Presents Residential Luxury. The Designer Series. Affordable Luxury Repositioning, Remodeling and New Construction of Luxury Homes.

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1 Presents Residential Luxury The Designer Series Affordable Luxury Repositioning, Remodeling and New Construction of Luxury Homes 1 P a g e

2 THE OPPORTUNITY OF AFFORDABLE LUXURY Capital Group, a Florida Real Estate Development Company, has identified a specific target market opportunity created by the upswing in the economy, local aging real estate inventory, and scarcity in prime land. These conditions have created a pent-up demand for new construction Affordable Luxury in South Florida. Combining Capital Group s knowledge, skills and development expertise with award-winning designers, we are creating and offering luxury homes in the Designer Series. Capital Group seeks a financial partner to capitalize on this lucrative and timely opportunity. AGING INVENTORY OF HOMES Since the recession began in December of 2007, there has been next to no new construction in South Florida. What little has been built new has been snapped up, often before completion of construction. For builders and developers, the lack of land available for new buildings and new communities is limiting future growth and holding up local new building permit starts. Bottom line: Most of the present inventory of homes for sale is older, rundown, out-dated, substandard and less than desirable. LOCAL MARKET CONDITIONS The tri-county market is currently experiencing an up-swing. (Florida Realtors Market Reports) Median home prices in Palm Beach County are up 22.1% in the first quarter of 2014 over the first quarter of P a g e

3 HOME BUYERS PREFER NEW More than half of all buyers, foreign and national, retired or working, whether looking for a vacation home, income property or primary residence, want to buy new construction (NAHB survey-2013). The reasons are obvious: less trouble, personal choices of finishes, lower maintenance, latest trends and technologies, on-going warrantees, and vanity. Bottom line: the need for new homes, and for homes completely renovated to be like new, is currently very strong. FILLING THE NEED To address current market needs, Capital Group proposes to identify and acquire lots, completely remodel or else demolish the existing houses and build new luxury homes, and sell the improved properties for a profit. This model is based on that of a couple of successful developers in Boca Raton, combined with years of observations and experience in the luxury housing market. INITIAL FOCUS AREA In the study America s 50 Best Cities to Live, Boca Raton ranked Number 11 and the top city in Florida in which to live. (www. 247wallst.com, Sept. 17, 2014) The City of Boca Raton is in south Palm Beach County with a population estimated in 2013 by the U.S. Census Bureau of 89,407 (that doubles in the winter). The city encompasses 29.1 square miles and includes 41 municipal parks, dozens of private and public golf courses and five miles of impeccably maintained beaches. 3 P a g e

4 INITIAL COMMUNITIES OF INTEREST Capital Group has elected to focus on some of the most desirable and prestigious communities in east Boca Raton: Royal Oak Hills, Boca Raton Sailing & Racquet Club, Old Floresta Historic District, Boca Raton s world famous Intracoastal Waterways offering ocean access and waterfront living, and Royal Palm Yacht & Country Club. 1. Royal Oak Hills 2. Boca Raton Sailing & Racquet Club 3. Old Floresta Historic District 4. Boca Raton Intra coastal waterways Royal Palm Yacht & Country Club P a g e

5 ROYAL OAK HILLS A HIDDEN GEM In a tidy section of East Boca Raton, Royal Oak Hills is a diverse community of prime real estate with 423 Old Florida style single family homes. The community, developed in the 1960 s by the same builders that created Imperial Point in Fort Lauderdale, the homes range from 1,340 to 3,200 square feet. Some homes are on the El Rio Canal with direct ocean access. Homes in Royal Oak Hills range from the $200,000 s up to the $900,000 s. The area attracts young professionals and families because of its waterfront homes, mature tree-lined streets and excellent school district. Children living in Royal Oak Hills attend Addison Mizner Elementary, Boca Middle and Boca High Schools, or any of the excellent private schools within a short driving distance. Being in close proximity to downtown Boca Raton s prime shopping, dining and entertainment is another big plus for focusing on Royal Oak Hills. 5 P a g e

6 BOCA RATON SAILING & RACQUET CLUB Boca Raton Sailing & Racquet Club is a gated community located just East of Military Trail on Camino Real in eastern Boca Raton. The homes in Boca Raton Sailing & Racquet Club were built in the late 1980 s. Most of these custom built Mediterranean inspired homes are remodeled with lake views. No two homes are alike. These custom built homes range in size from 2,500 to 6,300 square feet with between 4 to 6 bedrooms and 2 to 5 bathrooms. The community consists of 104 homes, two tennis courts, a clubhouse, nature path, 24-hour manned security and a forty-five acre lake where fishing and boating are enjoyed by residents. This highly desired neighborhood is conveniently located to Town Center Mall, Sugar Sand Park and I-95, as well as excellent public and private schools. Among the amazing scenery that lies on the Boca Sailing and Racquet Club grounds, residents have a private entrance located on SW 18 th Street. The luxurious homes for sale range from around $600,000 to over $2 million. Over a third of the community is common areas landscaped like a park. 6 P a g e

7 OLD FLORESTA HISTORICAL DISTRICT Boca Raton s unique historic neighborhood of Old Floresta was originally established in the mid 1920 s by celebrated society architect Addison Mizner. Mizner s picturesque Spanish Mediterranean designs defined the city s signature style that endures to this day. Part of his plan to attract new residents to Boca Raton, Mizner s vision called for a neighborhood that would house the executives and directors of his development company, constructed by the firm building his glamorous masterpiece, the Cloister Inn, now the world-renowned landmark Boca Raton Resort a Waldorf Astoria Resort. Named Floresta ( a delightful rural place ), the neighborhood took shape on lush tree-lined streets evocatively named for flowering plants, with charming Mediterranean style residences adorned with rustic stucco walls, beautiful wrought iron balconies, barrel tile roofs, and groomed tropical landscaping. Today, Old Floresta maintains the alluring charm of yesteryear as it pays tribute to its rich history, preserving many of the original Mizner-designed residences. Old Floresta was designated Boca Raton s first Historic District in Old Floresta real estate holds special appeal as a uniquely distinctive and desirable address, located in the heart of Boca Raton, only minutes away from Mizner Park s world-class shopping and dining, the Boca Raton Resort & Club, pristine ocean beaches, and Boca Raton s private executive airport. Original Mizner homes in Old Floresta range in price from $1,250,000 to over $3,000, P a g e

8 BOCA RATON S INTRACOASTAL WATERWAYS A finite amount of incredible Waterfront and Yachting opportunities. 8 P a g e

9 ROYAL PALM YACHT & COUNTRY CLUB The Crown Jewel of Boca Raton Real Estate Inarguably the most luxurious and exclusive of all communities, Royal Palm Yacht & Country Club is a private country club community located in East Boca Raton, across from the world renowned Boca Raton Resort & Club. Royal Palm Yacht & Country Club offers interior lots, golf course lots and luxury waterfront estate lots with direct ocean access and no fixed bridges, located just minutes from the Boca Inlet to the Atlantic Ocean. Royal Palm's resort style amenities include a full-service yacht club, an 18-hole championship Jack Nicklaus Signature Golf Course, state-of-the-art fitness facility, multiple clay tennis courts and croquet courts, as well as several five-star dining options. 9 P a g e Originally developed by Arvida in 1959, Royal Palm Yacht & Country Club has lived up to its reputation as one of the most exclusive and beautiful communities in South Florida.

10 Homes for sale in Royal Palm Yacht & Country Club range in size, age, architectural style and location. The exclusive community is spread over 450 acres and has 700 estates in total, many of which are on golf course or deep-water lots. Royal Palm is internationally acclaimed as one of the most exclusive yachting communities in the country, where owners of waterfront homes can dock their mega-yachts directly behind their multi-million dollar residences. Some of the larger estate homes exceed 20,000 square feet. Many residents have combined two, three, and four lots to construct these mega-mansions. Residences range in price from $1,250,000 for an original ranch style home on an interior lot to over $40,000,000 for a new construction Intracoastal estate home. OUR AWARD WINNING DESIGNERS Michael Wirtz, FASID, FIIDA License #ID Owner and president of a multidiscipline interior design firm in Boca Raton producing residential and contract (business) projects of varying scale and scope since Clients include Fortune 500 Corporations, interior design related manufacturers and internationally recognized individuals. Michael s firm has won many awards including the Designer of The Year award and the IBD Distinguished Merit award. The firm is dedicated to keeping abreast of the latest innovations, products and techniques of the industry and for that reason maintains a large source library with over 5,000 products. 10 P a g e

11 Michael is a Professional Member & Fellow of ASID, a Fellow and Life Member of the International Interior Design Association and a member of the Interior Designers of Canada. Mr. Wirtz is a licensed interior designer in the state of Florida, certified by the National Council of Interior Design Qualification, and is a certified Contract Interior Designer. He has served as a Member of the Florida Board of Architecture and Interior Design, having been chair for four years of the seven spent on the Board. Besides being active in interior design related activities; Michael is a member of the Boca Raton Historical Society, the Morikami Museum and currently is a member of the City of Boca Raton Historic Preservation Board. James John Goodman License #AA & #IB OUR AWARD WINNING DESIGNERS James began his career in theater set design and visual merchandising. After moving to Manhattan in 1979, he began his own firm providing merchandising and retail store planning. He was published extensively in World s Best Store Design, newspapers, trade and general interest magazines, from the Orlando Sentinel to Playboy Magazine, and was interviewed extensively on radio and television. He was honored with the cover feature article in Interior Design Magazine for a retail store named HUMPS in Bal Harbor, Florida. 11 P a g e

12 In 1985, his design emphasis changed to Real Estate after being professionally introduced to several prominent Manhattan real estate developers. During this Manhattan building boom era, he was contracted for model apartments, sales offices, building standards, corridors and lobbies for several well known residential towers. In all, he produced nearly two-hundred Model Residences in projects such as Astor Terrace, Liberty House, Executive Plaza, Fifth Avenue Towers, Battery Park City, Riverbank West, Central Park Mews, and 100 United Nations Plaza, not to mention projects outside of Manhattan. After seeing his work, those same builders and developers retained him to do their private residences, and his interior design career took flight. James career has been well doc- umented in articles published in magazines such as Florida Inter- national Magazine, Waterfront Home & Design (cover feature article), Florida Design, City & Shore, Capture Life, The New York Times, Mohawk Nation Drummer (for his Casino for the Mohawk Tribe), Restaurant/Hotel Design International, Worlds Best Store Design and Interior Design Magazine. In 1997, clients brought James to Florida. Drawing on his luxury home and model merchandising experience, his first projects were designing and building-out several multi-million dollar turnkey model residences in The Aragon, located on the beach in Boca Raton. While based in Boca Raton, where he currently lives and works, he has focused on the luxury home buyer in South Florida. His work has taken him to a number of affluent buildings besides the Aragon, like Mizner Grand, Townsend Place, and One Thousand Ocean. 12 P a g e

13 He has also worked on mini- (and not so mini-) estates in prime neighborhoods like Royal Palm Yacht & Country Club, Hillsboro Mile, Gulf Stream, and Lighthouse Point. Since arriving on the South Florida design scene, he has been honored with 33 peer juried design industry awards, twice taking Best of Show. James extensive portfolio of luxury homes and his Who s Who client list can be viewed at JAMES JOHN GOODMAN AND PARTNER EARLE JAY GOODMAN WITH AWARDS FOR A PRIVATE RESIDENCE IN ROYAL PALM YACHT & COUNTRY CLUB FEATURED IN FLORIDA DESIGN MAGAZINE, SPRING 2007 THE BUSINESS PLAN Capital Group, with strategic partners and investors interested in Joint Venturing the production of luxury spec homes, will execute the plan to purchase and improve the targeted properties. Capital Group s Team will provide the experience, expertise, talent, management, and licenses required to identify target properties, negotiate the purchases, coordinate the design, and build-out the major renovations or new spec houses, plus handling the marketing and sales of the improved property. 13 P a g e

14 MARKETING LUXURY RESIDENTIAL HOMES The key to selling quickly and profitably is buying right! Mario Caprini Identify undervalued properties in prime neighborhoods or buildings Price the project correctly so that it will sell quickly 14 P a g e

15 Place the property in Multiple Listing Services that auto-populate more than 350 international real estate search websites List the property on realtor s websites plus prepare a website specific to the spec house Prepare color renderings and post on MLS and websites Prepare a virtual tour of the cleared property and post on MLS and websites Take aerial photos of the construction site and post on MLS and websites Prepare glossy brochures or booklets listing the amenities and details of the project Distribute just listed notices to everyone in the community so the Nosy Neighbors can talk it up with their friends Host a memorable brokers open house to the local luxury council agents Host open houses as and when appropriate (when the jobsite is safe for the general public) If the property is golf or boat oriented, send brochures to target markets in golf and intracoastal communities in Long Island, Connecticut, Massachusetts, New Jersey, etc. Reach out to international buyers, who represent 25% of residential home buyers in our tricounty market area Advertise the spec house in International Luxury Homes websites and in magazines and newspapers like The New York Times and The Wall Street Journal TYPICAL RENOVATION PROJECT Before: After: 15 P a g e

16 After Renovations Plan Before: 16 P a g e

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18 AFTER: SAMPLE NEW CONSTRUCTION PROJECT Boca Intracoastal 18 P a g e

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21 House Style Florida, Italianate, Mediterranean Bedroom Extras First Floor Kitchen Extras Breakfast Nook Foundation Type Stem Wall Foundation Key Information 3,156 Square Feet Beds: 4 Baths: 3 ½ baths: 0 Stories: 2 Garage Bays: 2 Width: 60' Depth: 82' Room Summary Bonus Space Den / Study Family Room Formal Dining Room Formal Living Room Special Features Walk-In Closet 21 P a g e

22 ACTUAL NEW CONSTRUCTION PROJECT by CANTHUS IN ROYAL PALM YACHT & COUNTRY CLUB Elevation of Home in Royal Palm Yacht & Country Club Affiliates actual 7,355 square foot golf course lot project in Royal Palm Yacht & Country Club 22 P a g e

23 23 P a g e Interior Views of Home in Royal Palm Yacht & Country Club

24 For more information on The Designer Series Please contact Mario Caprini (954) Visit our web site: P a g e

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