SAP Product Lifecycle Management Conference 2011
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1 SAP Product Lifecycle Management Conference 2011 September 20 22, 2011 Hamburg Germany In cooperation with
2 WELCOME In a competitive and dynamic global environment, it is essential that organizations create, develop, manufacture, deliver and support innovative products and services in order to survive and prosper. Join us in Hamburg for the SAP Product Lifecycle Management Conference 2011 to discover how SAP solutions can provide your organization with 360-degree support, driving innovation across all product related processes. Learn first-hand from leading SAP customers, who will share with you their experiences in implementing and utilizing SAP PLM and portfolio and project management solutions. Designed with you in mind, our extensive agenda will once again supply you over three days with all of the tips, tricks and techniques you need to ensure that you bring the right products to the right markets at the right time. Interactive pre-conference workshops; SAP strategy and solution updates; customer case studies from a range of industries; and networking sessions in the partner exhibition and at our conference evening event, will offer you the perfect blend of interactive discussion, knowledge gathering, information sharing and relaxed networking. From the first product idea, right through to manufacturing and product service, SAP PLM and portfolio and project management solutions allow you to become more agile and flexible, taking advantage of market and competitive opportunities across your business networks. Join us in Hamburg to discover the true value of SAP solutions for your organization. Yours truly, Hans Thalbauer Head of LoB Solutions, Supply Chain and R&D SAP Thomas Ohnemus Head of LoB Solution Marketing, R&D, Manufacturing, Enterprise Asset Management SAP
3 Pre-Conference Workshops Tuesday 20 September, 2011 The workshops run in parallel throughout the day. Please note that you cannot switch between parallel workshops. For comprehensive details relating to these workshops, please visit The following workshops will take place between 9:00 am and 5:00 pm Workshop 1: The Strategic Level of Innovation Management Do the Right Things for Company Growth Have you wondered how the fast changing world of product innovation could be handled with SAP tools such as SAP Portfolio and Project Management, SAP PLM, and others? This workshop explains how general concepts in innovation management can be implemented and how different individuals within an organization such as product marketing, R & D specialists, production experts, QM gurus, and high-level managers can collaborate together on one platform. The workshop will cover the cycle from the first idea to the launch of a new product and will be of interest to both discrete and process industries. The interactive setup of the workshop will ensure that you will have the opportunity to ask your questions and share experiences with leading experts. The workshop will cover the following topics: Overall process in continuous product innovation and integrated product development How to manage your product strategy with SAP BusinessObjects Strategy Management How to perform social development with SAP software How to perform market and concept research with unstructured data How to manage idea management with code name Edison How to manage product portfolio management with SAP Portfolio and Project Management How to measure and analyze the performance of the innovation process Timothy Kaufmann, SAP Thorsten Aprisnik, SAP Dr. Norbert Enge, SAP Workshop 2: Integrated Product Development with SAP PLM 7 and SAP Portfolio and Project Management Efficiently Manage Development Processes Find out how SAP Product Lifecycle Management and SAP Portfolio and Project Management integrate to enable your organization to control product performance, manage product variants, and accelerate your business processes. Learn how they can be leveraged to improve the communication among product management, project managers, engineering, procurement, manufacturing, and suppliers. The workshop will cover the cycle from the initial concept design to the handover to manufacturing. Specifically for these phases, you will learn about how SAP solutions interact to produce real added value. In this workshop your questions and feedback regarding our solutions are encouraged. The workshop will cover the following topics: End-to-end process in continuous product innovation and integrated product development How to manage your projects with SAP Portfolio and Project Management 5.0 How to manage product data from concept to final release with SAP PLM 7 functionality for product structure management (PSM) How to accelerate your business processes based on SAP PLM 7 functionality for engineering record (ER) How to integrate SAP Portfolio and Project Management 5.0, Compliance and Master Data Governance application with SAP PLM 7 How to hand over engineering data to manufacturing How to measure and analyze the performance of the product development process Markus Pipp, SAP Dr. Thomas Wünscher, SAP
4 AGENDA Wednesday 21 September, :30 am Registration and Coffee 9:00 am Chairman s Opening Remarks and Welcome to Hamburg Graham Conlon, SAP 9:15 am Product Innovation and Development Efficiency with SAP PLM Gain a unique view of the newest, enhanced SAP software functionality that supports differentiating product development strategies Explore SAP strategies and solution offerings for product lifecycle management and portfolio and project management Discover application highlights that support development collaboration, visual communication, manufacturing synchronization, CAD and project integrations, and idea management Hear an update on the latest developments and strategy Receive insights into end-to-end process support Hans Thalbauer, SAP Thomas Ohnemus, SAP 10:00 am Honeywell s PLM Journey Honeywell s product development challenge Generalized PLM strategy and approach Measuring business impact Current status and high level plans Keith Zobott, Honeywell 10:45 am Morning Refreshments 11:15 am Global Engineering Collaboration and IP Protection at Hilti Engineering at Hilti: 11 Locations in 7 Countries The PDM Implementation at Hilti: Migrating from an old legacy system to SAP-PLM Data protection in a global setting Global engineering collaboration the challenge of long distances Dr. Ralf Diekmann, Hilti 12:00 pm Product Lifecycle Management with SAP at The LEGO Group 12:45 pm Lunch Break Introduction to The LEGO Group company and products The LEGO Development Process High level overview Re-useability / LEGO Bricks concept The LEGO BACKBONE PLM Program Background and motivation Program roadmap High level architecture and placement of PLM in enterprise landscape Production Information Management High level solution overview Confidentiality Integration with Business Rules Management Experience with PLM 7.0 Edwin van Kouwen, LEGO
5 AGENDA Wednesday 21 September, 2011 Track A - Discrete 2:00 pm A1 Hirschmann Automotive: Liven Up Your NPDI The challenge: Controlling increasingly time and cost-intensive product and process changes at distributed manufacturing locations The solution: Process-driven PLM Workflow-controlled management of new product development and introduction based on cenitconnect and SAP PLM 7 Process-driven publishing Integrated conversion and publishing solutions by SEAL Systems help ensure that the right document is always available in the right form, at the right time and at the right place How Hirschmann Automotive consciously focuses on an integrated approach to make complex business processes simpler, faster, and secure Josef Summer, Hirschmann Automotive Horst Heckhorn, Cenit 2:45 pm A1 Accelerating Product Development with UG/NX and SAP at KSB Background to the use of 3D-CAD-System UG/NX for product development at KSB Implementation of SAP PLM and NX integration successes and challenges overcome Step by step rollout in 17 global development and production locations Next steps integration of production planning and CAM programming in SAP PLM Karsten Kreher, KSB Aktiengesellschaft Achim Rossel, DSC Track B - Process B1 New Concepts of Integrated Document Management Under Compliance Regulations Based on Microsoft SharePoint and the Document Management System from SAP at Roche Diagnostics Business processes and user requirements at Roche Diagnostics Drivers for the SAP integration Solution architecture based on the Document Management System from SAP and SharePoint Communication between SharePoint and SAP web service SharePoint user interface Ralf Zimmerman, Roche Patrick Müller, CaRD PLM B1 Case Study Introduction of SAP PLM into a CPG Company Introduction to Diageo Where have we come from and why did we move to SAP? Scope and scale of the implementation Implementation methods why Big Bang? What we deployed, and why What we did well, especially on the integration with Material Master and workflows Lesson learned what could we could do better, and where are we going next? David Bickerstaff, Diageo 3:30 pm Afternoon Break 4:00 pm New Approaches in Product Lifecycle Management Performance analytics: Learn how you can measure and analyze the performance of the innovation process Visual communication: Find out more about SAP s strategy to enable intuitive navigation of an entire product and all its associated data in one unified environment, tailored to the needs of users as diverse as designers and customers Mobile solutions: Get an overview of how existing SAP solutions like SAP PLM or SAP Portfolio and Project Management can be easily accessed via mobile devices, and learn about the integration between Microsoft SharePoint and SAP PLM Thomas Ohnemus, SAP Martin Bachmann, SAP 5:15 pm Chairman s Closing Remarks and Close of Day One 7:00 pm Departure for Evening Event
6 AGENDA Thursday 22 September, :30 am Registration and Coffee 9:00 am Chairman s Opening Remarks and Welcome Back Graham Conlon, SAP 9:10 am SAP PLM Old Wine in New Skins? First Practical Experiences as a Ramp-Up Customer Update from SAP PDM (ECC 6.0) to PLM 7.01 Netweaver Business Client: New GUI intuitive, transparent and fit for casual users Integration of old transactions in the new GUI Upgrade process: Focus on the users Example for the new GUI: Excel like tabular for an early BOM Dr. Emanuel Slaby, Hella KGaA Hueck & Co 9:55 am Use of SAP DMS/EasyDM and cfolders at Vattenfall Nordic Vattenfall Nordic s use of PLM The particular use of cfolders when collaborating with external partners Reactions from the business and from users regarding cfolders and use of PLM Christer Matsson, Vattenfall 10:40 am Morning Refreshments Track A - PLM 11:10 am A2 The Value of SAP PLM Overview of SAP PLM News with SAP PLM 7.01 for discrete industries News with SAP PLM 7.01 for process industries SAP PLM success stories Frank Spiegel, SAP 11:55 am A2 Danfoss SAP and CAD Integration for Inventor Project background Why did we choose the solution? Overcoming the business and IT project issues Business benefits and results so far Future plans Finn Køhler Hansen, Danfoss Renate Sarup Drews, Danfoss Track B - PPM B2 The Value of SAP Portfolio and Project Management Enterprise portfolio and project management: Project-driven processes Solution overview and components SAP Portfolio and Project Management: Current status and enhancements Rapid deployment of SAP Portfolio and Project Management for portfolio monitoring: Concept and process scope Markus Rosemann, SAP B2 SCORE: Scheduling, Cost, and Resource Management within the Volvo Group Introduction to the Volvo Group From strategies on project and product portfolio to project cost control: an end-to-end process How to combine operational project execution and resource management with a financial vision Project structure, cost forecast, and resource management: a matter of granularity SAP Portfolio and Project Management versus the SAP ERP application: Lessons learned from the implementation and deployment Quick review of main enhancements added to the SAP standard solution Alexandre Kaszycki, Volvo
7 AGENDA Thursday 22 September, :40 pm Lunch Break 2:00 pm Collaborative Product Change Management at Bombardier with SAP PLM Engineering change request Accessing control management Reducing approval cycles time Farah Zahzah, Bombadier Aerospace 2:45 pm Horex VR Bike From a Random Idea to the New VR6 Horex Motorcycle The history of VR engine technology and the HOREX brand Patenting and activities by the company founder Partnerships in the project (technology/finance/marketing) Product development, innovation, and market introduction Phases of the project, organizational and process development Clemens Neese, HOREX 3:30 pm Chairman s Closing Remarks and Close of Conference For comprehensive details relating to this event, please visit
8 Premium Sponsors CaRD PLM CaRD PLM GmbH was founded in 2002 based on the Product Lifecycle Management activities of CaRD GmbH and the long-term experience of additional PLM consultants. CaRD PLM supports you throughout the key phases of your SAP implementation project. We offer a wide range of services and additional PLM solutions. Our competence areas are in Product Structure Management, Variant Configuration, Process Management, Document Management, Project Management, and PLM System Integration. One of our main focus areas is the integration of SAP and Microsoft SharePoint using Web Service Technologies and the Duet Enterprise software. For more information please visit: CENIT AG & SEAL Systems CENIT partner for user-oriented optimization of business processes in SAP PLM 7 along the value chain of manufacturing enterprises and SEAL Systems, a leading provider of corporate output management solutions, have integrated their solutions. Intelligent mechanisms can fully automate the selection of all types of documents related to a particular process and assign them to an output job. From documents, the system compiles content into configurable reports in universally usable formats, and makes them available in SAP software. Various options are available for distributing the documentation to internal and external process participants. Business process templates based on output management solutions by SEAL Systems are featured now by the intelligent process solution cenitconnect. Cross-department processes become leaner and cost-efficient because engineering is directly integrated with the downstream technical and marketing segments. Users also gain a noticeable boost in process quality because manual processes are largely eliminated. For more information please visit: For more information please visit: DSC Software and consulting specialist DSC Software AG designs and develops innovative solutions and concepts that permit the consistent use of product information throughout the whole company. The solutions extend the scope of SAP software functions in the fields of product lifecycle management and document management by: An intuitive and efficient user interface that provides intelligent process support The integration of product development and production planning Numerous practical add-ons, integrations for CAx, Office, and various other functions For more information, please visit:
9 Standard Sponsors CIDEON CIDEON Software specializes in consulting and implementing SAP PLM. As a preferred SAP Partner, CIDEON is responsible for developing the SAP PLM Integrations for leading CAD systems AutoCAD, Inventor, Solid Edge, SolidWorks and MicroStation. PLM integrations are SAP price list products and support the daily work of design engineers. Many years of experience in the engineering field form the basis of additional solutions in the areas of Output- and Conversion Management, Engineering Collaboration and SAP PLM 7. These distinctions and about 400 satisfied customers mean that with CIDEON s support, you can feel highly secure in your investment in SAP PLM. For more information please visit: ILC PROSTEP ILC PROSTEP optimizes your product development process with excellent services and solutions based on SAP PLM, PLM 7 and 4PEP. Its experienced consultants ensure project success by providing comprehensive services ranging from process advice to implementation. With the successful applications of its SAP-based 4PEP platform, ILC PROSTEP has been producing valuable enhancements to the standard SAP portfolio for many years. In addition, the 4PEP Connect integration solution enables numerous third-party systems to be efficiently incorporated into the product development process. The aim is always the same: to map the entire product development process as an integrated system. For more information please visit: Since 2000,.riess engineering gmbh has been developing software for SAP AG and is as a Tier 1 partner responsible for the development of the SAP PLM Integration for Pro/ENGINEER. The SAP PLM Integration for Pro/ENGINEER enables direct management of Pro/ENGINEER models and structures within SAP and also provides direct access to all of the important functionalities of the SAP system. To allow a smooth transition to SAP PLM.riess engineering offers additional tools for data checking and data migration. In addition,.riess specializes in SAP PLM consulting and the development of customer specific software solutions. For more information, please visit:
10 Standard Sponsors Stilo International Stilo s Product Change Impact Analysis software, which has SAP-certified integration with the SAP NetWeaver technology platform, helps businesses to immediately assess the impact of proposed product changes and initiate appropriate actions across engineering, manufacturing, finance, and supply chain logistics. The solution is able to consolidate SAP-based information from multiple sites, along with data from any PDM or PLM application. For more information, please visit: HOW TO REGISTER To register on-line for this event, please visit plm2011 Contact for Inquiries Sarah Hammond T: +44 (0) F: +44 (0) E: s.hammond@tacook.com This event is organized by: T.A. Cook Conferences in cooperation with SAP The registration fee includes participation in the conference and/or workshop, lunch on all days, refreshments, an evening event for conference attendees, and documentation material for download. Please note that costs for accommodation and travel are not included in the registration fee. Event Venue Sofitel Hotel Hamburg Alter Wall Hamburg Germany Tel: (+49) Fax: (+49) H5395@sofitel.com
11 REGISTRATION FORM SAP Product Lifecycle Management Conference 2011 September 20 22, 2011 Hamburg, Germany Copy and Fax to +44 (0) Register online at I would like to register for SAP Product Lifecycle Management Conference 2011 September 20 22, 2011 Hamburg, Germany (Please complete clearly in block capitals) Last Name Company Industry Sector First Name Job Title Street You can register for SAP Product Lifecycle Management Conference 2011 online at or by using this form. Please copy the form, complete it, and send it to the following address (one form for each participant): Registration and Contact Office T.A. Cook Conferences. 4th Floor, Mclaren Building 46 The Priory Queensway Birmingham, B4 7LR, UK T: +44 (0) F: +44 (0) E: info@tacook.com City, State Zip Code, Postal Code Event Fees Type Early Bird Fee ( Valid until Friday August 12 ) Standard Fee Country Phone Conference 890* 1090* Workshop Only 475* 550* Fax Conference plus Workshop 1295* 1525* Date Signature I wish to attend the following: Conference (September ) Workshop(s) ( September 20 ). Please select: W1 ( Full Day ) W2 ( Full Day ) Payment Methodology Credit Card Further Information Invoice *All fees include 19% German VAT ** Early Bird deadline is August 12, 2011 Registration Cancellation and Substitutions All cancellations must be received in writing. Please fax your cancellation notice to +44 (0) or send an to info@tacook.com before the September 02, 2011, deadline. When canceling before September 02, 2011 you will be liable to pay an administration charge of 175. Cancellations received after September 02, 2011, as well as registrants not attending without canceling, will be liable for the full registration fee. Substitutions must be received in writing, must be addressed to the registration office, and must include the names of both the original and the substitute registrants. Organizer s Changes It may be necessary for reasons beyond the control of the organizer to alter the contents and the timing of the program or replace speakers. The organizer reserves the right to cancel the conference in the event of an insufficient number of registrants. In this case, registrants will be reimbursed for the registration fee only. Cancellation of travel reservations and hotel reservations is the exclusive responsibility of the registrant. I agree to the above terms and conditions 1. Would you like to receive further information from SAP including special offers, reports, event news and more, along with information resulting from this inquiry? Yes, by Yes, by telephone No 2. Would you like to receive further information from SAP Partners or other affiliated companies and business partners of SAP including special offers, reports, and more, along with information resulting from this inquiry? Yes, by Yes, by telephone No 3. In addition to information about this event would you like to receive news from T.A. Cook Conferences? Yes, by Yes, by telephone No VAT No:
12 SAP AG. All rights reserved. SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork, and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, Web Intelligence, Xcelsius, and other Business Objects products and services mentioned herein as well as their respective logos are trademarks or registered trade marks of Business Objects Software Ltd. Business Objects is an SAP company. Sybase and Adaptive Server, ianywhere, Sybase 365, SQL Anywhere, and other Sybase products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Sybase, Inc. Sybase is an SAP company. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specifications may vary. These materials are subject to change without notice. These materials are provided by SAP AG and its affiliated companies ( SAP Group ) for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.
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