Beyond the Single View with IBM InfoSphere

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1 Ian Bowring MDM & Information Integration Sales Leader, NE Europe Beyond the Single View with IBM InfoSphere

2 We are at a pivotal point with our information intensive projects 10-40% of each initiative is spent Integration technologies & projects Opportunities to Leverage information Value of information Information 2 understanding, defining, cleansing, transforming, integrating and mastering information AND each initiative is creating more information about information growing 62% annually AND More silos - up to 85% of inactive data, with 75-80% spent maintaining Sources: IAG consulting, Forrester, IDC, WSJ March 18, 2011 Ashwin Shirvaikar

3 Which is impacting our ability to deliver, maintain, expand & leverage IMPACT Ability to Deliver 28% of projects on time and on budget Integration technologies & projects Ability to Maintain Errors alone cost times the budget Opportunities to Leverage information Ability to Expand 41% of projects fail to deliver the expected business value and ROI Value of information Ability to Leverage Investments Information 3 Sources: Standish Group, IBM research

4 The Challenge: Independent Integration Building a Single View Integration Consequences of Independent IntegrationUnderstanding Managing a Governance Initiative Consolidating, Migration and Retiring Applications All of the projects Defining require significant integration technologies Establishing Cleansing Information as a Service The technologies don t work together Transforming It is creating not only silos of Testing information but silos of integration Delivering Building or Expanding a It is creating more inconsistency Data Warehouse Securing It is increasing costs to maintain Archiving Mastering 4 4 Improving Applications and Processes Exploring & integrating Big Data

5 Is your approach to integration helping you or hurting you? Comprehensive Incremental Transferable Are current integration efforts adding complexity to your information infrastructure impacting delivery and costs? Can current integration projects scale to meet growing business requirements? Can you leverage integration efforts across multiple projects and diverse environments? Compliance transparency, Big Data, real-time analytics? Glossaries, policies, data mappings, integration rules? More silos of integration, disparate metadata and technologies? 5

6 The Opportunity: Integrate your Integration Managing a Governance Initiative Building or Expanding a Data Warehouse Establishing Information as a Service Stop the silos of integration Building a Single View Utilize technologies that work Integrate together Integration Create more consistency Decrease costs to maintain Simplify complexity Exploring & integrating Big Data Consolidating, Migrating and Retiring Applications 6 Improving Applications and Processes

7 InfoSphere Platform: your foundation for trusted information Increase value to the business Faster time to value Reduce and manage complexity Lower development and management costs Comprehensive Incremental Reduce risk and vulnerabilities Transferable 7

8 InfoSphere Platform: Design once and leverage everywhere Building or Expanding a Data Warehouse Comprehensive: Managing a Governance Initiative Addresses the entire information supply chain Establishing Information as a Service Building a Single View Incremental: Building block approach for project by project deployment Integrate Integration Transferable: Exploring & integrating Big Data Consolidating, Migrating and Retiring Applications 8 Improving Applications and Processes Heterogeneous across multiple platforms, systems & environments

9 InfoSphere Platform: Design once and leverage everywhere Building or Expanding a Data Warehouse Comprehensive: Managing a Governance Initiative Addresses the entire information supply chain Establishing Information as a Service Building a Single View Incremental: Building block approach for project by project deployment Integrate Integration Transferable: Exploring & integrating Big Data Consolidating, Migrating and Retiring Applications 9 Improving Applications and Processes Heterogeneous across multiple platforms, systems & environments

10 Building the single view with InfoSphere Network Integratio n Data Quality MDM Divisional customer Billing Billing analysis Buyers Integration Advanced Discovery Reusable mapping & blueprinting Application connectivity packs Scalable transformation & data delivery 10 Data Quality Source/Target analysis Enterprise class Flexible and accurate Customizable out-of-box MDM Pre-built SOA & models Collaborative authoring Registry Entity resolution & Data modeling, services &

11 Beyond the single view with InfoSphere Network Integratio n Data Quality MDM Channels Divisional customer Billing analysis Billing Testing Security & Archiving Privacy Big Data Buyers Testing Mask sensitive data Set right-sized subsets Verify results Refresh by development & DBAs 11 Archiving Intelligently archive data Independently access data Comply within context Selectively restore retired data Security & Privacy Encrypt & redact Protect for Monitor all Big Data Address volume, variety & velocity of information Analyze V3 information Store only valuable insights

12 Bank of America build a single view of customer with InfoSphere The Challenges: 6 Customer File legacy silos High cost to maintain CIFs and integration Difficult to enable new processes like customer onboarding and product recommendations High cost of in-house integration code Bottom line: Reduce IT system cost by $25 million by system rationalization Over 250 million active customer records and 1 billion historical customer records under management Mission critical MDM application that supports over million daily transactions

13 InfoSphere Platform for building and moving beyond the single view InfoSphere Master Data Manageme nt InfoSphere Information Server Comprehensive InfoSphere Guardium Incremental InfoSphere Optim Transferable The Difference Allows you to Improve applications Minimize Risk Improve Quality 13 InfoSphere Big Data Platform Excellence in consumption of mastered data services Proven Pre-built services, models, and tooling Advanced discovery and entity resolution & analysis Most comprehensive capabilities domain, style, buy or build Most proven operational MDM system - SOA Pre-built MDM functionality Proactive, event driven architecture

14 InfoSphere Platform: your foundation for trusted information Increase value to the business Faster time to value Reduce and manage complexity Lower development and management costs Comprehensive Incremental Reduce risk and vulnerabilities Transferable 14

15 Because information matters InfoSphere Platform Portfolio Design once and deploy anywhere Building or Expanding a Data Warehouse Comprehensive: Managing a Governance Initiative Address the entire Establishing Information as a Service Building a Single View Incremental: Apply needed functionality when and as you need it project by project Integrate Integration Transferable: Exploring & integrating Big Data Consolidating, Migrating and Retiring Applications 15 Improving Applications and Processes Heterogeneous to work across multiple platforms, systems & environments

16 Because MDM matters InfoSphere Master Data Management Creates trusted views of your master data customers, patients, citizens, suppliers, partners, products, materials, employees, accounts and more for improving your applications and business processes. The Difference Allows you to Reduce IT Costs Grow Revenues Through Cross Selling Mitigate Threat and Fraud 16 Bank of America retired and consolidated 6 CIFs into 1 MDM to save $25 million annually Nationwide Insurance boosted revenue by $31 Million via cross selling across lines of business 2,200 fraudulent transactions saving more than $7 million Moneygram stopped Most comprehensive capabilities domain, style, buy or build Most proven operational MDM system - SOA Pre-built MDM functionality Proactive, event driven architecture

17 InfoSphere for MDM InfoSphere Master Data Management Creates trusted views of your master data customers, patients, citizens, suppliers, partners, products, materials, employees, accounts and more for improving your applications and business processes. Products InfoSphere MDM Fully Pre-built Pre-built SOA and Models for multiple data domains Modifiable Pre-built Collaborative authoring Registry Entity resolution & analysis InfoSphere Identity Insight Build-ityourself Platform 17 Probabilistic matching & search engine Tooling to build data models, services, and UI

18 IBM InfoSphere MDM #1 Market Share (Source: Gartner Forecast: Master Data Management Worldwide, , 9 Sep 2011) 18

19 IBM InfoSphere MDM #1 Market Share Overall MDM MDM of Customer Data MDM of Product Data Share (%) 2010 Share (%) 2010 Share (%) 2010 IBM Oracle SAP Informatica Hybris Stibo Others (Source: Gartner Forecast: Master Data Management Worldwide, , 9 Sep 2011) 19

20 Because integration matters InfoSphere Information Server Integrating and transforming data and content to deliver accurate, consistent, timely and complete information The Difference Allows you to Deliver Trusted Data Faster 20 Business reports latency reduced from 24hrs to 30mins at Gamesys Reduce TCO with automated tasks Enhance Operational Productivity Single platform unified by common metadata layer Automated Data Discovery Business-to-IT term mapping Blueprinting Data lineage via unified meta data

21 InfoSphere for integration Information Integration Integrating and transforming data and content to deliver accurate, consistent, timely and complete information Products InfoSphere Information Server InfoSphere Foundation Tools Cleanse Understand Blueprinting Standardization Automated Discovery Matching Business-to-IT term glossary Information Analysis Transform Extract, transform, load Job visualization Deliver Application Connectivity Packs Replication Information as a Service 21

22 Because information lifecycle, security and privacy matter InfoSphere Optim and InfoSphere Guardium A complete solution to manage, protect and secure data throughout its lifecycle reducing costs and risks while improving application performance and meeting compliance mandates The Difference Allows you to Manage exponential data growth 22 Computer systems company reclaims $350k of disk and improves performance by through archiving 40% Ensure regulatory compliance Monitoring database activity protects company s data and provides 239% ROI Deliver high quality applications for less Customer streamlines testing saving administrative costs of $240K/year Mange lifecycle projects while protecting enterprise data Transactional MDM Warehouse Retirement 360 degree data protection & security

23 InfoSphere for information lifecycle, security and privacy InfoSphere Optim and InfoSphere Guardium A complete solution to manage, protect and secure data throughout its lifecycle reducing costs and risks while improving application performance and meeting compliance mandates Products InfoSphere Optim Lifecycle Management Security & Privacy Test Data Management Data Masking Improve application performance Database Activity Monitoring Data Growth Management Data Encryption Application Retirement Assess Database Vulnerabilities Compliance Data Redaction InfoSphere Guardium 23

24 Because data warehouse matters InfoSphere Data Warehouse Powerful and comprehensive data warehouse platform delivers insights where and when needed to drive better and faster decision making, plus accelerators to reduce project time, cost and risk Allows you to Improve Business Outcomes The Difference 150% increase in marketing responses with 30% Dillard's less mail at Cloud ready warehouse Terabyte pricing model High performance Accelerate Projects 60% more data / 40% more users with no increase in Mixed workload management compute resources at Bank Sophisticated analytics of America Data, text and XML Choice of platform 24

25 InfoSphere for data warehouse InfoSphere Data Warehouse Powerful and comprehensive data warehouse platform delivers insights where and when needed to drive better and faster decision making, plus accelerators to reduce project time, cost and risk Products Performance InfoSphere Warehouse Sophisticated Analytics Massively parallel processing Deep compression Mixed workload management Online analytic processing In-database mining Embedded BI Data, text and XML InfoSphere Warehouse Packs IBM Industry Models IBM Mashup Center 25 Flexibility Platform choice

26 Because big data matters InfoSphere Big Data Platform Allows organizations to extract insight from an immense volume, variety and velocity of data, in context, beyond what was previously possible. Allows you to Analyze relational and non-relational data types Manage large volumes of data cost-effectively Gain new insights in real-time 26 The Difference Currently managing weather, audio, video, text, and system log files among others. At the Swedish Institute of Space Physics, performed analytics on at least 6 gigabytes per second or 21,600 gigabytes per hour Financial services customer managed 5 million stock message per second, 150 microsecond latency Platform for V3 Variety, Velocity, Volume Analytics for V3 Ease of use for developers/users Enterprise-class platform Integration with enterprise technologies

27 InfoSphere for big data InfoSphere Big Data Platform Allows organizations to extract insight from an immense volume, variety and velocity of data, in context, beyond what was previously possible. Products InfoSphere Streams Streaming Analytics Internet Scale Analytics Analyze streaming data Hadoop-based Analytics for text, structured data, statistics, audio, video User visualization Ultra-low latency performance Text analytics RDBMS, Data Warehouse integration Development environment Scale to significant data volume RDBMS, Data Warehouse integration InfoSphere BigInsights 27

28 IBM: The Leader in Integrating Integration The only vendor with a presence in every sub-market The leader in every category Market Presence Leader Challenger Laggard 28

29 IBM InfoSphere Why IBM is the right Choice to Integrate Your Integration 1. Most comprehensive platform Covers every aspect of integration and governance Experience = lowest risk with the largest and most mature customer base 2. Incremental Building block approach allows you to deploy as needed, project by project 3. Transferable Heterogeneous platform allows you to leverage across existing diverse environments and continue to share for future projects 29 29

30 Want Learn more about our MDM on location in Norway? Du er velkommen til å være med på IBM Smarter Business 10. november på Ullevaal Business Class. Les mer og meld deg på her! 30

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