PolyU-SPEED AWARD Top-up Bachelor, s Honours Degree Programmes

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1 KNOWLEDGE IS POWER PolyU-SPEED AWARD Top-up Bachelor, s Honours Degree Programmes (FULL-TIME / PART-TIME) 2015 /16

2 The Hong Kong Polytechnic University The origin of The Hong Kong Polytechnic University (PolyU) can be traced back to 1937 with the founding of the first publicly-funded post-secondary technical institution in Hong Kong the Government Trade School. The School was renamed the Hong Kong Technical College in In August 1972, the Hong Kong Polytechnic was formally established, taking over the campus and staff of the Hong Kong Technical College. The Institution assumed full university status in November In terms of number of students, it is the largest tertiary institution in Hong Kong funded by the HKSAR Government through the University Grants Committee. It has a total student population of over 32,000 by headcount in 2013/14. School of Professional Education and Executive Development Officially formed by PolyU in 1999, the School of Professional Education and Executive Development (PolyU SPEED) has been actively developing and delivering a wide range of professionally-oriented programmes that are relevant to individual advancement and wider socio-economic needs. In pursuing its vision to becoming a leading self-financing tertiary education institution in Hong Kong, PolyU SPEED provides sub-degree graduates with quality top-up honours degree programmes relevant to their career aspirations. Besides, the School is devoted to forging partnership and working closely with industry, commerce, professional associations and the public sector to enrich students learning experiences and to provide flexible educational opportunities for lifelong learners. PolyU-SPEED Award Programmes PolyU-SPEED award programmes are accredited and approved by PolyU. The PolyU-SPEED qualification provides graduates with an excellent foundation for career development and further studies. The programmes described in this brochure are top-up honours degree programmes specially designed for holders of Associate Degree or Higher Diploma for further studies towards undergraduate degree level.

3 Contents Programme Information Bachelor of Arts (Honours) in Applied and Media Arts Bachelor of Arts (Honours) Scheme in Business Bachelor of Arts (Honours) in Hospitality Management Bachelor of Arts (Honours) in Housing Management Bachelor of Arts (Honours) in Marketing and Public Relations Bachelor of Arts (Honours) in Professional Communication Bachelor of Arts (Honours) in Retail and Service Management Bachelor of Arts (Honours) in Travel Industry Management Bachelor of Business Administration (Honours) in Accountancy Bachelor of Science (Honours) Scheme in Applied Sciences Bachelor of Social Sciences (Honours) Scheme College of Professional and Continuing Education Programme Features and Campus Facilities Scholarships and Co-curricular Activities Fees and Financial Assistance Application and Admission Location Maps of PolyU Campuses in Hung Hom Bay and West Kowloon P. 02 P. 06 P. 10 P. 14 P. 17 P. 20 P. 24 P. 27 P. 30 P. 34 P. 40 P.46 P.48 P.50 P.53 P.54 P.56

4 Bachelor of Arts (Honours) in APPLIED AND MEDIA ARTS 應 用 及 媒 體 藝 術 ( 榮 譽 ) 文 學 士 Programme Codes & Duration (Full-time, 2 years) (Part-time, 4 years) Credits Required for Graduation Tuition Fee HK$2,150 per credit for 2015/16 academic year Medium of Instruction English (except for subjects with Chinese requirements) Programme Leader Mr Jack Lam BS, MFA, MHKDA Deputy Programme Leader Mr Christopher Wicky Cheung BA, MFA, MAGD COMMENCEMENT 31 AUG 2015 This programme is offered in collaboration with Hong Kong Art School (HKAS). Most of the classes, studios and workshops will be delivered at the HKAS premises. Aims and Objectives The Bachelor of Arts (Honours) in Applied and Media Arts provides a creative, experimental and interdisciplinary study of applied and media arts, developing students as creative practitioners with critical framework for analytical reflection of the practices in the culture and creative industries. Career Opportunities Graduates are expected to become reflective contributors in their respective fields, capable of pursuing careers as professional designers, corporate image creators and media artists. They will be able to capitalise on their all-round trainings in creativity and aesthetic sensibility, which are essential elements of success in a knowledge-based economy. Entry Requirements A recognised Associate Degree or a Higher Diploma or equivalent qualification in related disciplines. Applicants from unrelated disciplines but with demonstrated foundation knowledge in applied and media arts may also be considered. Those who do not possess the above-mentioned qualifications but have reached the age of 25 at commencement of study may apply as mature applicants. Mature applicants should possess relevant working experience in supervisory/ managerial positions and have completed post-secondary studies in related fields. They will also be required to pass an admission test and demonstrate to the Admission Interview Panel their ability to complete the programme. 02 PolyU-SPEED Award Programmes

5 Programme Structure Students are required to complete the following requirements with satisfactory results for an honours degree: Requirements General University Requirements (GUR) No. of Credits 9-18 credits 3 broadening subjects (including 1 designated as China-related) +, 3 credits each 9 credits Up to 3 Language and Communication Requirements (LCR) subjects (2 in English & 1 in Chinese), 3 credits each (for students who have not met the equivalent standard of undergraduate degree LCR based on their prior sub-degree studies only)* Discipline Specific Requirements (DSR) (Please refer to the table below for details.) 0-9 credits 51 credits Compulsory 10 subjects, 3 credits each (except Graduation Project which carries 6 credits) 33 credits Elective 6 subjects, 3 credits each 18 credits Work-Integrated Education (WIE) (for full-time students only) Nil 300 hours of placement (Relevant work experience accumulated during or after sub-degree studies may be considered for fulfilment of WIE. Students will be invited to submit application for consideration after programme commencement.) Total credits + Within these subjects, students need to fulfil the English and Chinese reading and writing requirements. *Students fulfilment of LCR will be assessed based on their academic records of sub-degree studies. They will be advised if they are required to take LCR subjects on admission. Discipline Specific Requirements (DSR) Subject Nature Compulsory (all 10 subjects) Elective # (6 subjects, at least 1 from the last 7 subjects highlighted on the right) # Offering of any elective subjects is subject to sufficient enrolment. Subject Title Business Communication in Chinese Creative Economy : Practices and Opportunities Design Research and Methodology Effective Professional Communication in English Experimental Visualisation Graduation Project Industrial Collaboration Project Visual Culture Entrepreneurship and Small Business Management Independent Study Computational Graphics Consumer Behaviour Digital Video Foundation of Animation Identity Design Image and Text Information Graphic Integrated Marketing Communications Photography and Digital Imaging Play-Tec Branding Design Commercial and Motion Graphics Animation Publication and Communication Design Retail Management Spatial Interaction TVC Production Web Design PolyU-SPEED Award Programmes 03

6 Exit Award Students who have completed the following requirements with satisfactory results may apply for an exit award of an ordinary degree: Requirements General University Requirements (GUR) Same as honours degree requirements Discipline Specific Requirements (DSR) 8 subjects, 3 credits each (except Graduation Project which carries 6 credits) Compulsory [All listed on P.3 except Entrepreneurship and Small Business Management and Independent Study ] Enquiries No. of Credits 9-18 credits 36 credits 27 credits Elective 3 subjects, 3 credits each 9 credits Work-Integrated Education (WIE) (for full-time students only) Same as honours degree requirements Total Nil credits Programme Leader Mr Jack Lam Tel: Programme Officer Ms Christy Tsang Tel: Administrative Assistant Ms Helen Yeung Tel: PolyU-SPEED Award Programmes

7 BACHELOR OF ARTS (HONOURS) IN APPLIED AND MEDIA ARTS ANNUAL EXHIBITION 2014 PolyU-SPEED Award Programmes 05

8 Bachelor of Arts (Honours) Scheme in BUSINESS 商 業 ( 榮 譽 ) 文 學 士 組 合 課 程 Scheme Codes & Duration (Full-time, 2 years) (Part-time, 4 years)* Tuition Fee HK$2,150 per credit for 2015/16 academic year Scheme Leader Mr Anders Yung BCom, MSc, CPA Award Leaders Credits Required for Graduation Medium of Instruction English (except for subjects with Chinese requirements) BA (Hons) in Business/ BA (Hons) in Business (International Business) Ms Eileen Feng BA, MPhi, MBA, PgD, MHKIM BA (Hons) in Business (Finance) Mr Anders Yung BCom, MSc, CPA BA (Hons) in Business (Human Resource Management) Dr Jonathan Kwok BBA, MPhil, PhD BA (Hons) in Business (Operations and Supply Chain Management) Dr Simon Yuen BSc, PhD, FSTLA, CMILT, PMHKLA, MIPSHK COMMENCEMENT 31 AUG 2015 Aims and Objectives The Bachelor of Arts (Honours) Scheme in Business, comprising five programmes, namely Bachelor of Arts (Honours) in Business, Bachelor of Arts (Honours) in Business (Finance), Bachelor of Arts (Honours) in Business (Human Resource Management), Bachelor of Arts (Honours) in Business (International Business) and Bachelor of Arts (Honours) in Business (Operations and Supply Chain Management), is designed to equip students with the necessary knowledge and competencies to become a professional in the business sector. Graduates are expected to be adaptable to environmental changes, all-round, holistic, articulate, and respectful to others norms and cultures. Career Opportunities Graduates are expected to possess proficient business communication skills and stand ready for further professional development. They will be capable of embarking on employment in a relevant profession. Professional Recognition The Bachelor of Arts (Honours) in Business (Human Resource Management) is fully endorsed by the Hong Kong Institute of Human Resource Management (HKIHRM). Students studying the programme are eligible to apply to HKIHRM as Student Member and graduates are eligible to apply to HKIHRM as Associate Member. * The part-time mode of study is available for the Bachelor of Arts (Honours) in Business programme only. 06 PolyU-SPEED Award Programmes

9 Entry Requirements A recognised Associate Degree or a Higher Diploma or equivalent qualification. Those who do not possess the above-mentioned qualifications but have reached the age of 25 at commencement of study may apply as mature applicants. Mature applicants should possess relevant working experience in supervisory/ managerial positions and have completed post-secondary studies in related fields. They will also be required to pass an admission test and demonstrate to the Admission Interview Panel their ability to complete the programme. Scheme Structure Students are required to complete the following requirements with satisfactory results for an honours degree: Award Requirements No. of Credits General University Requirements (GUR) 9-18 credits 3 broadening subjects (including 1 designated as China-related) +, 3 credits each 9 credits Up to 3 Language and Communication Requirements (LCR) subjects (2 in English & 1 in Chinese), 3 credits each (for students who have not met the equivalent standard of undergraduate degree LCR based on their prior sub-degree studies only)* 0-9 credits BA (Hons) in Business Discipline Specific Requirements (DSR) (Please refer to the table on P.8 for details.) credits Foundation Up to 3 subjects, 3 credits each (for students from unrelated disciplines only) 0-9 credits Scheme Compulsory 8 subjects, 3 credits each 24 credits Elective 9 subjects, 3 credits each (from subjects of any areas, but no more than 3 subjects can be from the 27 credits same area, except the General Business area) Work-Integrated Education (WIE) (for full-time students only) Nil 300 hours of placement (Relevant work experience accumulated during or after sub-degree studies may be considered for fulfilment of WIE. Students will be invited to submit application for consideration after programme commencement.) Total credits General University Requirements (GUR) 9-18 credits BA (Hons) in Business (Finance)/ BA (Hons) in Business (Human Resource Management)/ BA (Hons) in Business (International Business)/ BA (Hons) in Business (Operations and Supply Chain Management) 3 broadening subjects (including 1 designated as China-related) +, 3 credits each 9 credits Up to 3 Language and Communication Requirements (LCR) subjects (2 in English & 1 in Chinese), 3 credits each (for students who have not met the equivalent standard of undergraduate degree LCR based on their prior sub-degree studies only)* Discipline Specific Requirements (DSR) (Please refer to the table on P.8 for details.) Foundation Up to 3 subjects, 3 credits each (for students from unrelated disciplines only) 0-9 credits credits 0-9 credits Scheme Compulsory 8 subjects, 3 credits each 24 credits Award-Specific Compulsory Elective Work-Integrated Education (WIE) 3 subjects, 3 credits each 9 credits 6 subjects, 3 credits each (at least 3 from the elective pool of students own subject area; others can be from subjects of any areas) 18 credits 300 hours of placement (Relevant work experience accumulated during or after sub-degree studies may be considered for fulfilment of WIE. Students will be invited to submit application for consideration after programme commencement.) Nil Total credits + Within these subjects, students need to fulfil the English and Chinese reading and writing requirements. *Students fulfilment of LCR will be assessed based on their academic records of sub-degree studies. They will be advised if they are required to take LCR subjects on admission. PolyU-SPEED Award Programmes 07

10 Discipline Specific Requirements (DSR) Subject Area Subject Nature Subject Title Not applicable General Business Finance Human Resource Management International Business Operations and Supply Chain Management Foundation (for students from unrelated disciplines only) Scheme Compulsory Elective # Award-Specific Compulsory Elective # Award-Specific Compulsory Elective # Award-Specific Compulsory Elective # Award-Specific Compulsory Elective # Introduction to Accounting Introduction to Economics Introduction to Management Business Communication in Chinese Business Finance Business Policy and Strategy Corporate Social Responsibility, Ethics and Governance Effective Professional Communication in English Marketing Management Applied Business Research Integrated Study (Business) Accounting for Decision Making Business and Relationship Marketing Business Law Information and Communications Technology in Business Management Accounting for Operations Personal Financial Planning Equity Analysis and Valuation Investments and Portfolio Management Money and Banking Advanced Corporate Finance Derivative Markets Financial Regulations and Compliance Financial Risk Analysis Fixed Income Securities Insurance Practices Taxation and Estate Planning Career Planning and Employee Development Human Resource Management Remuneration and Benefits Employee Engagement Employee Relations Employee Resourcing Managing Human Resources in the Global Context Organisation Theory and Behaviour Cross-cultural Management Global Strategy Strategic Marketing in the Global Context China Business Management China Marketing Contemporary Issues in International Business Managing Global Organisations Multinational Business Finance Business Operations Management Global Supply Chain Management International Trade and Shipping Logistics Air Transport Logistics Business Information Systems and e-scm Project Management Quality Management and Practices Strategic Procurement Management # Offering of any elective subjects is subject to sufficient enrolment. Subjects with this icon have been included in the list of reimbursable courses for Continuing Education Fund (CEF) purposes. 08 PolyU-SPEED Award Programmes

11 Exit Award Students who have completed the following requirements with satisfactory results may apply for an exit award of an ordinary degree: Award Requirements No. of Credits General University Requirements (GUR) 9-18 credits Same as honours degree requirements Discipline Specific Requirements (DSR) credits Foundation Up to 3 subjects, 3 credits each (for students from unrelated disciplines only) 0-9 credits 6 subjects, 3 credits each BA in Business Scheme Compulsory [All listed on P.8 except Applied Business Research and 18 credits Integrated Study (Business) ] 6 subjects, 3 credits each Elective ^ (from subjects of any areas, but no more than 3 subjects can be from the 18 credits same area, except the General Business area.) Work-Integrated Education (WIE) (for full-time students only) Nil Same as honours degree requirements Total credits General University Requirements (GUR) 9-18 credits Same as honours degree requirements BA in Business Discipline Specific Requirements (DSR) credits (Finance)/ Up to 3 subjects, 3 credits each Foundation BA in Business (for students from unrelated disciplines only) 0-9 credits (Human Resource 6 subjects, 3 credits each Management)/ Scheme Compulsory [All listed on P.8 except Applied Business Research and 18 credits BA in Business Integrated Study (Business) ] (International Award-Specific Business)/ Compulsory 3 subjects, 3 credits each 9 credits BA in Business 3 subjects, 3 credits each (Operations and Elective ^ (at least 2 from the elective pool of students own subject area; the Supply Chain remaining 1 can be from any subject areas.) 9 credits Management) Work-Integrated Education (WIE) Nil Same as honours degree requirements Total credits ^ Applied Business Research and Integrated Study (Business) can be regarded as elective subjects under the General Business area for the ordinary degree exit award. Enquiries Scheme Leader/ Award Leader of BA (Hons) in Business (Finance) Mr Anders Yung Tel: Award Leader of BA (Hons) in Business/ BA (Hons) in Business (International Business) Ms Eileen Feng Tel: Award Leader of BA (Hons) in Business (Human Resource Management) Dr Jonathan Kwok Tel: Award Leader of BA (Hons) in Business (Operations and Supply Chain Management) Dr Simon Yuen Tel: Assistant Programme Officer Mr Jeff Chan Tel: Administrative Assistant Ms Eve Cheng Tel: Ms Wing Cheng Tel: PolyU-SPEED Award Programmes 09

12 Bachelor of Arts (Honours) in HOSPITALITY MANAGEMENT 款 待 業 管 理 ( 榮 譽 ) 文 學 士 Programme Code & Duration Tuition Fee Programme Leader (Full-time, 2 years) Credits Required for Graduation HK$2,150 per credit for 2015/16 academic year Medium of Instruction English (except for subjects with Chinese requirements) Dr Pimtong Tavitiyaman BA, MSc, PhD COMMENCEMENT 31 AUG 2015 Aims and Objectives The Bachelor of Arts (Honours) in Hospitality Management is designed to equip students with the professional knowledge, skills and attitude they need to make an effective contribution to the hospitality industry. It aims to train students to proactively identify and assess the changes in regional and global business environments and analyse their implications for corporate operations and management in the hospitality industry. Career Opportunities The programme prepares students to develop their career in hospitality industry in Hong Kong and the Greater China. Entry Requirements A recognised Associate Degree or a Higher Diploma or equivalent qualification. Those who do not possess the above-mentioned qualifications but have reached the age of 25 at commencement of study may apply as mature applicants. Mature applicants should possess relevant working experience in supervisory/ managerial positions and have completed post-secondary studies in related fields. They will also be required to pass an admission test and demonstrate to the Admission Interview Panel their ability to complete the programme. 10 PolyU-SPEED Award Programmes

13 Programme Structure Students are required to complete the following requirements with satisfactory results for an honours degree: Requirements General University Requirements (GUR) No. of Credits 9-18 credits 3 broadening subjects (including 1 designated as China-related) +, 3 credits each 9 credits Up to 3 Language and Communication Requirements (LCR) subjects (2 in English & 1 in Chinese), 3 credits each (for students who have not met the equivalent standard of undergraduate degree LCR based on their prior sub-degree 0-9 credits studies only)* Discipline Specific Requirements (DSR) (Please refer to the table below for details.) credits Foundation 1 subject, 3 credits (for students from unrelated disciplines only) 0-3 credits Compulsory 13 subjects, 3 credits each 39 credits Elective 4 subjects, 3 credits each 12 credits Work-Integrated Education (WIE) Nil 500 hours of placement Total credits + Within these subjects, students need to fulfil the English and Chinese reading and writing requirements. *Students fulfilment of LCR will be assessed based on their academic records of sub-degree studies. They will be advised if they are required to take LCR subjects on admission. Discipline Specific Requirements (DSR) Subject Nature Foundation (for students from unrelated disciplines only) Compulsory (all 13 subjects) Elective # (any 4 subjects) # Offering of any elective subjects is subject to sufficient enrolment. Subject Title Introduction to Hospitality Industry Business Communication in Chinese Contemporary Issues in Hospitality and Tourism Industry Financial Management for Non-finance Specialists Human Resource Management for Hospitality and Tourism Industry International Hospitality Management and Development Legal and Ethical Aspects in Hospitality and Tourism Industry Marketing Management for Hospitality and Tourism Industry Quality Service Management for Hospitality and Tourism Industry Research Methods Spoken English for Professionals Written English for Professionals Strategic Management for Hospitality and Tourism Industry Integrated Study (Hospitality Management) Advanced Wine Studies Catering Operations and Management Club Management Cruise Line Operations and Management Customer Relationship Management for Hospitality Enterprises Event Management Food Hygiene and Safety Management Gastronomy Hospitality Facilities Management Hospitality Management in China Hotel Planning and Development Hotel Sales and Revenue Management Resort and Spa Management Theme Park and Attractions Management Wine and Spirit Studies PolyU-SPEED Award Programmes 11

14 Exit Award Students who have completed the following requirements with satisfactory results may apply for an exit award of an ordinary degree: Requirements General University Requirements (GUR) Same as honours degree requirements Discipline Specific Requirements (DSR) Foundation Compulsory 1 subject, 3 credits (for students from unrelated disciplines only) 11 subjects, 3 credits each [All listed on P.11 except Strategic Management for Hospitality and Tourism Industry and Integrated Study (Hospitality Management) ] No. of Credits 9-18 credits credits 0-3 credits 33 credits Elective 1 subject, 3 credits 3 credits Work-Integrated Education (WIE) Same as honours degree requirements Enquiries Total Nil credits Programme Leader Dr Pimtong Tavitiyaman Tel: Programme Officer Ms Phoebe Tam Tel: Administrative Assistant Ms Tracy Yee Tel: PolyU-SPEED Award Programmes

15 PolyU SPEED SUMMER INTERNSHIP PROGRAMME (DUBAI) PolyU-SPEED Award Programmes 13

16 Bachelor of Arts (Honours) in HOUSING MANAGEMENT 房 屋 管 理 學 ( 榮 譽 ) 文 學 士 Programme Code & Duration Tuition Fee Programme Leader (Full-time, 2 years) Credits Required for Graduation HK$2,150 per credit for 2015/16 academic year Medium of Instruction English (except for subjects with Chinese requirements) Mr Anthony Wong Kin-ho BSc, LLB, LLM, Dip, PgCert, CIH Chartered Member, ACIS, ACS, MCIArb, RPHM, Occupational Skill Assessor in Property Management (P.R.C.), Solicitor (Hong Kong SAR), Solicitor (England and Wales) COMMENCEMENT 31 AUG 2015 Aims and Objectives The Bachelor of Arts (Honours) in Housing Management is specially designed to provide students with both academic and professional knowledge in the realm of housing management. The primary objective is to develop students industry and functional competencies. This will be accomplished through interdisciplinary exposure, problem identification and management application. Career Opportunities This programme equips students with the requisite skills and competencies which will enable them to develop their managerial career in a wide array of jobs and positions in the areas of housing, property and facilities management in Hong Kong and the Chinese mainland. Professional Recognition This programme is an upgrade of the Bachelor of Arts in Housing Management programme fully accredited by the Chartered Institute of Housing (CIH) leading to the CIH Chartered Membership upon the fulfilment of the relevant professional experience requirement and will be subject to further validation by the CIH. This programme is recognised by the Royal Institution of Chartered Surveyors (RICS) and the graduates are deemed by RICS to have satisfied RICS academic requirements for Associate membership (AssocRICS). 14 PolyU-SPEED Award Programmes

17 Entry Requirements A recognised Associate Degree or a Higher Diploma or equivalent qualification. Those who do not possess the above-mentioned qualifications but have reached the age of 25 at commencement of study may apply as mature applicants. Mature applicants should possess relevant working experience in supervisory/ managerial positions and have completed post-secondary studies in related fields. They will also be required to pass an admission test and demonstrate to the Admission Interview Panel their ability to complete the programme. Programme Structure Students are required to complete the following requirements with satisfactory results for an honours degree: Requirements General University Requirements (GUR) No. of Credits 9-18 credits 3 broadening subjects (including 1 designated as China-related) +, 3 credits each 9 credits Up to 3 Language and Communication Requirements (LCR) subjects (2 in English & 1 in Chinese), 3 credits each (for students who have not met the equivalent standard of undergraduate degree LCR based on their prior sub-degree studies only)* Discipline Specific Requirements (DSR) (Please refer to the table on P.16 for details.) Foundation 1 subject, 3 credits (for students from unrelated disciplines only) 0-9 credits credits 0-3 credits Compulsory 13 subjects, 3 credits each 39 credits Elective 4 subjects, 3 credits each 12 credits Work-Integrated Education (WIE) 300 hours of placement (Relevant work experience accumulated during or after sub-degree studies may be considered for fulfilment of WIE. Students will be invited to submit application for consideration after programme commencement.) Total Nil credits + Within these subjects, students need to fulfil the English and Chinese reading and writing requirements. *Students fulfilment of LCR will be assessed based on their academic records of sub-degree studies. They will be advised if they are required to take LCR subjects on admission. PolyU-SPEED Award Programmes 15

18 Discipline Specific Requirements (DSR) Subject Nature Foundation (for students from unrelated disciplines only) Compulsory (all 13 subjects) Elective # (any 4 subjects) # Offering of any elective subjects is subject to sufficient enrolment. Subject Title Introduction to Building Technology and Maintenance Building Maintenance Building Studies Business Communication in Chinese Effective Professional Communication in English Housing Management and Practices Human Resource Management Integrated Housing Studies Laws of Housing Management Property Development Process Property Investment and Appraisal Property Management and Practices Property Management and Practices in China Integrated Study (Housing Management) Consumer Psychology Dispute Resolution Integrated Facilities Management Managing Sustainable Futures in Housing Project Management for Construction and Housing Property and Facility Management in Hospitality and Tourism Quality Management for Housing Services Marketing Social Policies and Public Administration Urban and Town Planning Urban Rehabilitation Studies Venue Management Exit Award Students who have completed the following requirements with satisfactory results may apply for an exit award of an ordinary degree: Requirements General University Requirements (GUR) Same as honours degree requirements Discipline Specific Requirements (DSR) 1 subject, 3 credits Foundation (for students from unrelated disciplines only) 12 subjects, 3 credits each Compulsory [All listed on the above table except Integrated Study (Housing Management) ] Work-Integrated Education (WIE) Same as honours degree requirements Enquiries Total No. of Credits 9-18 credits credits 0-3 credits 36 credits Nil credits Programme Leader Mr Anthony Wong Tel: Programme Officer Ms Christy Tsang Tel: Administrative Assistant Ms Helen Yeung Tel: PolyU-SPEED Award Programmes

19 Bachelor of Arts (Honours) in MARKETING AND PUBLIC RELATIONS 市 場 營 銷 及 公 共 關 係 ( 榮 譽 ) 文 學 士 Programme Codes & Duration (Full-time, 2 years) (Part-time, 4 years) Credits Required for Graduation Aims and Objectives Career Opportunities Tuition Fee HK$2,150 per credit for 2015/16 academic year Medium of Instruction English (except for subjects with Chinese requirements) Programme Leader Mr Lau Kwok-fai MBA, MAMA, MAIB, MCMI, MCIM, FHKIM Deputy Programme Leader Ms Aris Lam BSocSc, MEd, PgCert The Bachelor of Arts (Honours) in Marketing and Public Relations builds on the synergy of interdisciplinary curriculum, embracing marketing, public relations, communication, behavioural sciences and management with different cultural perspectives and in different contexts. It is designed to prepare students for a career in the marketing and public relations profession or related fields by helping them to acquire core knowledge and skills as well as develop proper attitude for meeting challenges in their career development. The main objective of the programme is to provide specialised education in the field of marketing and public relations. Students will develop specific managerial skills and knowledge essential for success as a manager in the fast changing world today. The programme prepares students for employment in a wide range of business sectors and functions in Hong Kong and other parts of the world. Professional Recognition Graduates of the programme are considered to have met the education requirements for full membership of the Hong Kong Institute of Marketing (HKIM)^. ^ HKIM reserves the right to change the requirements. COMMENCEMENT 31 AUG 2015 PolyU-SPEED Award Programmes 17

20 Entry Requirements A recognised Associate Degree or a Higher Diploma or equivalent qualification. Those who do not possess the above-mentioned qualifications but have reached the age of 25 at commencement of study may apply as mature applicants. Mature applicants should possess relevant working experience in supervisory/ managerial positions and have completed post-secondary studies in related fields. They will also be required to pass an admission test and demonstrate to the Admission Interview Panel their ability to complete the programme. Programme Structure Students are required to complete the following requirements with satisfactory results for an honours degree: Requirements No. of Credits General University Requirements (GUR) 9-18 credits 3 broadening subjects (including 1 designated as China-related) +, 3 credits each 9 credits Up to 3 Language and Communication Requirements (LCR) subjects (2 in English & 1 in Chinese), 3 credits each (for students who have not met the equivalent standard of undergraduate degree LCR based on their prior sub-degree 0-9 credits studies only)* Discipline Specific Requirements (DSR) (Please refer to the table below for details.) credits Foundation 1 subject, 3 credits (for students from unrelated disciplines only) 0-3 credits Compulsory 12 subjects, 3 credits each 36 credits Elective 5 subjects, 3 credits each 15 credits Work-Integrated Education (WIE) (for full-time students only) Nil 300 hours of placement (Relevant work experience accumulated during or after sub-degree studies may be considered for fulfilment of WIE. Students will be invited to submit application for consideration after programme commencement.) Total credits + Within these subjects, students need to fulfil the English and Chinese reading and writing requirements. *Students fulfilment of LCR will be assessed based on their academic records of sub-degree studies. They will be advised if they are required to take LCR subjects on admission. Discipline Specific Requirements (DSR) Subject Nature Foundation (for students from unrelated disciplines only) Compulsory (all 12 subjects) Elective # (any 5 subjects) Subject Title Introduction to Business Brand Management Consumer Behaviour Corporate Social Responsibility Effective Professional Communication in English Global Marketing Integrated Marketing Communications Introduction to Public Relations Marketing Research Strategic Marketing Strategic Public Relations Writing for Marketing and Public Relations Purposes in Chinese Integrated Study (Marketing and Public Relations) Advanced Marketing Research Business Marketing Crisis and Reputation Management Event Management and Marketing Financial Market and Investor Relations Internet Marketing and Public Relations Managerial Economics Δ Services Marketing Tourism Marketing Writing for Marketing and Public Relations Purposes in English # Offering of any elective subjects is subject to sufficient enrolment. Δ Students who have not taken any recognised economics subject before admission will be required to take this subject. Subjects with this icon have been included in the list of reimbursable courses for Continuing Education Fund (CEF) purposes. 18 PolyU-SPEED Award Programmes

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