// // hannahdesign.co.nz

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1 Hi my name is Hannah Souter. I am a graphic designer I design everything from branding to web, print to packaging for established corporate clients, the freshest faces in fashion and you, if you d like hello@ // hello@ //

2 Personal Summary After six years working in the graphic industry at recognised New Zealand agencies I set up my own practice in mid-2009, trading as Hannah Design where I work as a contractor and freelancer whilst maintaining a my own client base which has been built up over the past few years including both corporates and more recently focusing on the fashion industry. From August 2010 to November 2011 I worked on a full-time contract at one of New Zealand s boutique fashion houses - moochi as creative brand manager. This role included all graphic design, from website to weekly newsletters (including copy writing) plus all in store creative styling to in store events organisation and brand sponsorship. It was from this role I cemented my love of working within the fashion industry. My formal training was gained at Massey Design School (now Massey University) in Wellington, where I completed a Bachelor of Design, majoring in Visual Communication Design with Honours. In later years I returned to Massey to teach Marketing Communication and Design at a second year level. I am constantly looking for new opportunities to work alongside others who share the same passion and drive I have for design, typography and attention to detail // hello@ //

3 moochi creative brand manager moochi.co.nz August 2010 November 2011 After nine months contracting to New Zealand womens boutique moochi on a project-by-project basis, I was approached to take on an in house full-time role as creative brand manager. The role included looking after all the graphic design and art direction plus marketing of the brand for their six stores nationwide and online store. As Creative Brand Manager at moochi I Graphic Design + Designed quarterly magazine Edition including creating all content, from copywriting to recipes to at home photoshoots. + Created all in store artwork, including large format posters, signage, decals. + Designed new logos and swing tickets, back tags and markerting collateral for new ranges within store. + Created artwork for t-shirt placement prints and fabric prints including repeats. + Liaised directly with all print suppliers, building relationships. + Organise artwork files ready for offset and digital printing. + Understand the printing process and colour pass all jobs that go on the press. + Undertook document and file set up. + Worked to tight deadlines. Art Direction / Styling + Worked with design team on seasonal theming based on trends to help tell a story to the customer. + Co-ordinated all photoshoots booking models, photographers, hair + makeup artists. + Art directed photoshoots, including choosing selects on the day. + Designed and made all in store creative for each range release. + Organised photography for online store all done in house both on model and mannequins. Interactive + Designed weekly newsletters for a database of 20,000, including conceptualisation with sales team, photography, copywriting and building in icontact software. + Designed new website and maintained change outs of content through CMS on a weekly basis + Sourced information from in house team and wrote blogs on a weekly basis. + Worked with film makers to create short films for viral usage of each collection, including location scouting, talent and music selection. + Created Facebook + Twitter accounts for moochi and uploaded and maintained content. Brand / Marketing + Planned and worked towards a yearly marketing calendar for in store events and promotions. + Sourced and secured brand appropriate sponsors for events and gift with purchase for in store events. + Maintained relationships with sponsors throughout the year with regular planning meetings. + Ran two major events within each store twice a year dress week, which launches a collection of ten limited edition dresses, with 10,000 women through the door on one day throughout six stores, which includes a gift with purchase valued at over $250 and sips and sweets served throughout the day. + Co-ordinated involvement in fashion shows. PR + Maintained relationships with appropriate magazine fashion editors and stylists to ensure PR was gained in publications // hello@ //

4 hannah design Designer + director June 2009 current After three years working as an Intermediate Designer at Typeface in Wellington I decided to take the opportunity to begin my own business, trading as Hannah Design this has given me the opportunity to build on my previous experience and offer clients a total package, from initial meeting to concepts through to the finished product. As Designer and Director at Hannah Design I + Design printed collateral for small boutique clients as well as large recognisable New Zealand clients, which includes brochures, posters, books, invitations and calendars. + Work closely with clients to create new company branding and strategies. This often applies to business and marketing collateral. + Design and hand-code websites in HTML & CSS. + Create packaging design. + Have direct contact and liaison with clients project managing all projects from initial meetings through to presentations and final delivery of the end product. + Quoting and invoicing for all projects. + Art direct photo shoots with photographers. + Work along side copywriters. + Liaise directly with all suppliers, building relationships. + Organise artwork ready for offset and digital printing. + Understand the printing process and colour pass all jobs that go on the press. + Document and file set up. + Work to tight deadlines. My clients include Marbecks Music Store + Implementation of new brand into branding guidelines, in store collateral and exterior signage. Area 51 Clothing Stores 3 stores nationwide + Posters/calendars, store invitations and window decals. D_luxe Jewellery + Book brochure design and organise cost effective packaging to show-off their seasonal ranges. Revive Espresso + Refinement of logo with the introduction of their new blend Fair Trade Organic. This was then implemented throughout the collateral including cups and packaging. Twenty-Seven Names + Rebrand, new logo, swing tags, back labels. + Working along side the designers and photographers costeffective marketing collateral based on the collection theme is created twice a year for their collections and for their annual appearance at NZ Fashion Week. Moochi + Edition magazine design (quarterly) + Weekly newsletter design + code MASSEY UNIVERSITY, WELLINGTON SENIOR DESIGN TUTOR July 2009 October 2009 Tutoring the paper Marketing Communication and Design a second year paper. Responsibilities included small group lecturing, personal one-on-one tutoring, marking and moderating all students work and learning outcomes with other lecturers // hello@ //

5 Typeface Limited, WELLINGTON Intermediate Designer typeface.co.nz February 2006 June 2009 Having worked 18 months as an Interface Designer I decided to return to my true passion of print design. Initially Typeface were looking for a senior designer, however after reviewing my portfolio they were confident that I had the combination of conceptual and design knowledge that would continue to grow under the guidance of a tight design team. As Intermediate Designer at Typeface I + Design printed collateral for small boutique clients and large governmental agencies including brochures, reports, posters, books, manuals and annual reports. + Worked closely with clients to create new company branding and strategies. Which included business and marketing collateral. + Designed and hand-code websites in HTML & CSS. + Typeset large documents. + Created packaging design. + Had direct contact and liaison with clients micro managing all projects from initial meetings right through to presentations and final delivery of the end product. + Assisted with quoting projects. + Art directed photo shoots with photographers. + Worked along side copywriters. + Organised artwork files for offset and digital printing. + Understood the printing process and assisted in colour passing with printers that Typeface had built strong relationships with. + Document and file set up. + Worked to tight deadlines. My clients included Dulux Paint + Paint can label design for Renovator, Levene Select and Dulux Enviro 2 + Supporting collateral including brochures, magazine adverts, paint swatches, product launch promotions. + Monthly Dulux Surface newsletter for specifiers, painters and designers. Axiom Hydraulics + Brand development and application to stationary, brochures and signage. Milford Dart + Brand development and application to stationary, website, folders, Powerpoint/Word templates and brand guidelines. Transit New Zealand Annual Report. NZ Transport Authority + Northern Gateway Toll Road Book. Colliers International + Brochure designs. Ministry for the Environment + A collection of printed collateral, brochures, newsletters, reports, branding. Ministry of Foreign Affairs and Trade + A collection of printed collateral, UN Handbook, brochures. Phantom House Publishing + Book design Ride to Live-Live to Ride and Black Dog Cookbook. Tulsi Indian Restaurant + Design and production of single serve fresh meals for supermarkets and dairies // hello@ //

6 Provoke Solutions, WELLINGTON Interface Designer provoke.co.nz January 2004 February 2006 In late 2003 I was approached by Provoke Solutions as a result of them viewing my work in Massey University s final year exhibition. Provoke felt that my talents would assist them in achieving their vision in designing the most usable and visually stunning software in the marketplace. My role as Interface Designer at Provoke included Website design + Designed interfaces for internal and external web applications the scope of the design included brand communication ( look & feel ) and screen information design. + Followed a user centred design approach; ensuring the product had a user-friendly interface as well as being aesthetically pleasing. + Worked alongside design/marketing studios to ensure the designs created adhered to the brand guidelines already established for the client. Visual design workshops + Managed and facilitated visual design workshops; establishing the client s visions for their product and educating clients on how the designs would achieve their vision. Branding + Created Provoke brand identity. + Brand guardian and lead designer for Provoke s marketing collateral. Design presentations + Organised client presentations; to education clients on the importance of design and the design process. + Coached the Provoke team via workshops and presentations, on the importance of visual design, and how this helps create an excellent product that setting Provoke apart from the rest of the market. Website encoding + Hand-coded websites in HTML & CSS these skills were learnt on the job and I was proficient within a 3-month timeframe. Client liaison + Managed multiple clients and projects from large government agencies to small private sector projects. Budget management + Assisted Project/Account Managers in budget estimates. My clients included Provoke Solutions + Public website design. + Marketing concepts and collateral. NZIM (New Zealand Institute of Management) + Public website design. ALAC (Alcohol Advisory Council of NZ) + Public website design. Te Papa and Microsoft + Virtual exhibition design for PDA (3 month trial at Te Papa). Microsoft CRM + Logo design and public website concepts. The National Bank of New Zealand + Alchemist online product demo concept. The Department of Internal Affairs + Informational graphic design // hello@ //

7 Education History (2003) Bachelor of Design (Hons) Majoring in Visual Communication Design (Graphic Design) Massey University, Wellington. Awards and Achievements + (2011) Runner up in FINZ (Fashion Industry New Zealand) Fashion Communication Design Award (moochi) + (2008) Finalist in the BeST design awards Self promotion Typeface. + (2004) Finalist in the BeST design awards Student category. + (1999) Winner of the Western Bay Secondary School Photography competition. Computer Skills CS5 Suite Indesign, Photoshop, Illustrator Microsoft Word and Powerpoint icontact marketing software Basic HTML and CSS Referees Kellie Taylor DIRECTOR/DESIGNER - moochi kellie@moochi.co.nz Karie Higgins DIRECTOR/DESIGNER d_luxe JEWELLERY d_luxe@xtra.co.nz + 1 (347) Marty Hunt DIRECTOR Typeface Ltd marty@typeface.co.nz Interests Fashion, Typography, Architecture, Interiors, Art, Photography, Tennis, Running, Water Sports, Cooking // hello@ //