/ Earthquake Restore Saitama/ Eco Town METI/ Smart City Design Okinawa/ Regional Promotion Kashiwa/ Specific District Hawaii/ SG Verification Kashiwa/ Smart City 2012Mar- STRICTLY CONFIDENTIAL 22

24 Various Types of Smart City Compact City Smart Village for Tohoku Area Fusion in Energy, Agriculture, Forestry or Fisheries Kashiwanoha Campus Island City for Okinawa etc. Smart City for developing countries ex. Cool City (Nikken Sekkei) STRICTLY CONFIDENTIAL 23

25 Kashiwa-no-ha Smart City (under construction) STRICTLY CONFIDENTIAL 24

26 Smart Fishery Processing Factory Roof-top PV Smart Meter FEMS STRICTLY CONFIDENTIAL 25 PV

27 Okinawa Regional Stimulus Plan STRICTLY CONFIDENTIAL 26

28 Nikken Sekkei s Cool City STRICTLY CONFIDENTIAL 27

29 4. Our Plans for 2012 STRICTLY CONFIDENTIAL 28

30 4.1. FY 2012 Objectives - Overview Nov 2009~ Apr 2010~ Apr 2011~ Apr 2012~ Apr 2013~ 21 Participants PhaseⅠ 施 策 21 Phase Ⅱ New Participants Phase Ⅲ 2 Solutions 24 participants 施 策 2 Solution Development Expanded solutions 施 策 23 Co-marketing 24 Projects More projects 施 策 24 Project Formation Projects Increased presence 施 策 25 Compose Real Estate Business Model 23 Presence 施 策 26 Finance Development STRICTLY CONFIDENTIAL 29

31 4.2. Subcommittees are the Key to Accerate Projects Strategic Partners Construct Total Joint proposal Customer solution network Integrate technology and knowhow of partner companies Packaging Lateral development Leader company guides proposal for actual implementation Higher added value proposal by integration of technology & knowhow from various companies Participant Restrictions/ Needs Solution building (subcommittee) technology and knowhow More proposal opportunities for each company s solutions Project Formation (subcommittee) Smart City Planning Increase of certainty of projects acquisition Feed-back needs and restrictions of the city. Analyze issues of the city SCP is the business platform that links business to customers Subcommittees are the core of the business platform, driving the solution building and project formation. STRICTLY CONFIDENTIAL 30

32 Thank you for your attention STRICTLY CONFIDENTIAL 31