Business Agility Now! Putting You on a Path to Working Smarter. October, Jorge SOAres IT Architect IBM SWG.

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1 Business Agility Now! Putting You on a Path to Working Smarter October, 2009 Jorge SOAres IT Architect IBM SWG

2 Discover, Interact, Optimize We are living in a new landscape Smarter Planet instrumented interconnected intelligent people companies, institutions, industries man-made systems nature s systems 2

3 Discover, Interact, Optimize Our business networks are becoming broader and much more dynamic Agents & Producers Partners & Re-insurers Insurance Carrier Internal Employees Auto LOB Consumers Commercial LOB Consumers Home LOB DMV Financial Institutions Outsourced/ BPO Service Providers 3 rd Party Services 3

4 Discover, Interact, Optimize Achieving a dynamic business network presents challenges 3% 68% 85% of companies report they have achieved process excellence of executives report that integration challenges impede collaborative relationships with partners of CEOs require more visibility into their businesses Businesses are restrained by organizational silos and rigid IT systems 4

5 Discover, Interact, Optimize and tremendous opportunities A large bank reduced redundant process activities by An air freight company reduced partner integration time by A retailer gained real-time inventory visibility across 500+ outlets and reduced data integration costs by 60% 50% 20% Break down silos to increase business agility and embrace the dynamic network 5

6 Discover, Interact, Optimize Changing the lens we use Bringing relationships into focus and accelerating client ROI and time to value Building out the engines of agility Business Architecture Engines aligned for accelerated client success Business Processes 7,000+ SOA Customers 5,000+ BPM Customers 7,400+ Partners SOA Foundation & Infrastructure Using all three layers in an integrated fashion Leading to greater business agility and optimized performance with BPM and SOA Connectivity Version 7 portfolios 6

7 Discover, Interact, Optimize Achieving business agility now Discover Insights that enable innovation Enhance awareness and understanding across processes and ecosystems Maximize the value of business interactions Access rich information and applications at the right time and in the right context Optimize productivity and resources Broadly flexibly and continuously automate and govern processes 7

8 Discover, Interact, Optimize Business Process Management is a team sport Process Owner Business Users Business Leader How can I work smarter supported by flexible and dynamic processes modeled for the new way people buy, live & work? Business Analyst IT Architect IT Leader 8 IT Developer

9 Discover, Interact, Optimize Middleware for business agility Version 7 focus BPM Portfolio Version 7 SOA Connectivity portfolio Version 7 Enhancing In-Flight Change Management Capabilities for dynamic business processes Improved user experience in Interactive Process Design for faster business impact Introducing a Native Container for faster business solution deployment and increased performance Delivering Integrated Governance & Policy Management Capabilities providing indepth analytics and optimization across the Business and IT spectrum 9

10 Discover Agility in order fulfillment Discover insights that enable innovation Jennifer Production Manager Order Fulfillment Delight customers: 3-day lead time. high service levels, 1-day change order cycle time Deliver highly agile processes to reduce change order cycle times, and quickly shift production or change suppliers Unlock information across internal & external systems for real-time visibility into operations Strategy BPM SOA 10

11 Discover Process understanding and improvement facilitate business innovation Collaborate to discover process improvement opportunities Transform business processes into engines of innovation Align execution with business strategy to increase effectiveness 11 Model & Simulate Key Business Processes Continuously improves processes to increase flexibility

12 Discover Start quickly with cloud-based BPM tools & community IBM BPM BlueWorks Seamlessly link business strategy and mapping in the cloud to process execution in your environment BPM BlueWorks Beta Open to all users BPM content and learning Strategy, capability, and process maps BPMN editor preview 12 Example: 291 Banking Assets Industry Focused Industry Content: Strategy / Capability / Process maps for 23 industries Industry experts: 40 SMEs posting on 12 industry and BPMfocused blogs

13 Discover Capture Business Intent and Collaborate WebSphere Business Compass* V7 Improve process design efforts through Web-based collaboration on process models Align business strategy with BPM efforts through enhanced business strategy and business capability editors Capture all aspects of process activities easily using a variety of modeling capabilities Create simple process and collaboration diagrams by leveraging BPMN 2.0 Includes expanded capabilities to capture business vocabulary, organizational models, and value stream mapping Interactions with Modeler and Monitor * formerly known as WebSphere Publishing Server

14 Discover Collaborative Business Discovery & Refinement BPM community providing best practices, industry content and business modeling tools Free access Hosted multi-tenant environment BPM BlueWorks WebSphere Business Modeler WebSphere Business Compass Robust business process modeling environment Process modeling, simulation, reporting, storyboarding, interactive process design Integration with downstream IT tools. IBM Confidential On-premise, web based, business/ process modeling and collaboration environment Strategy, Capability, Organization, Process Mapping, Process Modeling, Process Walkthrough Evolved from WebSphere Business Modeler Publishing Server

15 Discover WebSphere Business Compass V7 BPMN Process Editor: Simple BPMN editing, easy to navigate UI, synchronization with WebSphere Business Modeler. Process walk-trhough: Create scenarios to help show various paths through a model. Playback scenarios and associate UI Forms or pictures for user validation Business glossary: Create business relevant information to be used in business models: (business Items, roles, messages, events, errors) 15 IBM Confidential

16 Discover WebSphere Business Compass V7 Organization map: Define organization units and manage responsibility and accountability. Web based user interaction (forms): Use integrated Turbo Forms designer to sketch out the process user interface 16 IBM Confidential

17 Discover IBM BPMN Standard Leadership WBM 7 (2H09) WBM (1H08) BPMN style of process modeling Authoring, simulation, execution (IPD visual tracing) BPMN-like Notation Extensions Base task shapes (Service, Human Task, Business Rules) Global tasks Events Gateways (exclusive, parallel) In-place sub-process expansion WBM 6.2 (2H08) Modeled faults Semantic support Not using BPMN Error Event notation Realized as an Error Link Generic Loop-back Typical modeling pattern for rework (incl. in BPMN) Realized as a back link in generalized flow Compensation support Support BPMN semantics BPMN notation Receive with Correlation Define correlation keys Associate with Receive and Send (one way invoke) tasks Multiple supported patterns Multiple process inputs Multiple Start events with Receive Mid-process Receive Pick-style Receive (semantics similar to message event gateway) Ability to associated Forms for D2D/ testing Support for callback EPR Support for Collaboration Scopes (Ad-Hoc subprocess subset) 17 IBM Confidential

18 Discover WebSphere Business Compass V7 Simple navigation paradigm between Business Designer and traditional Business Modeling Visual process comparison, indicated changes can be 18 IBM Confidential applied or ignored

19 Discover Deploy faster and accelerate industry & businessto-business data WebSphere Industry Content Packs Reduce costs and deploy faster with more Industry Assets across more processes Start proofs of concepts quicker with NEW out-of-the-box Industry Solution Templates WebSphere Transformation Extender Rapidly Deploy industry transformation with new bundled Healthcare and EDI packs Expanded ease-of-use and portfolio integration with WebSphere ESB & Process Server WebSphere DataPower B2B Appliance XB60 Easily manage & connect with trading partners using new and improved B2B messaging protocol support (AS2, AS1 and plain text ) Quickly offer new Web 2.0 services with support for JSON and REST 19

20 Discover Increasing visibility with advanced monitoring WebSphere Business Monitor Links business strategy to operational metrics, providing real time and consistent visibility into all process related activities Uses dashboards, KPIs and Alerts to keep business users informed of issues or potential issues Supports Identification of key metrics during strategy and process design ensuring that KPIs and dashboards reflect business objectives Links modeling and implementation tools to accelerate and improve implementation efforts Provides a complete picture of business activity by capturing metrics and activities from other middleware products and applications Including support for CICS, IMS, and WebSphere Sensor Events 20

21 Discover Directly tie strategy to KPIs and measure success Business Leader Widgets Business Leader Captures Strategic Intent and Motivation and identifies KPIs to measure success Capture business strategy understanding that guides the operations and actions of the business Business Analyst adds KPIs to a process monitor model Applies KPIs to measurement points in the process implementation Business Users track the values of KPIs in Monitor Dashboards Ensure the intended strategy is meeting expectations. Provide visibility to problem areas. 21

22 Discover Accelerate development of Monitoring solutions Zero programming for quick dashboard views Rapidly develop monitoring solutions for WPS V7.0 Innovation zero programming monitor solution to discover processes and metrics Out of box dashboard to for WPS processes and metrics Identify and see what BPEL data is available for monitoring Capture better business requirements by communicating the art of the possible Model can be customized to fit captured requirements 22

23 Optimize Agility in claims payments Optimize productivity and resources Rob Claims Supervisor Claims Payments Low cost leader: Streamline operations, automate 80% of data collection, and reuse 90% of information assets Automate end-to-end claims processes to eliminate duplicate tasks and manual hand-offs, and optimize human workflow Reuse services across processes with robust governance to ensure compliance Strategy BPM SOA 23

24 Optimize Flexible process automation increases agility and enables rapid change Rapidly deploy changes throughout the enterprise Manage and automate process decisions Extend rule authoring to business users Can automate and easily manage low-level claims decisions Business rules to drive flexible process automation 24

25 Optimize Reuse optimizes IT assets and maximizes investments Automate processes leveraging shared services Organize and manage services in a central repository Easily find the right services and information Manages costs by eliminating redundant services, applications, and systems 25

26 Optimize Align decision automation across the enterprise WebSphere ILOG Business Rule Management Systems Eclipse-based rule application development environment accelerates time-to-value by providing integration with: WebSphere Integration Developer WebSphere Business Modeler Rational Studio Architect Rational Developer for System z Improved integration with System z applications through support of CICS Transaction Server in WebSphere ILOG Rules for COBOL version 7 Powerful rule governance with WebSphere ILOG Decision Validation Services, providing business user capabilities for testing, simulation, and runtime decision auditing Automate fine-grained, highly variable decisions with business rule management 26

27 Optimize Improve user experience & accelerate time to value WebSphere Process Server Enables simple and flexible execution of standardsbased business process solutions Enhanced capabilities for creating, working with and administering human workflow process scenarios Execute highly optimized and effective processes by orchestrating a business assets Robust process automation, advanced human workflow, business rules, system-to-system and B2B capabilities on a common SOA platform Empowers users and accelerates productivity across all process roles Improved user experience for Interactive Process Design Enhanced operational visibility Enhanced deployment capabilities 27

28 Optimize Get started, deploy faster, reduce costs and risk! WebSphere Industry Content Packs V7.0 Accelerate solution delivery and gain early ROI with NEW assets for business capabilities and processes Start proofs of concepts and solution implementations quicker with NEW industry solution scenarios Reduce risk, increase consistency and reuse across LOBs with enhanced services, common components and vocabulary based on industry standards Configure and extend the assets based on your unique business needs Telecom Banking Insurance Healthcare Industrial Product Lifecycle Management Now Supports Entire WebSphere BPM Lifecycle!

29 Optimize Example Benefits Eligibility Solution Scenario Business process flow & business measures Business Service & Variations Business User Interaction through Forms 29 KPI Models & Dashboards Service Interfaces, Common Services & Implementation Logic

30 Optimize WebSphere Industry Content Packs V7.0 Accelerate delivery of WebSphere BPM based industry solutions Asset Type Available Packs Capability Models Capability Maps & Process Maps Process Models Process Flows & KPIs Service Models Schemas & Service Interfaces Common Components Schemas, Service Interfaces & Implementations Business Vocabulary Business Concepts, Terms & Relationships Business Object Models Conceptual Data Models Solution Scenarios UI Forms, Dashboards, Human Tasks, Business Space Skins WebSphere Focus on distribution, policy lifecycle, claims lifecycle, product lifecycle and customer Insurance management segments in property, casualty, life, and annuities lines of businesses Content Pack v7.0 Based on ACORD, IAA, IRI (NAVA), eeg7 industry standards & IBM best practices WebSphere Banking Content Pack v7.0 WebSphere Telecom Content Pack v7.0 WebSphere Healthcare Content Pack v7.0 WebSphere PLM Content Pack v7.0 Focus on payments, core banking, front office and customer management segments Based on ISO 2002, IFW, SEPA, NACHA, MISMO industry standards & IBM best practices Focus on fulfillment, assurance, billing, customer interaction, inventory, catalog and media lifecycle processing segments in OSS/BSS domain Based on TMForum standards (etom, TAM, SID) & IBM best practices Focus on enrollment, case management, employer and group management, claims management, and provider collaboration segments Based on ASC X12 EDI, HL7 industry standards & IBM best practices Focus on product data management, engineering change management, bill of material management, and supplier collaboration segments for Auto, Aerospace and Electronics Based on OMG PLM services 2.0, VDA 4965, OAGIS 9.2 and IBM best practices

31 Optimize Improved service visibility and governance WebSphere Service Registry & Repository Advanced Lifecycle Edition Ensure business/it awareness with Business Space User Interface and analysis tools Provide seamless view of services with Federated Impact Analysis and Change Management Monitor and manage policies with SOA Policy Monitoring Analytics Reuse services for greater cost optimization 31

32 Optimize Improved Service Visibility and Governance WebSphere Service Registry & Repository V7 WebSphere Service Registry & Repository V7 Business Analyst Overview 32

33 Optimize Improved Service Visibility and Governance WebSphere Service Registry & Repository V7 WebSphere Service Registry & Repository V7 Policy Analytics Design 33

34 Optimize Improved Service Visibility and Governance WebSphere Service Registry & Repository Advanced Lifecycle Edition V7 Improved Service Lifecycle linkages to Asset lifecycle 34

35 Discover, Interact, Optimize Business Agility Now! Launch Key Takeaways 1. IBM is helping clients address accelerating market shifts Smart Work New engines of business agility for dynamic business networks Agile business process, connectivity and integration 2. IBM s 7,000+ SOA, 5,000+ BPM client engagements and 7,400+ business partners are helping to shape: New focus on business and industry Alignment of SOA, BPM, and business strategy Middleware for business agility 3. IBM helps clients achieve a dynamic business network with new enhancements across: Enhanced IBM BPM Suite BPM Portfolio Version 7 SOA Connectivity portfolio Version 7 35

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