How To Prepare For A Golf And Tourism Fair In Czechia

Transcription

1 FINAL REPORT HOLIDAY WORLD 2013 Site 1

2 BASIC INFORMATIONS Term: February 7 10, 2013 Place: Prague Exhibition Grounds Number of exhibitors Holiday World and Golf Show: 728 Exhibition space: m² brutto Number of countries: 46 Number of touristboards: 26 Number of professionals: Media representatives: 718 Number of participants: The name of the fair Holiday World 22nd Central Europe s Premiér Industry Event Golf Show 18th International Golf and Golf Tourism Fair Region World 19th Presentation of the Czech Regions Date February 7 10, 2013 Managers Libor Patočka, Jan Hruška Space and Halls Palace of Industry, Veletržní Hall, Outside area, Pavilion Krizik E Number of exhibitors of Holiday World and Golf Show 728 Foreign countries Austria, Bosnia and Herzegovina, British Virgin Islands, Bulgaria, Croatia, Cuba, Cyprus, Czech Republic, Dominican Republic, Egypt, Ethiopia, Finland, Georgia, Germany, Great Britain, Greece, Hungary, China, India, Indonesia, Italy, Jamaica, Japan, Kenya, Macedonia, Malta, Montenegro, Morocco, Namibia, Netherlands, Poland, Romania, Russia, Salvador, Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan, Thailand, Tunisia, Turkey, Ukraine, Venezuela, Vietnam Patronage Minister of Regional Development ing. Kamil Jankovský General Director of ChechTourism ing. Rostislav Vondruška Partner of the fair City of Prague Special cooperation Hotel Guide SK - guarant of hotel section HW 2013 AČCKA - guarant of travel agencies section HW 2013 ACK ČR - guarant of travel agencies section HW 2013 Site 2

3 COT Media Main Specialized Media Partner Sdovolená partner of the specialized accompanying programe Partners Ministry of Regional Development CzechTourism Ragusa Golf Show Satellite Events WORLD FILM 2013 Film Festival - Expediční Kamera 2013 Media partners COT Business Media, TTG, Kam po Česku, Travel profi Parallel running fairs 7th gastronomy trade fair TOP GASTRO (166 companies from 9 countries) 18th specialized golf and golf tourism fair GOLF SHOW Accompanying programme Accompanying programme is intended both for the professionals (Thursday and Friday) and the general public (Saturday and Sunday) 3 - Competitions for exhibitors Category - Catalogue 1. China Tours, 2. CK Kudrna 3. CK Firotour Category - Promoting material 1. Národní vinařské centrum, 2. Plzeňský kraj, 3. Vysočina Tourism Category Stand construction up to 60 m2 1. Venezuela, 2. Morocco, 3. City Most Category - Stand construction over 60 m2 1. Egypt, 2. Czech Tourism, 3. Slovensko Accompanying programe of Holiday World 2013 for the professionals BIG HALL Right Wing of Palace of Industry THURSDAY a.m. - Selected communication possibilities of tourism segment in the onlineenvironment. Lecturer: Petr Fryš, Seznam.cz 2.00 p.m. - CK Delfín presentation 3.00 p.m. - Segittur (Spain) News of the Spanish program for Czech seniors: Europe Senior Tourism FRIDAY a.m. - Multimedia portrait the old town Most Approximation of unique project, which shows dissapeared town Most Site 3

4 12.30 p.m. - Sdovolená - Pay per click advertisement and Sklik as an effective marketing tool. - seminar Lecturer: Ondřej Lukas; Account Manager Sklik. Seznam.cz 2.00 p.m. - Sdovolená - Mapy.cz: API usage, Online map applications and Mobile maps for tourism. Lecturer: Aleš Vitinger, Product Manager Mapy.cz and Jana Kočová Project Coordinator Seznam.cz p.m. - Financial compensation for passengers in air transport according to EU ECR261/2004 rules. Lecturer: Mgr. Ivo Brokeš, Ing. Pavel Scherzl, Ing. František Herynk SMALL HALL (SH 040) Middle Hall of Palace of Industry THURSDAY p.m. - Plzeňský Prazdroj - press event 2.30 p.m. - Czech Chamber of Commerce, Association of Travel Agencies of the Czech Republic, Czech Confederation of Commerce and Tourism, Association of Guides of the Czech Republic and The Czech Association of Hotels and Restaurants - Implementation of National Qualifications Framework in tourism- seminar FRIDAY a.m. - Indonesian Embassy of Prague Visit Indonesia - presentation 2.30 p.m. - Dominican Republic - presentation PYRAMID THURSDAY a.m. - Opening Ceremony 2.30 p.m. - Czech Tourism - Presentation of a new visual style of the CzechTourism agency - presentation STAGE Right wing of Palace of Industry THURSDAY a.m. - Mapcentrum Press konference of fairy tale regions of the Czech Republic and annoncement of the lookout towers day p.m. - KAM po Česku and Incheba Praha - Result announcement of the survey Region of My Heart FRIDAY p.m. - Result announcement of the survey of exhibitors RIGHT WING Film Festival "Expediční kamera" (PK 430) - the best worldwide traveller films of the last season - debate with creators and travellers Site 4

5 WORLD FILM Accompanying programme of Holiday World 2012 for the public SATURDAY, February 9, Serengeti The beauty of the African nature shot in the national parks of Tanzania and Kenya. film screening Lukáš Synek - Northern IRAQ The Americans Are Leaving, the Backpackers Are Coming! Vacation in Iraq? Why not the autonomous region of Iraqi Kurdistan is a different kind of Iraq where we regularly hitchhiked, chatted with armed Peshmerga and enjoyed cocktails in the streets at night Pepa Formánek - Siberut, the Way of the Shamans Josef Formánek, writer and founder of Koktejl magazine, set out on a journey into the rainforest to meet the people whose culture has made it to the point where our culture once started. He spent several months with the Mentawai, shared their everyday life with them and even underwent a ritual tattooing ceremony. But just because he departed Siberut does not mean that the story of his journey is over Pepa is the author of the bestsellers Prsatý muž a zloděj příběhů [The bosomy man and thief of stories], Mluviti pravdu [To speak the truth] and Umřel jsem v sobotu [I died on a Saturday],, film screening, scenic reading Petr Horký, Mirek Náplava - A Racially Incorrect Discussion About Africa After ten years of journeys to Africa, Miroslav Náplava and Petr Horký have put together a somewhat controversial discussion about the fact that many things that are said about Africa are non-sense... Do you know how often the aboriginals in Malawi are converted from Christians to Muslims and vice-versa? Srdcaři.cz, Radek Jaroš - Annapurna, the 13th Eight-thousander The best Czech mountain climber of today, who only needs to climb the K2 to complete his collection of our planet s eight-thousand meter peaks. Will he manage to set out this year, after his last expedition ended with finger amputations?, film screening from the production of Srdcaři.cz Mgr. Miroslav Bobek - The Return of Wild Horses The discussion about the successful Return of Wild Horses project and the saving of Przewalski's horse will be personally led by the Director of the Prague Zoo Miroslav Bobek. The dramatic transport to Mongolia was finally completed by the successful release of four mares into open nature., film screening The Story of Felix Baumgartner Site 5

6 Felix Baumgartner is not an adrenaline junkie. He simply does not accept limits. He wants to be the first person to exceed the speed of sound while in a freefall. film screening SUNDAY, February 10, Albania, a Beauty with a Bad Reputation Have you left a part of your soul somewhere in the world, just like Petr Horký and Mirek Náplava in Albania? Why are people afraid of this country? What is the truth and what are prejudices? film screening Jirka Kolbaba - Bluewhite Silence - the Mysterious Antarctica The ice continent will always arouse cravings in romantic souls for new knowledge and adventure. Jirka has made three fascinating journeys to Antarctica. He travelled to the ice continent on a Russian icebreaker, in Argentine military airplanes and on the Selma sailboat Líba Taylor - My 30 years in Africa Already a legendary Czech photographer today who left for Great Britain at the age of eighteen. She photographed for humanitarian organizations such as UNICEF, Save the Children Fund, ActionAid, WHO, UNAIDS and many other global agencies. She focuses mainly on Africa, Asia and Latin America Vašek Šilha - Kenya Herds of thousands of wildebeests and zebras return to Kenya s national parks each July. They are accompanied by hungry beasts of prey and sometimes also by top photographers. This large migration of animal herds tells its stories and Vašek, a holder of the Czech Press Photo award, captures them on his photographs Dan Přibáň - In a Trabant through South America 2012 The first meeting with eccentric traveler Dan Přibáň - immediately after his return from the Trabant expedition throughout entire South America! After his journeys along the Silk Route and across Africa, late last year Dan set out with a bunch of friends to South America in order to prove to all doubters that if there s a will, there s a way!" Petr Slezák - Diving Beyond the Arctic Circle Czech polar diving expeditions not only beyond the Arctic Circle, ice diving and diving in extremely low temperatures. Or there is no intolerably low temperature, there are only poorly equipped and suited divers., screening The Swiss Machine Ueli Steck is possibly the fastest climber in the world. In this unique motion picture, Ueli attempts to create a new world speed record with his solo ascent. An incredible and breathtaking performance!!! film screening Site 6

7 Comparison with the previous year This year in figures (numbers of exhibitors, structure of exhibitors, share of international and domestic clients) seems to be similar like in The quality and the structure of the exhibitors remained the same. We registered both the same number of presented countries and touristboards. In Holiday World 2013 were present 60 travel agencies. Holiday World distributed more than 100 vouchers on services of participating travel agencies. The public highly appreciated the accompanying programe World Film. Promotion TV ČT 24 two live reports on Saturday February 9 (at 8.20 a am) ( Travel TV report on Friday February 8 - ( Radio ČRo 1 Radiožurnál spots for Holiday World, ČRo 2 Praha live interview in afternoon broadcasting February 6, 2013 ČRo 2 Praha live broadcasting (1 hour) from HW 13 February 9, 2013 IMPULS, EVROPA 2, FREKVENCE 1, BONTON, BLANÍK, CITY, ROCKZONE, DANCE RADIO (spots, reports). Press - Mafra - MF DNES Praha a Střední Čechy, CITY magazín, Víkend Dnes (advert + special edition), METRO (advert + special edition), METRO MILION (advert in the whole Czech Republic); RINGIER - BLESK ((advert + special edition, 16 pages); VLP - Pražský deník, Deník Střední Čechy (advert + special edition), MAURI Hobulet; ČESKÝ DOMOV - Vaše 6, Naše Praha 7, Osmička; BURDA MEDIA - Náš útulný byt; ZÁPRAŽÍ - Zápraží; METROPOLIS LIVE - Metropolis; ECONOMIA - Hospodářské noviny, IN magazín, Magazín Víkend; Outdoor promotion billboards and bigboards (150 pcs - Prague, Brno and all bigger cities), 150 promotional frames in all lines of the Prague metro (underground), posters in downtown of Prague and Prague 7 (2 000 pc), advertisement on trams in Prague public transport (100 pc), banks AD NET (160 ks), advertisement on big screen on Nuselsky bridge, highway Kačerov, Špindlerův Mlýn, Kotva and Flora stores, banner on the main gate of HW 13 Professional media - C.O.T. MEDIA - COT business, Travel Service Magazine, Komora.cz; 1.DISTRIBUČNÍ SPOLEČNOST - TTG, TTG Digest, TTG czech Luxury; EXTRA PUBLISHING zahraniční zajímavost, Příroda; LEONARDO - TravelFocus; TRAVEL PROFI - Travel profi; MLADÁ FRONTA - Lidé a země; CZECH PRESS GROUP - Koktejl; EUROCARD - Turistický informační magazín TIM; NAKL. JOTA - Turistický průvodce, Katalog Jota; KLUB ČESKÝCH TURISTŮ - Obrazový atlas; CONVENTIA - Travel & Event Manager s Handbook (more than 180 articles, adverts a reports) Internet Seznam.cz, Novinky.cz, Sport.cz, Dovolena.iDNES.cz, Cestovani.iDNES.cz, Prazskydenik.cz, Metropolislive.cz, Turistika.cz, Akce.cz, Kulturniakce.cz, Primavikend.cz, Cd.cz, Managerka.cz, Firemniakce.cz, Borovice.cz, Romantickepobyty.cz, Stany.cz, Wellnessnoviny.cz, Magazin.e15.cz, E15.cz, Orbion.cz, Lideazeme.cz, HedvabnaStezka.cz, Pohora.cz, Airways.cz, Hydromagazin.cz, SvetOutdooru.cz, TTG.cz, Traveldigest.cz, Site 7

8 Travelfocus.cz, Czech-tim.cz, OutdoorGuide.cz, Invia.cz, Jota.cz, erabat.cz, Travelguide.sk, Koktejl.cz, Epublishing.cz, FACEBOOK (more than 100 banners and articles) Special web sites for the winning of the vouchers for the public Registered since starting the camping (January 2, 2013) about contacts Media about Holiday World 2013 Almost all media (both nationwide and regional) informed about the fair. Because of the importace of the fair is not possible to mention all informations. List of exhibitors Catalogue Holiday World 2013 (printed and on CD) Persons in charge Business Director Marcela Benešová Managers - Libor Patočka, Jan Hruška Stand constructions - Josef Pospíšil, Viktor Zvelebil Production - Vendula Šaríková Contacts Managers - Libor Patočka (l.patocka@incheba.cz), Jan Hruška (j.hruska@incheba.cz) Advertising opportunities - Tomáš Růžička (t.ruzicka@incheba.cz) Stand constructions - Josef Pospíšil (j.pospisil@incheba.cz), Viktor Zvelebil(v.zvelebil@incheba.cz) Site 8