1 ESRI Business Analyst for Telecommunications GIS Market Analysis Package
2 Drive Business Results with ESRI Business Analyst ESRI Business Analyst helps you Analyze your competition: Track customer churn. Identify competitor resource allocation. Analyze incumbent service territories. Increase your customer base: Develop strategies using demographic, consumer, and business data. Locate sales opportunities. Launch and track targeted marketing campaigns. Market demand, telecom, and network data is combined and analyzed in ESRI Business Analyst to reveal commercial and residential areas with the best potential for attracting new customers. Success in today s telecommunications market requires a competitive edge. One way to hone that edge is with tools that increase understanding of your customers and competitors relative to your own service capabilities. Such information synergy produces actionable business intelligence and a powerful way to understand, attract, and retain customers. For years, ESRI geographic information system (GIS) software has helped telecommunications companies keep track of their infrastructure and networks. Now, ESRI Business Analyst software helps you add business, demographic, and consumer data (United States or Canada) to the mix and provides tools for innovative market analysis. Business Analyst helps you design campaigns and network expansions that consider demographics, area churn, and planned rollout dates to provide critical insight for designing your marketing strategy. Plan network expansions: Combine business and network information. Identify expansions with lower capital costs and high revenue. Determine serviceability with precision.
3 Competitive Analysis Reduce Churn Customer churn is expensive. To grow revenue, your company needs to reduce churn and attract new long-term prospects. Business Analyst helps reduce churn through spatial analysis capabilities that quickly map disconnects to see if they are more prevalent in certain areas. You can evaluate connect/ disconnect activity in smaller geographic areas to identify where your competitors are targeting customers. This information helps you act promptly and implement targeted retention programs to keep your customers loyal. Understand Your Service Territory ESRI gives you access to several specialized datasets that help you evaluate the telecommunications landscape. For example, cable boundary data allows you to perform a complete analysis for cable service areas. You can use wire center data to reveal service offerings in your current or potential service areas, accurately determine which customers are inside your service area, and show where other companies operate. This view of connect/disconnect activity helps you quickly diagnose potential problem hot spots to identify encroaching competitor activity. Telco wire center data from Tele Atlas gives you information on telecommunications carriers coverage areas.
4 Commercial Services Develop Business Strategies A clear picture of the fiber landscape is crucial to any telecommunications company serving the commercial market. Use Business Analyst with fiber data to build comprehensive knowledge about fiber runs and lit buildings in your service territory. The information will support strategic decision making when forming fiber rollout strategies or targeting customers to entice them away from your competitors. Locate Sales Opportunities Business Analyst contains a built-in toolset that enables your sales team to discover and specifically target commercial opportunities close to existing plant sites, helping reduce network expansion costs while delivering the highest revenue potential. A network expansion that leverages existing plants significantly reduces capital costs while increasing return on investment. You can give your marketing and sales teams desktop access to needed information, which significantly increases their productivity. Business Analyst displays MetroFiber datasets from GeoTel Communications for analysis. This existing fiber network map, combined with business information, reveals serviceable areas that are within reach of a proposed network expansion, as indicated by the banded buffer zones.
5 Network Expansion Plan Network Expansions Successful network expansion requires significant analysis of the proposed service territory. Use the demographic data included with Business Analyst, along with the built-in toolset, to identify your best customers and locate others like them. These analyses allow you to evaluate the revenue potential of areas based on selected criteria and develop specific strategies to execute profitable expansions with the lowest capital costs. Evaluate Marketing Campaigns Effective marketing requires campaigns that target your best prospects. Marketers use Business Analyst for selective customer profiling and market analysis. Performing complex analyses in a geospatial environment enables you to evaluate the effectiveness of marketing campaigns based on increased revenue, new connections, and other parameters that you define. Results are presented in an easy-to-interpret geospatial format. Define Serviceability A display of demographic data (included with Business Analyst) helps find the best areas to expand your network for residential services. With Business Analyst technology, you can geocode customer addresses (assign an address to a unique parcel). Geocoding using point or parcel information gives your sales force an accurate representation of the serviceability of the network at specific locations. Service representatives use this information to quickly relay accurate service availability information to customers, which means fewer lost sales. This information is also valuable to engineers looking for accurate drop requirements. This combined display of geocoded customer addresses, census blocks, and satellite imagery enables precise determination of serviceability.
6 New Service Rollout Triple-Play Services Actualizing a profitable triple-play rollout is a challenge for telecom companies. With Business Analyst and business data, you can analyze service areas to find the best places to concentrate resources to ensure a high return on investment. These analyses can be used to effectively allocate marketing resources, plan network expansions to support new product launches in strategic areas, and give your sales force the information it needs to capitalize on new service offerings. As the rollout continues, analyze revenue and determine how it measures up to forecasts to more accurately model the true revenue potential of future expansions. Wireless Services Introduction of wireless services to the product mix is now a real possibility for many telecommunications companies. Since wireless services are not bound by traditional service networks or franchise areas, they can extend your reach into new markets. Use Business Analyst to evaluate the rollout of new wireless services such as mobile TV and WiMAX. Wireless coverage and consumer-spending data can help ensure that you introduce new wireless services in areas that have the maximum revenue potential. This map of current customers and the number of subscribed services for each one reveals the revenue saturation of an area. Business Analyst uses mobile voice and data services and market boundary datasets from American Roamer to display a view of wireless service territories and corresponding providers.
7 Data Compatible with ESRI Business Analyst Options Coverage Options ESRI offers three different coverage selections for Business Analyst: State Business Analyst with ESRI-included data for 1 state Region Business Analyst with ESRI-included data for any 5 states USA Business Analyst with ESRI-included data for all 50 states Software Options Business Analyst Online SM Creates boardroom-ready reports and maps based on business, consumer, and demographic data Business Analyst Desktop Provides advanced analysis tools and includes extensive data relevant to telecommunications needs Business Analyst Server Enables online sharing of models and workflows created with Business Analyst Desktop as well as creation of custom dashboard viewers Additional Data Options Wire Center Boundaries LATA Boundaries Area Code Boundaries Point of Presence Boundaries Cable Boundaries MetroFiber/Lit Building Surface and Terrain Wireless Coverage/Market Areas Included Data Updated Demographics ESRI offers more than 1,600 demographic data variables including current-year estimates and five year projections. These data variables are augmented by current year estimates for employee population, population by occupation/industry, disposable income, and consumer expenditures, all at the state, county, ZIP Code, census tract, block group, corebased statistical area, and designated market area geography levels. Business Data A national database of approximately 10 million U.S. businesses from Infogroup can be used to identify customers or competitors and includes data by industry (SIC and NAICS), sales volume, location, name, and employees. Aerial and Satellite Imagery DigitalGlobe s premium imagery service provides a collection of high quality aerial and satellite imagery that is regularly updated and expanded. These images can be used in reports and projects that require visual details of properties, neighborhoods, and towns. Street Information Street data from Dynamap /Transportation, the flagship product from Tele Atlas North America, provides a nationwide basemap for routing and drive time analysis. This database contains the most current and comprehensive data available for more than 14 million addressed street segments. Find out more about ESRI telecommunications solutions by visiting
8 About ESRI Our Focus Contact ESRI Since 1969, ESRI has been helping organizations map and model our world. ESRI s GIS software tools and methodologies enable these organizations to effectively analyze and manage their geographic information and make better decisions. They are supported by our experienced and knowledgeable staff and extensive network of business partners and international distributors. A full-service GIS company, ESRI supports the implementation of GIS technology on desktops, servers, online services, and mobile devices. These GIS solutions are flexible, customizable, and easy to use. ESRI software is used by hundreds of thousands of organizations that apply GIS to solve problems and make our world a better place to live. We pay close attention to our users to ensure they have the best tools possible to accomplish their missions. A comprehensive suite of training options offered worldwide helps our users fully leverage their GIS applications. ESRI is a socially conscious business, actively supporting organizations involved in education, conservation, sustainable development, and humanitarian affairs GIS-XPRT ( ) Phone: Fax: Offices worldwide 380 New York Street Redlands, CA USA XXX3M4/10ed Copyright 2010 ESRI. All rights reserved. ESRI, the ESRI globe logo, Business Analyst, Business Analyst and are trademarks, registered trademarks, or service marks of ESRI in the United States, the European Community, or certain other jurisdictions. Other companies and products mentioned herein may be trademarks or registered trademarks of their respective trademark owners. Printed in USA
An Esri White Paper June 2012 Copyright 2012 Esri All rights reserved. Printed in the United States of America. The information contained in this document is the exclusive property of Esri. This work is
Location Analytics for Financial Services An Esri White Paper October 2013 Copyright 2013 Esri All rights reserved. Printed in the United States of America. The information contained in this document is
An Esri White Paper April 2012 GIS for the Insurance Claims Process: Five Steps for an Effective Workflow Esri, 380 New York St., Redlands, CA 92373-8100 USA TEL 909-793-2853 FAX 909-793-5953 E-MAIL firstname.lastname@example.org
An Esri White Paper June 2013 Copyright 2013 Esri All rights reserved. Printed in the United States of America. The information contained in this document is the exclusive property of Esri. This work is
Put the Where in Your Enterprise Deliver Better Outcomes with Esri Location Analytics What Is the Question. Where Is the Answer. Business success in the current era of data overload requires better information
The Geospatial Approach to Cybersecurity: Implementing a Platform to Secure Cyber Infrastructure and Operations An Esri White Paper June 2015 Copyright 2015 Esri All rights reserved. Printed in the United
SAP Customer Relationship Management Delivering Superior Customer Value in Communications Firms Enabling Optimal Offer Creation for Service Providers CONTENT 3 Overview ^ 4 ^ 5 Strategic Imperatives for
Five predictive imperatives for maximizing customer value Applying predictive analytics to enhance customer relationship management Contents: 1 Introduction 4 The five predictive imperatives 13 Products
Targeted measurable marketing Plan, execute, and measure your campaigns An invaluable tool for marketers, Sage CRM enables your marketing teams to plan, execute, and measure the success of every marketing
SOLUTIONS BROCHURE Sybase IQ Supercharges Predictive Analytics Deliver smarter predictions with Sybase IQ for SAP BusinessObjects users Optional Photos Here (fill space) www.sybase.com SOLUTION FEATURES
Leveraging the Power of Location Intelligence to Enhance Business Intelligence W H I T E PA P E R : E N A B L I N G T H E LO C AT I O N I N T E L L I G E N T ENTERPRISE Jon Winslow Director of Business
Executive report Increasing marketing campaign profitability with predictive analytics Table of contents Introduction..............................................................2 Focusing on the customer
at a Glance Integrated lead management software that improves marketing and sales performance, saves time and reduces costs. MarketingPilot provides powerful, flexible and easy to use tools to track and
TIBCO Industry Analytics: Consumer Packaged Goods and Retail Solutions TIBCO s robust, standardsbased infrastructure technologies are used by successful retailers around the world, including five of the
White Paper Unlocking Value from Big Data A White Paper for Communications Service Providers With an effective and comprehensive data blending and advanced analytics solution, service providers can: from
IBM Software Business Analytics Retail Delivering a Smarter Shopping Experience with Predictive Analytics: Innovative Retail Strategies Delivering a Smarter Shopping Experience with Predictive Analytics:
Inspark Intelligent Business Solutions MALLSFORCE Mall Management System www.mallsforce.com 2 Increase your asset s value MALLSFORCE helps better management of your tenants by it s strong cloud computing
An Oracle White Paper June 2009 An Overview of Oracle Business Intelligence Applications Executive Overview... 1 Introduction... 1 The Build Versus Buy Decision... 3 Solving the Data Access Challenge...
IBM Software Big Data Retail Capitalizing on the power of big data for retail Adopt new approaches to keep customers engaged, maintain a competitive edge and maximize profitability 2 Capitalizing on the
J U L Y 2 0 1 2 OpenText Enterprise Information Management CIOs are under siege Do more with less is no longer an ideal, it s a mandate. With growing volumes and a host of information formats to manage
Essential Ingredients for Optimizing End User Experience Monitoring An ENTERPRISE MANAGEMENT ASSOCIATES (EMA ) White Paper Prepared for Neustar IT MANAGEMENT RESEARCH, Table of Contents Executive Summary...1
Networking Basics for Small Businesses A guide for businesses with 2-50 computers. Networking Basics for Small Businesses. Your small business has many ongoing needs: to better organize and protect business
GIS Solutions for Environmental Management Mapping Your Environmental Management Strategy GIS Solutions for Environmental Management Responsible and successful environmental management is necessary for
SOLUTION COMMUNICATIONS Infrastructure Management Your Complete communications Solution Perhaps more than any other high-technology sector, the communications industry is experiencing unprecedented technological
LOUD IN THE CLOUD Customer Spotlights: Recruiting Vol. 2 May 2015 Contents at a glance Introduction...1 Customer quotes...2 Case studies...3 Bon Secours Health System: Bon Secours turns to SuccessFactors
Project and Portfolio Management Category Comparison and Selection Guide Executive Summary This white paper is a guide for decision makers who seek an appropriate Project and Portfolio Management (PPM)
Microsoft Dynamics NAV 2009 Business Intelligence Driving insight for more confident results White Paper November 2008 www.microsoft.com/dynamics/nav Table of Contents Overview... 3 What Is Business Intelligence?...