GRANT HARRISON CURRICULUM VITAE
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1 EMPLOYMENT HISTORY GRANT HARRISON Mobile: April 08 - Ongoing Director - Urban One Creative Launched Urban One Creative in Singapore to continue working with local and Australian clients. ATL/BTL Design, Art Direction, Copy Writing, Digital Retouching, Production Management Brand Identity Interactive Design & Production Consultation Website & Social Media Design/Management Account Management Expansion of Beiersdorf account New business development to expand Singapore client base & scope of work including Sundown Festival, Maison Interior Design & Alpha Analytical (SEA Regional) July 06 - March 08 Art Director / Designer Studio912 Studio912 is a Singapore based design studio created primarily to handle BTL projects for Beiersdorf Singapore. Approached by director to take partnership role in the business. Consultation, Art Direction, Copy Writing, Production Management, Event Management, Account Management Brand Identity & Design ATL & BTL Advertising, Marketing & Promotional Material Interactive Design & Production Website Design Digital Photo Retouching New business development to expand client base and scope of work Successful ATL/BTL campaigns and events for Nivea Branding identity consultation for Nivea, Philip Morris & re-branding projects for Watsons Design make-over for Nippon Paint catalogue Expansion into interactive projects and web design Asia Pacific web/online projects for Red Hat
2 Jan 05 - July 06 July 00 - Ongoing Freelance Art Director / Designer / Copy Writer Moved to Singapore. Freelance design projects for various Urban One clients and local agencies. Freelance Art Director / Designer Freelance work for Saatchi & Saatchi worked on and launched UOB ATL campaign, UOB cards ATL and Subaru campaigns Director - Urban One Creative Urban One is a boutique design studio launched in late Since its inception it has built a strong base of clients including corporate, hospitality & hotels, manufacturing, automotive, dot com, start up companies and advertising agencies. Consultation, Art Direction, Copy Writing, Production Management Brand Identity, Marketing & Promotional material, Packaging - predominately print material Interactive Design & production consultation Account management New business development, sustainability of long term client base and steady annual business growth Successful pitch for Holyoake Australia and New Zealand new business. Re-branding exercise for Australian and New Zealand offices. Stage one of the development led to improved market appeal with increased sales of Holyoake products in both countries Development of freelance relationship with Leo Burnett to design specialty print & branding material Jan 96 - July 00 Account Director / Studio Manager / Art Director / Copy Writer - Smart Creative Melbourne Approached by Smart Creative to improve management systems and new business development. Management of creative team of 5 designers and 2 freelance copywriters Art Direction/Copy writing for corporate and retail TVC, Print, Outdoor & Web Client servicing and strategic planning
3 Jan 96 - July 00 Nov 95 - Nov 96 Smart Creative Melbourne (continued) Building agency profile with diverse client portfolio including automotive, online enterprise, fashion, hospitality and property Successful pitch for Volvo campaign over Euro RSCG and subsequent campaign success for Volvo S40 campaign with highest ever nationwide new customer enquiries Increased agency billings 120% over 3 years Successful launch of Volvo Bilia Hawthorn dealership. Bilia awarded Dealer of the Year 97, 98 & 99 Successful campaign to launch and market seek.com.au currently ranked Australia s No.1 online employment site Freelance Work Freelance work as Entertainment Director Coastal Craze Boracay, Philippines for Boracay Island Tourism & MTV Asia. Freelance marketing & advertising work for agencies in the Philippines and Singapore. Dec 87 - Nov 95 Director of Marketing and Promotions - Chasers Entertainment Venue Director of venue marketing and promotions Management of approx. 100 promotions staff and 25 entertainment staff Key responsibilities include event management, creative development of all entertainment, sponsorships and advertising promotions Received world wide media and industry recognition for venue success, innovation in entertainment & new talent development Organised successful tour events for Red Hot Chili Peppers, Fleetwood Mac, Sting, Mick Jagger, De La Soul, Tommy Lee and Run DMC Researched and edited The Sights and Sounds of a Decade a 10 Year Anniversary magazine reviewing ten years of Chasers entertainment, the history and the personalities that made it one of Australia s most successful nightclubs Formed independent company to launch one of the first Techno/House/Funk Warehouse dance events in Australia. Biology presented 3 sell out events over a period of 2 years and paved the way for new talent and a host of similar events Joined Chasers in 1987 as Promotions Manager s Assistant, promoted to Promotions Manager in 1988 and promoted to Director of Marketing and Promotions 1989
4 PERSONAL DETAILS Personal 42 Singapore PR / Australian passport holder Education Interests Skills Rusden Victoria College - Media Studies (deferred) Beaumaris High School - HSC Mentone Boys Grammar Tournament paintball competitions, Swimming, Riding, DJ aying President of Paintball Association (Singapore) Owner/Editor paintballnews.asia Freelance writer for RAMPED paintball magazine (MAL) Contributor to PaintballTV (USA) Excellent design, communication, people management and presentations skills. Well versed in all areas of advertising and advertising production, both as a creative and as an account manager. Quick to embrace new Macintosh technology and software developments. Tools Macintosh G5 Power PC OSX 10.5 Macromedia Freehand MX, Adobe Photoshop CS 4, Dreamweaver CS4, Adobe Illustrator CS4, Microsoft Office X, Adobe Acrobat & Acrobat Distiller
5 CLIENT OVERVIEW Urban One Beiersdorf Singapore - Nivea - Nivea For Men - Nivea Visage - NIvea Deodorant - Nivea Lip - Hansaplast Alpha Analytical SEA Regional Sundown Festival Maison Interior Design Saatchi & Saatchi - Freelance - UOB - Subaru Holyoake - Australia & New Zealand Leo Burnett Connaghan & May - Freelance - Philip Morris Tasman Group: - Urban Central Accommodation - The Point - Beaumaris Pavilion - The Mentone Hotel - Tasman Meats A.C.E. Australian Club Entertainment: - Club Odeon - Silvers - Club Evolution - Toorak Lion - Trak Showroom - Melbourne Events KJA International Liquor Products Group Four & PSI Mentone Car Sales & Car Wash Meli Melo Restaurant Cargo Restaurant / Bar Group Four / PSI Hardcore Enterprises: - Globe Shoes - Boost Mobile Room Interior Products JWT - Freelance DMC Records Australia Siren Entertainment AFL Stores / What s New
6 Studio912 Beiersdorf Singapore - Nivea - Nivea For Men - Nivea Visage - Nivea Sun - Futuro - Eucerin - Hansaplast Red Hat Asia Pacific Watsons Personal Care Stores Nippon Paint Philip Morris Singapore Esprit DNA Beaute - Toni&Guy - Lavera - Sanctuary Spa - Yes to Carrots - Becca - Karen Mok - Jacadi Pernod Singapore Alpha Analytical Singapore/Malaysia Smart Creative Volvo Car Australia: - National S Campaign - National Dealership identity package - Bilia Hawthorn Dealership seek.com.au: - Seek - Seek Campus - Seek Executive wishlist.com.au Hotel Lindrum Hardcore Enterprises - Mossimo - MONE11 - Mooks - Globe Shoes R. Corporation - Metropol Real Estate Development - Yoo Apartments Sinewave Interactive - Sinewave.com.au - Hitwise.com.au Stussy Australia - Stussy - Stussy Sista - Freshjive
7 Smart Creative (cont) Marriner Theatres Room Interior Products Paragon Systems Levis Telstra Think Creative DMC Records Australia Calibre Clothing Bettina Liano Salt Nightclub Shibui Hairdressing Rhythm & Soul Records Alepat Taylor: - Baitz Tingle - Baitz Blue
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