Features. Can We Find a Happy Medium? May/June Every Issue. As we move closer to the end of spring and into the. Rain, Rain, Go Away

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1 Knowledge Integrity Service Serving Collin, Dallas, Ellis, Fanin, Grayson, Hill, Hunt, Kaugam, and Rockwall Counties May/June 2015 Features Rain, Rain, Go Away Water conservation plans Spotlight on Board Member Jonathan Soukup, Grower Director July 4 th Midway Events Midway open at the Texas State Fair Every Issue Welcome Calendar Industry News Gold Sponsor Spotlight Board of Directors Parting Words Can We Find a Happy Medium? - A message from Jodi Joseph, Region IV Chair - As we move closer to the end of spring and into the heat of the summer, I find myself thinking about the challenges that we were facing last year at this time and oh, how the tables have turned. I know I am very thankful for the rain that we have received this spring and I know many others are too. But, the toll that it has taken our revenue projections, our production efficiency and our growers it is a bittersweet blessing. In 2014 the Dallas area accumulated inches of rainfall. As of April 30 th we are at a record setting 37.1 inches and they say it is anticipated to continue through the summer. How quickly our initiatives are turning to rainwater harvesting and how to combat fungal and pest issues that this moist spring has brought upon us. Proper drainage is imperative and mosquitos are prevalent. more on 3

Directors Parting Words 7 5 9 Can We Find a Happy Medium?

2 - INDUSTRY NEWS Calendar full calendar at Submit Content Do you have some industry news you'd like to share with Region IV members? Perhaps an article, photo, or something else? Contact: Jonathan Schlimme (972) May 12 Tuesday Regional Monthly Meeting at Bruce Miller Nursery Tuesday, May 12 June 9 Tuesday June Social at Main Event in Plano, TX 3941 N Central Expy Plano, TX July 14 Tuesday Regional Monthly Meeting at the State Fair of Texas Tuesday, July 14 August Expo in Dallas October 13 Tuesday Regional Monthly Meeting at Southwest Wholesale Nursery Tuesday, October 13 Nov. 14 Tuesday Regional Monthly Meeting at Living Earth Tuesday, Nov.14 Dec. 8 Tuesday Christmas Party Tuesday, December 8 What Am I? Riddle Blade to blade I always win, My foe laid low and even. Yard by yard through thick and thin, I'm busiest in season. Answer: a lawn mower 2 TNLA s Mission Statement To enhance members' business success through Legislative/ Regulatory Advocacy, Education, Networking, and Promotion

Contact: Jonathan Schlimme (972) 863-1494 May 12 Tuesday Regional Monthly Meeting at Bruce Miller Nursery Tuesday, May 12 June 9 Tuesday June Social at Main Event in Plano, TX 3941 N Central Expy

3 Can We Find A Happy Medium? a Message from Jodi Joseph Continued from Page 1 Drought is just one of the challenges Be on high alert for diseases like downy mildew, powdery mildew, rust, black spot, dollar spot, and mold among others We will need to be on high alert to combat diseases like mold, rust, downy mildew, dollar spot, powdery mildew and black spot, to name just a few. Though this presents us with a whole new set of challenges for 2015, let s not forget the imminent threat of the drought that was upon is just a few short months ago. A discussion of 1 time per month watering in some of our cities and towns was a #1 priority on the council docket. It is more important than ever that we remember the initiative that we put in place to overcome those challenging times as we learn handle what has been dealt to us this season. Now we must work even harder to create the happy medium that Mother Nature does not seem to be able to deliver to us. Jodi Joseph Region IV Chair 3

others We will need to be on high alert to combat diseases like mold, rust, downy mildew, dollar spot, powdery mildew and black spot, to name just a few.

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5 on Board Member Jonathan Soukup Grower Director A second-generation nurseryman, Jonathan grew up in the nursery business. His father was a manager at Casa Flora for 24 years before starting Southwest Perennials, a wholesale greenhouse, in Jonathan received a B.S. in Agricultural Journalism in 1997 from Texas A&M. He worked in the technical and security fields for several years before joining the family business in Southwest Perennials specializes in perennial plant liners. Almost 300 varieties of perennials and herbs, including drought-tolerant and native species, are available. The company s two greenhouses grow nearly four million plants a year and ships to every state except Hawaii and Alaska. Jonathan wears many hats, working in sales, marketing, logistics, pest management, and technical support. Jonathan and his wife Carol have 2 children, Molly and Jack, who attend many of the TNLA functions. Grower Director Jonathan Soukup Perennials@Earthlink.net 5

He worked in the technical and security fields for several years before joining the family business in 2007. Southwest Perennials specializes in perennial plant liners.

6 Industry News Rain, Rain, Go Away By: Kristen Anderson Rain, Rain Go Away Don t say that too fast. Water restrictions for outdoor watering are being lifted and a conservation plans are being put in place. The Dallas and surrounding area lakes are filling up fast with all of the rain we have had over the last two months. Here were the current Lake levels at 5/03/15 as a percentage of full that are used as reservoirs for two counties of TNLA Region IV area: DALLAS COUNTY (91.8%) Lake Ray Hubbard 87.6% Lake Ray Roberts 98.4% Lake Lewisville 100% COLLIN COUNTY (95.9%) Lake Lavon 100% Chapman Lake 100% Lake Texoma 100% Lake Tawakoni 84.5% OTHER COUNTIES IN TNLA REGION IV Hunt 92.6% Kaufman 91.6% Guadalupe 79.9% Fannon 100% Rockwall 94.1% Ellis 88.4% Hill 81.4% * 6

The Dallas and surrounding area lakes are filling up fast with all of the rain we have had over the last two months.

7 Rain, Rain, Go Away Continued from Page 6 Dallas County is currently under their Water Conservation Ordinance which allows outdoor watering 2 days a week based on the last digit of the address. For more on the Water Conservation Ordinance, visit For Collin County, the restrictions were lifted May 1, 2015, and they are activating what they are calling a Water Conservation Plan. This will allow two days a week for outdoor watering, if needed. See page for the message from the Executive Director of the North Texas Municipal Water District. All cities in the DFW area have the final decision on the water restrictions they put in place for their residents. The water boards are encouraging people to change landscape beds from pop-up sprinklers to drip irrigation as part of their water conservation plans. When in drought conditions, such as the past several years, there were no restrictions with using drip irrigation systems. Definitely a selling point for anyone trying to keep building, business and residential, foundation damages to a minimum. Dallas has a conservation tiered rating system. This means that the more water used, the higher rate you pay within a tiered structure. Monitoring your usage every month also helps detect possible leaks. - SaveDallasWater.com 7

com/ordinance For Collin County, the restrictions were lifted May 1, 2015, and they are activating what they are calling a Water Conservation Plan.

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9 Spotlight on Gold Sponsor Following the success of last year s event, the State Fair of Texas will once again open the Midway for a special Fourth of July celebration. In partnership with the City of Dallas and Friends of Fair Park, the Fair invites everyone to celebrate America with a day of family fun at the City of Dallas official Independence Day celebration, Fair Park Fourth. Starting at noon, people from all over can come enjoy live music, water features and access to rides, games and concessions within the State Fair of Texas Midway. A spectacular fireworks show can be viewed from inside the historic Cotton Bowl, on the State Fair of Texas Midway, or from various locations throughout the Fair Park grounds. Admission to the Midway is $5, or complimentary to those who participate in the Dallas Park and Recreation Dallas 7/4 race (7k/4k) that morning. Approximately 30 exhilarating rides will be available on the Midway. Ride and game costs will vary. Since its inception in 1886, the State Fair of Texas has celebrated all things Texan by promoting agriculture, education, and community involvement through quality entertainment in a family-friendly environment. The State Fair of Texas is a non-profit organization with all proceeds helping to preserve and improve Fair Park, a National Historic Landmark, and underwrite museum, community and scholarship programs for inner city youth and students pursuing agricultural careers. The 2015 exposition runs September 25 through October 18 in Fair Park. Visit BigTex.com for more information. State Fair of Texas Martin Luther King Jr. Blvd. Dallas, TX

Fair Park Fourth. Starting at noon, people from all over can come enjoy live music, water features and access to rides, games and concessions within the State Fair of Texas Midway.

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12 Board of Directors & Officers TNLA Region IV Advertising Opportunities The TNLA Region IV newsletter is distributed to more than 1,200 industry professionals. It is published bi-monthly, six times annually: Chairman Jodi Joseph, TCLP Lambert s Jjoseph@Lamberts.net January/ February March/April May/June July/August September/October November/December Vice Chairman & Treasurer Dale Selby Southern Botanical, Inc Dale.Selby@sbitx.com Immediate Past Chair - David Yonis, TCLP Roundtree Landscaping, Inc David@RoundtreeLandscaping.com Grower Director - Jonathan Soukup Southwest Perennials Perennials@Earthlink.net Supplier Director Kristen Anderson, TCNP Oakstreet Wholesale Nursery Kristen@OakStreetNursery.com For more information or to advertise in this publication, contact Jonathan Schlimme at Jonathan@VerdantGrounds.com Member Advertising Rates Ad Size Single Issue 6-Issue Discount Business Card $60/ issue $225 ¼ Page $75 / issue $325 ½ Page $110 / issue $500 Full Page $180 / issue $800 State Chairman - Johnette Taylor Roundtree Landscaping Johnette@RoundtreeLandscaping.com State Rep, Region IV - Jason Craven Southern Botanical Jason.Craven@SouthernBotanical.com Organic Education Chair - Michael Bosco Safe Haven Pest Control Michael.Bosco@icloud.com Secretary Karla Silva Lambert's x164 KSilva@Lamberts.net Communications Coordinator & Newsletter Editor - Jonathan Schlimme Verdant Grounds Jonathan@VerdantGrounds.com 12

net January/ February March/April May/June July/August September/October November/December Vice Chairman & Treasurer Dale Selby Southern Botanical, Inc. 214-366-2103 Dale.Selby@sbitx.

13 Parting Words Knowing trees, I understand the meaning of patience. Knowing grass, I can appreciate persistence. - Hal Borland ( ) Countryman: A Summary of Belief Texas Nursery & Landscape Association Region IV May/June 2015

- Hal Borland (1900-1978) Countryman: A Summary of Belief Texas

TNLA EXECUTIVE COMMITTEE REFERENCE MANUAL. CALENDARS Calendar of Events Pages 1-7 Board & Executive Committee Calendar Pages 8-9

TNLA EXECUTIVE COMMITTEE REFERENCE MANUAL CALENDARS Calendar of Events Pages 1-7 Board & Executive Committee Calendar Pages 8-9 2014-15 CALENDAR OF EVENTS & DEADLINES M A R C H 2 0 1 4 1 - TNLA membership