Your Easy Guide to Managing Your Brand s Reputation

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Your Easy Guide to Managing Your Brand s Reputation"

Transcription

1 Your Easy Guide to Managing Your Brand s Reputation

2 Table of Contents Executive Summary Lululemon: Just One Brand Reputation Fail in a Banner Year...4 Don t Be the Next Public Relations Blunder Put it in Writing... 6 Always Be Watching Always Be Positive Always Put People First Always Be Honest...10 Resources

3 It s always entertaining to read about the latest marketing blunder by some company a misguided tweet here, a non-apology there but when the story people are laughing at is about you, it stops being fun and starts being serious. Reputation management is more important now than ever before. A negative online review or customer service experience gone wrong will spread from person to person like wildfire, and the longer you wait to attend to the problem, the worse it looks. Negative attention online can convince someone to choose your competitor over you, and that s never good for business. The worst part of a negative online reputation is, it can stick around forever, available for anyone to find with the quickest internet search. TWEET THIS: Negative attention online can convince someone to choose your competitor over you. #posimage 3

4 LULULEMON: JUST ONE BRAND REPUTATION FAIL IN A BANNER YEAR 2013 saw no shortage of brand reputation missteps. McDonalds, Burger King, Abercrombie & Fitch, KFC, Vitamin Water, Belvedere Vodka, and American Apparel are just some of the brands who had to do some brand first aid after marketing campaigns misfired or employees misused social media. At the beginning of the year, luxury yoga brand Lululemon was facing reputation issues over sheer pants, and issues of pilling fabric. Lululemon s founder and CEO, Chip Wilson, blamed the problem on his customers, saying, "Frankly some women's bodies just don't actually work for it They don't work for some women's bodies," he continued. "It's really about the rubbing through the thighs, how much pressure is there over a period of time, how much they use it." Lululemon s huge, cult-like following responded quickly and harshly, condemning Wilson s comments, prompting Wilson to post an apology video. In his apology video, Wilson looked directly into the camera and said, I m sad. I m really sad. I m sad for the repercussions of my actions. I m sad for the people at Lululemon who I care so much about that have really had to face the brunt of my actions. I take responsibility for all that has occurred and the impact it has had on you. I m sorry to have put you all through this. Wilson has since stepped down as CEO and now acts as the company chair. While it s too early to say how his now-famous quotes will affect the company long term, it s clear that people will remember this PR flub for a long time. 4

5 DON T BE THE NEXT PUBLIC RELATIONS BLUNDER Start managing your brand reputation now, and you ll reduce the chance of becoming the next amusing business-blunder headline or internet marketing-fail meme. We recently conducted a survey of 101 local car shoppers. Some interesting trends in their responses indicated that a company s reputation has significant impact on purchasing decisions: 64% of respondents consult 3rd party review sites before buying, like Yelp or Yellow Pages reviews. Review sites were the number 1 resource in respondents research process, above dealer ads and offers, and manufacturer websites. 85% said finding a bad review online would impact their purchasing decision. 18% said opinions on a company from family and friends impact their buying decision. 85% SAID THAT BAD ONLINE REVIEWS IMPACT PURCHASES 5

6 PUT IT IN WRITING We strongly suggest encouraging your employees to be active on social media for your business, but to prevent this from resulting in any nasty surprises, be sure to write up a social media policy outlining what is and is not acceptable to share. Train your employees in proper social media behavior, and give them copies of your policy, with the consequences for breaking the rules clearly outlined. Some sample policies to consider: All employees participating in social media on behalf of the business must abide by all laws Remain professional at all times Keep company info private All user accounts will be surrendered to the company any time an employee leaves the company No employee may discuss legal matters involving the company Offensive, defamatory, libelous, or other such posts are prohibited The overall tone of posts should be educational, helpful, and positive Don t feed the trolls* *FAQ: What do I do about trolls? Trolls refer to that internet phenomenon wherein people comment in an inflammatory way just to get attention and engagement. Feeding the trolls means adding more fire to the flame. The best way to treat a troll? Ignore them, block them, and continue the positive conversations. TWEET THIS: Train your employees in proper social media behavior. #AskPG 6

7 ALWAYS BE WATCHING Failing to monitor your brand rep online is like allowing people to talk behind your back while actually standing right behind your back. There s no excuse for not knowing what people are saying about you. Set up Google alerts for your business name and your own personal name, and Google will send you s with new results. FAQ: What should I set up alerts for? You can set up an endless number of Google alerts. Some search queries to consider: Your company name Your personal name Names of other public-facing positions in the company The keywords your business focuses on Industry keywords Competitors business names Competitors personal names Important industry organizations, boards, etc. In addition to Google search, do your own search on review sites, social media sites, and blogs to see if anyone is discussing you or your brand. If they are, join in but remember, keep it positive. 7

8 ALWAYS BE POSITIVE In all your business interactions online, you should be positive, helpful, friendly, and approachable. You won t have a business for long if people get the feeling you don t want to talk to them. Some areas to avoid online, to maintain a positive image: Never disparage a brand or a person. Don t talk politics. Don t talk religion. Seek to foster understanding, rather than controversy. TWEET THIS: You won t have a business for long if people get the feeling you don t want to talk to them. #posimage 8

9 ALWAYS PUT PEOPLE FIRST If people who come across your brand get the feeling you re only out to make a buck, at the expense of whomever or whatever gets in your way, they ll not only avoid doing business with you but they ll tell all their friends to avoid you, too. People should always come first, and this policy should inform how you train your employees to treat customers, both online and offline. Excellent customer service is the proactive business owner s best reputation management tool. Treating people well from the beginning, and at every stage of the customers buying cycle, makes it a lot less likely that you ll have any fires to put out. FAQ: How do I encourage a customer service oriented culture in my company? Some key tips, adapted from Inc.com: Frequently survey customers and post the results for employees to see Gamification: Offer incentives for better customer-survey scores Be very clear with employees about customer service expectations Explain why customer service is so important Treat your employees well. Happy employees create happy customers. Teach your culture; don t just expect employees to absorb it. Build a team atmosphere: Give your employees goals they need to work together to achieve, and then trust them to achieve those goals. Take down barriers to a good customer experience. Costco is famous for its generous return policy. The company empowers employees to say yes to returns easily, without having to ask a supervisor. This creates customers who are satisfied, and come back for more. 9

10 ALWAYS BE HONEST In all your digital marketing efforts, in all your business strategies, in all your interactions with people, strive to use best practices. Black hat marketing techniques, sly back room deals, and other ways to cut corners might save you money but only hurt your business in the end. And when negative comments, reviews, or attacks do happen as they almost surely will, eventually take an honest, people-first approach to making things right. Listen. Sympathize. If you really messed up, apologize with a real, sincere apology. And find a solution that turns the unhappy party into a happy, repeat customer. If that solution doesn t reveal itself right away, keep searching til you find it. FAQ: Should I delete negative comments about me or my company? It is a common misconception that the best way to treat negative comments is to delete them. This is a mistake, for a couple of reasons: If anyone sees the post before you delete it, and then notice it s been deleted, you look like you re covering up something. Negative comments can be used as an opportunity. If one person has negative comments, other people may have had that same experi ence. Your company can use the negative comments to attend to and fix the problem, and turn the unhappy customer into a raving fan. Showing people you care about every response even the less-thanhappy ones and that you respond to honest concerns engenders trust between you and your audience. The importance of trust can t be overstated people don t do business with companies they don t trust. TWEET THIS: If you really messed up, apologize with a real, sincere apology. #AskPG 10

11 RESOURCES

12 CONNECT WITH US TODAY FOR MORE INFORMATION Peppergang.com PEPPERGANG is a full digital marketing agency offering services in advertising, media buying & planning, search engine optimization, social media marketing, PR, web analytics and marketing consulting to entrepreneurs, start-ups and Fortune 500 companies. 12

Managing Your Online Reputation

Managing Your Online Reputation Managing Your Online Reputation Sigler Wholesale Distributors Created for Carrier Dealers in Northern California 2012, Sigler Wholesale Distributors Introduction So much of the world today exists online

More information

YOUR REPUTATION IS AT RISK! REPUTATION MANAGEMENT BECAUSE YOUR REPUTATION IS AT RISK! 727 479-2991. 0 P a g e

YOUR REPUTATION IS AT RISK! REPUTATION MANAGEMENT BECAUSE YOUR REPUTATION IS AT RISK! 727 479-2991. 0 P a g e 0 P a g e BECAUSE YOUR REPUTATION IS AT RISK! YOUR REPUTATION IS AT RISK! REPUTATION MANAGEMENT 727 479-2991 1 P a g e Table of Contents Online Reputation Management... 2 What is online reputation management?...

More information

Small Business Guide to Monitoring your Online Reputation

Small Business Guide to Monitoring your Online Reputation Small Business Guide to Monitoring your Online Reputation Small Business Guide to Monitoring your Online Reputation Your customers are talking to each other, and to you. They are doing it in person, on

More information

Protect Your Business

Protect Your Business www.smallbusinessmarketingaustralia.com Bronwyn@smallbusinessmarketingaustralia.com www.smallbusinessmarketingaustralia.com Page 1 What is Your Online Reputation? Your online image is NOT just your business

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity.

Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity. Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity. This is compilation of some of the advice and guidance found online to help organisations

More information

REPUTATION MANAGEMENT. Opinions Really Do Matter 3. How Your Contracting Business s Reputation Affects Your Bottom Line 3. The Whole Kit & Caboodle 5

REPUTATION MANAGEMENT. Opinions Really Do Matter 3. How Your Contracting Business s Reputation Affects Your Bottom Line 3. The Whole Kit & Caboodle 5 Table " Contents Opinions Really Do Matter 3 How Your Contracting Business s Reputation Affects Your Bottom Line 3 The Whole Kit & Caboodle 5 Integrating Reputation Management into Your Home Improvement

More information

Reputation Management for Local Businesses: Protect Your Image

Reputation Management for Local Businesses: Protect Your Image By: James Iannelli RI Reputation Management www.reputationmanagementri.com (401) 316-2931 1 Introduction As a business owner, you already know that managing a business is a LOT of work; from keeping the

More information

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION.

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. 214 INTERACTIVE CONTACT DREW PICKARD 214-991-1298 DIRECT DREW@214INTERACTIVE.COM INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. LET US HELP YOU SHOW UP AND SHOW OFF. 214 INTERACTIVE IS A FULL SERVICE

More information

Social Media Monitoring in Fifteen Minutes

Social Media Monitoring in Fifteen Minutes Social Media Monitoring in Fifteen Minutes By Murray Newlands Murray Newlands 1 Table of Contents Social Media monitoring Guides your Business Introduction: Social Media Monitoring How Social Media monitoring

More information

8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA

8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA TIP SHEET 8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers.

More information

8 Ways To Build Your Brand Using Social Media

8 Ways To Build Your Brand Using Social Media 8 Ways To Build Your Brand Using Social Media 1 introduction 8 Ways to Build Your Brand Using Social Media Social media has changed the way our entire world works. Everyone has an equal voice and immediate

More information

Reputation Marketing

Reputation Marketing Reputation Marketing FAQ 1) Do I need Reputation Marketing? If you do not already have a 5-star reputation & are spending any amount of money to market your business, then you are publicizing your bad

More information

The Basics of Promoting and Marketing Online

The Basics of Promoting and Marketing Online How to Start Growing Your Business Online The Basics of Promoting and Marketing Online Revision v1.0 Website Services and Web Consulting Where do you see your business? We see it in the cloud How to Start

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google

Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google By Katina Beveridge 1 INTRODUCTION Imagine having a flood of highly targeted, ready to

More information

SEO OVERVIEW. We want you educated about SEO before we start! By Mary Cary NewMediaLegalMarketing / Video Blog Marketing / Video Studio Sausalito

SEO OVERVIEW. We want you educated about SEO before we start! By Mary Cary NewMediaLegalMarketing / Video Blog Marketing / Video Studio Sausalito SEO OVERVIEW We want you educated about SEO before we start! By Mary Cary NewMediaLegalMarketing / Video Blog Marketing / Video Studio Sausalito (415) 690 7112 Table of Contents Knowledge is Power What

More information

CONTENT MARKETING AND SEO

CONTENT MARKETING AND SEO CONTENT MARKETING AND SEO How to Use Content Marketing and SEO to Reach Customers and Business Goals What do you consider the most essential ingredient for your business s marketing success? In today s

More information

The Builder s Guide to Online Reputation Management

The Builder s Guide to Online Reputation Management The Builder s Guide to Online Reputation Management Builders can t hide their reputation. It s highly visible and immediately accessible with just one click. Do you know what it takes to improve your online

More information

Twitter for Small Business

Twitter for Small Business Twitter for Small Business A GUIDE TO GET STARTED business.twitter.com @TwitterSmallBiz CASE STUDY A Twitter success story And it all started with that one little Tweet, said Roberta Dyer, whose independent

More information

Fear-Free B2B Social Media Marketing

Fear-Free B2B Social Media Marketing Article Courtesy of SMART PR Communications Fear-Free B2B Social Media Marketing Now sizzling in your backyard! By Jean Van Rensselar If your company is B2B and you haven t yet - it s finally time to dip

More information

Winning Social Media Marketing Strategy

Winning Social Media Marketing Strategy 7 STEPS TO CREATE A Winning Social Media Marketing Strategy A GUIDE BY Introduction Social media was often seen as the wild child of the marketing department the place where interns started their careers

More information

INTO SMART CRISIS PREVENTION

INTO SMART CRISIS PREVENTION TIP SHEET TURN SOCIAL INTELLIGENCE INTO SMART CRISIS PREVENTION Crisis management has completely changed in less than a decade. In 2003, a crisis happened when the press got wind of something that hurt

More information

Presented by: Pikr.co.za Contact us: info@pikr.co.za Visit us: www.pikr.co.za

Presented by: Pikr.co.za Contact us: info@pikr.co.za Visit us: www.pikr.co.za Presented by: Pikr.co.za Contact us: info@pikr.co.za Visit us: www.pikr.co.za 1 Do you KNOW what is being said about YOUR business online? In the age of social media and technology, it is sometimes easy

More information

Once you have clearly defined your ideal client, use these practical applications for your business web presence:

Once you have clearly defined your ideal client, use these practical applications for your business web presence: Step #1 Define Your Ideal Client Step #1 Define Your Ideal Client In today s online environment, having just a web site doesn t usually cut it. As a business owner, your ultimate goal should be to build

More information

Making the Case for Service Recovery - Customer Retention

Making the Case for Service Recovery - Customer Retention Making the Case for Service Recovery - Customer Retention Service Recovery is one of the key ingredient s to good service, leading to happy customers and we all know happy customers are very good for business,

More information

A REAL PASSION FOR MARKETING

A REAL PASSION FOR MARKETING A REAL PASSION FOR MARKETING Accelerating YOUR Clients Business Growth Through Online Marketing CONTACT ww w.luv4marketing.com info@ luv4marketing.com UK - +44 (0) 1949 833014 US - +1 (702) 439 0025 INDEX

More information

Boosting your Sales Through Direct Marketing & Public Relations

Boosting your Sales Through Direct Marketing & Public Relations C&H Communications 2011 Boosting your Sales Through Direct Marketing & Public Relations By: Charbel El Khouri Marketing & Communications Consultant email: charbel.khouri@chcommunications.net Mob: +971-50-4612513

More information

Robert Birmingham / Consultant GetMoreClicks.net rkb@mail99.com 772-215-8269. What is Online Reputation Management?

Robert Birmingham / Consultant GetMoreClicks.net rkb@mail99.com 772-215-8269. What is Online Reputation Management? What is Online Reputation Management? Everything you do or say these days has the potential to end up on the internet. The world of George Orwell s book 1984 is far more of a reality than any of us care

More information

Internet Marketing for Local Businesses Online

Internet Marketing for Local Businesses Online Dear Business Owner, I know you get calls from all sorts of media outlets and organizations looking to get a piece of your advertising budget. Today I am not pitching you anything. I would just like to

More information

Best Practices. for Social Media Marketing Success

Best Practices. for Social Media Marketing Success 10 Best Practices for Social Media Marketing Success In the evolving world of social media marketing, it can be hard for a time-starved small business or organization to keep pace and know what to do when

More information

the beginner s guide to SOCIAL MEDIA METRICS

the beginner s guide to SOCIAL MEDIA METRICS the beginner s guide to SOCIAL MEDIA METRICS INTRO Social media can be an incredibly important business tool. Tracking the right social metrics around your industry, company, products, competition and

More information

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click

More information

Turn Your Social Buzz into a Loud Roar

Turn Your Social Buzz into a Loud Roar Turn Your Social Buzz into a Loud Roar 10 Strategies for Social Media Marketing Success 2011 Constant Contact, Inc. 11-2318 BEST PRACTICES Guide Social Media MARKETING In the evolving world of social media

More information

The Basics of Building Credit

The Basics of Building Credit The Basics of Building Credit This program was developed to help middle school students learn the basics of building credit. At the end of this lesson, you should know about all of the Key Topics below:»

More information

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,

More information

A 7-Step Analytics Reporting Framework

A 7-Step Analytics Reporting Framework A 7-Step Analytics Reporting Framework By Feras Alhlou, Principal Marketing Consultant 2 Marketing Optimization Imagine that you just attended a conference on digital marketing and analytics. You re pumped

More information

Childcare. Marketing Tips. 10 Must-Do Marketing Tips to Grow the Enrollment of Your Early Childhood Program

Childcare. Marketing Tips. 10 Must-Do Marketing Tips to Grow the Enrollment of Your Early Childhood Program Childcare Marketing Tips 10 Must-Do Marketing Tips to Grow the Enrollment of Your Early Childhood Program July 2012 Be Found on Your Local Map Over the past 10 or 15 years, and especially within the last

More information

Online Reputation Management (ORM) Guide Engage with Customers Convert them to your Brand Ambassadors

Online Reputation Management (ORM) Guide Engage with Customers Convert them to your Brand Ambassadors Online Reputation Management (ORM) Guide Engage with Customers Convert them to your Brand Ambassadors Author: Pradeep Chopra (CEO, Digital Vidya) Serious about Digital Marketing? Join our Upcoming Training!

More information

ISO Social Media Guidelines

ISO Social Media Guidelines YES, YOU CAN TALK TOO! ISO Social Media Guidelines ISO 2014, you can use the content under Social media : any form of online participation that involves sharing information and generating content. TWITTER

More information

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social

More information

Human trafficking is the buying and selling of men, women and children within countries and across borders in order to exploit them for profit.

Human trafficking is the buying and selling of men, women and children within countries and across borders in order to exploit them for profit. Learn. Act. Share. Human trafficking is the buying and selling of men, women and children within countries and across borders in order to exploit them for profit. The trafficker takes away the basic human

More information

Louis Gudema: Founder and President of Revenue + Associates

Louis Gudema: Founder and President of Revenue + Associates The Interview Series - Presented by SmartFunnel Interviews of Sales + Marketing Industry Leaders Louis Gudema: Founder and President of Revenue + Associates PETER: Hello folks this is Peter Fillmore speaking.

More information

Auburn University at Montgomery Policies and Procedures

Auburn University at Montgomery Policies and Procedures Auburn University at Montgomery Policies and Procedures Title: Responsible Office: Social Media Policy University Relations I. PURPOSE This policy outlines the procedures governing social media pages created

More information

Table of Contents. Introduction Consumers Want Social Proof Before Making a Purchase... 5

Table of Contents. Introduction Consumers Want Social Proof Before Making a Purchase... 5 1 Table of Contents Introduction... 3 Consumers Want Social Proof Before Making a Purchase... 5 Increases Brand Awareness and Positive Online Visibility... 7 If You Don t Control Your Online Brand, Someone

More information

Why You Need to Follow Up with Your Customers

Why You Need to Follow Up with Your Customers Why You Need to Follow Up with Your Customers You create a digital information product, and work hard towards your product launch. You announce it to your list. You ve even done quite a bit of legwork

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

The Five Star Community: The Importance of Online Reviews to Renters & Multifamily Professionals

The Five Star Community: The Importance of Online Reviews to Renters & Multifamily Professionals The Five Star Community: The Importance of Online Reviews to Renters & Multifamily Professionals The Five Star Community: The Importance of Online Reviews to Renters & Multifamily Professionals Background:

More information

Social Marketing & Reputation Management

Social Marketing & Reputation Management Social Marketing & Reputation Management > TOUCH POINTS 1. 2. 3. Customer Behavior General Facts and Trends Value of each Platform & Opportunities > WHERE DO YOU BEGIN? > GET REAL ABOUT SOCIAL MEDIA Social

More information

What You Should Know Before You Hire a Reputation Management Company. Vince Squires

What You Should Know Before You Hire a Reputation Management Company. Vince Squires What You Should Know Before You Hire a Reputation Management Company Vince Squires Disclaimers / Legal Information All rights reserved. No part of this book may be reproduced, stored in a retrieval system

More information

Business Uses for Web 2.0: How Companies Can Help Their Customers and Their. (A transcript from the Businomics Audio Magazine, September 2007.

Business Uses for Web 2.0: How Companies Can Help Their Customers and Their. (A transcript from the Businomics Audio Magazine, September 2007. Business Uses for Web 2.0: How Companies Can Help Their Customers and Their Employees While Cutting Costs: (A transcript from the Businomics Audio Magazine, September 2007.) By Dr. Bill Conerly, author

More information

Social Media 101. The Basics of Social Media

Social Media 101. The Basics of Social Media Social Media 101 The Basics of Social Media Constant Contact 2014 Constant Contact 2014 2 Why are we here today? Constant Contact 2014 3 You are not alone 54% 57% of small businesses of nonprofits need

More information

Your Reputation Is On The Line.

Your Reputation Is On The Line. Your Reputation Is On The Line. Start With Trust Word-of-mouth just went viral. Background: You finish a big job. The customer s thrilled. Next thing you know, the client s neighbor wants you to price

More information

YOUR REPUTATION IS AT RISK!

YOUR REPUTATION IS AT RISK! 0 Page LotCon Reputation Management YOUR REPUTATION IS AT RISK! 1 Page LotCon Reputation Management Table of Contents Online Reputation Management... 3 What is online reputation management?... 3 Why is

More information

Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood

Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood How Do You Get Found in Local Search and Stay There? As you've likely noticed when searching on Google over the past

More information

Reputation Management A Must For Your Business

Reputation Management A Must For Your Business Reputation Management A Must For Your Business Brought To You By: Paul Zucker, The Local Web Solution -What Is Reputation Management? -Why Managing It Is Important! -Startling Stats -Monitor And Influence

More information

CRAFTING CONTENT TO BUYER STAGE TO INCREASE SOCIAL ROI

CRAFTING CONTENT TO BUYER STAGE TO INCREASE SOCIAL ROI CRAFTING CONTENT TO BUYER STAGE TO INCREASE SOCIAL ROI W hen it comes to social media, some businesses assume that posting content is the end goal, and having something posted every day, or multiple times

More information

The How and Why of Coupon Follow Up

The How and Why of Coupon Follow Up The How and Why of Coupon Follow Up Why You Need to Follow Up with Your Customers You create a digital coupon product and work hard towards your product launch. You announce it to your list. You ve even

More information

9 SIMPLE STRATEGIES RENEGADE LAWYERS EMPLOY TO GET MORE CLIENTS, MAKE MORE MONEY AND STILL GET HOME IN TIME FOR DINNER

9 SIMPLE STRATEGIES RENEGADE LAWYERS EMPLOY TO GET MORE CLIENTS, MAKE MORE MONEY AND STILL GET HOME IN TIME FOR DINNER 9 SIMPLE STRATEGIES RENEGADE LAWYERS EMPLOY TO GET MORE CLIENTS, MAKE MORE MONEY AND STILL GET HOME IN TIME FOR DINNER (And the Ultimate Secret if you are Looking for Just One Thing!) 1 By: Benjamin W.

More information

What Are People Saying About You Online? Is Your Online Reputation Hurting You or Helping You? How to Find Out! Connie Gray

What Are People Saying About You Online? Is Your Online Reputation Hurting You or Helping You? How to Find Out! Connie Gray What Are People Saying About You Online? Is Your Online Reputation Hurting You or Helping You? How to Find Out! Connie Gray It takes 20 years to build a reputation and five minutes to ruin it. If you think

More information

7 Secrets To Websites That Sell. By Alex Nelson

7 Secrets To Websites That Sell. By Alex Nelson 7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there

More information

Check Out These Wonder Tips About Reputation Management In The Article Below

Check Out These Wonder Tips About Reputation Management In The Article Below Check Out These Wonder Tips About Reputation Management In The Article Below In the business world, reputation is just about everything. Without a good reputation, a business will have a hard time flourishing.

More information

SEO ALERT: Two new changes Google wants you to make before they put you on Page One!

SEO ALERT: Two new changes Google wants you to make before they put you on Page One! SEO ALERT: Two new changes Google wants you to make before they put you on Page One! Get insider knowledge to help improve your search engine rank in 2014-2015 IBPSA Market Hardware Webinar Series Fall

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

WSI White Paper. Prepared by: Baltej Gill Social Media Strategist, WSI

WSI White Paper. Prepared by: Baltej Gill Social Media Strategist, WSI Understanding the Buzz Around Social Media WSI White Paper Prepared by: Baltej Gill Social Media Strategist, WSI Introduction You might have heard that social media can help build your brand, promote your

More information

The 7 Biggest Marketing Mistakes Small Business Owners Make and How to Avoid Them

The 7 Biggest Marketing Mistakes Small Business Owners Make and How to Avoid Them The 7 Biggest Marketing Mistakes Small Business Owners Make and How to Avoid Them www.basicbananas.com BASICBANANAS Ph:+611300691883 ABN43239027805 POBox502,Narrabeen,NSW2101,Sydney,Australia The 7 Biggest

More information

Reputation Management

Reputation Management Reputation Management How to Take Ownership of Your Properties Online Reputation Introduction Are you managing your online reputation or is it managing you? 02 It s estimated that 60 percent of a company

More information

Overcoming Your Content Challenges

Overcoming Your Content Challenges Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with

More information

The Right Marketing Mix

The Right Marketing Mix a The Right Marketing Mix Guide to Creating the Right Marketing Mix for Your Business A brought to you by www.mumsinc.com How To Create the Right Marketing Mix for Your Business Introduction Marketing

More information

Reputation Marketing

Reputation Marketing Reputation Marketing Reputation Marketing Welcome to our training, We will show you step-by-step how to dominate your market online. We re the nation s leading experts in local online marketing. The proprietary

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

10Reasons Why Social Media Campaigns FAIL. By Melinda Emerson

10Reasons Why Social Media Campaigns FAIL. By Melinda Emerson 10Reasons Why Social Media Campaigns FAIL By Melinda Emerson 10 reasons why social media campaigns fail 10 REASONS WHY SOCIAL MEDIA CAMPAIGNS FAIL Social media is the great equalizer for small business

More information

The Social Media Crisis Management Plan. HUBSPOT Social Media Crisis Management Plan

The Social Media Crisis Management Plan. HUBSPOT Social Media Crisis Management Plan The Social Media Crisis Management Plan 1 Introduction Uh oh. Something just got posted to your company s social media account that shouldn t be there. Now, commenters are jumping in posting criticism,

More information

www.yourlocalinternetmarketingteam.com

www.yourlocalinternetmarketingteam.com By: Tony Draper 07919 931015 www.yourlocalinternetmarketingteam.com Table of Contents Why Search Engine Optimization?... 3 About Your Local Internet Marketing Team... 5 Why Hire a Local SEO Consultant...

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

Intro to Digital Marketing

Intro to Digital Marketing 1 Intro to Digital Marketing Presented by In partnership with Coolidge Chamber of Commerce 2 Lions, Tigers and Options, Oh My! Oh my indeed. Between SEO, social media, content based, websites, analytics,

More information

Connectedness and the Emotional Bank Account

Connectedness and the Emotional Bank Account Connectedness and the Emotional Bank Account Directions This is a self-guided activity that can be completed by parents, teens or both. It contains five parts and should take about 45 minutes to complete.

More information

Monitoring the Social Media Conversation: From Twitter to Facebook

Monitoring the Social Media Conversation: From Twitter to Facebook Monitoring the Social Media Conversation: From Twitter to Facebook Monitoring the Social Media Conversation: From Twitter to Facebook The prevalence of social media has not just grown but exploded. Millions

More information

Reputation Management. Your customers are talking about you, make sure you re listening

Reputation Management. Your customers are talking about you, make sure you re listening Reputation Management Your customers are talking about you, make sure you re listening New Media Has Changed the Game Your customers are shaping your brand and affecting your bottom line more than ever.

More information

How To Stop Bad Online Reviews From Ruining Your Business

How To Stop Bad Online Reviews From Ruining Your Business How To Stop Bad Online Reviews From Ruining Your Business By Derrick Markotter What is Your Online Identity? Your online identity, or online reputation, is NOT just about your business website. There is

More information

- 1 - For this you want to send a photocall to your local media together with your press release.

- 1 - For this you want to send a photocall to your local media together with your press release. - 1 - HOW TO DO YOUR OWN PUBLIC RELATIONS Press Releases A press release contains a newsworthy announcement that you send to the press be it local, radio, tv or national newspapers. You can also send it

More information

Marketing Analytics What needs to Be Measured

Marketing Analytics What needs to Be Measured Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction

More information

New developments and trends in Social Media for 2015

New developments and trends in Social Media for 2015 A Social Media Presentation By New developments and trends in Social Media for 2015 Presenter: Brenda Burch A real change in the Philosophy of Social Media I have operated Social Media is Simple for four

More information

16 Public Relations Pitfalls

16 Public Relations Pitfalls 16 Public Relations Pitfalls Table of Contents Introduction... 3 Section 1: Social Media Pitfalls... 4 Stay Silent... 5 Assail Followers With Promotions... 5 Lose Control Of Your Social Media... 5 Refuse

More information

25 Quick Content Ideas for Social Media & Email Marketing

25 Quick Content Ideas for Social Media & Email Marketing 25 Quick Content Ideas for Social Media & Email Marketing Are you stuck? Not sure what to post or how to start talking to your community? Take a peek at these 25 ideas and put some into action right away.

More information

Getting better SEO and AdWords results with Google+

Getting better SEO and AdWords results with Google+ Getting better SEO and AdWords results with Google+ Today s agenda 8.30 9.00 Setting your objectives Presenter Stephen Bavister Managing Director LexisClick 9.00 9.10 Worksheet 1 9.10 9.15 Break 9.15 9.45

More information

SCHEDULED MAINTENANCE

SCHEDULED MAINTENANCE SCHEDULED MAINTENANCE THE DEALERSHIP S GUIDE TO ACHIEVING A POSITIVE ONLINE REPUTATION IN THE PAGES AHEAD PAGE 4 Introduction to Online Reviews PAGE 5 PAGE 6 PAGE 7 PAGE 8 PAGE 18 The Opportunity in the

More information

SOCIAL MEDIA CRISIS MANAGEMENT LESSONS AND LEARNINGS. Fernando Cuscuela CEO Everypost @fercus

SOCIAL MEDIA CRISIS MANAGEMENT LESSONS AND LEARNINGS. Fernando Cuscuela CEO Everypost @fercus SOCIAL MEDIA CRISIS MANAGEMENT LESSONS AND LEARNINGS Fernando Cuscuela CEO Everypost RULE #1: IF YOU RE GOING TO BE ON SOCIAL, YOU NEED TO BE SOCIAL THAT MEANS YOU RE GOING TO NEED TO INTERACT WITH YOUR

More information

Social Media Marketing Made Simple

Social Media Marketing Made Simple Social Media Marketing Made Simple Making Chapters Soar Building a Strong Chapter Base & Improve Fundraising through Branding, Social Media and E-mail Marketing Contact Information Terry Allen NABJ Associate

More information

HOW TO PROMOTE YOUR SMALL BUSINESS ONLINE

HOW TO PROMOTE YOUR SMALL BUSINESS ONLINE Table of Contents 1. Introduction 2. Your communication channels 3. Email 4. Social media 5. Mobile 6. How econnect can help 7. Setting up your own email campaigns 8. Incorporating social media HOW TO

More information

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0 = Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major

More information

EARN MORE, SPEND LESS. Outsource your website s SEM. Know AWdesignsolutions.

EARN MORE, SPEND LESS. Outsource your website s SEM. Know AWdesignsolutions. EARN MORE, SPEND LESS. Outsource your website s SEM. Know AWdesignsolutions. INTRODUCTION. Positioning a website on the top ranks of a specific search has become in one of the main targets for any company

More information

Profit Strategies for Small Businesses

Profit Strategies for Small Businesses Profit Strategies for Small Businesses Tackling the Challenges of Internet Marketing If you re a small business owner, your goal is profitability. And marketing is the key to big profits. But small business

More information

digital mums THE Strategic Social Media Manager Programme COURSE BROCHURE

digital mums THE Strategic Social Media Manager Programme COURSE BROCHURE digital mums THE Strategic Social Media Manager Programme COURSE BROCHURE About Digital Mums Digital Mums are a new kind of social media solution. We take the natural talents and skills of mums, add some

More information

GUIDE Social Media Marketing Cheat Sheets

GUIDE Social Media Marketing Cheat Sheets GUIDE Social Media Marketing Cheat Sheets Retail Brands: 4 Key use cases and how to measure them Social Media Brand Building Through the Lens of the Retail Industry Social media platforms are great opportunities

More information

How healthy is your business?

How healthy is your business? How healthy is your business? Five Steps for Getting and Retaining Customers in the Fitness, Health and Wellness Industry + Plus, How to determine if a Customer Feedback Management (CFM) Program is right

More information

Social Media Creating an Approach That Will Bring You More Business

Social Media Creating an Approach That Will Bring You More Business 2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications

More information

5 - Low Cost Ways to Increase Your

5 - Low Cost Ways to Increase Your - 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital

More information

REPUTATION MARKETING PROPOSAL Developed For: Dutchie s Fresh Market From: Screaming Tree Media

REPUTATION MARKETING PROPOSAL Developed For: Dutchie s Fresh Market From: Screaming Tree Media REPUTATION MARKETING PROPOSAL Developed For: Dutchie s Fresh Market From: Screaming Tree Media Reputation Marketing Proposal Overview Summary Issue: Company Is Not Listed On All The Correct Directory Sites

More information

Seven Things You Must Know Before Hiring a Real Estate Agent

Seven Things You Must Know Before Hiring a Real Estate Agent Seven Things You Must Know Before Hiring a Real Estate Agent 1 Introduction Selling a home can be one of the most stressful situations of your life. Whether you re upsizing, downsizing, moving across the

More information