SAP PartnerEdge Program Guide for Language Services Partners

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1 SAP PartnerEdge Program Guide for Language Services Partners

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3 Table of Contents 5 The SAP PartnerEdge Program: Providing Superior Value Supporting Your Opportunities 13 Ongoing Program Requirements Requirements for Maintaining Membership 6 Program Overview for Language Service Partners Robust Resources to Help Build Your Business Minimum Generic Program Requirements Minimum Generic Program Entry Requirements for Language Service Partners 8 Minimum Specific Program Requirements for Language Service Partners Two Service Types How to Determine Where Your Company Fits Entry Requirements 14 Partner Manager: A Dedicated Resource Role of the Partner Manager How Your Partner Manager Engages with You 15 Program Benefits: Rewards for Active Participation General Partner Benefits Technical Benefits Marketing Benefits Sales Benefits 3

4 The SAP PartnerEdge program showcases new features designed to enhance and inspire your partnership experience with SAP. This guide summarizes the program framework, benefits, and requirements. 1 FOOTNOTE 1. Terms not defined in this program guide shall have the meaning ascribed to them in the language service partner agreement for the SAP PartnerEdge program. You can also find an up-to-date copy of this guide and additional program information on the SAP partner portal. 4

5 The SAP PartnerEdge Program: Providing Superior Value The SAP PartnerEdge program strives to deliver superior value and reward partners for their commitment to SAP. Your membership provides: Effective engagement with SAP Access to tools and resources to develop new opportunities and grow your business Training and enablement to extend your expertise Opportunities for market differentiation Our award-winning partner program, with its robust benefits and enablement resources, is designed to help you build your business and drive success with offerings that help customers gain a competitive advantage. An SAP partnership complements and enhances your service offerings and opens new opportunities by enabling you to deliver the best possible value to your customers. Supporting Your Opportunities Among other key benefits, this program provides: Differentiation of language consultancy services and translation services to help promote your company s specialization and expertise in the SAP language and translation environment Sales tools, services, and activities designed to accelerate the sales cycle Various opportunities to stay up-to-date on the SAP solution portfolio, such as access to knowledge transfer sessions, Webinars, and training Marketing support that helps you with go-to-market activities, focusing on the right prospects and a shortened sales cycle SAP is continually evolving the SAP PartnerEdge program to help our partners better serve our customers and become even more attractive as partners. Customer feedback throughout the world indicates that increasing importance is being placed on partner specialization in the selection of SAP services partners for implementation and supporting services, such as language consultancy and translation services. A partner s project delivery track record and specialized language consulting or translation skills are powerful indicators that the partner has the necessary experience and proven know-how to deliver a successful project. SAP will be working to provide even more transparency on partner specialization and skill through the SAP PartnerEdge program framework in upcoming program releases. This will assist customers in making informed decisions for project staffing while rewarding partners commitments and investments in focused solution areas. Most important, we believe in building partner loyalty and satisfaction, and we intend to prove that to you every day. We are glad to have you as part of our team. Please accept our very best wishes for a rewarding partnership with SAP as you take advantage of the current and upcoming innovations within the SAP PartnerEdge program. 5

6 Program Overview for Language Service Partners Robust Resources to Help Build Your Business The SAP PartnerEdge program provides your organization with a robust set of business and technical enablement resources and program benefits that rank among the best, according to industry analysts. Key Program Element Program requirements SAP partner portal Partner manager 2 Explanation There is a set of requirements to join and remain in the program, including a signed SAP PartnerEdge program agreement, knowledge and experience, an up-to-date business profile, and the annual program fee. The detailed generic requirements and specific requirements for language service partners are described later in this document. The SAP partner portal is a secure, centralized, online resource that provides information, tools, training, and specific applications to manage your SAP partnership. The partner manager is your designated personal contact, complementing other SAP contacts and providing access to education and enablement support resources. Minimum Generic Program Requirements Please ensure that your organization has met the minimum program entry requirements as outlined in the table that follows. Upon satisfactory completion of the minimum program requirements (both generic and specific), your organization will be entered into the SAP PartnerEdge program as an operational partner. Please note that minimum requirements must be maintained to retain your membership. As an official member of the SAP PartnerEdge program for language service partners, your organization: Is eligible to use the SAP partner logo and trademarks and to publish and advertise the language service type for which the partnership has been awarded by SAP Has access to program benefits, including access to online campaign and sales tools as well as the SAP partner portal Is assigned a dedicated partner manager Has access to exhibit opportunities and partner branding at key events such as the SAPPHIRE NOW conference, partner summits, and SAP TechEd conferences, subject to availability and the respective event goals and terms FOOTNOTE 2. In some limited situations, based on the terms and conditions set forth in the addendum for global services partners, there may be different regulations for the partner manager benefit and the annual program fee. 6

7 Minimum Generic Program Entry Requirements for Language Service Partners Requirement Signed SAP PartnerEdge program agreement for language service partners Partner profile in the Manage My Partnership tool Annual fee Description Each applicant must sign the agreement for the SAP PartnerEdge program for language service partners that includes the terms and conditions for the partner relationship. The agreement will be signed with SAP AG on a global level. Each applicant must complete an annual online profile, including company information, key contacts, assessment of company skills and capabilities, current certifications, and a descriptive overview of the complementary services. Partners are responsible for providing key contact information and keeping the profile accurate and updated. Partners must pay any required annual fee in full. Existing partners are invoiced in full at the beginning of each year. For a new partner, this fee will be prorated based on the quarter the partner joins. Prospective partners receive an invoice from SAP upon application approval. Please refer to the program fees table below. The annual fee for new partners will be prorated based on the partner enrollment date, following the information below. The program fee for partners joining the program midyear is prorated from the quarter the partner enters the program: Q1 start = 100% of the fee ( 2,900) Q2 start = 75% of the fee ( 2,175) Q3 start = 50% of the fee ( 1,450) Q4 start = 25% of the fee ( 725) The program fee for partners entering the program after the 10th day in the last month of each quarter is calculated and invoiced from the following quarter. 7

8 Minimum Specific Program Requirements for Language Service Partners Two Service Types When becoming an SAP language service partner, it is important to determine the focus area of services you want to provide to the SAP ecosystem. As a language service partner, you can opt to offer one or both of the following language services. Language Consultancy Services Language consultancy services include strategic translation or language advisory services, providing tailored advice on translation strategy that defines the most effective and profitable translation solution for customers. These services also include the appropriate technical implementation of the proposed solution. To provide language consulting services, companies require a broad knowledge of both the SAP translation environment as well as the SAP development environment. Equally important is extensive experience in providing those services to the SAP ecosystem. If the knowledge is available but experience is not yet at the required level (see entry requirements), the entry level should be for translation services only. Translation Services Translations services involve the actual delivery of translations within SAP software systems, including project and resource management to support translation in the SAP translation environment. To provide translation services, companies require an in-depth knowledge of the SAP translation environment. How to Determine Where Your Company Fits Key factors to decide which area to focus on are: Available expertise and experience within your company Business plan which services will be your focus and which growth areas will you want to invest in Resource structure which key services are available from current resources The growth path depends on which additional skills and competencies you want to develop, acquire, or outsource (such as training, tool development, and so on). Figures 1 and 2 offer a global overview of the main components of each service offering. These services are frequently required and offered, but the actual service offerings can vary per partner and customer engagement. 8

9 Translation into 1-n languages Training Ongoing support Object research Multilingual project management Strategic consultancy Scope definition Memory creation Tool development Language deployment strategies Quality strategies Setup of the SAP translation environment Figure 1: Language Consultancy Services Demonstration object Terminology creation and validation Managing corrections Quality monitoring Training translators Translation 1-n languages Query management Language acceptance tests Memory cleanup Defining translation strategies Figure 2: Translation Services 9

10 Entry Requirements To be eligible for membership in the SAP PartnerEdge program, you must fulfill a number of generic and specific entry requirements. Which specific entry requirements are relevant for you as a language service partner depends on the language services you choose to offer. You can apply for one or both service types. If you apply for both, you must fulfill the specific requirements for both service types. For both service types, applications will be evaluated on three points: Customer references and experience Resources Expert knowledge For acceptance into the program, the criteria for all three areas must be fulfilled simultaneously; fulfilling the criteria in only one or two areas is not sufficient. Below is a detailed overview of the entry criteria. Customer References and Experience Partners must be able to prove either that they have participated in language-related projects for SAP reference customers or that they have the language services department of SAP AG as a customer. In addition, potential partners must prove customer satisfaction, either by written recommendations from reference customers or by passing the SAP language services supplier audit. Experience in projects for SAP customers must be both recent and extensive enough to ensure a high level of experience in translation projects in the SAP proprietary translation tool environment (SE63 and related transactions). Minimum experience requirements are: Language consultancy services: A minimum of 50 staff days in customer projects in the last 24 months before applying for partnership Translation services: A minimum of 100,000 translated user interface lines within the last 24 months before applying for partnership At SAP s request, both types of providers must provide written details to prove compliance with this requirement. Entry Audit You are required to participate in an audit and to provide necessary information before entering the program. You must pass the audit to become a member. The audit can be performed either remotely or on-site, at SAP s discretion. For an on-site audit, additional fees may apply to cover travel costs. Resource Requirements Partners must at all times keep a minimum core team of translators and consultants (called superusers) with in-depth knowledge of the proprietary SAP translation environment and of the SAP development environment. This requirement is to help ensure continuity of expertise within the company. The key performance indicator for measuring this requirement is that 30% of the volume or time listed in the customer reference requirement has been provided by members of the permanent core team. 10

11 A minimum core team consists of one senior in-house employee plus a backup. They are responsible for knowledge retention and knowledge transfer to other permanent core team members in the company. Expert Knowledge Knowledge criteria must be fulfilled for each service offering a language service partner applies for. Specific requirements will be communicated during the application process. Knowledge Requirements At a Glance FOOTNOTEs 3. If required and at the discretion of SAP, the superuser and backup must both pass tests to prove that their knowledge level for offering the respective services in the SAP ecosystem is sufficient. 4. WDE400 will be renamed ADM340 during Language Consultancy Services Partner must have at least one in-house senior expert (superuser) plus a backup (core team) with the ability to act as a trusted adviser for customers 3 Superuser and backup must have in-depth knowledge of the SAP development and translation environments, including expertise that supports the ability to: Understand the fundamental SAP development concepts Apply the transactions and functions to configure the SAP software system for translation Appropriately analyze the customer s project requirements and derive the most suitable translation strategy from this analysis Define and execute an appropriate technical translation evaluation strategy Create a proposal pool Mix and match all possible SAP software system translation approaches into the most effective and efficient solution for the customer Deploy technical language resources (language supplementation, language delivery, language exports, installation transports, and proposal pool) in the best possible way Activate the language versions after translation completion One way to obtain this knowledge is to participate in the appropriate SAP training courses. At a minimum, this includes: SAP ADM100 (Administration AS ABAP I) SAP ADM325 (Software Logistics AS ABAP) BC400 (ABAP Workbench Foundations) WDE400 (Setting up Customer Translation Projects) 4 Ideally, the superuser and backup will have successfully taken the complete SAP Basis consultancy curriculum for the SAP NetWeaver technology platform (ADM courses) plus WDE400. Alternately, the superuser and backup may have acquired the knowledge and skills listed above in reference customer projects (see also the section Customer References and Experience ). Translation Services Partner must have at least one in-house senior expert (superuser) plus a backup (core team) with knowledge of the following subjects: General underlying processes as a basis for SAP system translation Basic concepts of the SAP object-oriented translation environment The function and purpose of translation objects and the ability to locate them in context Translation statistics functionality Work list functionality with system transaction SE63 Ability to test the translated software SAP-specific terminology 11

12 The road maps below show how to become a mature language service partner for the language consultancy services area. Figure 3: Training Road Maps for Language Consultancy Services Option 1 SAP Technical Background Given Successfully passed SAP Basis technology consultancy curriculum Successfully handled SAP Basis technology consultancy projects Ideally, already touched SAP translation topics in consultancy projects Acquire Translation Consultancy Expertise WDE400 (to be renamed ADM340 during 2012) ZDI220 ZDI320 ZDI040 Development know-how (BC400 and so on) Knowledge of translation industry tools and processes (no SAP courses available) Option 2 SAP Translation Background Given ZDI200 ZDI320 ZDI040 Successfully handled SAP translation volumes Acquire Technical Consultancy Expertise SAP Basis technology consultancy curriculum WDE400 (to be renamed ADM340 during 2012) Development know-how (BC400 and so on) Ideally, already touched SAP translation topics in consultancy projects The SAP PartnerEdge program strives to deliver superior value and reward partners for their commitment to SAP. 12

13 Ongoing Program Requirements As an SAP partner, you must abide by the SAP PartnerEdge program rules for language service partners to maintain your status. This includes ensuring that your organization is always in good standing and not being reviewed. The ongoing program requirements are summarized below. Requirements for Maintaining Membership To remain a member, your organization must: Remain in good standing 5 Pay the annual program fees Maintain an up-to-date company profile Fulfill the specific criteria for language service partners at all times Partner Termination SAP takes any potential partnership issue seriously and believes that trusted relationships with partners form the foundation for our business. SAP reserves the right to terminate the SAP PartnerEdge program agreement for cause or for convenience as described in the agreement, including nonfulfillment or noncompliance with the terms described in this program guide. FOOTNOTE 5. An organization is not in good standing when it or one of its affiliates is not in compliance with laws or is not acting in good faith toward SAP or SAP s affiliates, which includes, but is not limited to, the following cases: An organization or its affiliate is or was engaged in a litigation or other legal dispute against SAP or any SAP affiliate. An organization or its affiliate infringed or infringes any intellectual property rights of SAP or any SAP affiliate. An organization or its affiliate breached or is in breach of an agreement with SAP or any SAP affiliate. An organization or its affiliate has a history of not paying fees or not complying with its obligations toward SAP or any SAP affiliate ( history in this regard means two incidents of late or nonpayment). An organization or its affiliate is not solvent or is subject to insolvency proceedings. 13

14 Partner Manager: A Dedicated Resource A unique and special program benefit is the assignment of a designated partner manager, who will act as one of your personal contacts and complement your other SAP resources. Your partner manager primarily focuses on your capability enablement and SAP PartnerEdge program support. After you have signed the partner agreement, SAP will provide you with the necessary details about your partner manager (including telephone and information). Role of the Partner Manager As part of the SAP global partner services delivery team, your partner manager is an SAP employee who delivers and orchestrates services in the following areas: Develops an ongoing enablement plan for your organization based on individual targets and requirements Facilitates technical knowledge related to SAP products and solutions, new features, and information on new releases Helps coordinate access to many of the benefits your organization is entitled to according to your SAP PartnerEdge program agreement Proactively informs your organization of updates and rollouts of SAP initiatives Helps you understand the program framework and requirements and identify opportunities to maximize your performance in the SAP PartnerEdge program Connects you with experts from various SAP organizations Collaborates with other SAP ecosystem resources on opportunities to enhance your productivity Acts as a feedback conduit into SAP Orchestrates SAP services SAP reserves the right to reassign a partner manager without notice. SAP may adjust the description of the partner manager role and tasks according to changes in technology and software upon prior written notice to the partner. How Your Partner Manager Engages with You When your company becomes an SAP language service partner, your partner manager will proactively schedule an introductory session. Based on your business priorities, the partner manager advises you about the best enablement options for your organization. Your partner manager can assist you with capability building and queries about the program and does not replace SAP standard product support (incident handling and root cause analysis). Please note that you must use the existing support infrastructure as detailed in relevant exhibits or provisions to any additional licensing agreements you may have. Please note the following regarding getting in touch with your partner manager: Your partner manager will contact you either by or phone. If you don t know who your partner manager is, you can contact the partner support center, which will route your request to your partner manager. The partner support center can be reached by at: psd_si@sap.com. 14

15 Program Benefits: Rewards for Active Participation The SAP PartnerEdge program offers rich benefits that reward your organization for active participation and success with SAP products and programs. General Partner Benefits The following benefits are available to all partners. Global Partner Support Center SAP provides telemanaged onboarding and program administration resources that help you resolve general partner lifecycle issues. You can contact the global partner support center via at Partner Manager and Guidance Services The partner manager 6 is a named contact focused on helping partners address aspects of available services benefits. SAP Partner Portal and the Manage My Partnership Tool You will receive access to the SAP partner portal, a password-protected, single sign-on, partnerexclusive Web site. Here you can update and manage your profile and access important sales and marketing resources, e-learning-based content, and more. In addition, the Manage My Partnership tool allows partners to manage their business relationship with SAP. Partners can access their partner profile, update key contacts, register relevant marketing and sales activities, and monitor the usage of benefits including status of validated expertise designations available through SAP PartnerEdge. Applicable Newsletters and Communications Newsletters and other communications keep you informed of product announcements and developments, program-related news, and how to make the most of your SAP partnership. Virtual Partner Events Sponsored by SAP As an SAP partner, you will be invited to participate in virtual events as available. FOOTNOTE 6. In some limited situations, based on the terms and conditions set forth in the addendum for global services partners, there may be different regulations for the partner manager benefit and the annual program fee. 15

16 Technical Benefits The following outlines technical benefits specific to services partners. Virtual SAP TechEd SAP language service partners have access to the virtual SAP TechEd content. This provides you with a great resource to keep your staff informed and educated about the latest SAP products, technologies, and road maps. Technical Enablement Guidance Services SAP offers a variety of sessions on SAP solutions and generic technical topics delivered via the partner enablement center, where SAP experts help partners better utilize SAP technical resources. Development Software Licenses SAP PartnerEdge partners can receive a free development license for SAP NetWeaver. Only the yearly maintenance fee will be invoiced. Contact your partner manager for more information. Product Briefings and Product Ramp-Up Opportunities All partners have the opportunity to receive the latest product briefings via different events or modes, in the SAP partner portal, or through electronic newsletters or mailings. 16

17 Marketing Benefits SAP provides a variety of marketing tools, 7 services, and activities designed to accelerate the go-to-market cycle and help you reach SAP customers and prospects. SAP Partner Logo and Guidelines SAP services partners are permitted to use the SAP partner logo and SAP trademarks in marketing and sales efforts, subject to the terms and conditions outlined by SAP. Please see SAP PartnerEdge Branding Guidelines and Logo Usage Guidelines for Partners, available in the SAP partner portal. SAP Online Presence SAP provides multiple online directories, sites, and marketplaces where you can highlight your solutions, including the SAP EcoHub solution marketplace. SAP Virtual Agency The SAP Virtual Agency partner campaign creator is a self-service online campaign execution platform that allows partners to plan, build, and execute campaigns in minutes. It helps your organization maximize revenue through increased demand generation and greater market penetration. Public Relations and Analyst Relations Guidelines The SAP press guidelines for SAP partners serve as a valuable resource on how best to efficiently prepare for public relations and press opportunities. SAP Image Library SAP offers a library of brand-approved images for partner use. The image library offers a wide selection of four-color marketing images for use in advertising, collateral, presentations, demonstrations, and more. You can choose from more than 240 images covering 10 different key industries as well as cross-industry photography. Google Search Association All partners will be given the opportunity to associate their company name with SAP on Google Search. Marketing Enablement Guidance Services SAP offers a variety of sessions delivered via the partner manager and SAP experts to help partners better utilize SAP marketing resources when going to market. FOOTNOTE 7. Some of the tools may require additional registrations or acceptance of additional terms. 17

18 Sales Benefits In addition to the technical benefits, SAP provides sales tools, services, and activities designed to accelerate the sales cycle. Some of the tools may require additional registrations, terms, and fees. Sales benefits include the following. SAP EcoHub The SAP EcoHub solution marketplace provides a trusted buying experience for customers and allows them to discover, evaluate, and buy relevant solutions with SAP-certified integration, as well as packaged services offerings from SAP partners. SAP EcoHub helps you generate awareness, receive leads, follow up on sales opportunities, and provide collateral material to assist customers in the decision-making process. SAP Partnership Reference Letter All partners have access to an autogenerated letter that can be downloaded from the partner work center on SAP EcoHub that validates each partner s relationship with SAP. This letter can be downloaded by customers or used by partners in their own RFP processes. Sales Enablement Guidance Services SAP offers a variety of sessions to help partners better understand the sales tools and resources available to them via the SAP PartnerEdge program. Other Opportunities SAP periodically conducts training and other events. Participation is dependent upon program level, and SAP may limit invitations to select partners. The SAP PartnerEdge program offers rich benefits that reward your organization for active participation and success with SAP products and programs. 18

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20 channel.sap.com (12/05) 2012 SAP AG. All rights reserved. SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork, SAP HANA, and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, Web Intelligence, Xcelsius, and other Business Objects products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Business Objects Software Ltd. Business Objects is an SAP company. Sybase and Adaptive Server, ianywhere, Sybase 365, SQL Anywhere, and other Sybase products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Sybase Inc. Sybase is an SAP company. Crossgate, EDDY, B2B 360, and B2B 360 Services are registered trademarks of Crossgate AG in Germany and other countries. Crossgate is an SAP company. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specifications may vary. These materials are subject to change without notice. These materials are provided by SAP AG and its affiliated companies ( SAP Group ) for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.