Cutting-edge IT Infrastructure The Key to Successful CRM

Transcription

1 Cutting-edge IT Infrastructure The Key to Successful CRM Thomas Ganswindt Member of the Corporate Executive Committee of Siemens AG Frankfurt, February 17, 2005

2 E-Finance Lab: A strong partnership in the financial industry

3 Four reasons for a partnership with E-Finance Lab: 1. Siemens is one of the largest players in the global telecommunications industry Telecom suppliers ranked by sales volume Lucent Nokia Nokia Siemens Cisco Motorola Nortel Ericsson Motorola Alcatel Alcatel Nortel Ericsson Lucent Cisco Avaya Siemens Avaya

4 Four reasons for a partnership with E-Finance Lab: 2. Siemens uses state-of-the-art production methods The Electronics Plant in Erlangen (Gerätewerk Erlangen) of the Siemens Automation and Drives Group won 1st prize in "The Best Factory / Industrial Excellence Award 2004" The Siemens Angiography and X-Ray Systems (AX) Division in Forchheim was named Factory of the Year 2004 by the business journal Produktion and consultant A.T. Kearney.

5 Four reasons for a partnership with E-Finance Lab: 3. Siemens has experience with financial services Siemens Financial Services (SFS) conducts Siemens' financial business worldwide, offering industry and service enterprises as well as public-sector customers a wide array of financing and insurance solutions.

6 Four reasons for a partnership with E-Finance Lab: 4. Siemens builds on partnerships Joint development of products and solutions Guest lectures Internships Degrees and doctoral dissertations

7 Siemens is the Global network of innovation Over 45,000 researchers and developers 5.1 billion euros invested in R&D yearly 8,200 inventions, of which 2/3 are registered for patents

8 Networking the innovation process leads to market success Innovation process Invention Implementation in the company Implementation on the market Universities and Research Centers Suppliers and Customers Company Genius is 1% inspiration and 99% transpiration" Thomas A. Edison

9 Networking the innovation process leads to market success Innovation process Invention Implementation in the company Implementation on the market Universities and Research Centers Suppliers and Customers Company Genius is 1% inspiration and 99% transpiration" Thomas A. Edison

10 Networking the innovation process leads to market success Innovation process Invention Implementation in the company Implementation on the market Universities and Research Centers Suppliers and Customers Company Genius is 1% inspiration and 99% transpiration" Thomas A. Edison

11 HiPath: Basis for CRM solutions and much more opticlients, optipoints and portals Business applications Business applications HiPath ComScendo HiPath ProCenter HiPath OpenScape HiPath MobileOffice Other Applications HiPath MetaManagement and QoS HiPath SIcurity HiPath MetaDirectory HiPath servers & gateways HiPath Services HiPath is a comprehensive component-based portfolio of modular, multi-functional software, services and supporting hardware

12 Siemens has tailored solutions for the banking sector Optimizing back-office processes and transferring front-office processes to back office Supporting your IT implementation of Basel II, Sarbanes Oxley, IAS and other regulations cost effectively Integrating seamless workflow between backoffice and the customer delivery channel Outsourcing and consolidation of IT infrastructure and data centers With Siemens you get complete information and communication know-how as well as bankingspecific expertise

13 We have 430,000 employees and activities in more than 190 countries Others Asia-Pacific The Americas Europe (excl. Germany) 430, , ,000 2 % 12 % 22 % 26 % 1 % 4 % 2 % 13 % 5 % 9 % 20 % 17 % 62 % 67 % Germany 38 %

14 We have 430,000 employees and activities in more than 190 countries Others Asia-Pacific The Americas Europe (excl. Germany) 430, , ,000 2 % 12 % 22 % 26 % 1 % 4 % 2 % 13 % 5 % 9 % 20 % 17 % 62 % 67 % Germany 38 %

15 The success factors in 158 years of Siemens Broad portfolio Power of innovation Global presence Financial solidity Responsibility Customer focus

16 We raise our market share with customer focus top + company program Customer focus top + company programs "Put customer first!" Customer focus top + company programs Innovation Initiatives: Platform strategies Trendsetting technologies Initiatives: Win customers Cross-selling initiative Global competitiveness Initiatives: Software initiative Project management@siemens Global manufacturing concept Shared services Asset management Service initiative Quality and process initiative

17 We drive growth in key Regions Russia Central and Eastern Europe USA China Middle East India

18 We strengthen our business in Germany Sales and service activities are consolidated Closer to customers Full country coverage Special focus on smalland medium-sized businesses Strengthen cross-group cooperation

19 One face to a customer: Siemens One High-rise buildings Clusters Automotive Ports & Harbors Oil & Gas Airports Healthcare Government Stadiums Siemens One objectives: Systematic (proven methodology, dedicated resources) Cross-Group (more than one Group) Additional sales (to gain market share)

20 Broad Range Offering Security Analysis and Consulting Electronic Security Security Consulting Business Process Analysis Risk Management Security strategy find the loopholes Multi-Site Video Surveillance Intrusion & Access Systems Integrated Security Management Protection block the bad guys Network Security Consistent Security Management Enabling support the good guys Identity & Access Management Firewall/VPN Intrusion Detection Systems Content Security Personalization, Management Identity Storage & Provisioning Access Management

21 The Siemens One strategy enables us to offer complete, single-source solutions At the Olympic Games in Athens, Siemens technology not only ensured security and guaranteed the smooth flow of road and rail traffic but also provided power, communications and lighting solutions.

22 Complex IT outsourcing project secures Bankgesellschaft Berlin AG significant savings Listed Banking and financial group founded in national branches in Germany, London, Luxembourg 174 billion business volume Management of over 12,000 terminal devices with more than 1,000 different programs as well as 330 telecommunications systems and 2,200 data network components Enable the customer to focus on key business, standardize IC equipment, improve the service quality and reduce IT costs

23 A common CRM approach improves global customer focus by sharing CRM information on a global level Individual CRM approaches Common CRM approach Multitude of individual CRM solutions Limited possibilities for a consolidated view for regions (cross group) and groups (cross region) at high costs due to many individual interfaces Limited use of synergies (business, processes and IT) Harmonized CRM solutions based on corporate CRM template Exchange and consolidation of CRM information on global level High utilization of cross group and cross regional synergies Reduction of process and IT costs due to harmonized processes and applications

24 A common CRM approach improves global customer focus by sharing CRM information on a global level Individual CRM approaches Common CRM approach Multitude of individual CRM solutions Limited possibilities for a consolidated view for regions (cross group) and groups (cross region) at high costs due to many individual interfaces Limited use of synergies (business, processes and IT) Harmonized CRM solutions based on corporate CRM template Exchange and consolidation of CRM information on global level High utilization of cross group and cross regional synergies Reduction of process and IT costs due to harmonized processes and applications

25 Customers are partners Coming together is a beginning; keeping together is progress; working together is success. Henry Ford ( )