Order Management has now become the critical obstacle to dramatically improved revenues as well as speed to market.

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1 Enhanced Revenue As A Result

2 03 Order Management has now become the critical obstacle to dramatically improved revenues as well as speed to market. Traditional products currently operate in silos, creating inefficient processing of bundles and promotions. Additionally, new products are becoming increasingly complex, with service providers having less control over individual components, such as third party applications. Today s order management systems were not built to support this added complexity. Introducing new products, bundles or promotions utilizing legacy-ordering platforms doesn t always allow for swift and agile processing of the order. As the business grows and order volumes increase, operational costs increase as well, and can quickly and significantly erode profitability targets. As a higher velocity of new products, services, bundles and promotions enter the market, existing order management systems are unprepared to respond quickly, efficiently and seamlessly; many times resulting in a very poor customer experience. With the plethora of alternatives available to customers, providing a positive customer experience directly impacts revenue growth. Solving order management challenges with traditional thinking will no longer produce impactful results. O M a a S O r d e r M a n a g e m e n t a s a S e r v i c e E n h a n c e d R e v e n u e A s A R e s u l t

3 04 05 Cognizant has a new way to look at traditional order management models Cognizant, a leading provider of information technology, consulting, and business process outsourcing (BPO) services, addresses operational challenges and uncovers business opportunities for the world s leading companies. The ultimate goal is to implement a fully automated order management process that is fluid enough to grow as your business grows without engulfing your business in capital expenses, operating expenses or a poor customer experience due to back-office issues, such as fallout. Cognizant has constructed a unique solution for this challenge called Order Management as a Service (OMaaS). Through a truly interdisciplinary model, we have elevated our approach beyond traditional IT, consulting services and operational improvements. We solve order management challenges through a low initial investment, variable cost and highly flexible solution. O M a a S O r d e r M a n a g e m e n t a s a S e r v i c e E n h a n c e d R e v e n u e A s A R e s u l t

4 Cognizant s Solution: Integrated & Modular OMaaS Flow-through Solution OMaaS Intelligent t Business (ibiz) i i Framework Operations Team Order Flow-through & Fallout Management in a Single Platform Catalog-Driven UI & Order Management Flexible & Modular Design for Rapid Deployment Order Entry (Multi Lines of Business) External Interface Gateway Work Assignment Tool Fallout Assistance & Resolution Tool Agent Group 1 Real-time Event Distribution System Support for Multiple Lines of Business (Consumer, SMB & Enterprise) Configurable, Pre-built Products/Bundles 400+ Network Device Drivers Order Management Catalog Management Order Quality Analyzer Auto Resolution Engine Agent Group 2 Business Services Adapters SOA Enabled Architecture BSS/OSS Application Agnostic with Functional Domain Gateways Network Topology Heterogeneous Provisioning & Activation Dashboard & Reporting Events, Rules, Solution Definitions, Library, Etc. Management O M a a S O r d e r M a n a g e m e n t a s a S e r v i c e E x p e r i e n c e E n h a n c e d R e v e n u e A s A R e s u l t

5 08 09 Order Management as a Service: Minimize Drag, Maximize Value End-to-End Order Flow Accountability Transaction-Based Pricing Models Enhanced Reporting & Business Intelligence Operational Efficiency & Effectiveness Improved Business Agility Plug-and-Play Architecture Design with Pre-built Adapters You ll realize both top- and bottom-line improvements by moving your order management needs to our predesigned, global solution based on cloud technology. This solution is comprised of modules that can be chosen independently and tailored to your specific business needs, such as: End-to-End Order Management through Full Life-Cycle Back-Office BPO Services, including Fallout Management Routing Executive & Associate Dashboards & Gap-Analysis Reporting Tools & Automation for Improved Efficiencies in Ordering & Fallout Management Catalog Management Order Entry/Negotiation Order Quality Analysis Our innovative, cloud-based solution drives real benefits of faster time to market, standardized processes and conversion of capital expenses to operational expenses. OMaaS minimizes upfront costs and provides functionality when it s demanded. Not when a standardized multi-year implementation contract calls for it. As a result, you ll build scale, provide more flexible capacity, realize enhanced functionality and easily support next-generation products. O M a a S O r d e r M a n a g e m e n t a s a S e r v i c e E n h a n c e d R e v e n u e A s A R e s u l t

6 10 OMaaS is the right solution for those revenue-driving, cost-reducing leaders who embrace innovation, seek scaled solutions and require more dynamic support for order management to tackle today s challenging business imperatives and emerge victorious. Bridging the gap between the business and IT is key to determining the best path to order management maturity and overall productivity. OMaaS bridges the gap and ensures your order management environment is optimized for maximum business benefit, while streamlining your operations, enabling and incorporating a more agile order management model, resulting in an overall enhanced customer experience. Connect with Cognizant today to hear how OMaaS has and will continue to work for the tremendous benefit of our CSP customers.

7 Communications Business Unit Cognizant Technology Solutions 120 N. LaSalle St. Suite 3600 Chicago, IL Office (312) World Headquarters Cognizant Technology Solutions 500 Frank W. Burr Boulevard Teaneck, NJ Office (201) Toll Free (888) For More Information: Member of: Fortune 500 Barron s 500 S&P 500 Index NASDAQ-100 Index Fortune s World s Most Admired & 100 Fastest Growing Companies