Benchmark Survey: Marketo Benchmark on Marketing Custom Report For: Adam Grubb

Size: px
Start display at page:

Download "Benchmark Survey: Marketo Benchmark on Email Marketing Custom Report For: Adam Grubb"

Transcription

1 Benchmark Survey: Marketo Benchmark on Marketing Custom Report For: Adam Grubb

2 Dear Adam Grubb, marketing remains one of highest rated marketing tactics, even as social, mobile, video etc. transform the marketer's landscape. But how does your Marketing measure up? What are the best practices used by today s top performers? What are you currently doing that you should improve, and what are you not doing that you should start? Get the answers now -- here are your personalized benchmarks and recommendations. About this report The Marketo Benchmark on Marketing combines Marketo's thought leadership and years of experience gathered from 1,000s of customers with ongoing research into the practices of today s top performers in marketing. In this personalized report, results from SGC are presented alongside industry averages and results from Top Performers those companies with the fastest revenue growth, the highest performance metrics, and the best use of marketing to achieve those revenue goals. The report includes information and recommendations about: Top uses and challenges for marketing The prevalence and ROI impact of various tactics including testing, drip marketing, and social sharing sending frequency and volume by type of campaign Common practices in privacy and deliverability Budgets and resources required for marketing and more... The results offer you a fast and simple way to evaluate your current tactics and consider where SGC may look to improve performance. The insights to drive more revenue with less work At Marketo, we thrive on sharing best practices, educating marketers, and helping companies of all sizes to improve their revenue performance. Please contact us if you would like to learn more about how we can help SGC expand lead flow, improve sales effectiveness, and optimize marketing and sales investments. Also, if you find this report useful, please encourage others to fill out the Benchmark Survey the results get better and better each time someone fills it out. Here's to your best, Jon Miller VP of Marketing, Marketo

3 Marketing Goals and Challenges Companies use marketing for everything from education to building brands to driving revenue. However, satisfaction with marketing tends to lag its importance - perhaps because of ongoing challenges with getting noticed in the inbox, measuring results, and managing campaign complexity. Rank your top goals for Marketing You #1 Website traffic Lead generation #2 Lead generation Online sales #3 Branding and awareness Offline sales #4 Website traffic #5 Branding and awareness #6 Education Rank your top challenges with Marketing You #1 Click through rates Click through rates #2 Inbox overload Inbox overload #3 Incorporating social sharing Deliverability #4 Building and managing campaigns #5 Budget/resources restrictions #6 Measurement #7 Incorporating social sharing 2011 Marketo, Inc MKTO (6586) 1

4 Capabilities and Impact Today, there are more marketing solutions, tools and tactics available to marketers. Which work best for you? Which ones are most used by top performers? Do your Marketing capabilities increase your Marketing ROI? Testing An effective testing strategy can help increase open, click, and conversion rates by improving the relevance of your marketing messages. You can test subject lines, copy, graphics, calls to action, frequency, timing, and more. Great 5 Moderate 4 Little 3 No Noticeable 2 Change You Top Performer Decrease 1 Never 1 Rarely 2 3Often Always 4 5 Frequency of Frequency Use of Use Some of your testing has delivered value, but you'd like to see more. Here are some suggestions: Start simple by testing subject lines and headers. It doesn t take a lot of time or creative work to create simple variants here, but the return can be significant. Test one element at a time, so you can actually measure the impact of the variance. Consider the time of day as well as the day of the week when testing your campaigns. Keep a log of all your tests so you can refer back to the specific variables that were tested and more importantly what you learned. Don't forget that small differences can be significant if your sample sizes are large. Here s a post with more information about testing statistics: The Ultimate Guide to Test Statistics at See sample test results in this blog post: The Secret to Marketing Success: Testing at Run tests on groups that are small but large enough to determine a clear winner. Then incorporate the winning variables into your larger mailing Marketo, Inc MKTO (6586) 2

5 Dynamic Content Although less popular than basic testing, dynamic content can increase relevance by customizing s based on various customer or prospect attributes. For example, s sent to customers in Manufacturing would include different copy and images than those sent to customers in the Financial Services industry. Great 5 Moderate 4 Little 3 No Noticeable 2 Change You Top Performer Decrease 1 Never 1 Rarely 2 3Often Always 4 5 Frequency of Frequency Use of Use You see the direct connection between your use of Dynamic Content and bottom line results. Here are ways to increase the value your Dynamic Content delivers even more: Develop buyer and customer personas and align them with the content in any message. Don't customize for the sake of customization - focus on varying the content that your personas will most care about. Work on your data quality to ensure that the fields you use to customize messages are accurate. Plan ahead of time, since creating dynamic content requires more creative and testing. Review all versions created by dynamic content before sending to ensure there aren't mistakes. Consider customizing based not on demographic and firmographic information (such as industry), but on behavioral information as well: click activity, website behaviors, revenue cycle stage, lead score, etc. This can be even more important for improving the relevance of your s Marketo, Inc MKTO (6586) 3

6 Segmentation Segmentation is the ability to target exactly the right message to the right customers at the right time. campaign results tend to improve when targeting fine-tuned audiences. That s why the best segmentation solutions combine demographic and firmographic attributes with behavioral and online data. Great 5 Moderate 4 Little 3 No Noticeable 2 Change You Top Performer Decrease 1 Never 1 Rarely 2 3Often Always 4 5 Frequency of Frequency Use of Use You don't segment your s as frequently as other marketers and don't enjoy as much ROI as a result. Consider improving the strategic value of your marketing with more effective segmentation: Segment your audience based on demographic and firmographic attributes such as industry and title. Even more importantly, segment based on where the prospect is in the buying cycle: early-stage, midstage, late-stage, or customer. Prospects that are actively engaged with sales should get different message from those you are trying to develop. Consider segmenting your audience based on how frequently they interact with your messages (opens and clicks). This can help you know how often to send. Evaluate your lead database and create segments based on lead source or profile information for your marketing campaigns. Try more advanced ways to segment your lists by combining demographic information with behavioral data. Knowing what web pages the prospect has visited, what content they've read even what they ve said on social sites - can help you to send them the right message at the right time. Also consider a subscription center where your audience can subscribe to different topics and frequency of communications Marketo, Inc MKTO (6586) 4

7 Drip Marketing / Lead Nurturing Lead nurturing is the practice of keeping in touch with prospective qualified customers regardless of their timing to buy. Done right, it can result in 50% more sales qualified leads at 33% lower cost. Although lead nurturing often consists of interactions over many channels, many companies will incorporate drip marketing into their nurturing strategy. Great 5 Moderate 4 Little 3 No Noticeable 2 Change You Top Performer Decrease 1 Never 1 Rarely 2 3Often Always 4 5 Frequency of Frequency Use of Use You don't use drip campaigns often nor consider them to be very valuable. However, on average all survey respondents indicated drip campaigns can impact their ROI. Here are some ways you can do the same: Create a normal and an accelerated nurturing program. Allow leads to choose which path they will participate in or use online behavior to determine if a prospect should be moved to the accelerated nurturing path. Test the order the prospect receives the messages you are sending. Each in your nurturing program needs to be updated and improved on a regular basis. Stay ahead of the drip, adding to your nurture campaigns before your prospects or customers consume all your nurture content. Check out the Marketo Definitive Guide to Lead Nurturing at Marketo, Inc MKTO (6586) 5

8 Triggered s Individual customers receive triggered s when they demonstrate specific behaviors (or lack thereof). For example, if a prospect visited your pricing page but didn t fill out a contact form, then a triggered could invite him to a weekly event to learn more. According to some studies, the effective use of triggered s can improve open rates by over 50% and conversion rates by more than 350%. Great 5 Moderate 4 Little 3 No Noticeable 2 Change You Top Performer Decrease 1 Never 1 Rarely 2 3Often Always 4 5 Frequency of Frequency Use of Use Triggered s aren't a part of your marketing, but you could improve your marketing ROI by integrating some best practices from Top Performers into your strategy. Automate send processes for repetitive s (for example, event confirmations). Utilize triggered s to notify key stakeholders when key actions occur. Listen to the way your segment responds and ensure your follow up is as relevant as possible. Trigger follow-up campaigns based on social media interactions Marketo, Inc MKTO (6586) 6

9 Include Social Sharing Even as social media marketing increases in importance, marketing is here to stay. In fact, leading marketers augment their strategies by embedding social sharing capabilities in their s. Such links enable customers and prospects to amplify your message to their social networks. Great 5 Moderate 4 Little 3 No Noticeable 2 Change You Top Performer Decrease 1 Never 1 Rarely 2 3Often Always 4 5 Frequency of Frequency Use of Use Include share, Facebook, LinkedIn and other sharing options in your . Make sure these are customized to the landing page and not put in . Find out how in this blog post at Don't confuse follow us buttons with social sharing buttons. Thank those that share your content in social media to encourage this behavior. Track referral traffic from sharing activity Marketo, Inc MKTO (6586) 7

10 Text s from a Sales Rep In the B2B industry, s sent via individual sales rep addresses perform far better than traditional marketing s. Such campaigns deliver improved engagement rates because they leverage the power of the "human touch" and begin building a relationship between the sales rep and the prospect. Great 5 Moderate 4 Little 3 No Noticeable 2 Change You Top Performer Decrease 1 Never 1 Rarely 2 3Often Always 4 5 Frequency of Frequency Use of Use You don't use Text s from a Sales rep - but Top Performers report this tactic can improve marketing ROI. Here are some ideas to get started and reap the benefits: Create personalized templates for the sales team and experiment with different calls to action (download offer vs. follow-up call vs. scheduling a meeting). Make it easy for sales reps to send s that will track engagement by the recipient Marketo, Inc MKTO (6586) 8

11 Custom Landing Pages from an The landing page is an essential part of many marketing campaigns. By directing clicks to a landing page customized for a specific rather than a generic home page, marketers can significantly improve their conversion rates. Great 5 Moderate 4 Little 3 No Noticeable 2 Change You Top Performer Decrease 1 Never 1 Rarely 2 3Often Always 4 5 Frequency of Frequency Use of Use You reported low usage and value from Customized Landing Pages - however, Top Performers rated Custom Landing Pages as a capability having an impact on ROI. Here are some tips to take advantage of this best practice: Build landing page templates to make landing page creation easy to implement. Optimize your landing pages to ensure the best results. Not sure where to get started? These landing pages should be optimized first: Lowest conversion landing pages High bounce rate landing pages High exit rate landing pages Lowest time spent landing pages Key pages (i.e., contact us, top offers) Ensure reader knows what content they will receive upon clicking on a link Marketo, Inc MKTO (6586) 9

12 Volume and Frequency What is the size of your total list / database? You indicated SGC has a database with 100, ,000 contacts. Here's how this compares Under 5,000 5,001-25,000 25, , , , , , ,001-1,000,000 1,000,001-5,000,000 5,000,001-10,000,0... Over 10,000,000 Don't know What percent of your list do you consider inactive? A key indicator of a healthy marketing program is the level of audience engagement. You indicated that 51-75% of your list is inactive. Here's how this compares. 30 (shown as %) 25 Top Performers (shown as %) Under 10% 26-50% Over 75% 10-25% 51-75% Don't know 5 Under 10% 26-50% Over 75% 10-25% 51-75% Don't know Rather than sending the same campaigns to inactive prospects, it often makes sense to run specific reactivation campaigns to attempt to "wake the dead". This is a great place to test and experiment - you can't "kill them again" Marketo, Inc MKTO (6586) 10

13 Frequency of Communications Please estimate how often an individual in your database typically receives various communications. One of the most common questions marketers ask is "How often should I my contacts?" The standard expert answers to this question are "it depends" or "test to find out". Although true, this advice is not as actionable as marketers might like. Fortunately, the Marketo Benchmark on Marketing can tell you what other companies are doing - including the Top Performers. Type of Product and Service Promotions Newsletters Automated Nurturing s Event Promotion Frequency Two Times Per Month Weekly Don't Use Monthly 2011 Marketo, Inc MKTO (6586) 11

14 Execution Metrics What is your average open rate? While Open Rate is widely known as an imprecise metric, it nonetheless provides a baseline for trending and can be of value to measure subject lines, monitor inbox delivery, and understand engagement. You indicated SGC has an open rate of 11-15%. Top Performers 16-20% 16-20% You have room to improve your open rate compared to the benchmark. Fortunately, there are many proven techniques you can use to improve open rates even further. These include: Use a consistent "From" label that recipients learn to trust. This can be a person from your company, your company brand name, or a combination such as Jon Miller, Marketo. Ensure your recipients know who you are and why you are ing them. If they don't know who you are, they are much less likely to read your message. Following the best practice for opt-in can make a big difference here. Test subject lines rigorously. This is perhaps the single most important item to test to improve marketing success. Find the time of day and day of week that works best. Although Tuesday to Thursday is often considered to be the best performing days, some companies are finding their best open rates for s sent over the weekend. In some cases, not following the same best practice that everyone else follows can help you stand out! Manage your list and remove contacts that have not opened your s in the last six months. This can also help your deliverability rates. Don't mail too often. If you send too many s, your list may start to feel fatigued and will stop opening your messages. What is your average click through rate (clicked / delivered)? The click rate is the fraction of all delivered s that get clicked on. The more people that are clicking your s, the more they are engaging with your brand and content. A high click rate shows that your s are causing your intend audience to respond. You indicated SGC has an click through rate of %. Top Performers % % Your click rate is below the industry average. Use the suggestions above to improve your open rate and the suggestions below to improve your click to open rate Marketo, Inc MKTO (6586) 12

15 What is your average click to open rate (clicked / opened)? The click to open rate focuses on how well recipients interact with your s once they are opened. It focuses on the call to action and design / copy more than the subject and from address (though those can matter as well). You indicated SGC has an click to open rate of 11-15%. Top Performers 11-15% 16-20% Your click to open rate is above the industry average. Now, you can improve your results even more by: Have a clear call to action. Tell the recipient what you want them to do in plain language. Use multiple links for the same call to action in the image, in a button, and in the copy (multiple times, each with different anchor text). Having more links has been shown to improve click rates. Create scarcity. A recipient is more likely to click if they feel your offer has a limited quantity or time available. You want them to think they are missing out if they don t click and take action. Test, test, test! If you can t think of anything else, try changing the color of your call to action button. What is your average unsubscribe rate? Unsubscribes happen even to the best marketers; the key is to keep them as low as possible by having engaging content and the right permission marketing practices. Top performers consistently see lower than average unsubscribe rates. You indicated SGC has an unsubscribe rate of 0.31% 0.4%. Top Performers 0.11% 0.2% 0.06% 0.10% Your recipients are more likely to unsubscribe from your s than the benchmark average. Use these tips to improve your unsubscribe rate: First and foremost, only send your s to recipients who have agreed to receive offers from your organization. This is a no-brainer. Send offers or newsletters at least once per month so your recipients are used to receiving your and you don't lose touch. Only the content your recipients requested. Over-mailing your customers can result in list fatigue, which can in turn lead to an increased unsubscribe rate. Most importantly, provide value in your messages. Be the trusted authority on a certain subject, continually offer great deals to your customers, and announce exciting news or updated product information Marketo, Inc MKTO (6586) 13

16 What is your average bounce rate range? Bounce rate is an important indicator of the quality and health of your marketing list. Even if an address was good when it came into your system, people often change their addresses - requiring a solid process to keep the list clean. A high bounce rate can also hurt your deliverability since many ISPs consider senders with high bounce rates as less trustworthy. You indicated SGC has an bounce rate of 2.1-5%. Top Performers 2.1-5% <= 2% Your bounce rate is at the industry average. You can improve with these techniques: Automatically remove recipients who bounce from your mailing list for future sends, but be sure to process soft bounces such as "out of office" messages differently. Provide a way for recipients to update their address. Consider calling or direct mailing high-value prospects whose addresses bounce to let them know and get a correct address. What is your average conversion rate from known name to Marketing Qualified Lead? Measuring how the prospect engages and then moves through the sales cycle from Marketing Qualified to Sales Qualified to Opportunity and ultimately Close Won is critical to understanding the effectiveness of all your Marketing programs. You indicated SGC has a conversion rate from known name to Marketing Qualified Lead of Don t know. Top Performers % % Like you, 56% of companies say that they "Don t Know" their conversion rate from known name to Marketing Qualified Lead. Fortunately, powerful and easy solutions such as Marketo s Revenue Cycle Analytics make it easy to measure, track, and improve this metric over time. Have the sales team re-think their traditional sales strategies - instead of having them actively talk and "sell" your products or services, encourage them to listen more to prospect needs and behaviors. Establish lead scoring thresholds to identify when leads should be passed on to sales and when they should be returned to marketing for further nurturing. Coordinate marketing and sales when identifying "interesting" behaviors that indicate hotter leads and establish sales alerts based on these behaviors. Make it easy for sales to sort leads by priority in the CRM system, enabling them to focus on the most sales-ready leads. Enable salespeople to view the companies in their specific territories that visit your website and to access the important contacts at each organization within the CRM system Marketo, Inc MKTO (6586) 14

17 Deliverability Deliverability remains one of most important factors in successful marketing - if your messages don t hit the inbox, they can't drive the results you seek. Many marketers find the topic intimidating because it is influenced by so many variables - variables than can't be condensed into a single metric or score. In the end, successful deliverability is a shared responsibility between the sender and the service provider. You should ensure your provider uses the latest technology compliant with today's current requirements. See how Marketo does it at At the same time, senders directly affect their own deliverability. Senders with long-term deliverability keep clean lists and follow opt-in best practices, such as refusing to purchase lists. They also create carefully targeted messages that are relevant and trusted by their subscribers. Learn more about deliverability best practices at Marketo s Deliverability Resource Center at What opt-in method do you use? You said SGC uses Opt-out. Here's how that compares. (shown as %) Top Performers (shown as %) Single opt-in Opt-out Double opt-in Don't know Other 0 Single opt-in Opt-out Double opt-in Don't know Other 2011 Marketo, Inc MKTO (6586) 15

18 How much do you agree or disagree with this statement: My audience trusts my s. Trust is a critical component of success. If your audience trusts your s, they are more likely to open them, less likely to unsubscribe, and are much less likely to mark your messages as spam. My is Trusted % Agree / Strongly Agree Unsubscribe % Bounce % 54% 0.11% 0.2% 2.1-5% Top Performers 100% 0.06% 0.10% <= 2% You Agree 0.31% 0.4% 2.1-5% Top Performers report a higher level of trust and a lower unsubscribe rate than the average. You indicated that SGC generates contacts for marketing via Other. Here is how this compares. 100 (shown as %) 100 Top Performers (shown as %) Website Forms Sponsorships 3rd Party Lists Data Vendors Referrals Other Don't know Website Forms Sponsorships 3rd Party Lists Data Vendors Referrals Other Don't know It's great to see that you are primarily using high-quality methods of acquiring contacts for marketing. This can help improve your deliverability and increase how much recipients trust your messages Marketo, Inc MKTO (6586) 16

19 Technology What is your primary method of managing your Marketing? You said SGC uses In house as your primary method of managing Marketing. Here's how that compares. (shown as %) Top Performers (shown as %) service pro... Marketing autom... Full service agency In house None 0 service pro... Marketing autom... Full service agency In house None What CRM solution does your organization use? You said SGC uses None for your CRM solution. Here's how that compares. (shown as %) Top Performers (shown as %) Salesforce NetSuite Oracle/S... Goldmine SalesLogix ACT&apos Built In-... SAP Microsoft... Other Unknown None 0 Salesforce NetSuite Oracle/S... Goldmine SalesLogix ACT&apos Built In-... SAP Microsoft... Other Unknown None 2011 Marketo, Inc MKTO (6586) 17

20 Resources How effective are you at making the most of your time and financial resources to optimize your marketing? What are you doing to strategically improve your results and deliver incremental ROI? How many employees in your organization help execute Marketing programs? SGC has 2-5 employees involved with marketing. Here's how that compares. (shown as %) Top Performers (shown as %) > 50 None > 50 None How much of your team's time is spent on Marketing? Here's how your team spends their time, compared to their peers. Your Time Top Performers Hours Per Month Marketo, Inc MKTO (6586) 18

21 How much do you spend on Marketing per month (in US dollars)? SGC spends Don't know per month ($USD) on marketing. Here's how that compares. (shown as %) Top Performers (shown as %) < $1,000 $1,001 - $5,000 $5,001 - $10,000 $10,001 - $20,000 $20,001 - $50,000 $50,001 - $250,0... Over $250,000 None Don't Know < $1,000 $1,001 - $5,000 $5,001 - $10,000 $10,001 - $20,000 $20,001 - $50,000 $50,001 - $250,0... Over $250,000 None Don't Know 2011 Marketo, Inc MKTO (6586) 19

22 Summary and Best Practices Top Tips to Improve Your Marketing 1. Group your target customers. Use demographic information or BANT characteristics to segment your audience. Develop profiles for each of your target audience groups. 2. Customize content for your unique buyer personas. Craft multiple messages for each profile. Dynamic content will ensure each delivers information that engages your prospects and can significantly improve your effectiveness levels. 3. Standardize your send information and style. the likelihood that recipients recognize your by using a consistent from name and corresponding address. Also, standardize your branded s with one shared style, so each feels familiar. 4. Test for the best. Optimize your s with testing to find the right subject lines, images, and content for your buyer personas. By creating personalized templates for your sales team, you can experiment with different calls to action, such as download offers, follow-up calls, or scheduling a meeting. 5. Deliver a straightforward call to action. Each should communicate one clear call to action. Otherwise, recipients can become overwhelmed. However, it is advisable to repeat the call to action multiple times. 6. Develop trust with opt-in functionality. Go beyond following CAN-SPAM rules to ensure every recipient has opted-in to your Identify the best time to send. Consider the time of the day as well as the day of the week when executing your campaigns. 8. Ensure deliverability by proofing campaign content in different readers and troubleshooting content that may activate spam filters. 9. Optimize your list segmentation with more advanced tactics that combine user demographics with online behavioral data. 10. Implement improvements with automation. Take your efforts up a level by exploring more complex automated workflows for lead nurturing, such as triggers that send out s based on lead score. 11. Speed up your sales cycle by creating content for every stage. Develop standard s that communicate your key messages throughout all stages of your buying process. These take the form of everything from educational s vs. solution-oriented s. 12. Schedule maintenance. Set aside time for keeping your database up to date and clean with deduplication, especially after you send s Marketo, Inc MKTO (6586) 20

Benchmark Survey: Marketo Benchmark on Revenue Performance Custom Report For: Justin Gray

Benchmark Survey: Marketo Benchmark on Revenue Performance Custom Report For: Justin Gray Benchmark Survey: Marketo Benchmark on Custom Report For: Justin Gray Dear Justin Gray, and sales executives are constantly asking their organizations questions such as: How much should we be investing

More information

EBOOK. TIPS For SUCCESSFUL Email Marketing Campaigns

EBOOK. TIPS For SUCCESSFUL Email Marketing Campaigns EBOOK 10 TIPS For SUCCESSFUL Email Marketing Campaigns Email marketing campaigns are essential elements of any marketing strategy. They communicate and build relationships with prospects, gather important

More information

THE BIG EASY GUIDEBOOK TO MARKETING AUTOMATION

THE BIG EASY GUIDEBOOK TO MARKETING AUTOMATION THE BIG EASY GUIDEBOOK TO MARKETING AUTOMATION The essential guide to EASILY creating sophisticated, automated marketing programs that drive revenue 2009 Marketo, Inc. All rights reserved Forget the Hard

More information

The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation

The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation MARKETING AUTOMATION is technology that allows you to nurture leads through automated campaigns. Because marketing

More information

B2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com

B2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com 6 STEPS TO B2B EMAIL MARKETING SUCCESS 6 STEPS TO BETTER 1 B2B EMAIL MARKETING Mailigen Email Marketing Solutions Phone: (+1) 718 303 1864 www.mailigen.com 2 60% of marketers believe email marketing produces

More information

10 TIPS FOR SUCCESSFUL

10 TIPS FOR SUCCESSFUL PLATINUM FREE REPORT Email marketing campaigns are essential elements of any marketing strategy. They communicate and build relationships with prospects, gather important data, and help boost marketing

More information

Introduction > Become an Expert > Get Ready to Sell > Sales Opps > Follow Up > Consultation > Now What

Introduction > Become an Expert > Get Ready to Sell > Sales Opps > Follow Up > Consultation > Now What 12/16/13 Introduction Welcome to the Swiftpage Reseller Program! As a Swiftpage Reseller you have the ability to provide Swiftpage s valuable Email Marketing and Marketing Automation features to your clients,

More information

Marketing Automation Request for Proposal

Marketing Automation Request for Proposal Marketing Automation Request for Proposal Choosing the right marketing automation system isn t easy. This is why we created this sample RFP, consisting entirely of actual questions from real RFPs submitted

More information

Increasing Response to your B2B Email Marketing Programs. A Marketo Best Practices ebook

Increasing Response to your B2B Email Marketing Programs. A Marketo Best Practices ebook Increasing Response to your B2B Email Marketing Programs A Marketo Best Practices ebook The Problem with Lead Generation As B2B marketers, we spend a lot of time and money generating leads to create a

More information

Better Email Marketing: Making Sure Your Messages Get Read & Acted On

Better Email Marketing: Making Sure Your Messages Get Read & Acted On Better Email Marketing: Making Sure Your Messages Get Read & Acted On Better Email Marketing What to Know Where to Start What to Watch Out For Information You Need to Gather About Your Audience How to

More information

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts EMAIL MARKETING TIPS From Our InfoUSA Email Experts In order to assist you every step of the way while creating an Email Marketing Campaign, our InfoUSA Email Experts have compiled lists of their best

More information

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know Software Solutions Digital Marketing Business Services Email Marketing What you need to know Contents Building Your Email List 1 Managing Your Email List. 2 Designing Your Emails 3 Branding Your Emails.....

More information

5 Keys to Exceptional Email Marketing. Delivra 2012

5 Keys to Exceptional Email Marketing. Delivra 2012 5 Keys to Exceptional Email Marketing Delivra 2012 2 Email marketing continues to be one of the most powerful and measurable marketing tools at your disposal. With the right tools and approach, your organization

More information

The Ultimate Guide to B2B Lead Nurturing

The Ultimate Guide to B2B Lead Nurturing The Ultimate Guide to B2B Lead Nurturing What is Lead Nurturing? Your current database is a goldmine. By focusing on the leads you already have, you have the potential to apply the kind of strategies that

More information

Ten Tips for Best Practice Lead Management

Ten Tips for Best Practice Lead Management Ten Tips for Best Practice Lead Management Only 25% of new leads are sales-ready. 25% are disqualified. How do you handle the remaining 50%? The Answer: Lead Management Lead management is the ability to:

More information

FOR EVERY SIX COMMERCIAL MESSAGES SENT WORLDWIDE, ONE NEVER REACHES THE SUBSCRIBER S INBOX. - Return Path

FOR EVERY SIX COMMERCIAL MESSAGES SENT WORLDWIDE, ONE NEVER REACHES THE SUBSCRIBER S INBOX. - Return Path B2Best Practice FOR EVERY SIX COMMERCIAL MESSAGES SENT WORLDWIDE, ONE NEVER REACHES THE SUBSCRIBER S INBOX. - Return Path Measure Your Performance... Clean Your Data... Ask Permission... Send Welcome Messages...

More information

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation 31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation Manage Email Campaigns In-House 1. Quickly Design Emails Save time creating marketing emails using drag and drop template

More information

Email Marketing and Marketing Automation in Complex Buying Processes

Email Marketing and Marketing Automation in Complex Buying Processes Email Marketing and Marketing Automation in Complex Buying Processes Email Marketing and Marketing Automation in Complex Buying Processes 1 Introduction We often hear the question: How is Marketing Automation

More information

LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs

LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs Two weeks ago we looked at creating Tribes for a range of purposes, including the purpose of growing your

More information

Email Marketing for Hoteliers: A Step-by-Step Guide

Email Marketing for Hoteliers: A Step-by-Step Guide Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3

More information

10 Tips For Lead Management

10 Tips For Lead Management 10 Tips For Lead Management Demand Generation Software Buyers Kit Ten Tips For Best Practice Lead Managment Only 25% of new leads are sales-ready. 25% are disqualified. How do you handle the remaining

More information

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing

More information

10 Step Email Newsletter Guide

10 Step Email Newsletter Guide 10 Step Email Newsletter Guide This 10 Step Email Newsletter Guide will help you create informative newsletters that will allow you to regularly communicate with your leads and customers. On average, you

More information

EMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES

EMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES EMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES An Effective Touch Point for Long-Term Marketing Relationships Introduction Email newsletters are no longer optional when it comes to B2B

More information

USING SOCIAL MEDIA EFFECTIVELY TO MAKE

USING SOCIAL MEDIA EFFECTIVELY TO MAKE [Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found

More information

SimplyCast emarketing Email User Guide

SimplyCast emarketing Email User Guide SimplyCast emarketing Email User Guide Email User Guide Page 1 Contents 1. Email Overview... 3 2. Features Overview... 3 3. Email Editor Features... 8 4. How to Create an Email Campaign?... 5 5. Additional

More information

MARKETO CHECKLIST. All users are setup within Marketo with the appropriate roles and permissions.

MARKETO CHECKLIST. All users are setup within Marketo with the appropriate roles and permissions. Setup Users & Roles All users are setup within Marketo with the appropriate roles and permissions. Smart Campaign Settings Limit set to abort smart campaigns if number of qualified leads exceeds this limit

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

Email Marketing Evaluation

Email Marketing Evaluation Knowledge Guide: Email Marketing Evaluation How well is your email marketing performing? virtualroi May 2009 by: Sally Lowery Online Marketing Manager Email Marketing Evaluation Think back on your email

More information

30-Day Starter Guide to Email Marketing

30-Day Starter Guide to Email Marketing { 30-Day Starter Guide to Email Marketing { Introduction If you are new to email marketing or to using an email marketing service, we created this 30-day starter guide with you in mind. This guide will

More information

Mass customization: The next step in the evolution of email marketing. www.campaigner.com

Mass customization: The next step in the evolution of email marketing. www.campaigner.com Mass customization: The next step in the evolution of email marketing www.campaigner.com Introduction Studies and statistics continue to support the fact that email remains the top performer among all

More information

A KUNO CREATIVE EBOOK. How to Get Started with MARKETING AUTOMATION

A KUNO CREATIVE EBOOK. How to Get Started with MARKETING AUTOMATION A KUNO CREATIVE EBOOK How to Get Started with MARKETING AUTOMATION So you have a database of a few thousand contacts. Every month you send those contacts a nice email newsletter with little bits of information

More information

1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...

1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered... 1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...4 2.4. Bounces....4 2.5. Email unsubscribe requests....5

More information

MCH Channel_e Email Best Practices for Marketers

MCH Channel_e Email Best Practices for Marketers MCH Channel_e Email Best Practices for Marketers Best Practices for Marketers Communicating with your prospects and customers through email is a popular channel that provides almost immediate response.

More information

Understanding How to Utilize Marketing Automation. www.parkerwhite.com life@parkerwhite.com we give brands life

Understanding How to Utilize Marketing Automation. www.parkerwhite.com life@parkerwhite.com we give brands life Understanding How to Utilize Marketing Automation www.parkerwhite.com life@parkerwhite.com we give brands life INTRODUCTION: Marketing Automation Marketing Automation improves effi ciencies and allows

More information

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN Email testing guide EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN GUIDE TO TESTING YOUR EMAIL MARKETING CAMPAIGNS The savvy email marketer knows that to maximize email marketing ROI, testing is

More information

Data Driven Marketing

Data Driven Marketing Data Driven Marketing B2B MARKETING AUTOMATION BENCHMARKS FIND. NURTURE. CONVERT. The most challenging obstacles to B2B Marketing Automation success and how marketers will overcome them in the year ahead.

More information

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM 8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing

More information

Email Marketing. Using email in your marketing mix - authentically and relevantly connecting with your target audiences

Email Marketing. Using email in your marketing mix - authentically and relevantly connecting with your target audiences Email Marketing Using email in your marketing mix - authentically and relevantly connecting with your target audiences Using email in your marketing mix Educate people Differentiate your business Ask for

More information

Email Newsletters For Lead Nurturing. CallidusCloud Marketing Automation Best Practices

Email Newsletters For Lead Nurturing. CallidusCloud Marketing Automation Best Practices Email Newsletters For Lead Nurturing CallidusCloud Marketing Automation Best Practices 1 Introduction Email newsletters are no longer optional when it comes to B2B marketing. With a wide range of lead

More information

Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate

Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate Below, you will find some helpful tips on improving your email invitations and the deliverability rate from a blog post

More information

CLOSED-LOOP REPORTING

CLOSED-LOOP REPORTING 1 CLOSED-LOOP REPORTING MODASSIC MARKETING 2 CONTENTS HOW CLOSED LOOP MARKETING WORKS 8 WHAT YOU NEED TO SET UP CLOSED-LOOP MARKETING 19 BECOME A BETTER MARKETER BY CLOSING THE LOOP 25 HOW TO FIX A BROKEN

More information

Guide to B2B email marketing. Part Four: Effective Email Reporting

Guide to B2B email marketing. Part Four: Effective Email Reporting Guide to B2B email marketing Part Four: Effective Email Reporting Introduction Effective email reporting One of the key benefits of using email for marketing campaigns is the speed of getting the right

More information

Do You Know Your Email Marketing?

Do You Know Your Email Marketing? Knowledge Guide: Do You Know Your Email Marketing? Analysis of the Email Marketing Quiz virtualroi May 2010 by: Sally Lowery Online Marketing Manager Analysis of the Email Marketing Quiz The virtualroi

More information

10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST

10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 10 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 1. Having your opt-in form in only one place Your sign up form is on your website for the purpose of

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

Leaving Money On The Table

Leaving Money On The Table 10 Ways Retailers Are Leaving Money On The Table Page 1 Let s face it: gaining and retaining customers can often feel like a high stakes match. What s the right balance between what you ll give in the

More information

Grow Your Business with. Nurture Marketing. Convert leads, close sales, and build customer trust using marketing automation and Microsoft Dynamics CRM

Grow Your Business with. Nurture Marketing. Convert leads, close sales, and build customer trust using marketing automation and Microsoft Dynamics CRM Grow Your Business with Nurture Marketing Convert leads, close sales, and build customer trust using marketing automation and Microsoft Dynamics CRM contents 03 Introduction What is nurture marketing?

More information

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1 Multi-Channel Benchmarking Guide H2, 2012 March 2013 Version 1.1 Contents Introduction... 4 Key Trends... 5 Key Trend Details... 5 Overview... 9 Deliverability... 9 Analysis... 10 Hard Bounce Rate... 10

More information

common features in Marketing automation

common features in Marketing automation common features in Marketing automation features overview Marketing automation platforms provide broad functionality including email marketing, landing pages and forms, campaign management, lead nurturing/scoring,

More information

Ecommerce Customer Acquisition:

Ecommerce Customer Acquisition: Ecommerce Customer Acquisition: Tips for Acquiring Subscribers Who Will Become Loyal Customers by Donna Fulmer, Listrak Marketing Communications and PR Manager May 2013 With 55% of marketing professionals

More information

Copyright 2011 Smart VA Ltd All Rights Reserved.

Copyright 2011 Smart VA Ltd All Rights Reserved. Copyright 2011 Smart VA Ltd All Rights Reserved. No part of this guide may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational

More information

Solving the Challenge of Lead Management Automation

Solving the Challenge of Lead Management Automation WHITE PAPER Solving the Challenge of Lead Management Automation How We Did It and What We Learned Table of Contents Background... 1 Business Challenges... 2 Adapting to Digital Marketing... 2 Developing

More information

Retargeting is the New Lead Nurturing: 6 Simple Ways to Increase Online Conversions through Display Advertising

Retargeting is the New Lead Nurturing: 6 Simple Ways to Increase Online Conversions through Display Advertising Retargeting is the New Lead Nurturing: 6 Simple Ways to Increase Online Conversions through Display Advertising 565 Commercial Street, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter:

More information

The Guide to: Email Marketing Analytics"

The Guide to: Email Marketing Analytics The Guide to: Email Marketing Analytics" This guide has been lovingly created by Sign-Up.to we provide email marketing, mobile marketing and social media tools and services to organisations of all shapes

More information

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK ADVANCED THE ECOMMERCE MARKETING GUIDE TO FACEBOOK A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches

More information

Introduction to Email Marketing

Introduction to Email Marketing Introduction to Email Marketing http://localu.org/ Mary Bowling www.ignitordigital.com Collecting Email Addresses? Collecting Email Addresses? Collecting Email Addresses? What Are You Doing With Them?

More information

Fundamentals of B2B Nurture Marketing

Fundamentals of B2B Nurture Marketing SalesFUSION White Paper Fundamentals of B2B Nurture Marketing Fundamental Concepts of Nurture Marketing For B2B Marketers explore the basics of nurture marketing (Lead Nurturing) from concept to execution.

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

An Introduction to Marketing Automation. The process; The content; The benefits

An Introduction to Marketing Automation. The process; The content; The benefits NuSpark Marketing An Introduction to Marketing Automation The process; The content; The benefits www.nusparkmarketing.com, @nusparkmktg About NuSpark Marketing emarketing Firm focusing on lead generation,

More information

Lead Generation Blueprint for Effective Inbound Marketing

Lead Generation Blueprint for Effective Inbound Marketing Lead Generation Blueprint for Effective Inbound Marketing 2014 Jason and Nikki Christiansen, Internet Media Consultants 1 Page What every business owner needs to know about generating more quality leads.

More information

Lead Nurturing. Chloe 04/25/2014

Lead Nurturing. Chloe 04/25/2014 Lead Chloe 04/25/2014 Questions From blind date to white wedding From leads to sales Define leads I. What is Lead? II. Lead Lead nurturing the process of building relationships with qualified prospects

More information

A Quicker, Simpler Path to Lead Management ROI

A Quicker, Simpler Path to Lead Management ROI A Quicker, Simpler Path to Lead Management ROI A Step by Step Guide Lisa Cramer Co-Founder & President LeadLife Solutions lcramer@leadlife.com 770.670.6702 Because marketers are time, budget and resource-constrained,

More information

BASIC LEAD NURTURE SEGMENTATIONS

BASIC LEAD NURTURE SEGMENTATIONS BASIC LEAD NURTURE SEGMENTATIONS WHY DO YOU NEED SEGMENTATION? Segmenting your audience, the act of dividing your leads into definable and actionable parts, is essential to your marketing success particularly

More information

Email Marketing System Options

Email Marketing System Options System Options Different Systems for Different Users We run various different types of systems for different users based on their email marketing requirements. If you have your own email marketing system

More information

10 Steps To Getting Started With. Marketing Automation

10 Steps To Getting Started With. Marketing Automation So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.

More information

HOW TO OPTIMIZE your LEAD GENERATION STRATEGY

HOW TO OPTIMIZE your LEAD GENERATION STRATEGY HOW TO OPTIMIZE your LEAD GENERATION STRATEGY HOW TO OPTIMIZE your LEAD GENERATION STRATEGY TABLE OF CONTENTS Introduction 2 PART ONE: Creating Content to Generate Leads 3 Optimizing Landing Pages to Increase

More information

How Not to Nurture Your Leads Ten Mistakes Manufacturers Make in Marketing Automation

How Not to Nurture Your Leads Ten Mistakes Manufacturers Make in Marketing Automation 1 How Not to Nurture Your Leads Ten Mistakes Manufacturers Make in Marketing Automation Contents What is Marketing Automation?... 3 Why Do You Need Marketing Automation?... 4 Marketing Automation Technology

More information

Email Deliverability:

Email Deliverability: Email Deliverability: A guide to reaching your audience Email deliverability is a key factor in email campaign performance. Understanding how email deliverability is calculated and how it affects your

More information

Five Steps to Inbound Marketing Bliss. Presented by

Five Steps to Inbound Marketing Bliss. Presented by Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop

More information

AMANDA KIVIAHO E-MAIL MARKETING MANAGER. @amandakiviaho

AMANDA KIVIAHO E-MAIL MARKETING MANAGER. @amandakiviaho AMANDA KIVIAHO E-MAIL MARKETING MANAGER @amandakiviaho Amanda Kiviaho is the Email Marketing Manager at Madison Logic. She manages and executes lead generating email campaigns, conceptualization through

More information

Email Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now?

Email Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now? Email Marketing Strategy Guide NewZapp.co.uk - 2007 Introduction In recent years Email Marketing has seen huge growth in the UK and worldwide. In this document we ll look at the key areas of an Email Marketing

More information

Forfront, Renaissance House, 32 Upper High Street, Epsom KT17 4QJ www.forfront.com 020 3320 8777

Forfront, Renaissance House, 32 Upper High Street, Epsom KT17 4QJ www.forfront.com 020 3320 8777 e-shot tm features Forfront, Renaissance House, 32 Upper High Street, Epsom KT17 4QJ www.forfront.com 020 3320 8777 CONTENT Campaigns --------------------------------------------- 3 Creation Tools ----------------------------------------

More information

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,

More information

LEAD NURTURING. Master s Series Lead Nurturing Basics. Marketing Qualified. Engaged. Sales Accepted. Sales Qualified. Anonymous. Closed. Lead.

LEAD NURTURING. Master s Series Lead Nurturing Basics. Marketing Qualified. Engaged. Sales Accepted. Sales Qualified. Anonymous. Closed. Lead. Master s Series Nurturing Basics Engaged Marketing Qualified Sales Accepted Anonymous Sales Qualified s Closed Nurturing Campaigns L E A D N U R T U R I N G The Net-Results Master s Series started as an

More information

Sage E-marketing White Paper

Sage E-marketing White Paper Sage E-marketing White Paper Your Guide to Email Marketing A Cost-Effective Way to Reach Your Customers and Prospects Executive Summary............................. 3 Part One:....................................

More information

Tips for Growing and Managing Effective Marketing Lists. Jennifer Culbertson Looking Glass Marketing September 10, 2012

Tips for Growing and Managing Effective Marketing Lists. Jennifer Culbertson Looking Glass Marketing September 10, 2012 Tips for Growing and Managing Effective Marketing Lists Jennifer Culbertson Looking Glass Marketing September 10, 2012 What We ll Cover Today Types of lists Tips for building in-house lists Tips for acquiring

More information

E-Mail Campaign Manager 2.0 for Sitecore CMS 6.6

E-Mail Campaign Manager 2.0 for Sitecore CMS 6.6 E-Mail Campaign Manager 2.0 Marketer's Guide Rev: 2014-06-11 E-Mail Campaign Manager 2.0 for Sitecore CMS 6.6 Marketer's Guide User guide for marketing analysts and business users Table of Contents Chapter

More information

IMAGINE... Everything You Expect From CRM Integrated Email Marketing. And More! Email marketing campaigns that...

IMAGINE... Everything You Expect From CRM Integrated Email Marketing. And More! Email marketing campaigns that... IMAGINE... Instantly notify you who is interested Advise your sales team at the moment of interest Alert them by text or email to enable immediate follow-up Everything You Expect From CRM Integrated Email

More information

The Basics of Email Marketing

The Basics of Email Marketing The Basics of Email Marketing YOU RE SMART TO EXPLORE EMAIL MARKETING You realize the value in staying in touch with your customers through email, but you may not be sure where to start. Let s face it

More information

Building Effective Landing Pages. Get more conversions with lower bids in your online marketing campaigns

Building Effective Landing Pages. Get more conversions with lower bids in your online marketing campaigns Building Effective Landing Pages Get more conversions with lower bids in your online marketing campaigns The Fish are Biting Early Research shows that just as in the consumer market, B2B buyers now use

More information

Your Complete CRM Handbook

Your Complete CRM Handbook Your Complete CRM Handbook Introduction Introduction Chapter 1: Signs You REALLY Need a CRM Chapter 2: How CRM Improves Productivity Chapter 3: How to Craft a CRM Strategy Chapter 4: Maximizing Your CRM

More information

GUIDE TO EMAIL MARKETING

GUIDE TO EMAIL MARKETING GUIDE TO EMAIL MARKETING Using e-mail marketing to communicate with your customers and promote your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video

More information

SALES AND MARKETING ALIGNMENT

SALES AND MARKETING ALIGNMENT ENTERPRISE MARKETING PLAYBOOK SERIES REVENUE SUCCESS: SALES AND MARKETING ALIGNMENT Introduction In order for enterprise companies to be successful in today s economy, sales and marketing teams must be

More information

Email reactivation. Best practices guide

Email reactivation. Best practices guide Email reactivation Best practices guide Win your customers back! According to a recent Marketing Sherpa report, up to 75 percent of email subscribers are inactive, with retail brands attaining the highest

More information

CREATE A PERFORMING MARKETING AUTOMATION PLATFORM

CREATE A PERFORMING MARKETING AUTOMATION PLATFORM CREATE A PERFORMING MARKETING AUTOMATION PLATFORM Marketing Automation: Why the technology is growing Marketing automation software is, by definition, a suite of technologies that allows you to streamline,

More information

Content Marketing in 2014:

Content Marketing in 2014: Benchmark Report Content Marketing in 2014: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved. TABLE OF CONTENTS 3 Executive Summary 10 Content Campaign

More information

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex OVERCOMING THE MOST CHALLENGING OBSTACLE TO EMAIL SUCCESS.

More information

REASONS TO USE CAMPAIGNER S EMAIL MARKETING SERVICE

REASONS TO USE CAMPAIGNER S EMAIL MARKETING SERVICE TOP 10 REASONS TO USE CAMPAIGNER S EMAIL MARKETING SERVICE Email marketing with Campaigner helps you turn your contact lists into customers and emails into revenue. Email marketers choose Campaigner for

More information

The Email Marketing Companion

The Email Marketing Companion Knowledge Guide: The Email Marketing Companion A "Must Have" for all Email Marketers virtualroi May 2009 by: Sally Lowery Online Marketing Manager The Email Marketing Companion Every industry has its share

More information

Spreading the Word: Raising Awareness and Funds with Email. Presented by: Alec Stern, VP, Constant Contact

Spreading the Word: Raising Awareness and Funds with Email. Presented by: Alec Stern, VP, Constant Contact Spreading the Word: Raising Awareness and Funds with Email Presented by: Alec Stern, VP, Constant Contact Agenda Section 1: Email 101 Section 2: Getting Started Section 3: Getting Your Email Delivered

More information

MARKETING TO THE NEW CONSUMER. PART THREE Taking Advantage of New Marketing Touchpoints in the Active Evaluation Stage

MARKETING TO THE NEW CONSUMER. PART THREE Taking Advantage of New Marketing Touchpoints in the Active Evaluation Stage MARKETING TO THE NEW CONSUMER PART THREE Taking Advantage of New Marketing Touchpoints in the Active Evaluation Stage For Part Three of this series, we are in the Active Evaluation Stage of the Customer

More information

EMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS

EMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS EMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS 6 MUST-KNOW EMAIL DELIVERABILITY TIPS Here, in plain language, are the most essential elements of an email marketing campaign that will get your message

More information

Best Practices in Email Marketing Tips Building a Quality Email Marketing List

Best Practices in Email Marketing Tips Building a Quality Email Marketing List Best Practices in Email Marketing Tips Building a Quality Email Marketing List Page 0 of 8 Introduction In a recent report by ResearchCorp, the two top challenges that marketing managers reported were

More information

Marketer s Guide to Prioritizing Leads. Focus your time, money and effort on bringing new business by identifying and engaging the most likely buyers

Marketer s Guide to Prioritizing Leads. Focus your time, money and effort on bringing new business by identifying and engaging the most likely buyers Marketer s Guide to Prioritizing Leads Focus your time, money and effort on bringing new business by identifying and engaging the most likely buyers The deal in the haystack To be honest, the leads are

More information

Lead Scoring for Success. A practical guide to achieving better results with lead scoring

Lead Scoring for Success. A practical guide to achieving better results with lead scoring Lead Scoring for Success A practical guide to achieving better results with lead scoring Lead Scoring The Growing Need for Lead Scoring The Growing Need for Lead Scoring A company s website is still one

More information

Email Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement

Email Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement

More information