Diploma of Advanced Studies Renewable Energy Management (REM-HSG)

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1 Diploma of Advanced Studies Renewable Energy Management (REM-HSG) 1

2 2 An energy technology revolution is under way. International Energy Agency, 2010

3 With new energy to new levels of growth Welcome The energy industry is facing a fundamental transition. Conventional sources of energy are challenged by increasing supply risks and the threat of global climate change. At the same time, the dynamic pace of innovation in the renewable energy sector gives rise to new technological and regulatory risks. Incumbent energy firms are challenged by new entrants from other industries, and the emergence of new business models extends the boundaries of energy markets into areas as diverse as buildings, transportation, information technology and finance. Finally, decision makers in the new energy industry need to strike a balance between listening to their existing stakeholders and identifying new markets and customer preferences. New challenges require new competencies. The University of St. Gallen (HSG) has always been at the forefront of developing leaders who see beyond the turbulence of change and embrace new opportunities. In this spirit, it established in 2009 the Good Energies Chair for Management of Renewable Energies, the first of its kind at a leading Euro pean business school. In cooperation with the University s Executive School, the new Diploma of Advanced Studies programme in Renewable Energy Management (REM-HSG) has been launched to provide comprehensive training for future leaders in tomorrow s energy markets. World-class faculty from the University of St. Gallen, combined with thought leaders from academia, government and industry, will provide participants with the skills and knowledge they need to manage growth in the renewable energy industry. Participants The programme is especially designed for: Managers and entrepreneurs in the field of renewable energies Management in energy technology and engineering companies Energy portfolio managers in electric utilities, oil and gas companies Investors in the renewable energy market Business development managers in energyrelated industries (IT, automotive, buildings, retail etc.) Representatives of energy agencies or non-governmental organizations who would like to leverage their impact by gaining a deeper understanding of business perspectives on renewable energy Founders of new firms in the area of renewable energies In addition to getting equipped with the latest management and strategy tools and gaining insights into up-to-date research findings, participants will become part of a high-level network of future leaders in the emerging renewable energy industry, one of the most important growth markets of the future. We are excited about welcoming you as a participant in this exceptional programme! Yours sincerely, Prof. Dr. Rolf Wüstenhagen Professor Dr. Rolf Wüstenhagen, Director of the Institute for Economy and the En vironment at the University of St. Gallen 3

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5 Diploma of Advanced Studies in Renewable Energy Management (REM-HSG) What does the programme offer you? The main goal of the executive education programme REM-HSG is to help tomorrow s leaders to turn the economic, environmental and social challenges of today s energy supply into new business opportuni ties. As a participant, you will build up expertise about the potential of one of the most attractive growth markets, and identify ways for you and your company to succeed in the new energy industry. In cooperation with the Executive School of the Uni versity of St. Gallen, one of the leading business schools in Europe, REM-HSG offers you three major benefits. (1) As a participant in the REM-HSG programme, you will learn state-of-the-art management knowhow to successfully meet the specific challenges in the field of renewable energy management. The programme draws on case studies to derive insights and best practices from the most successful companies and projects in the field of renewable energies. (2) You will be given intensive training that will enable you to identify and exploit the outstanding growth opportunities in the field of renewable energy. Furthermore, you will have the possibility to apply and integrate your knowledge by working on real-life challenges from your professional background. (3) All participants will have access to the exclusive network of executives in the field of renewable energy management (REM-HSG network). This network is a platform which facilitates exchange among exe cutives who are working on renewable energies from different perspectives. After graduating from the diploma programme, regular events like the St. Gallen Forum for Management of Renewable Energies en able further networking and education. A state-of-the-art management training is the foundation for success in the energy markets of the future Overview of the programme: Market and competitive environment: Which overall topics (like climate change, technological innovation and security of energy supply) influence the management of renewable energies? What are the most important drivers of current and future market dynamics? Marketing and sales: How can companies tap into the new market potential related to renewable energies? Which benchmarks can we learn from? Innovation and new business models: What are the success factors of business models for renewable energies? How have business model inno vators boosted profitability and how can these lessons be transferred to renewable energy firms? Energy economics and finance: What is special about the economics of energy markets? How does this affect the risk and return of managing renewable energy portfolios? What are the basic principles and best practices in financing renewable energy? General management skills: How can successful corporate strategies for embracing the opportunities in the new energy market be developed and implemented? What are the strategic implications of international competition in the renewable energy market? Managing regulatory risk: How are firms and investors affected by renewable energy policy? What are upcoming trends in regulation? Which best practices exist in managing regulatory risk and opportunity? 5

6 The Executive School at the University of St. Gallen a strong partner for your career Besides primary student education and research, executive education has always been a central activity for the University of St. Gallen (HSG). Given its strong reputation for creating knowledge that is academically rigorous as well as relevant to real-life problem solving, the university has a long-standing tradition of offering life-long learning opportunities for domestic and international executives. The integrative perspective of the Executive School (ES-HSG) and the St. Gallen Management Model help executives to find better solutions to business challenges and to follow a holistic leadership approach. 40 institutes and research centres, each with a unique profile and area of expertise, are the found ation of the executive education programmes at the University of St. Gallen. Within the context of the REM-HSG programme, participants benefit from the high quality and proven success of one of the most established business schools in Europe. Be prepared for an inspiring and challenging time at the University of St. Gallen it will shape your professional future! 6

7 Programme committee The renewable energy sector provides a wealth of projects and business opportunities. Achieving competitive advantage in this new in dustry requires top managers who understand the specific challenges of renewable energy markets and who know how to successfully deal with them. Johann N. Schneider-Ammann, President, Swissmem (Association of The Swiss Mechanical and Electrical Engineering Industries) Outstanding business leaders support and advise the academic director of REM-HSG as members of the programme committee. The committee guarantees that the programme meets the highest practical requirements and covers all important topics which are decisive for success in the field of renewable energies. Successfully addressing the global energy and climate challenges is not just a matter of public policies, but requires a new generation of decisionmakers with a thorough understanding of the tremendous oppor tunities in the renewable energy market. With its new executive education programme, the University of St. Gallen as one of the leading European business schools offers bright people the essential tools to shape our energy future. Even today, an energy mix without renewable energies would be inconceivable. Nevertheless, we are far from utilizing their full potential. This requires not just excellent engineers, but forward-looking managers with the courage to chart new paths. Prof. Dr. Fritz Vahrenholt, CEO, RWE Innogy There is no doubt that protecting the blue planet is our most urgent task and an obligation for generations of today and of the future. Dirk U. Hindrichs, President and CEO, Schüco International KG To navigate the sea of change in the energy sector, there is a clear need for well-trained portfolio managers who know how to balance the technology and regulatory risk of individual energy options. Albert Filbert, CEO, HEAG Marcel Brenninkmeijer, Founder, Good Energies Inc. 7

8 You can expect practical, top quality course content University of St. Gallen Internationality, practical relevance and an integrative perspective have been the trademarks of education at the University of St.Gallen in Switzerland ever since it was established more than a century ago. Today, the University of St.Gallen (HSG) educates almost 6,000 students from 79 nations in the fields of Business Administration, Economics, Law and Social Sciences. The HSG has shown itself to be highly successful, having been consistently ranked among Europe s leading business universities (Financial Times Ranking 2008: 1st place in German speaking Europe). Its holistic education, which meets the highest academic standards, has earned it the seal of approval of the EQUIS and AACSB accreditations. Academic degrees can be obtained at the Bachelor s, Master s and Doctoral Levels, as well as in the university s first-class and comprehensive courses in Executive Education. HSG-Diploma of Advanced Studies (DAS) After successful participation in the programme (i.e. participation of at least 40 days in class and the acceptance of the diploma thesis), participants will receive the Diploma of Advanced Studies (DAS) in Renewable Energy Management (REM- HSG) of the University of St. Gallen. Modular structure The REM-HSG consists of 8 modules, each of which lasts one week. This means that the programme can be easily attended alongside your job. Development of a personal management challenge An important building block of the REM-HSG programme is the development of a personal management challenge for each participant in the field of renewable energies. The management challenge is not only the subject of the application procedure, but it can also be brought into the individual modules. For example, company specific situations, entrance into new markets, developing new strategies or marketing activities for renewable energies, etc. Teamwork Based on evaluation of the personal management challenge by the programme management, teams of three participants with different backgrounds will be compiled. The teams will work together throughout the programme. They will perform follow-up course work and the team members will help each other to develop the personal management challenge. The contact person for the single teams is the programme manager. Within Module 1 there will be a briefing for the teamwork and the members of the team will present their personal management challenges to each other. During the programme, the teams will have the opportunity to develop specific questions which can be brought into the programme and which should help them to solve their personal management challenges in the best possible way. Interactive learning experience Following the integrative approach, which is typical for University of St. Gallen, REM-HSG provides an inspiring learning experience. Parti cipants will take part in different learning formats, such as case studies, teamwork, group discussions or in-class presentations, etc. 8

9 Meet the Energy Entrepreneur During several modules, there will be meetings with energy entrepreneurs. In the context of an informal discussion, participants will have the possibility to network and to discover more about the opportunities and challenges which are involved in founding a renewable-energy start-up. ECTS-Credits The European Credit Transfer System defines how many ECTS- Credits can be earned with courses and how credits can be accumulated and transferred. Participants will get 24 ECTS credits upon successful graduation from the REM-HSG programme, including 6 credits for successful completion of the diploma thesis. Social programme There will be a social event within each module. The social programme will provide the participants with the opportunity to get to know each other better outside the classes and also help to foster a creative study atmosphere. REM-HSG Coaching on-the-job Each participant is entitled to two personal coaching sessions up to two years after successful graduation (maximum 3 hours). The coaching will be provided by the REM-HSG programme manager. 9

10 Programme Module 1: Markets and competitive environment for renewable energies The first module starts with getting to know each other, and an overview of the whole programme is provided. You will learn about the market and competitive dynamics for renewable energies and you will discuss related opportunities and risks. Objectives Which overall topics (like climate change, technological innovation and the security of energy supply) influence the management of renewable energies? Which market dynamics exist and what drives them? What future developments can be expected? Which are key drivers of competition and how can companies deal with them? What are the latest technology and market trends in the field of renewable energies and what are the implications for business opportunities and risks? Module 2: Marketing for renewable energy The second module takes a customer value perspective on renewable energies and starts with an introduction of key marketing techniques. You will explore and discuss important avenues for profitable growth. Aspects that are covered in Module 2 are market segmentation, identifying target groups, positioning, and processes like customer acquisition and customer retention. Objectives How can companies tap into the new market potential related to renewable energies? What customer segments exist and how do successful companies position themselves? What are the core tasks in marketing? How can customer value be integrated into corporate processes? What are the opportunities and challenges for renewable energy branding? Module 3: Business models and commercialization The third module looks at renewable energy from a business model perspective. You will learn how important it is to give your customers a clear value proposition, and investigate alternative value propositions for renewable energy products and services. You will explore which resources and capabilities are needed to deliver such a value proposition. By investigating innovative revenue models, you will discover new avenues to profitability. Objectives What makes a business model successful and how can it be commercialized? What are the strengths, weaknesses, opportunities and risks of your business model? What sales channels exist in the field of renewable energy? What types of opportunities and risks do they create? How can different sales channels be orchestrated? How can new business models be developed which create measurable customer value? Module 4: Bits to energy: digital innovation for a smarter energy future The digital revolution has fundamentally changed the way we communicate and manage information. New information and communication technologies (ICT) can be a key driver for increasing energy efficiency and managing distributed renewable energy resources. But as in the early days of the internet, the challenge for managers is to separate technological fads from profitable business opportunities. Module 4 will build on key insights from successful technology and innovation management to en able participants to ride the wave of smart grid innovation. Objectives Which opportunities arise from the convergence of information & communication technologies and energy innovation? What are the new risks and challenges (e.g. data security)? How can the electric car be profitably integrated in renewable energy business models? Smart grids what s in it for the consumer? What are the benchmarks and which trends can be identified? 10

11 Module 5: Energy economics, portfolio management and finance In Module 5 you will understand the basic principles of energy economics and how they influence the management of renewable energies. Another key topic within Module 5 is energy finance and portfolio management. You will understand key drivers for risk and return of renewable energy portfolios. Objectives What are the basic principles of energy markets and how do they affect the management of renewable energies? What are key risk drivers for renewable energy portfolios? How does an increasing share of renewable energy sources influence generation, trading and distribution in the power industry? What are the basic principles and best practices in financing renewable energies? What are recent trends in the field of venture capital for renewable energies? Module 6: Strategic management skills for renewable energies Successful mangers use state-of-the-art tools to manage their companies and to design and implement competitive strategies. In Module 6 you will learn about best practices and you will work out concepts for strategic management. Furthermore, you will learn how to put your strategic ini tiatives into practice. Objectives What are the important aspects which define the competitive environment for renewable energies? How do competitive strategies for renewable energy companies differ between incumbent energy firms and new entrants? How can strategic initiatives be put into practice and implemented in day-to-day business? What benchmarks exist in the field of renewable energies and how can companies learn from them? Module 7: Managing regulatory risk and opportunity Energy policy has a significant influence on the diffusion of renewable energies and has to be considered when designing corporate strategies. An important element of the renewable energy manager s skill set therefore is to understand and manage regulatory risk. In Module 7, you will get first-hand insights from policy makers in one of the leading growth markets for renewable energy, Germany, about what drives the policy process and how the future policy agenda will influence renewable energy markets. * Objectives What are the key objectives of European energy and climate policies, and how are they implemented? How can internationalization strategies allow companies to hedge regulatory risk and opportunity? What can be learned from impacts of past policy changes in key markets? What are the implications of carbon market risk for renewable energy projects? * Module 7 will be held in Berlin, Germany. Module 8: International project management and future scenarios * Module 8 will be held in an emerging growth market for renewable energy. With the help of a real project, you learn how to deal with the high requirements of renewable energy projects as a team. At the same time, you will explore the important role of inter-cultural competence for renewable energy. Along with aspects of renewable energy project management, we will discuss future scenarios for renewable energies, the realization of which will greatly benefit from international co-operation. Objectices What are the success factors for planning and managing an international renewable energy project? What intercultural challenges have to be met within international renewable energy projects? Which future scenarios can be imagined for the diffusion and utilization of renewable energies and how can these scenarios be realized? * Module 8 will be held in an emerging growth market for renewable energy. 11

12 Faculty The REM-HSG Faculty consists of renowned professors, entrepreneurs, managers and experts in renewable energies. Together with your faculty, you will discuss challenges and solutions for a successful renewable energy management. The faculty will support you and supervise your progress, but they will also challenge you to think one step further. 1 Professor Reza Abhari Professor of Aerothermodynamics at ETH Zurich and Head of the Laboratory for Energy Conversion (LEC) at ETH Zurich. He serves on a number of supervisory boards of global companies focusing on renewable energy investments. 2 Dr. Christian Berger Lecturer at the Institute for Economy and the Environment (IWÖ-HSG) and at the Center for Economic Policy at the ZHAW School of Ma nagement and Law. 3 Prof. DI MAAS Peter Droege Professor of Sustainable Spatial Development at the Hochschule Liechtenstein and Chair of the World Council for Renewable Energy, Asia Pacific. 4 Prof. Dr. Elgar Fleisch Professor of Innovation Management at ETH Zürich and the University of St. Gallen. Director at the Institute for Technology Management. 5 Prof. Dr. Karl Frauendorfer Professor of Operations Research and Director at the Institute for Operations Research at the University of St. Gallen. 6 Prof. Dr. Thomas Gutzwiller Director at the Executive School at the University of St. Gallen and the Henri B. Meier Entrepreneur School; Lecturer at HSG and ETH Zürich; Partner at GWPartner AG Gutzwiller Wachsmann Partner. 7 Dr. Jeremy Leggett Founder and Chairman of Solarcentury, a solar solutions company which is currently the UK s fastest growing private energy company. He is also the author of several books. 12

13 Andrea Meyer German Federal Ministry for the Environment, Nature Conservation and Nuclear Safety Unit General Questions of Renewable Energies 9 Prof. Dr. Günter Müller-Stewens Director at the Institute of Management at the University of St. Gallen. His focus is on Strategic Management. 10 Dr. Kerstin Pichel Lecturer in Strategic Management at the ZHAW School of Management and Law. 11 Prof. Dr. Sven Reinecke Director at the Institute for Marketing (IfM) and Professor of Marketing at the University of St. Gallen. 12 Prof. Dr. Marcus Schögel Director at the Institute for Marketing (IfM) and Professor of Marketing at the University of St. Gallen. 13 Prof. Dr. Torsten Tomczak Director at the Research Center for Customer Insights and Professor of Marketing at the University of St. Gallen. 14 Prof. Dr. Rolf Wüstenhagen Good Energies Professor for Management of Renewable Energies at the University of St. Gallen, Director at the Institute for Economy and the En vironment (IWÖ-HSG). 13

14 Further information Programme Management Do you have any questions about the REM-HSG study programme or do you have further questions about possibilities for your executive education? Please feel free to contact the programme manager Moritz Loock at any time: Qualification requirements REM-HSG is open to applicants with a university degree. In exceptional cases, applicants without a degree may be accepted. The programme is designed for applicants with interest and background in topics related to renewable energy management. Applicants should have at least three years of professional experience at a higher management level. Furthermore, they need to apply with a personal management challenge from their own professional background. Application Applicants need to fill out an application form which can be ordered by or mail and which covers the following aspects: (1) Details about the organization, personal education/studies/language skills, (2) relevant professional experience and details about your career, (3) details about your area of responsibility, (4) description of a personal management challenge, (5) letter of motivation, and (6) references Exams All courses and other performance records like the diploma thesis will be subject to exams. Applicants must pass the exams to earn their final degree. The format of the exams will be decided by the faculty (e.g. presentations, class participations, final examinations). It is possible to run single or group exams. The performance evaluation will be carried out by the faculty. Diploma thesis Participants have to write a diploma thesis within six months, which will then be reviewed and graded. The diploma thesis does not need to be a scientific essay, but it should be a detailed solution for each participant s personal management challenge, and hence be of practical relevance. The content and literature covered within the single modules should be considered as well as the results of the teamwork throughout the programme. Applications will be evaluated according to the admissions requirements. The notification of acceptance will be sent by mail. Applicants need to pay an application fee of 250. CHF in advance. Class size should not exceed 40 participants. Applications will be considered in incoming order. 14

15 The REM-HSG network and the annual St. Gallen Forum for Management of Renewable Energies a strong alliance All participants in the REM-HSG will get exclusive access to the renewable energy network. This exclusive network connects managers in the field of renewable energy and offers various possibilities for networking, exchange of experiences, and initiation of further co-operation. Network members will have the opportunity to meet at REM-HSG alumni meetings on a regular basis. They will get a 20% discount for participation at the annual St. Gallen Forum for Management of Renewable Energies. Network members will also have the possibility to actively take part in other activities, such as inter national research conferences hosted by the Institute for Economy and the Environment at the University of St. Gallen. 15

16 Good Energies Chair for Management of Renewable Energies at the Institute for Economy and the Environment (IWÖ-HSG) REM-HSG University of St. Gallen Tigerbergstrasse 2 CH-9000 St. Gallen Switzerland Telephone Telefax energie@unisg.ch We are looking forward to answering your questions: Prof. Dr. Rolf Wüstenhagen Academic director REM-HSG rolf.wuestenhagen@unisg.ch Moritz Loock Programme manager REM-HSG moritz.loock@unisg.ch