Recommended Marke-ng Major Pathways for BA (Media and Communica-ons) students

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1 Recommended Marke-ng Pathways for BA (Media and Communica-ons) students Many MECO students undertake marke1ng as a second major on top of their Table A major. To make this choice easier we have worked with the Marke1ng discipline to put together an advice sheet. Some important points to note From 2014 & MKTG2112 run in both semesters. This means you can commence your marke1ng major in either first or second semester. Marke1ng only has 1 junior unit. Furthermore, the only pre- requisite for Senior marke1ng units is. This means you can do senior Marke1ng units in second semester of your first year. ANer the junior unit pre- requisite the Marke1ng units are not in a fixed sequence, with the excep1on of. (The following slides are sugges1ons only) For further informa1on contact Dr Jeaney Yip Room 507 H69 - Economics and Business Building

2 Marke1ng Units Semester 1 Offering Core: Marke1ng *^ MKTG2112 Consumer Behaviour^ Elec-ve: MKTG3116 Interna1onal Marke1ng MKTG3117 Services Marke1ng MKTG3120 Building and Managing Brands MKTG3121 Adver1sing: Crea1ve Semester 2 Offering Core: Marke1ng *^ MKTG2112 Consumer Behaviour^ Marke1ng Research^ Marke1ng Strategy & Planning Elec-ve: MKTG3110 Electronic Marke1ng MKTG3112 Marke1ng Communica1ons MKTG3114 New Products Marke1ng MKTG3119 Public Rela1ons Management For the award of a Marke1ng major, students complete 1 junior core unit, 3 senior core units + minimum of 3 elec-ves listed above. * Pre- requisite for all other Marke1ng units ^ Pre- requisite for Marke1ng Strategy & Planning Elec1ve Units aligned with Media and Communica1ons

3 Suggested Pajern for 1 st Year (commencing semester 1) Australian Communica1ons Marke-ng MECO1003 MKTG2112 of Consumer Behaviour MECO2603 Marke-ng Research MECO3605 & Planning Choice Choice

4 Suggested Pajern for 1 st Year (commencing semester 2) Australian Communica1ons MECO1003 of Marke-ng Junior/ Choice MKTG2112 Consumer Behaviour MECO2603 Marke-ng Research MECO3605 & Planning Choice

5 Suggested pajern from 2 nd Year (commencing semester 1) Australian Communica1ons MECO1003 of Junior/ Choice Marke-ng MECO2603 MKTG2112 Consumer Behaviour MECO3605 Marke-ng Research & Planning or

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