The Enlightened Business Traveler

Transcription

1 PROMOTION // BUSINESS AVIATION The Enlightened Business Traveler Competing in a Global Market Written and Produced by Mark Patiky When Walter Curt founded Shenandoah Electronic Intelligence Inc. in his basement, he didn t consider how his rural Virginia location, two and a half hours from the nearest airline terminal, would affect the company s growth. We just couldn t get there from here, he says, recalling daylong drives to reach customers that took less time than an airline flight. Then Curt turned to a business aircraft, and a whole new world of opportunity unfolded. Tens of thousands of other companies have had a similar epiphany. With a business aircraft, they are finding that travel has never been quicker, easier or more productive. And, with more-affordable access than ever, even the smallest companies can compete on a level playing field with much larger business rivals. FLIGHT LOGS REAL-LIFE BUSINESS AVIATION SUCCESS STORIES STEELCASE BURGERFI CHRISTENSEN INDUSTRIES THE RICHARDS GROUP PINCHAL & COMPANY SABIN METALS CORPORATION SALESFORCE.COM PAGE 2 PAGE 4 PAGE 5 PAGE 6 PAGE 8 PAGE 9 PAGE 10

2 2 PROMOTION // BUSINESS AVIATION According to the National Business Aviation Association, more than 80% of firms using business aircraft are small and midsize businesses. A NEXA Advisors report concludes that among those companies listed as the best places to work, more than 90% use business aircraft. The truth is, the top places to live and work in this country are not always those best served by commercial airline service. These companies understand that when time is critical, business is at stake and missed opportunities have a financial consequence. They also know that a business aircraft can deliver you with amazing speed and efficiency to the 5,000 local communities, towns and cities across the nation where airlines don t go. It s not just top executives that are flying, either: A Harris Interactive poll shows that more than 70% of business aircraft travelers are middle managers, researchers, technicians and customers. Furthermore, time spent in a business aircraft cabin, free of interruptions, is an opportunity to work, collaborate with colleagues or simply relax. And with a business aircraft, you fly on your schedule, not an airline s. Perhaps best of all, you don t have to own an aircraft to gain all of the benefits. In addition to the more than 30,000 jet- and piston-powered business aircraft in use, new flexible options with added features and value such as fractional ownership, jet cards and charter are available. And innovative alternatives that are even more economical continue to emerge. Find the Perfect Fit An ever-growing selection of aircraft provides the perfect choice to accommodate virtually any trip across the state or around the world. Choose from small jets designed for speed, comfort and economy for regional flights; midsize jets with larger, more comfortable cabins and coast-to-coast range; or intercontinental jets that can take you around the world at unprecedented speed. Dassault As business travel across the globe heats up, Dassault is on track for a stellar year. Its three-engine Falcon 7X with 6,600-sm. range can fly nonstop between Chicago and Tokyo or London and Taiwan, yet it is an adept performer on short and challenging runways such as that at London City Airport. The Falcon 7X offers the latest advanced technology, including fly-by-wire digital flight controls, heads-up displays, and enhanced and synthetic vision that enables safe landings in the worst weather. The 7X and its sibling, the Falcon 900, further offer impressive fuel economy and three-engine safety margins that allow fullfuel takeoffs for maximum range from smaller local airfields. Dassault s very spacious super-midsize twin-jet Falcon 2000 boasts transatlantic range and is equally adept at shorter runways. FLIGHT LOG STEELCASE Steelcase Inc., the world s foremost designer and manufacturer of office furnishings, is headquartered in Grand Rapids, Mich. For more than 40 years, Steelcase has attributed its overwhelming industry-leading success to its company planes. It uses its Dassault Falcon 2000 LX and Falcon 900 EX to bring customers to its facilities, which is a major boost to profits and shareholder value, according to Glenn Jones, Steelcase s director of aviation. This is a relationship business. When prospective customers are here, they get a picture of the total quality of the company, he says. It isn t easy to get to Grand Rapids any other way. Airline flights to the city are infrequent, inconvenient and time consuming, and the typical trip from nearly anywhere can eat up almost a full day. Most customers can t spare the time. Fortunately, the company jets reduce the journey to a pleasant and productive one- or two-hour flight. Our aircraft give us a significant business advantage, says Steelcase CEO Jim Hackett. During the period around the banking crisis, when it seemed that those companies that were using corporate aircraft were deemed irresponsible, our team stepped up to prove that these are irreplaceable tools for our business model. Each of the two Falcon jets averages an astounding 900 hours annually, most of which are dedicated to transporting customer groups on frequent visits. The aircraft can pick passengers up in the morning and have them home that same evening, says Jones, and that allows for a facility tour and a full day of discussions. Typically all ten seats are filled with architects, interior designers, the customer s own team and key decision makers who gain the value of seeing the product firsthand. But most important is the opportunity for meeting company executives and discussing customer needs in person. Interaction with the customer actually begins the moment they board the jet, not after they arrive, says Jones, who notes, Travel time in a comfortable, relaxed setting can become some of the most valuable time to build relationships.

3 FANATICAL. PASSIONATE. ACCOMPLISHED. DRIVEN. YOU LL FIND THESE QUALITIES IN THE COCKPIT. AND IN THE CABIN. There s a difference between a fractional jet business run by the bottom line and one run by people who are passionate about aviation. From our executive team to our crew members, owner services to operations, we are relentlessly focused on the details, which you ll appreciate whether you re trying to book a team on a multi-state road show or making a snowy approach on a family getaway. Experience Flight Options for yourself. Call to book a demonstration flight today. Fractional Membership Jet Card t flightoptions.com Flight Options and the Flight Options logo are trademarks or registered trademarks of Flight Options LLC.

4 4 PROMOTION // BUSINESS AVIATION Gulfstream Able to travel at over nine-tenths the speed of sound, the 610- mph Gulfstream G650 is arguably the world s fastest civilian jet. Its colossal 8,050-sm. range greater than that of any other business aircraft today easily links New York with Beijing or London with Buenos Aires. Traveling aboard the G650, one can cut an hour off many long-haul trips, and nowhere on Earth is more than a single refueling stop away. At the Gulfstream s stratospheric 51,000-foot maximum cruising altitude, a uniquely designed pressurization system maintains an amazingly low 4,850-foot cabin altitude. That means up to 18 passengers in the multiple-area cabin will be relaxed and comfortable for the entire flight. And thanks to the 100% fresh air circulation system and 16 of the largest windows in any business jet, which allow in much more natural light, passengers will arrive alert and refreshed. On the flight deck, pilots can take advantage of digital fly-bywire flight controls that smooth the ride and enhance safety. They also are equipped with the latest enhanced and synthetic vision systems, which give pilots access to airports around the globe under the most challenging circumstances. In one recent example, after a 13.5-hour flight from Shanghai to New York, the G650 landed in very foggy conditions with uncompromised safety. Also in the fleet are the super-midsize Gulfstream G280, which can easily travel nonstop from London to New York; and the Gulfstream G150, which has a smaller cabin and transcontinental range, yet boasts many of the performance attributes that distinguish Gulfstream aircraft from among the competition. FLIGHT LOG BURGERFI From Anchorage, Alaska, to Key West, Fla., John Rosatti is on a mission to BurgerFi America and he s winning. Rosatti is the founder of multiple highly successful businesses, the latest of which is North Palm Beach, Fla.-based BurgerFi, recently named the best new burger joint in town by CBS Miami. Two years ago, Rosatti launched BurgerFi. Now he s on a roll to take the world s best burger nationwide. Currently 28 BurgerFi stores are open, and they are a big hit in small college towns and high-growth areas from coast to coast. While fresh, all-natural ingredients make this burger a winner, Rosatti will tell you his Gulfstream GIV business jet has been a key component in BurgerFi s success. We have 25 people in our corporate office, and I can take 12 or 13 people with me on our jet, says Rosatti, who plans to have 50 stores in operation by year-end. With marketing, sales, legal and engineering people aboard, his spacious Gulfstream becomes an airborne headquarters. We re flying all over the country. We can look at new sites, go to every store opening and land close by. We have our lawyers and our executives on the plane. We have meetings while we re flying, and whether the trip is two, five or nine hours, we re constantly talking. The time savings for a dozen people traveling is a phenomenal benefit but with Wi-Fi aboard, they also remain in constant contact with the outside world. It is essential to be out in the marketplace exploring new opportunities, says Rosatti. The Gulfstream allows us to move quickly and easily without losing days to travel, and we run our business from the time we take off until the time we land. Business-wise, this is my biggest tool. This is the right way to do business.

5 BUSINESS AVIATION // PROMOTION 5 Embraer Brazilian manufacturer Embraer, well known for its excellent airliners, introduced its first business aircraft a decade ago and has added top performers ever since. Rugged airliner construction, performance, economy, reliability and maintainability are all hallmarks of the Embraer line. Embraer s newest light jets the Phenom 100 and the slightly larger Phenom 300 are no exception. Widely used by fleet operators such as JetSuite, Flight Options and Net- Jets, which depend on reliability and maintainability in a highutilization environment, both aircraft combine capability, styling and functionality with outstanding fuel efficiency, speed, range and airfield performance. The new super-midsize Legacy 500 is in final testing and slated for customer delivery in mid-2014; the slightly smaller Legacy 450 will follow in Each will bring next-generation sophistication and safety to the market at very competitive prices. These latest designs, incorporating highly fuel-efficient engines, auto-throttle and fly-by-wire flight controls for enhanced safety, efficiency and in-flight comfort, will set a new standard for midsize aircraft. They ll also come with options more typically found on ultra-long-range jets, including enhanced vision systems and heads-up displays. Among those companies listed as the best places to work, more than 90% are business aircraft users. Source: NEXA Advisors FLIGHT LOG CHRISTENSEN INDUSTRIES Christensen Industries, a small Utah-based company, supplies precision sheet metal and machined parts and products to the aerospace industry and the world s airlines. With customers ranging from the West Coast to the Midwest, President and Owner Keith Christensen learned early on that having his own airplane could gain him quick and easy access to them. After trying several less-capable aircraft, Christensen became one of the first Embraer Phenom 100 jet owners. The Phenom makes a lot of sense for us because it s fast and flies high above most weather, he says. It s very fuel-efficient, and when you look at cost per mile, there s just nothing that compares. Its systems redundancy is incredible, and the technology is simply as good as it gets. If any technical issue arises, Christensen uploads data from the built-in maintenance diagnostics computer directly to Embraer, and he can simultaneously speak with a technician who will help analyze the problem. I didn t think this kind of service existed, he says. Having the plane has helped us grow the business and enabled us to solve customers problems. There isn t anything that can replace the value of being in front of your customer. The aircraft encourages me to do that. It allows us to have fewer people and do a great deal more work, Christensen explains. I can t afford to have two or three engineers out of the office two or three days at a time. Now I can take my quality-control, engineering and salespeople with me, meet with customers anywhere mid-continent or on the West Coast, and get back the same day. The employees love it and the customers are delighted with our availability, he says. When you consider the time, energy and personnel savings, our plane is really inexpensive.

6 6 PROMOTION // BUSINESS AVIATION Bombardier Latest-technology materials are enabling more fuel-efficient designs and improving safety. Bombardier s new supermidsize Learjet 85 is the world s first all-composite business aircraft and offers the latest-technology flight deck and cabin features. It will begin service in In addition, the nine-passenger Learjet 75 and the sevenpassenger Learjet 70, which replace the Learjet 45XR and 40XR, respectively, will begin delivery later this year. The two new models take advantage of the Learjet 85 s advancedcabin technology as well as Bombardier s Vision Flight Deck, which includes the latest Garmin flat-panel touch-screen G5000 avionics with synthetic vision. This year Bombardier introduced the Challenger 350, a significantly upgraded version of the highly popular Challenger 300. The new jet has a redesigned interior, larger windows, more-powerful engines and 3,700-sm. range. Net- Jets is the launch customer, and first deliveries are slated for Two new globe-spanning jets also are in development at Bombardier: The Global 7000, with a projected 8,400-sm. range, will be delivered to customers in 2016; and the Global 8000, with an unprecedented 9,000-sm. range, is slated for 2017 delivery. NetJets already has placed large orders for both aircraft. With our own plane, we can leave early in the morning, spend quality time with our clients and return the same day. We have a great deal more control over our business. From a productivity standpoint, it s unmatched. Stan Richards, Founder, The Richards Group FLIGHT LOG THE RICHARDS GROUP Stan Richards launched his one-person advertising business in a garage apartment in Dallas in Today The Richards Group with 700 employees, clients from coast to coast and $1.3 billion in annual billings is the largest independently owned, full-service advertising agency in the country. Developing good advertising strategy means working closely with clients. You can t do that with , fax and videoconferencing alone, says Richards. There is no substitute for sitting across the table from your client. Whether we are showing work or getting direction or learning about some aspect of the client s business, there is no way to do it as effectively and efficiently. So The Richards Group travels often; its Bombardier Challenger 300 makes it possible. While airlines are suitable some of the time, Richards has been a longtime believer in business aviation for accessing clients whom it can be difficult and time-consuming to reach commercially. To retain clients, we need to provide service. If someone asks, Can you be here Tuesday at 8:30 a.m.? we can always say yes. The Richards Group s Challenger 300 averages about two trips a week, typically with seven to nine people representing multiple agency disciplines. It doesn t make any difference whether we are going to Connecticut or California, says Richards. With our own plane, we can leave early in the morning, spend quality time with our clients and return the same day. We have a great deal more control over our business and our transportation. From a productivity standpoint, it is unmatched. We can collaborate on the airplane, prepare, rehearse presentations or design an ad in a nice, quiet environment. En route time is invaluable, he says, even if it s just spent relaxing in order to stimulate creative thinking.

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8 8 PROMOTION // BUSINESS AVIATION Fractional Ownership and Jet Cards Fractional ownership brings business aviation advantages to thousands of companies and individuals that never dreamed it possible. For a fraction of the price of a whole aircraft, you eliminate the operational obligations and gain tax benefits and all the ownership advantages, plus a great deal more. NetJets, owned by Berkshire Hathaway, formulated the original fractional ownership model. It, and others like Flight Options, operate the major programs. Each company s program is defined by different options, enhancements and varied aircraft choices. Fractional ownership requires an up-front capital investment and a minimum 50-hour annual commitment, typically for five years, yet many customers have lesser requirements. For them, jet cards may be the answer. One can purchase flight time in 25-hour increments and, unlike fractional ownership, jet cards don t require any capital investments, long-term contracts or monthly management fees. Travel is based on one-way flights. However, jet card owners pay higher hourly rates than do fractional owners in lieu of an ownership investment. NetJets NetJets, remains the world s larg est, most experienced fractional provider, with more than 7,000 owners and 700 aircraft worldwide. In the U.S., NetJets Share and NetJets Lease offer owners a wide choice of 13 aircraft types, ranging from fuel-efficient small-cabin jets to large-cabin ultra-long-range aircraft. In addition, NetJets is the only fractional provider with operations in Europe. Both domestic and international owners receive the full benefits of their NetJets share on either continent. The Marquis Jet Card offers full NetJets benefits in 25-hour increments and provides guaranteed access to any of nine Net- Jets aircraft in the U.S. In Europe, the NetJets Private Jet Card offers similar benefits. We are seeing more people migrate to the benefits of fractional ownership than we have in a long time, says Adam Johnson, senior vice president of global sales, marketing and service for NetJets. Economies are becoming more global, which has really created greater demand for our ultra-long-range aircraft, particularly the new Signature Series Global NetJets recently ordered up to 670 new aircraft a $17.6 billion investment which include Bombardier ultra-long-range Global 5000, 6000, 7000 and 8000 models as well as the Embraer Phenom 300. Part of this new aircraft investment, which is the largest business aircraft order in history, includes transoceanic wide-body Challenger 605s and the new transcontinental Challenger 350 series. The new Signature Series aircraft are equipped with the most advanced avionics and cabin technology, says Johnson. Key features include custom interior designs, enhanced sound-dampening systems and a proprietary in-flight entertainment system that will extend beyond Wi-Fi. In anticipation of strong economic recovery in the Far East, the company recently announced a NetJets China program, which will begin operations next year. FLIGHT LOG PINCHAL & COMPANY Houston-based Pinchal & Company is a private investment firm and a leader in the acquisition and management of institutionalgrade industrial properties across the nation. With transactions that can exceed hundreds of millions of dollars, company Founder and Chairman Mace Pinchal can t afford to lose time in airline terminals. That s why a NetJets fractional share is an essential element in his company s portfolio. With NetJets, Pinchal can focus on business and not worry about travel. Cost-wise, it s a fraction of what my capital cost would be to have my own aircraft, and I have all the benefits. One big advantage is the ability to select the best aircraft for the mission. For a short trip with a couple of people, we can use a Hawker 400. On a trip that requires more range and more people, we ll use a Falcon 2000; and with NetJets, you know what you re getting in the way of highly qualified pilots and maintenance. For a ground breaking on a building 60 miles south of Indianapolis, he relates, We landed at a county airport less than two miles from the site and we were back in the office by midafternoon. There s absolutely no question about the value. It s given me accessibility to a lot of places that are very hard to reach. If I had to go commercially, I wouldn't have made half those trips. There is nothing like a face-to-face meeting, particularly with someone that you haven t done business with before. This is not just about convenience. I can t tell you how many times this tool has worked for us, he says.

9 BUSINESS AVIATION // PROMOTION 9 Flight Options As the economic recovery continues, Flight Options CEO Mike Silvestro believes companies and individuals are increasingly turning to business aviation to maintain a competitive edge. It s a very attractive time to buy fractional, he says. Values are excellent and barriers to entry are significantly reduced. That s why Flight Options new planes, performance improvements in the existing fleet and innovative programs are grabbing buyers attention. Flight Options is the exclusive fractional supplier of Embraer s large-cabin, coast-to-coast-range Legacy 600. It was also the first to introduce the Embraer Phenom 300. The small-cabin jet offers fuel economy that tops any jet in its class, nonstop range across three-quarters of the country and attractive amenities such as a spacious Wi-Fi-equipped cabin. Flight Options latest fleet addition is the Nextant Aerospace Nextant 400XT, which is a completely remanufactured (not upgraded) Hawker 400. The transformed jet features new fuelefficient Williams engines, a latest-technology cockpit, a completely redesigned interior, a 50% range increase (to 2,020 sm.) and a 25% reduction in operating cost over the original model, says Silvestro. Also, Flight Options ultrafast, super-midsize Cessna Citation Xs are receiving makeovers. New-technology winglets and latest-generation avionics will translate to increased performance, greater fuel efficiency and enhanced capability at a much lower cost. More than 80% of firms using business aircraft are small and midsize businesses. Source: NBAA JetPASS 25-hour jet cards work like a prepaid debit card, and they are available for four aircraft models in the Flight Options fleet. However, through Flight Options Jet Membership Club, Phenom 300 and Nextant 400XT benefits are even more attractive. The program, resembling a lease, combines fractional benefits and JetPASS flexibility. After a one-time fee, members can purchase up to three 25- or 50-hour time blocks over a three-year period. There are no monthly management charges, and flight-hour pricing is similar to that paid by fractional owners. FLIGHT LOG SABIN METALS CORPORATION East Hampton, N.Y., located on the southern tip of Long Island, is more than a two-hour drive to the New York-area airports. But that didn t deter Andrew Sabin, owner of Sabin Metal Corporation, the largest privately owned precious-metal refiner in the U.S., from establishing his head office there. With two business aviation airports close by, Flight Options helps him run his global company from a rural location with ease. Sabin Metal has production facilities in Rochester, N.Y., and Williston, N.D. Unless you have a private plane, you re going to lose two days getting there, says Sabin. For the past 15 years, he has used Flight Options to gain unparalleled access to his own plants, customers and suppliers across the nation. They have been vital to our growth, Sabin says. Currently, he has shares in a Cessna Citation X and an Embraer Phenom 300. Departing from East Hampton s relatively short runway in the Phenom 300, he can arrive at his Rochester plant just over an hour later. In the afternoon, he can visit a nature conservation project in Glens Falls, N.Y., and finally land back in East Hampton for dinner. Because I have the jet, travel is not only easy, it s a pleasure. For the trip to Williston in the northeast corner of North Dakota, he ll use the Flight Options Citation X, take off from the longer runway at Westhampton airport, fly nonstop and touch down minutes from his plant. I can spend four or five hours and come back the same day, he says. It has made my business much more efficient; and because it s easy to get there, I can visit much more often. With high-speed Internet available during the flight, he says, I and I have access to all the news. I can do all my work. It s clear that Sabin doesn t miss a beat in business, but more important, he lives his life well. What better return on an investment could one get?

10 10 PROMOTION // BUSINESS AVIATION A New Way to Fly JetSuite is breaking the price barrier for private air travel for more companies and individuals than ever before. By combining the safety, consistency, reliability and quality of fractional ownership with all the advantages of jet cards, JetSuite pioneered a new class of service for people who value both their time and their money. Attractively priced one-way flights are available throughout the Southwest in the economical fuel-efficient Embraer Phenom 100, which seats four passengers and includes free Wi-Fi. And now you can fly JetSuite throughout the Northeast, from Boston to South Florida or anywhere in between nonstop on JetSuite s new Wi-Fi equipped seven-passenger Cessna CJ3s. While travelers can request flights to any destinations in the U.S., Canada or Mexico, the deals improve if you travel between JetSuite s most popular city pairs. These have the lowest overall cost and beat any traditional charter trip. Book online and get a guaranteed quote in seconds and the price is for the plane, not the seat. JetSuite is making booking even easier with a low-cost airport finder that will highlight the best values within a traveler s defined radius of departure and destination cities. Input the airports you would like to use, and the airport finder will give you low-cost alternatives for other airports nearby. You can simply purchase single flights, but for frequent fliers, the deals get even better with SuiteKey Membership. By placing a deposit on future travel, much as with a jet card, members earn lower fares and other benefits. Four levels of prepaid More than 70% of passengers aboard business airplanes are middle managers, researchers, technicians and customers. Source: Harris Interactive Poll membership are available, and the larger the deposit, the better the per-hour rate. Funds never expire, and SuiteKey members receive priority booking, flexible change and cancellation policies, lower FBO change fees and free ground transportation. The values get even better with SuiteDeals. These are lastminute flights listed on the company s Facebook and Twitter pages. Since planes must be repositioned to accommodate the next day s schedule, JetSuite makes those potentially empty flights available at can t resist last-minute fares. FLIGHT LOG SALESFORCE.COM With a home in the San Francisco Bay Area and a father in Albuquerque who is physically unable to travel commercially, Salesforce.com s Chief Technology Officer Trae Chancellor researched all his travel options. JetSuite offered what he needed: affordability, efficiency and personal service, plus a fast, comfortable, nonstop flight to San Francisco. I m such a big advocate right now. The personal service and attention to detail is enormous, he says. Chancellor mentions that the pilots make the extra effort to contact him frequently while his father is aboard just to give him an update. That s priceless, he says. What began as a gift for a parent turned into a powerful business break for Chancellor. Chancellor co-founded GoToMeeting, the virtual meeting software designed around the idea that you don t need to travel. He has since learned otherwise. We have gotten so involved in technology, what we ve forgotten is the most important thing: the human element. We need to interact, but that opportunity is diminished by the complexities of commercial travel. I m starting a brand-new company based on putting technology behind people, not in front of them, and that all starts with the way I do business. I am doing that face-to-face now. This is giving me time back. I can take my team with me and have an hour or so in flight to prep for a meeting, and I have easy access to wherever I need to be. It is invaluable. The added efficiency and the opportunity pays for the flight many times over, says Chancellor.

11 BUSINESS AVIATION // PROMOTION 11 Reshaping the Future Honda, well known on the roads, is quickly making a name for itself on the airways by bringing a new level of personal mobility to the skies. The all-new HondaJet is in final flight testing, and first customers should take delivery in While this new advanced light jet will compete in the affordable entry-level category, its performance promises a great deal more. What started as a flash of inspiration and a quick sketch by Honda Aircraft Company President and CEO Michimasa Fujino more than a decade ago is particularly relevant today. Fujino is the conceiver and designer of the HondaJet. The new jet takes a leap forward in aircraft design with its unconventionally placed, top-of-wing-mounted engines, which defy traditional engineering wisdom but yield big returns, including a much quieter sixpassenger cabin complete with a fully enclosed lavatory. The new HondaJet will be able to fly nonstop from New York to Miami, zip along at 480 mph, take off from short, 3,200-foot runways and cruise at 43,000 feet, well above most weather and traffic. It offers efficient breakthrough aerodynamic airfoil design and lightweight, all-composite carbon-fiber fuselage, powered by newly designed GE Honda turbo-fan engines. This adds up to impressive performance and operating economy 15% to 20% better than that of similar-size business jets, says Fujino. The amount business aviation contributes annually to the U.S. economy: $150 Billion While employing more than 1.2 Million people in the U.S. Source: NBAA = 100,000 From the beginning it has been our goal to bring new value to the field of aviation, Fujino says. My objective was to achieve a large cabin and high fuel efficiency without any compromise. He appears to have done that particularly well. A Priceless Opportunity In a competitive global market, business leaders must ask themselves some tough questions. How valuable is management and employee time? What value do you place on tens of thousands of productive hours saved? What s the value of retaining the best people? What s the value of business gained or the impact of business lost? The answers help measure the true value of a business aircraft from a fresh perspective. From industry giants to independent firms, companies and individuals are realizing that the true cost of a business aircraft is in not having one at all. Now, more than ever, business aircraft benefits are more easily and economically accessible. Companies with their own business aircraft are traveling when and where they want to with speed, schedule agility, safety and security. Even small companies are finding that a business aircraft can help them gain a big advantage in edging out the competition. Today, with so many options available, gaining an upper hand in the global marketplace has never been easier. And there is another benefit: One can reclaim one s life. More time to spend with family and friends has always been priceless, but now it s also affordable. Life s great adventure is entirely up to you. So fasten your seatbelts and prepare for takeoff. The skies are clear ahead. To learn more about how business aviation can give you a real advantage, visit us on the Web at

12 The innovative NetJets Signature Series. Giving you the comforts of home and RIÀFHRQHYHU\ÁLJKW When was the last time you were this excited about getting on a plane? The unrelenting passion of our pilots to provide unparalleled levels of safety DQGVHUYLFHRQHYHU\ÁLJKWDORQJZLWKFXVWRPL]HG RQERDUGDPHQLWLHVGHVLJQHGMXVWIRU\RXFUHDWHDQ experience unlike any other. You are now free to focus on what s important in life. &RQWDFWXVDWQHWMHWVFRPRU-(7 6+$5(/($6(-(7&$5' A Berkshire Hathaway company All aircraft offered by NetJets LQWKH8QLWHG6WDWHVIRUIUDFWLRQDOVDOHOHDVHRUXVHXQGHUWKH0DUTXLV-HW&DUG DQG3ULYDWH-HW7UDYHO&DUG programs are managed and operated by 1HW-HWV$YLDWLRQ,QFDZKROO\RZQHGVXEVLGLDU\RI1HW-HWV,QF1HW-HWV([HFXWLYH-HWDQGWKH0DUTXLV-HW&DUGDUHUHJLVWHUHG6HUYLFH0DUNV 2013 NetJets,3//&. All rights reserved.