Making your products look good online

Transcription

1 Making your products look good online Product Photography Product Videos 360º Rotations Product Descriptions Structured Data Content Consulting High Quality High Throughput Low Client Effort

2 The Importance of Product Content Giving customers the information they need What is product content Product content is everything your customers need to make an informed purchase choice It includes images, product descriptions, specifications, video, 360 rotations and meta data Engaging product content can make your products look better online than offline All content in one place Product photography 360 rotations Product descriptions We do all this! Structured data Product videos Why it matters to customers Customers need to be confident about what they are buying before making a purchase Structured product content helps customers find the product with the features and benefits they seek Without complete product content, customers get frustrated and go elsewhere to research and buy Product descriptions drive SEO and save marketing costs Good product content significantly reduces cost of returns Product videos often increase conversion by more than 50% Why it matters to your business Product content is the fuel in the ecommerce engine. It drives conversion & sales Product content reduces costs of marketing, returns and customer service Product content is essential to delivering a successful online or multi-channel strategy Product content is an investment in your business which delivers a high return Higher sales & profit Invest in product content Higher conversion rate

3 SKUvantage Services Giving your customers the information they need Product Photography Ecommerce images to any requirement Catalogue quality images for print All categories covered, from FMCG to fashion Product Data Informs customers with complete specifications Enables online comparison and navigation Metadata explains function and benefits Product Descriptions Engaging descriptions sell product Rich SEO descriptions reduce marketing cost Copy is required to explain features and benefits Product Videos Bring products to life with engaging video Customers seek sites with high video content Production cost is low when done with imagery Product Rotations Show your product from all angles, with zoom Extremely smooth rotations Simple, affordable and fully hosted solution Consulting and Advisory Customer hierarchy and navigation consulting Data model design and build Best practice advisory

4 The SKUvantage Solution All product content in one place One stop solution SKUvantage covers all aspects of product content, delivered in one integrated solution SKUvantage provides fully outsourced content management, leaving you to focus on serving your customers and developing your business All product content types presented and managed together on our SKUlibrary platform High quality, high throughput The SKUvantage team includes all skills required: stylists, copywriters, photographers, analysts, process managers, IT developers SKUvantage can process huge volumes at our large and dedicated digital factory The SKUvantage quality management process ensures we consistently deliver to the right standard Your content management platform SKUlibrary stores all your digital assets for all content types in one place, safely in the cloud SKUlibrary simplifies the process of access, management and distribution of digital content Included with each client engagement to share the content produced, for comment and approval Minimal client effort We advise clients on the requirements for each type of content, then deliver to the agreed brief Our turnkey solution leaves you to focus on your customers, not managing content production Our systems and processes mean we can work seamlessly with clients all over Australia The all-inclusive and fully managed approach to product content from SKUvantage, removed one of the largest challenges of launching our new site. Brendan Sweeney General Manager Multi-channel, Coles

5 Clients and Case Studies Delivering product content solutions across multiple requirements SKUvantage provided fully outsourced product content services to Coles as part of the relaunch of their online grocery shopping site. We worked closely with Coles stores to minimise client effort by picking in store for off-site production. Data and images were captured for over 20,000 products in 10 weeks. This included over 300,000 pieces of data and 40,000 images. Users of the Coles online grocery site now have some of the best product information in Australia. Reckitt Benckiser has the challenge of any FMCG company of getting product information in front of customers. SKUvantage captured complete product content from the full product range and shared this with retailers. This content gives customers the same experience online as they would in store, showcasing all product features. Reckitt Benckiser now has all its customer facing product content in one place, available for internal use and distribution externally. SKUvantage provided over 1700 product descriptions to complete the product content across key items. These high quality descriptions were delivered in 3 weeks across numerous fashion categories to a strict style guide and tone of voice. All product descriptions written for City Beach were structured for natural search engine optimisation. This resulted in improved organic web site traffic, higher conversion and a better customer experience. As an online retailer of high end Italian shirts, Naracamicie has a focus on quality and style. SKUvantage produced on-model imagery, product descriptions and structured data to support Naracamicie s new range. The content was uploaded to the SKUlibrary product content management platform, where the Naracamicie team reviewed and approved it. SKUvantage worked with Naracamicie s web developers to upload the content into their Magento platform. Some of our clients that trust us with their products and content

6 About SKUvantage A broad understanding of product content and ecommerce The team behind SKUvantage has a deep and broad experience in ecommerce and product content management. We have played significant roles in the launch of major multi-channel businesses in Australia and overseas. This depth of knowledge gives us the understanding of how imagery, data and content support the customer s experience in online and multi-channel retail across a variety of categories. Daniel Roberts, CEO & Founder Daniel is an online retail executive and has led the strategy and implementation of multi-channel businesses both at Tesco.com and as head of online for the Woolworths non-food businesses. In 2012, Daniel founded SKUvantage to provide retailers and suppliers a full solution for all aspects of product content. Josh Gavin, COO & Founder Josh has been leading product content development at major retailers for over 10 years. This experience spans all categories and all media, from electronics to fashion. Josh has a deep understanding of the skills required to deliver excellent imagery, data and descriptions for retailers and how this supports the customer online journey. Get in touch now for an initial consultation. info@skuvantage.com Call: Dan or Josh Visit: Sydney based but serving all of Australia From our large dedicated digital factory north of Sydney, we are able to service multiple clients simultaneously. Product is delivered and returned with one day shipping, meaning we can successfully service clients from all over Australia.