Fast Track A Successful Redevelopment: The Palm Beach Outlets Story

Transcription

1 Fast Track A Successful Redevelopment: The Palm Beach Outlets Story

2 SPEAKERS Rick Greene, AICP City of West Palm Beach Brian Seymour, Esq. Gunster Ken Tuma, PE UDKS Josh Long, AICP Gunster

3 Grand Opening First fully-enclosed, climate controlled mall. Largest mall in the Southeast United States.

4 Palm Beach Outlets Downtown WPB Located directly adjacent to I=95 Center of West Palm Beach

5 Enjoyed success as premier shopping destination for 30 years 1,391,829 square feet of commercial uses at peak. With exception of three stores, mall closed doors in January 2010.

6 Decline of the Mall Several larger, newer shopping centers were built in Palm Beach County Decline of adjacent residential neighborhoods Negative public relations events Palm Beach Mall 1. Palm Beach Gardens 2. Wellington 3. Boynton 4. Boca Raton

7 History Early meetings between owners and City administration Early commitment from City administration Early commitment from owners Frequent, detailed meetings with key City staff and development team

8 Assembly of land 13 separate parcels 3 separate owners

9 Existing Tenants 3 tenants with long term leases JC Penny Firestone George s Music

10 Commercial Planned Development Requesting Approval of: Master Plan Design Guidelines

11 Master Plan Bubble Plan Permissible Building Areas PBAs Specific Design Regulations for each PBA Maximum intensity per PBA Maximum project intensity of 1,391,829 GFA PBA table to track development within each PBA

12 400,000 s.f. 400,000 s.f. 100,000 s.f. 600,000 s.f. 15,000 s.f. Permissable Building Areas PBA #1 400,000 sf PBA #2 600,000 sf PBA #2A 400,000 sf PBA #3 100,000 sf PBA #4 40,000 sf PBA #5 15,000 sf 40,000 s.f.

13 Design Guidelines Permitted Uses Building Height and Setbacks Site Layout Access, Roadways & Pedestrian Connections Parking Landscaping Lighting Architectural Design Standards Signage

14 Phase I Opened on February 14, 2014 Open-air outlet center featuring approximately 500,000 square feet of outlet shopping including many of the best names in fashion. Viable, lively, aesthetically-pleasing shopping environment.

15 Phase 2 Outparcels began coming on line July 2014 with Marketplace set to open November 2014 Dynamic mix of retail tenants, restaurant and financial institution uses.

16 Public Private Partnership

17 Development and Planning Issues Target was established to open Phase I of the Outlets on February 14, 2014.

18 Development and Planning Issues Challenge: Approve a site plan and design regulations through the City s development review process Demolish a 1.4 million square foot mall Approve the required building permits (+1,400) and build around an existing J.C.Penney store Issue certificates of occupancy in a timely fashion.

19 JCP

20 Approximately 23 meetings took place every Thursday at 9:00 a.m. over the past year. In January 2012, the City begins biweekly then weekly meetings with the development team. Representatives from the City include planning, building, engineering, surveying, traffic, police, fire, utilities.

21 Permit Status Review

22 Permit Status Review Phase 2

23 Palm Beach Outlets Feb Plans for the Palm Beach Outlets are formally submitted to the City. Jan. 17, 2013 Demolition of the old Palm Beach mall begins. Phase 1 Construction February 14, 2014 Ribbon cutting ceremony for the opening of the Palm Beach Outlets. January 2012 The City begins biweekly meetings with the development team to plan the project and plans are submitted the following month. May 9, 2012 PPRC review June 19, 2012 Planning Board Approval Sept. 4, 2012 Palm Beach Outlets receives City Commission approval. May 7, 2013 The first permit for vertical construction is issued and new mall is underway. October/November 2014 The Marketplace stores including Whole Foods, Nordstrom Rack and Designer Shoe Warehouse are anticipated to open.

24 Job Fairs o July 9, Contractors Fair attendees o August 7, Contractors Fair attendees o August 21, Job Info Fair attendees o January 9, Retail Job Fair - 5,000+ attendees

25 Use of Innovative Planning Concepts Viable, lively, aesthetically-pleasing shopping environment. Updated and upgraded architectural style. Wide, amenitized, pedestrian-only walkways. Increased and upgraded landscaping throughout site, in excess of ZLDRs. Enhanced buffer and presence on Palm Beach Lakes Boulevard and Congress Avenue. Improved traffic circulation. Enhanced security measures. Upgraded infrastructure and stormwater management system. Substantial economic impact to City and community.

26 Site Layout Enhanced presence on Palm Beach Lakes Corridor. Buildings brought up to street, limiting views of parking lot.

27 D Site Layout A X B X C Site Layout Design Guideline Commitments Two buildings flanking B Two buildings flanking A Likely other buildings adjacent to Palm Beach Lakes Blvd. (PBLB) & Congress Ave. No drive aisles or parking stalls between two buildings flanking B and the buffer. A maximum of two other buildings adjacent to PBLB may have maximum of two-10 ft wide drive aisles, but no parking, between the building and the buffer. No drive thru bank teller windows, ATMs, restaurant service windows, order screens or service windows adjacent to PBLB or Congress Ave. A minimum of 50% of all buildings must have long side oriented towards PBLB. All buildings adjacent to PBLB & Congress Ave. must have fenestration and direct pedestrian access to public sidewalk in ROW.

28 Enhanced Presence on Palm Beach Lakes Corridor

29 Enhanced Presence on Palm Beach Lakes Corridor Entrance from PB Lakes Entrance Terminating Vista

30 Enhanced Presence on Palm Beach Lakes Corridor High Quality Architecture and Landscaping

31 Landscape Area Current Area: 4 to 6 acres (3.5% - 5%) Proposed Area: 12.9 acres (15%)

32 Increased & Upgraded Landscaping Landscape Material & Tree Preservation Over 270 trees were preserved and relocated on site. Over 1,200 new Shade, Accent, Flowering Trees and Palm Trees and over 30,000 new shrubs.

33 Preserved and Relocated Trees

34 Preserved and Relocated Trees

35 Proposed Service Areas

36 Approximately 375 feet

37 Design Guidelines- Service Areas Design Guideline Commitments for all Service Areas Screen wall consistent with the architectural style, color and material of the main building. Foundation planting a minimum of two feet wide must be provided on all exterior sides of screen walls. Foundation planting extending five feet beyond opening must be provided on building façade. Design Guideline Commitments for Southern Facade Service Areas Maximum of two service areas. Loading or off-loading of goods prohibited. Maximum of one vehicular access point at each service area. Minimum of 100 feet from the main, central pedestrian corridor access point.

38 Service Areas

39 Service Areas

40 Service Areas

41 Example of Design Guideline Language for Architectural Standards Blank wall areas shall not exceed 15 feet in vertical direction nor 50 feet in the horizontal direction of any facade. Wall treatments to break up the elements of mass and scale shall be used. These wall treatments shall include at least three (3) of the following: Windows; Roofline details, parapet height transitions, vertical pilasters, or other similar treatments to break down scale; Raised cornice or building banding with a minimum of two (2) relief elements; Ornamental and structural architectural details, other than cornices which are integrated into the building structure and overall design; Emphasized building base, minimum of three (3) feet high and minimum projection from the wall of two (2) inches; Building setbacks or projections to vary the plane on buildings; Change in color; Architectural weather/sun cover features over public entrances of either fabric or hard treatments taking the form of a projected awning or hard canopy with a width of at least that of the entrance and projecting a minimum of 3-6 from the building or entrance.

42 Upgraded Infrastructure & Stormwater Management For 40 years no water quality or quantity control. Upgraded water treatment system with 6 miles of underground trench system

43 Green Initiatives & PACE Program Used PACE program to finance LED lighting for entire project and car charging stations.

44 Signage

45 Example of Design Guidelines Sign Regulations

46 Existing Outlet Signage

47 Existing Outlet Signage

48 Enhanced Security Site specific Security staff on site 24 hours/day, 7 days a week. Extensive CCTV system with digital recording monitored 24 hours/day by Security Base Officer. On-site Public Safety Center built for West Palm Beach Police Department, West Palm Beach Fire Department and Palm Beach Outlets Security. Retail and parking areas patrolled 24 hours/day, 7 days a week by various means, including vehicles, golf carts, Segways, T3 cycles and foot patrols. Customer Intercom locations throughout the retail and parking areas into the 24 hour Security Base. West Palm Beach Police Department Officers work alongside Palm Beach Outlets Security in both retail and parking areas. Palm Beach Outlets Security company run by retired WPB police officers with extensive local knowledge..

49 Design Guidelines Permitted Uses Building Height and Setbacks Site Layout Access, Roadways & Pedestrian Connections Parking Landscaping Lighting Architectural Design Standards Signage

50 Master Plan Bubble Plan Permissible Building Areas PBAs Specific Design Regulations for each PBA Maximum intensity per PBA Maximum project intensity of 1,391,829 GFA PBA table to track development within each PBA

51 Palm Beach Outlets Rendering

52 Palm Beach Outlets Built Out

53 Economic Benefit 386 full time construction workers over two year development period. 2,426 permanent jobs generating $82 million in annual wages, including all direct and multiplier effects. $319.2 million in total annual economic activity. Annual net fiscal benefit to City may exceed $862,000 by 2015.

54 Success of Outlets Numbers from first 6 months of operation CARS PEOPLE 2014 February (2 weeks) 195, , March 275, , April 159, , May 145, , June 156, , July 208, ,227 Total 1,140,227 3,420,681

55 P.B. Outlets Mizner Lakes

56 Palm Beach Outlets Groundbreaking February 14, 2014

57 Phase I Expected to open Fall Open-air outlet center featuring approximately 500,000 square feet of outlet shopping including many of the best names in fashion. Viable, lively, aesthetically-pleasing shopping environment.