Maximize your Return on Information

Transcription

1 HP Autonomy IDOL Maximize your Return on Information Big Data for every company

2 Rubriktitel erste Zeile HP Autonomy Intelligent Data Operating Layer (IDOL) daurauf folgend die zweite Zeile 2 The high-performance information center 3 Table of contents 3 HP Autonomy Intelligent Data Operating Layer (IDOL) The high-performance information center 4 HP Autonomy IDOL Finding and understanding information 6 The challenge of Big Data Wasted information assets 7 The opportunity of Big Data 4 steps to becoming an intelligent enterprise 8 Practical use Healthcare, finance, public authorities, industry and services 12 The core functions This is how IDOL makes data relevant 14 IDOL + workflow Increasing the benefits 15 Your HP Autonomy IDOL partners Responding immediately to incidents «HP Autonomy IDOL not only ensures compliance across all systems, but also reliably prevents businesscritical information from migrating.» Head of Legal Department Enforcing social media governance Competitor monitoring Understanding customer behavior Finding all information in all systems Detecting fraud Identifying new markets Finding all information anywhere Finding the right talents Monitoring of social sites such as Facebook and Twitter Capturing trends immediately Real time monitoring Identifying internal and external experts Comprehensive market analyses Making decisions faster 360 customer view at a glance Making legacy data directly accessible Customer information at a glance Central access to all information Tracking of every component Recognizing opportunities for differentiation Leak prevention Reliably fulfilling compliance HP Autonomy Intelligent Data Operating Layer (IDOL) The high-performance information center HP Autonomy IDOL is a high-performance analysis software solution which provides all employees with central and secure access to all relevant information within and outside their organization. With the highly scalable platform, structured as well as unstructured information can be easily and efficiently indexed, browsed and analyzed in real time. The management, the sales, marketing, legal, customer service, research & development and IT departments as well as human resources management gain insights with HP Autonomy IDOL which go far beyond the possibilities of conventional business intelligence and business analytics applications. Correctly addressing marketing campaigns Linking knowledge silos to form an information cluster How HP Autonomy IDOL maximizes the return on information in a sustainable manner: Single Point of Information: Central means of accessing all internal and external sources of information for all employees Data formats: Support of more than 1000 different data formats (structured and unstructured data), incl. , sound, image, video and social media Intelligence: The self-learning system understands content and context thanks to unique semantics, ontologies and industry-specific taxonomies Big Data: Cross-linked real-time analyses across all structured and unstructured data, identification of trends and patterns Security: Strict and automatically updated enforcement of all security guidelines of the connected systems Personalization: Customized search, monitoring and analyses for every user, role and department Scalability: Virtually unlimited scalability from very small installations to petabyte systems Cloud Service: According to requirements, either as an in-house installation or as a managed cloud service with minimum investment costs

3 HP Autonomy IDOL Finding and understanding information 4 5 HP Autonomy IDOL Finding and understanding information «With HP Autonomy IDOL we always have a current overview of all interactions with a customer from orders, telephone calls, s, buying habits to complaints.» Head of Marketing & Sales «Through real-time analysis of a wide variety of internal and external information sources we are able to immediately identify trends in our market and are thus able to make better decisions.» Chief Operating Officer 360 degree view of all information Unstructured texts, s, images, videos, audio files or social media entries can only be inadequately exploited with conventional search and analysis techniques. In contrast, HP Autonomy IDOL (Intelligent Data Operating Layer) interprets information, as we people do but automated and a great deal faster. Due to its deep integration of semantic processes, ontology and industry-specific taxonomies, HP Autonomy IDOL understands concepts as well as content-based relationships between various items of information and is able to categorize and cluster them automatically, thus creating a single point of information for all users. All formats and all sources With state-of-the-art speech, image and pattern recognition technologies, HP Autonomy IDOL also indicates the content of audio and video files automatically. Thus, all formats of texts, images, audio and video files, transaction, database and sensor data as well as chats, tweets and social media become searchable and analyzable. The search includes all possible sources of internal databases and applications, from private or public clouds to the Internet. Adaptive system (intelligent self-learning system) Language continues to evolve particularly in times of social media. The adaptive platform integrates new words and phrases as well as specialist terms automatically, divides them into existing categories and creates new ones, if necessary. Furthermore, through dynamic monitoring of the created and viewed contents as well as the interactions with colleagues, customers and business partners, HP Autonomy IDOL learns to understand its users and their individual requirements. Highest level of security guaranteed! HP Autonomy IDOL implements security comprehensively throughout the entire workflow. Existing security, rights management and access systems are taken over automatically. Only those search results are displayed to the users to which he also has access in the source system. Changes in the guidelines are updated in real time. Legal hold functionalities prevent information from being disclosed or deleted without permission. In case of suspected violations, the IDOL intelligence makes irregularities and suspicious usage patterns visible in the log files quickly and purposefully. Powerful and flexible HP Autonomy IDOL is highly scalable: The platform is just as suitable for small department installations as for comprehensive IT infrastructures with data volumes in the petabyte range. The number of users is also virtually unlimited. One platform for all applications Whether it concerns search, knowledge management, ediscovery, compliance, analytics or content management, HP Autonomy IDOL provides a unified platform for all information management applications. This facilitates maximum synergies between the applications, prevents duplications and conflicts and ensures uniform user guidance. In-house or as a cloud service The modern distributed architecture makes HP Autonomy IDOL the ideal Cloud platform which links an unlimited number of users with a virtually unlimited number of source systems. The system can either be operated within the company or obtained from a specialized partner as a cloud service.

4 Big Data Challenges and opportunities 6 7 The challenge of Big Data Wasted information assets Only 0,5 % of corporate data are actually being used. (Source: IDC s Digital Universe 2012) Today, every company invests large sums in the development and procurement of information. The later search and classification exercise costs at least as much. Despite this enormous effort, usually only a minimum fraction of the information assets can be used productively. There are a number of reasons for this: The amount of data stored by companies is growing at a rate of 40-60% per year. 1 In addition to the traditional business applications, an increasing number of intelligent systems, social networks, smartphones and tables generate relevant data. Around 85 % of the information that accrues today is unstructured. 2 Until recently, ERP, CRM and other operational transaction systems mainly produced structured data. Today, this also includes images, videos, audio, notes, s, weblogs and social media, which are largely unstructured. 69 % of the information in the enterprises does not have business, legal or regulatory value. 4 The simpler IT makes the collection of data, the more information (also useless information) will be accumulated, which obscures the relevant search results. Knowledge workers spend more than 20% of their working time on searching for information. 5 Because the information is usually divided between many individual data silos and only provided with metadata incompletely, the search becomes increasingly time-consuming. «Thanks to HP Autonomy, our employees are able to find all available information on a topic within seconds, comprehensively and across all systems.» The opportunity of Big Data 4 steps to becoming an intelligent enterprise Every company can become intelligent. A structured step-by-step approach with a defined improvement process ensures long-term success. You start small and are able to grow flexibly and in accordance with your needs. 1. Scoping: Within the framework of a scoping workshop with all involved parties, a common understanding with regard to information analysis will be established, the data situation within the enterprise will be captured and a roadmap on how to proceed will be defined. 2. Use cases: The definition of the specific use cases forms the basis for the identification of all relevant internal and external data sources. 3. Single Point of Information: By connecting all defined data sources and by making them centrally available, a Single Point of Information (SPOI) for all users will be created. Head of Knowledge Management 4. Continuous improvement: Embedding a continuous improvement process ensures the long-term optimization of the system. The permanently improved information enables better decisionmaking. Big Data-as-a-Service from the Cloud HP Big Data Discovery Experience Individual quick start with the HP Discovery Experience: The Platform-as-a-Service offering comprises HP Autonomy services from an HP Private Cloud. With that you can test an identified use case quickly, cost-effectively and efficiently and check to what extent HP Autonomy IDOL drives your business forward. Arrange an appointment with your HP contact person today. Only 3 % of unstructured information is provided with metadata. 3 Sources 1 IT Market Clock for Storage, Gartner Information Management Goes «Extreme»: «The Biggest Challenges for 21st-Century CIOs» Mark Beyer, Gartner Symposium IDC s Digital Universe Compliance, Governance and Oversight Counsel Summit Bridging the Information Worker Productivity Gap: New Challenges and Opportunities for IT, IDC 2012 Categorizing unstructured information by keywords is extremely time-consuming. As a result, only little information is neatly provided with metadata and thus analyzable with conventional business intelligence systems. This has costly consequences in daily business life: Wrong decisions taken by the management Uncontrolled risks Dissatisfied business partners Inadequate customer service Missed sales opportunities Inefficient processes How you benefit from HP Autonomy IDOL: By having all relevant information from internal and external sources centrally available at a click of the mouse, your employees will become far more efficient and productive. Meaningful and properly processed information in real time enables you to make faster and more informed business decisions. The intelligent and comprehensive analysis of your unstructured data enables you to gain substantial insights with regard to your products, markets, customers and projects in a way that was hitherto impossible. The knowledge transfer in your organization will be accelerated by identifying internal as well as external knowledge carriers quickly and reliably. Detailed real-time monitoring of markets, customer behavior and competitors enables you to respond quickly to trends and new business opportunities. Your innovative strength and competitiveness increase measurably through optimized information management. You have the certainty that you are able to respond quickly and comprehensively to all compliance requests.

5 Practical use Healthcare and finance 8 9 Healthcare Success of treatment, quality and cost efficiency Through consolidated and systematically analyzed health data, HP Autonomy IDOL opens up completely new vistas in the healthcare environment. The areas of diagnostics and therapy as well as quality management, in particular, benefit from the cross-system search and analysis options. «Thanks to HP Autonomy IDOL we detect attempts to defraud quickly and accurately.» Head of Fraud Management «Thanks to comparative analyses across all sources of information, we are able to determine the causes of complications which we were hitherto unable to identify.» Head Physician Accurate diagnoses With IDOL, doctors and hospitals have central access to all information regarding a dedicated case. Whether radiological images, referrals or surgical reports; all information is available in real time. Similar disease patterns and diagnostic findings can be found quickly and accurately for comparative analyses. Better treatment Thanks to complete data on the course of the treatment as well as detailed comparisons with other cases, the recovery process can be better assessed and treatment can be optimally adapted. Improved cost efficiency Through complete access to all information, duplicated examinations and treatments can be virtually ruled out. Increased quality Comparative analyses bring sources of error to light which might have gone unnoticed until now. Faster knowledge transfer Thanks to access to external information from medical associations, research institutions or pharmaceutical companies, the medical specialists always stay up-to-date. As soon as new insights are available, an automatic notification is issued. Finance Compliance, market opportunities and risk management HP Autonomy IDOL provides financial institutions with standardized and full access to all relevant information. This information is indispensable for decision-making, the fulfillment of compliance requirements, the control of business processes and transactions, for risk management as well as increasing the value of products. Fulfillment of compliance and the duty to furnish information With IDOL, financial service providers are able to comply with all regulatory requirements by enabling them to find and catalog all information concerning a specific customer or an activity which is available in the various applications and storage facilities virtually in real time and to delete this information at the end of the retention period. The access is thereby defined via roles and will be recorded in full. Ensuring the ability to withstand legal scrutiny By means of complete indexing of all data sources, information can be presented in case of legal disputes in such a manner that the information is recognized by the court as complete. Proficiency in the regulations By linking the news pages of FINMA, the Swiss Bankers Association, the Swiss Official Gazette of Commerce and of international regulators, financial service providers are able to maintain an overview of the many different national and international regulations at all times. Identification of risks Cross-system real-time risk analyses help to identify high-risk customers, high-risk products or high-risk partners at an early stage. Recognizing market potential The evaluation of information about one s own company as well as about competitors helps with the continuous optimization of products and services as well as their positioning in the market. Consolidation of legacy systems IDOL enables the complete indexing of all data in legacy systems that are no longer productive but are expensive to maintain. This allows the consolidation of these applications.

6 Practical use Public authorities and industry and services «We now find the right spare part for every warranty case and can help the customer immediately.» Head of Customer Service «Since we now search our numerous systems centrally and, above all, much more intelligently, we are able to respond to requests much faster.» Municipal Authorities Public authorities Public service, security and process efficiency With HP Autonomy IDOL, public authorities are able to cope with the tremendous increase of structured and unstructured data, to optimize management of the administration and to improve public service at the same time. Improved egovernment services The platform allows public authorities to cleanly process so-called open data such as demographic key figures, geographical and environmental data for individuals and enterprises, and to make them available. egovernment measures can be optimized by means of real-time analyses of media and user behaviors. More efficient judicial and law enforcement agencies Judicial authorities and emergency services are able to analyze all external and internal services in real time, including social media. This particularly means a significant improvement in the search for offenders and the bases of decision-making in the field of public safety. More efficient administrative processes By obtaining meaningful information from extremely heterogeneous application landscapes as well as from external sources, administrative processes can be optimized in a targeted manner. More effective statistical analyses Customized analyses make, for example, local changes in tax-related data or general public health visible. Thus, targeted measures can be taken quickly. Industry and services Innovations, customer service and sales opportunities Swiss companies distinguish themselves by the high level of quality of their products and services. Nevertheless, they need to keep up the pace of innovation in order to be able to remain competitive in the international marketplace. HP Autonomy IDOL helps them to achieve this. Recognizing opportunities for innovation With detailed market and competitive analyses, trends and current customer needs and thus new business opportunities and opportunities for innovation can be identified quickly. Complying with the duty to furnish information Industrial enterprises and service providers can comply with their duty to furnish information vis-à-vis the customers and authorities at any time by being able to disclose all customer- or case-related information virtually at the click of a mouse. Increasing the quality of service With this platform, companies can determine at any time which customer is currently using which products and individual components. This ensures traceability, for example also of firmware versions, and is particularly helpful in case of onsite service cases. Increasing the sales opportunities By listing all relevant information about the customer from all sources during the sales talk, additional customized services can be offered.

7 Core functions This is how IDOL makes data relevant «In a complex legal dispute, with HP Autonomy IDOL we were able to quickly find all relevant documents in a level of completeness that was recognized by the court.» Intelligent Data Operating Layer (IDOL) The core functions Search More than 100 different search operators and modifiers such as keyword, Boolean, parametric, phonetic, federated, geo-spatial, social, fuzzy and wildcard. Structuring Automatic categorization based on content concepts for the rapid narrowing down of the relevant search results and the automatic detection of structured data files such as serial numbers or addresses. Head of Legal Department Languages and formats Support of more than 150 languages and more than 1000 data formats, including text, audio, video and image data. Integration More than 400 standard connectors for the connection of data systems such as Exchange, Sharepoint, ERP and CRM systems as well as databases. Data becomes crucial information Extensibility Highly flexible due to simple and standardized http interfaces and direct XML input and output. Learning capability Through the integration of ontologies, semantics and taxonomies, IDOL is a continuously learning system. Security Maximum security thanks to easy and reliable adoption of the underlying legal structures by means of connection to Active Directory, LDAP and database security guidelines. Forensics and leak prevention Intelligently searchable log files for the investigation of transgressions and reliable legal hold functionalities. Investment protection All indexed data remains at their original location. The existing systems can be used further. Concept search By combining semantics, ontologies and taxonomies, IDOL recognizes relationships between the different contents. For comparable Big Data analyses, whole sentences, paragraphs or files can be entered as a search query. The system also finds matching search results in which the search terms themselves do not even appear (meaning-based search). Video search IDOL indexes the content of videos without having to resort to metadata. In this way, video files can be searched for words, sentences or even for contexts. Furthermore, IDOL s video search provides intelligent scene analysis and face recognition functions. Audio search Thanks to phonetic and semantic concepts for speech recognition and analysis, IDOL makes audio files searchable with a very high degree of accuracy. The system can handle accents, background noises as well as different volumes and even identify the individual speakers. Parametric search The parametric search function of IDOL enables the search for several attributes and criteria. For example, all employees within the company who are below the age of 30, have specific expert qualifications and work at a specific location can be filtered out. Sentiment analysis What do your customers, business partners or investors really think of your company or your products? IDOL recognizes positive and negative comments, emotions and expressions of opinions of people in different sources such as news pages, blogs and social networks as well as other sources. This facilitates a well-founded sentiment analysis. Clustering In case of a search query, IDOL creates hierarchical and content-related information clusters. Via these clusters, the users can further limit the search results or find other related information and thus identify hot topics and emerging trends. Semantics and ontology Thanks to unique and patented technologies, IDOL is able to intelligently analyze both the significance of individual syllables and words (semantics) and their higher-level logical crosslinking (ontology). This is the necessary basis for understanding the content of information. Taxonomy For various industries such as healthcare or finance, comprehensive, specific classification schemes are available (taxonomies). Newly identified categories are integrated automatically by the adaptive system. Image search Thanks to the integrated OCR functionality (optical character recognition), IDOL recognizes and analyzes images, graphics or scanned documents. Furthermore, all images of a specific subject or person can be found. The system thereby also recognizes faces, genders, age brackets or facial expressions. Personalization IDOL recognizes and learns which information is of particular interest for individual users, and prioritizes the search results accordingly. To this end, browser histories are created, among other things, and sought-after contents as well as interactions are analyzed with colleagues.

8 IDOL + workflow Increasing the benefit 14 Your HP Autonomy IDOL partners 15 IDOL + Workflow = Increasing the benefit Your HP Autonomy IDOL partners By integrating HP Autonomy IDOL in a workflow management system, the benefits of the search and analysis results can be further increased. The structured processing of the results ensures that the insights gained do not just unfold their potential selectively and once only, but lead to defined and sustainable actions in all organization units concerned. HP Autonomy IDOL and i-engine: an optimum interaction The i-engine of the i-engineers is a powerful information and workflow management system with which all business processes can be mapped and controlled. By means of simple parameterization, it can be tailored to the specific requirements of any company. Specialized forms are available for various industries. health engine: for the orchestration of the hospital processes finance engine: for process and data management of financial service providers public engine: for company-wide business management in public authorities business engine: for data management and business management in the industry and the service sector infra engine: for rollout and management processes in the infrastructure area SEC 1.01 and the i-engineers have integrated the search and analysis functions of IDOL with the efficient workflows and information management functionalities of i-engine in such a way that they interact seamlessly. Analyses and search results are incorporated into the workflows without effort. Guidelines and access authorizations can be controlled automatically and continuous improvement processes can be embedded in a structured manner. The specialists of SEC 1.01 would be glad to show you how you can additionally increase the benefits of an HP Autonomy IDOL installation with the help of i-engine. About HP HP creates new possibilities for information technology (IT) to have a meaningful impact on people, organizations and companies of all sizes, governments and society. As one of the world s largest technology companies, HP offers the most comprehensive portfolio in the industry. This portfolio comprises IT infrastructure such as servers, storage and network, printing and computing, as well as software and services. Based on this, HP builds customized, customer-relevant solutions in the focus areas Mobility, Cloud, Big Data and Security. With this «New Style of IT», HP supports the customers in coping with today s challenges and in maximizing the contribution of IT to the success of the company. About SEC 1.01 More than 25 years of experience in consulting, planning and installation and the operation of business-critical IT environments makes SEC 1.01 Systematic Engineering and Consulting AG, based in Aarau, the partner of choice for companies who are dependent on fail-safe IT. As the first Gold Autonomy Specialists in the partner network of HP Switzerland, SCE 1.01 has sound know-how in the areas of business intelligence and the acquisition of information from Big Data. We support our customers in gaining valuable information from the ever-increasing amount of structured and unstructured data, with which they can influence their business performance positively. Discover the potential of Big Data! Discover the capabilities of IDOL! We will show you how you can salvage your data assets and use them profitably in your business. Within the framework of a workshop, we will show you the core functions of IDOL, will perform a first rough analysis of your status quo with regard to your data situation, and will jointly develop your individual potential for optimization. Furthermore, we will create a personal test account for you, with which you can test possible scenarios independently and extensively. Do you want to release the untapped potential of your information investments? Simply contact our HP Autonomy Gold Partner, SEC 1.01, by at idol@sec101.ch or call your HP contact. We will be delighted to jointly develop your individual approach to becoming an intelligent enterprise. «Thanks to targeted media monitoring with real-time alerts, we know at any time what the world thinks about us and our products and can respond immediately.» Public Relations Manager About the i-engineers Founded in 2002 by SEC 1.01 Systematic Engineering and Consulting AG, the i-engineers devote themselves to software development in the areas of document management, workflow, business management and records management. the i-engineers provide format-independent, cross-system data and workflow management systems for different industrial sectors. Service-oriented architectures thereby combine various basic services with applications to form company-wide or worldwide networks for the cross-system data traffic and the central management of data of diverse formats.

9 Hewlett-Packard (Schweiz) GmbH Ueberlandstrasse 1 CH-8600 Dübendorf Phone: +41 (0) Fax: +41 (0) SEC 1.01 Rain 42 CH-5000 Aarau Phone: +41 (0) Fax: +41 (0) info@sec101.ch