Esri s Telecommunications Solutions. GIS for Telecom

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1 Esri s Telecommunications Solutions GIS for Telecom

2 Enterprise GIS for Telecommunications Telecommunications companies face enormous pressure to grow revenues. Triple and quad play services are creating both opportunity and competition where there once was none. Today, companies find themselves hard pressed to maintain an advantage while competing across traditional geographic boundaries with an ever-changing product lineup. You need an integrated approach that enables better decision making and measurable results, such as faster time to market, lower costs, and higher customer satisfaction. Esri geographic information system (GIS) software helps telecommunications companies manage their networks as well as seamlessly integrate data from marketing, operational, and customer care information for a complete business environment picture. When you add demographic, consumer, and business data to the mix, you create useful insights for network planning and marketing decisions. Esri s enterprise ArcGIS solutions enable a more intelligent, integrated approach to planning network expansions, analysing customer trends, and designing and tracking marketing campaigns. Dashboards give managers and executives improved ability to understand their operations and environment, such as this one showing cell site locations, signal strength, and real-time weather information. This approach is becoming extremely powerful as new data feeds become available to perform mashups and analysis. ArcGIS gives you a visualization of your service area including zoning, parcels, and imagery. Enterprise GIS integrates information across departments. Market Analysis Network Planning Engineering and Construction Sales and Service Delivery Customer Care Revenue forecasting Demand forecast Network activation Serviceability Churn reduction Business intelligence Capacity analysis Contractor management Installation interval Workforce management Campaign management Capital efficiency Optimised design Revenue analysis Repeat trouble reports

3 Market Analysis Revenue Forecasting In today s competitive environment, building a successful business requires accurate market and revenue forecasts. Esri technology helps you determine market potential and identify high-revenue areas. You can integrate information on buying habits and customer density to produce a more accurate prediction of homes passed, customer take rates, and return on investment. Business Intelligence Esri software creates business intelligence with tools for integrating and evaluating marketing and competitive information. Using GIS technology, you can track customer connections, churn, and general market trends within your coverage areas. These analyses give your company a wealth of relevant information about changing customer and competitor activity. Run a weighted model that uses demographic and network information to view revenue potential (with colour-ramped results) with Esri Business Analyst. Campaign Management Tools and data available with ArcGIS technology provide marketers with a complete solution for selective customer profiling and market area analysis. Its capabilities enable you to track the effectiveness of marketing campaigns based on increased revenue, new connections, or customised parameters. Results can be viewed as easy-to-interpret maps, charts, and reports. Track your marketing campaigns and the resulting new customers.

4 Network Planning Demand Forecast ArcGIS can extract useful information, such as homes passed, number of customers, or network miles, to establish a correlation between network requirements and market potential by service area. A map of potential customer locations gives you a drop-level picture of network requirements and proximity to current network assets. This analysis helps managers better understand the relationship between customers, the network, and potential revenue within a given service area. Capacity Analysis ArcGIS enables you to consider existing network load and forecast demand growth to quickly perform a capacity analysis. From your desktop, you can view your plant and customers and determine the amount of equipment needed to serve an area. You can also monitor growth and update capacity accordingly to reduce the risk of held orders or denial of service. Trace your network s cable to individual customers with NetWORKS by EngHouse. This fibre network map, combined with business information, reveals serviceable areas that are within reach (banded buffer zones) of a proposed network expansion. Capital Efficiency ArcGIS enables network planners to analyse customer locations in relation to the existing plant, helping them plan the most efficient network. Network planners can access and analyse network information from their desktop. This reduces the number of required field visits to plan the network expansion, which reduces design time and capital costs.

5 Engineering and Construction Optimised Design Using ArcGIS, your company can easily integrate localised information into a centrally controlled design process. This gives engineers the ability to produce a more precise design that can be readily implemented with fewer delays and change orders. You can also keep track of any required field changes, ensuring an accurate set of as-builts, which improves the accuracy of future designs and lowers costs for network expansion. Network Activation Esri technology helps you track expansion and construction progress more precisely for comparison with upcoming service commitment dates. Revenue only kicks in when customers are activated; precise estimates of expansion completion can help you avoid lost revenue or, worse, lost customers. Trace your network connections using Telcordia s Network Engineer. Contractor Management Tracking network expansion and upgrade work against capital budgets and service launch dates is integral to your business. With ArcGIS in place, you can supply contractors with highly accurate engineering designs and monitor their progress to ensure they are on schedule and delivering the network you designed. Our solutions also enable you to share completion progress with your sales and customer service representatives so they have the most accurate serviceability information. In Denmark, companies track the progress of their contractors through Informi s e-net based on ArcGIS Server.

6 Customer Care Repeat Trouble Reports Service disruptions frustrate affected customers, especially with repeated occurrences. Service technicians can use Esri technology to generate repeat trouble reports that display the service history of each customer and help identify the root cause of problems. Customers will get their service problems resolved in a timely manner, and you can reduce costly return visits from field technicians. Churn Reduction To reduce churn, your company needs to keep existing customers while attracting new long-term prospects. ArcGIS can help you do this by mapping out disconnects to show where they are more prevalent. Evaluating connect/disconnect activity in each area allows you to quickly identify areas and customers being sought by your competitors. With this information, you can act promptly and implement targeted retention programs. Network schematics produced from the GIS database help you quickly diagnose repeat trouble spots. Workforce Management Esri solutions help coordinate your entire mobile workforce. Dispatchers can process customer service requests and follow through with work orders, crew assignments, routing, and job tracking. For issues field service technicians are unable to resolve, ArcGIS will generate trouble tickets that can be relayed to the service centre. Increased efficiencies make it possible to offer and adhere to significantly smaller service windows. Esri s ArcLogistics software automates fleet routing and scheduling to manage your workforce in the field. ArcLogistics Navigator software gives drivers step-by-step instructions for optimised routing.

7 Sales and Service Delivery Serviceability GIS technology presents engineering and network data in an easily understood format that sales representatives can use to identify high opportunity areas and monitor network expansion completion dates for sales planning. Customer service representatives can quickly identify accurate service availability information, which gives them stronger support during customer calls. View current customer drops and potential customer drop requirements with ArcGIS. Installation Interval ArcGIS helps sales representatives determine an accurate installation interval for new customers. When sales representatives can see the mapped network and customer locations, they can determine drop requirements and network capacity without a costly site visit. This prevents giving worst-case estimate installation times, which can discourage customers from purchasing services. Serviceability is easily determined when business locations are displayed on a proposed fibre line; accompanied by a list of business details, the map helps your company identify likely customers. Revenue Analysis One of the most important functions supported by ArcGIS is the ability to analyse projected revenues. Planned network expansions are justified by comparing potential revenue projections to costs to build. These projections are most accurate when they are based on revenue already seen in similar areas. You can use ArcGIS to analyse historical or current revenue in similar areas and compare that to forecasted results. This creates a more accurate model of the true revenue potential of future expansions. Find out more about Esri telecommunications solutions by visiting

8 About Esri Our Focus Contact Us Since 1969, Esri has been helping organisations map and model our world. Esri s GIS software tools and methodologies enable these organisations to effectively analyse and manage their geographic information and make better decisions. They are supported by our experienced and knowledgeable staff and extensive network of business partners. A full-service GIS company, Esri supports the implementation of GIS technology on desktops, servers, online services, and mobile devices. These GIS solutions are flexible, customisable, and easy to use. Esri software is used by hundreds of thousands of organisations that apply GIS to solve problems and make our world a better place to live. We pay close attention to our users to ensure they have the best tools possible to accomplish their missions. A comprehensive suite of training options helps our users fully leverage their GIS applications. Esri is an environmentally aware business, actively supporting organisations involved in education, conservation, sustainable development, and humanitarian affairs. Millenium House 65 Walton Street Aylesbury HP21 7QG Phone: Fax: utilities@esriuk.com ESRI (UK) Limited Registered in England and Wales No VAT No Registered Address: Millennium House, 65 Walton Street, Aylesbury, Bucks HP21 7QG. All rights reserved. The Esri globe and Esri products, services and trademarks mentioned are trademarks of Environmental Systems Research Institute, Inc. Other companies and products mentioned herein are the property of their respective trademark owners. Printed in UK