CONSUMERIZATION OF B2B ECOMMERCE
|
|
- Dustin Norris
- 8 years ago
- Views:
Transcription
1 CONSUMERIZATION OF B2B ECOMMERCE David Barr Executive Vice President March 2015
2 LYONSCG White Paper: Consumerization of B2B ecommerce 1 INTRODUCTION: THE CONSUMERIZATION OF B2B ecommerce ecommerce has traditionally been considered the domain of business-to-consumer (B2C) retailers. The leaders in Internet Retailing magazine s 2014 top online stores are nearly all well-known consumer brands, including Amazon, Walmart, Apple, Sears, QVC, and Macy s. The handful of firms that serve the business customer Staples, Office Depot, Dell are really dual-purpose online retailers. Their sites are built to sell to individual consumers as well as provide information and content to business-to-business (B2B) users. Recently however, B2B companies have come to realize the advantages of having an ecommerce presence. More and more businesses are shifting resources from traditional or catalogue sales channels to ecommerce initiatives, and in doing so are creating a consumerization of B2B ecommerce. Providing distributors, wholesalers, purchasing agents, clients and other vendors with Internet-based access to purchase goods and services can expand presence in the marketplace, strengthen relationships between trading partners, enhance supply chain efficiencies, reduce operational costs, and free up your sales force to focus on developing new business. It s no wonder why, according to a recent study conducted by Forrester Research, 89 percent of B2B providers stated that adding ecommerce increased annual revenue, with an average increase of 55 percent! 2 As B2B companies increasingly look to ecommerce as a way to simplify current and future business transactions, it s important to recognize the unique challenges this move presents. Where B2C ecommerce channels focus on a relatively straightforward individual transaction, B2B merchants face several challenges unique to the supplier/distributor relationship. Multiple sales channels, unique pricing and content structures, differing types of data communications, higher levels of security, and support for multiple user levels are just a few of the considerations facing B2B business operators as they focus on the world of ecommerce. Bringing B2B operations online opens the door to new opportunities that drive revenue growth. In this paper, we ll explore some of the ways B2B merchants are handling online sales, including examples of best practices. First let s take a brief look at some of the factors underlying the growth of B2B ecommerce. 1 Internet Retailer magazine 2 Hardison, T. (2014, July 28). 4 big trends changing B2B e-commerce. The Future of Commerce.
3 LYONSCG White Paper: Consumerization of B2B ecommerce 2 TRENDS DRIVING B2B ecommerce THE NUMBERS DON T LIE As surprising as it seems, Internet Retailer reported that US companies would generate $1 trillion in annual B2B ecommerce sales in 2014 almost four times the size of the B2C market in B2B ecommerce is actually growing faster than its B2C counterpart (about 19% a year versus 17%). 4 B2B commerce is shifting online for a host of reasons, including a desire to eliminate costly catalogs and printed product data; growing comfort with the online purchasing process by individual buyers; and the increasing adoption of corporate credit cards in the hands of front-line workers. The growth in B2B commerce means that many merchants are coming to realize the simple fact that they can't compete by sticking with their traditional models steeped in expensive manually-driven sales processes. To be profitable, they need to leverage a more cost effective model that enables them to really scale their business with fewer resources. I WANT TO BE LIKE AMAZON If B2B merchants first response to the rise of online sales is that they want to sell online, their second thought is that they want to sell online just like Amazon. In the early stages of ecommerce discovery or if undertaking a site refresh, firms often look at Amazon as the benchmark for online selling. ecommerce professionals know, however, that Amazon has developed a very complex implementation to meet the needs of consumers. Applying their model to the B2B ecommerce space is more challenging than first thought. B2B ecommerce doesn t fit nicely into a single approach, like B2C, because the selling process and environment differ so broadly across business types. Sales cycles can be measured in weeks or months, rather than the quick conversion consumers make once they ve decided to buy. Pricing strategies and discount schedules need to be tailored to individual buyers. Product variations and order configuration pose a challenge for purchasers. Partner and vendor integrations need to be addressed. Often, fulfillment for B2B buyers means the merchant or vendor has to go deep into the supply chain to gain a view of production schedules and inventory. 3 Demery, P. (2014, October 27). A first look at the $1 trillion B2B e-commerce market no one knows. Internet Retailer. 4 Ibid
4 LYONSCG White Paper: Consumerization of B2B ecommerce 3 ANY DEVICE, ANY TIME As recently as five years ago, B2B merchants designed bespoke applications for a windows-based desktop if they even offered online purchasing. The proliferation of mobile devices has changed the office computing environment. Businesses now allow employees to bring their own laptops, tablets, and smart phones to the office where they use them to read company or conduct business. Many companies even provide workers with cell phones and tablets to use on the job. With B2C merchants seeing a rapid rise in mobile traffic, it s no wonder the same trend impacts B2B customers. According to Cisco Systems, by 2016, 26% of all B2B transactions will be via mobile. 5 That amounts to a huge increase in online commerce conducted over mobile devices. B2B ecommerce is moving to a wherever, whenever mobile model. If you re selling in the B2B space, you re just as likely to find that your buyer has a Mac computer, uses Chrome as their browser, or does research on a smartphone or tablet. Customers are working and purchasing around the clock, so if B2B merchants don't serve them in the way they ve become accustomed to from their B2C shopping experience, they'll go elsewhere. EXAMPLES OF B2B ecommerce ecommerce channels offer new possibilities that extend the B2B buyer/seller relationship. Selling online enables merchants to provide personalized shopping environments by individual or company; support sales associate pages; deliver detailed product information; handle bulk; and offer new options for retail replenishment. Let s take a look at how several successful B2B merchants are growing their ecommerce business. We ll discuss how ecommerce easily translates to a B2B setting; to leverage a platform to serve multiple channels; and in some cases, serve both B2B and B2C from the same online store. 5 Sheldon, P., Hoar, A., Widger, Z., & Varon, L. (2013). The Forrester Wave: B2b Commerce Suites, Q Forrester, 2-2. Retrieved from
5 LYONSCG White Paper: Consumerization of B2B ecommerce 4 WINCRAFT WINS AT B2B WITH B2C ECOMMERCE LOOK WinCraft is a leading manufacturer of licensed and promotional products for retailers, professional sports teams, concessionaires, colleges, businesses, distributors, and schools. WinCraft.com appears to be a consumerfocused site since you can browse the products. However, you ll easily see one thing is missing prices! Only WinCraft s customers have access to pricing info, which is tailored to their account. Before they can log-in to shop, a potential customer must request an account which requires a standard credit check. This is because B2B customers, unlike B2C consumers who pay at the time of purchase, are invoiced. The WinCraft site features mega menus, which make it easy to shop by sports category, team, or event type. This functionality, which is a very consumer-centric design aspect, makes it easy for WinCraft to merchandise to retailers in ways they couldn't previously. Once a team is selected, you see the best practice of filtered navigation on the left rail, where someone can continue to drill down to a smaller set of products. In this case, they can sort by type of product: hats, banners, flags, etc. One other choice a user can make is shipping point a very B2B-specific attribute which enables a customer to indicate the warehouse from which the order should be sent. On the site s product detail pages, they leverage consumer-oriented best practices to create a very rich experience. Product images are high-quality, with the ability to zoom-in. The customer can view the item in use. A compare to feature is even available. If there s a minimum order quantity, that information is clearly shown. Similar to many B2C sites, WinCraft shows related products which creates the chance for cross-selling and up-selling. The most basic B2B site leverages best practices customers are familiar with from B2C ecommerce such as filtered navigation, rich content, compare, and search. Responsive design makes it easily viewable on a smartphone or tablet.
6 LYONSCG White Paper: Consumerization of B2B ecommerce 5 FURNISHING A DUAL USE ECOMMERCE SITE FOR BLU DOT Blu Dot, a designer and manufacturer of modern home and office furniture, sells through multiple channels. They sell to consumers through the Blu Dot web site and branded retail stores. They sell to other businesses, which range from small independent designers to large-scale merchants like Target Corporation, through a B2B online channel. Their initial online offering of home and office décor products to consumers launched several years ago. The B2B site providing options for channel replenishment to their retail partners came later. Blu Dot s B2B buyer in Blu Dot s world that would be another retailer selling the Blu Dot line uses a site designed to be similar to the B2C buyer. This is done so the B2B buyers whose employees are in essence selling the product on Blu Dot s behalf can experience the brand in exactly the same way that Blu Dot s B2C customers do. For example, a customizable dresser on the consumer website provides the visitor with the ability to select different color drawers and doors, and the website instantly updates a visual display as the changes are made. The only difference for a B2B buyer is that the price displayed will be wholesale, not retail. To make in-store sales easier (and increase potential revenue) Blu Dot takes an integrated, omni-channel experience. The catalog retailers receive is the same one consumers get, so when a customer comes into the store looking for an item, they have a common point of reference. Store associates can browse the site with consumers on tablets provided by Blu Dot; make product selections; and complete the sale right there with a swipe of the customer s credit card. Check-out on the Blu Dot B2B site mimics the consumer site since the retailer is in effect a customer. A clear call-toaction encourages them to fill their cart with Blu Dot merchandise and drives them to checkout. The only difference between the two sites at check-out relates to payment options. B2B buyers have options that include "prepay with a check," "prepay with wire transfer," or "credit card". Many firms want to sell online to both B2C and B2B customers. Blu Dot achieves this through the use of a common code base.
7 LYONSCG White Paper: Consumerization of B2B ecommerce 6 CATCH OF THE DAY: A MULTI-PURPOSE SITE FOR SIMMS FISHING Located in idyllic Bozeman, Montana, Simms Fishing is a premier manufacturer of fly-fishing apparel and equipment. Simms wanted to take their site beyond an online catalog in which customers were directed to Simms distributors to purchase products. The company wanted to drive their own online sales, while not disrupting the retail channels and existing relationships they d already established. For B2C buyers, the firm provides three different purchase options which are clearly called out and can be employed on the product landing page. First is a straightforward online store for B2C buyers who can browse products with full detail and buy directly from Simms. Second, Simms will identify a local provider in the consumer s location based on zip code. Finally, Simms provides a link for consumers to buy that particular product/size/color combination directly from an online dealer. The Simms site displays channel partners who currently have the item in stock based on their daily inventory feed. By giving the local and online purchase options equal weight to buying directly from Simms, the company supports their B2B channels. Their B2B site, which enables their retail channel to order new products or replenish inventory, is a blend of a B2C look-and-feel with B2B selling capabilities. Products display all the different size/color combinations, and a green/yellow/red status indication provides a visual display of wholesale inventory availability. As one might expect, green denotes there s plenty of stockon-hand. Yellow means inventory is starting to run low. Red shows an out-of-stock condition. The Simms Fishing website demonstrates how firms can be responsive to complex custom retailer and vendor relationships when setting up B2B ecommerce sites.
8 LYONSCG White Paper: Consumerization of B2B ecommerce 7 B2C FUNCTIONALITY/COMPLEX REQUIREMENTS As the prior examples illustrate, consumer-oriented site design can readily translate to B2B sales for relatively straightforward transactions. However, factors unique to B2B, such as product configurations or special delivery requirements, can add a great deal of complexity to the process. We ll now take a look at cases where deeper B2B functionality can benefit as well from the application of B2C design methods. ORDER MANAGEMENT This wireframe is for an online B2B store of a branded manufacturer of furniture who sells to designers and architects working for hotel chains. These customers are planning rooms for multiple properties, resulting in large quantities of numerous products. The catalog is presented in a typical B2C style, with a beautiful, elegant product display. This makes it easy for designers and architects to specify items they want to use. Ordering in large quantities for several projects at once, customers can take advantage of discounted pricing. Because they re dealing with different deadlines for each design project (i.e. hotel location), customers need visibility to their order status. An ecommerce site offers customers several benefits over traditional sales process. First is convenience they can check order status online 24/7. Next, customers can view the order in its entirety or drill down by a single project or product. Finally, an integrated calendar offers a single view of order information and deadlines. This example also illustrates another of the other notable differences between B2C and B2B order flow. While it tends to be linear in a B2C transaction, in a B2B environment, buying may require a user to loop back to get approval from several people; make a separate request to finance or accounting to arrange payment; or address changes based on a manufacturing schedule that will impact delivery. The flexibility to today s ecommerce software enables and supports very complex ordering sequences, opening up new and innovative ways for B2B companies to serve their customers.
9 LYONSCG White Paper: Consumerization of B2B ecommerce 8 COMMODITY GOODS AND FIELD-BASED PURCHASING Many industries sell highly-commoditized products, where price is the main differentiator. Buyers will comparison shop for the best available deal. To increase sales in a price-driven market, a business needs a way to stand out from the competition. ecommerce offered a steel manufacturer the ability to do just that! When it came to building their site, the company knew that mobile would be a huge part of its ecommerce efforts since many buying decisions are made at the project site where just-in-time delivery is a critical factor. Being able to use a smartphone or tablet in the field would better serve the buyer, who doesn t have the time (or need) to interact with someone, when placing an order. Designing for a multi-screen implementation requires a mobile first approach. A standard practice in B2C ecommerce, this describes designing for the smallest screen, then scaling the site up to present a unified experience across other devices. Optimizing content for mobile is a major consideration since B2B commerce, especially in the case of a commodity good that s an input for a larger production process, requires a great deal of information. Besides individual product specifications and available inventories, B2B buyers have to obtain pricing quotes, know when a product is coming off of the line (wait time), see how long delivery will take, and other critical buying criteria.
10 LYONSCG White Paper: Consumerization of B2B ecommerce 9 CONCLUSIONS The shift to B2B ecommerce has started and there s no holding it back. Smart organizations recognize the value ecommerce delivers when it comes to increasing sales; reducing operating costs; expanding a company s presence in the marketplace; and developing stronger relationships with trading partners. ecommerce can even be a competitive advantage when selling commodity goods. If you sell to business organizations today, chances are your customers want the same ease and simplicity of buying online they re already used to from B2C commerce. Companies need to leverage best practices such as rich and interactive displays, personalized content, effective online merchandising, and guided search while meeting the complex requirements of running an efficient B2B ecommerce business. Getting the mobile experience right is critical. Increasingly, business is conducted in many places far beyond the office. To avoid losing customers and sales, take a mobile-centric view design for ecommerce. Adaptive or responsive design ensure your site will accommodate a large variety of screen sizes and operating systems. B2B ecommerce is the way to maximize sales and customer satisfaction. If you re not providing your goods and services on the web now, your competitors are (or soon will be).
11 LYONSCG White Paper: Consumerization of B2B ecommerce 10 Thank You About LYONSCG LYONSCG is the industry s premier ecommerce digital agency, serving brand, retail, and B2B organizations with tailored ecommerce solutions that maximize online potential. Headquartered in Chicago, the firm offers a full range of services beginning with digital strategy and digital marketing and extending through experience design, platform implementation, application development, hosting and support. The approach is holistic to provide every client with a creative, robust and increasingly profitable ecommerce website. LYONSCG is ecommerce Realized! LYONSCG 20 N. Wacker Drive, Suite 1750 Chicago, IL P: F: W:
B2B E-Commerce Solutions Empower Wholesale Distributors
SAP Thought Leadership Paper Wholesale Distribution B2B E-Commerce Solutions Empower Wholesale Distributors Achieve Interaction Excellence with Outstanding Online Experiences and High-Quality Digital Content
More informationB2B ecommerce Selling Online Isn t Just for Retailers Ryan Burnham k-ecommerce
B2B ecommerce Selling Online Isn t Just for Retailers Ryan Burnham k-ecommerce OUR COMMITMENT TO THE COMMUNITY 1,500+ CLIENTS IN 15 COUNTRIES k-ecommerce YOUR ONLINE BUSINESS PARTNER ecommerce built for
More information2012 State of B2B E-Commerce
2012 State of B2B E-Commerce Executive Summary As digital commerce has transformed all commerce over the last decade, customers have been offered increasing control over their buying experience. Ease of
More informationInfor Rhythm for commerce E-commerce that s comprehensive, integrated, and beautifully-designed
TM Infor Rhythm for commerce E-commerce that s comprehensive, integrated, and beautifully-designed Deploy a digital experience that delights customers and drives meaningful business results Make online
More informationECOMMERCE STRATEGEY FOR 2015 HOLIDAY
ECOMMERCE STRATEGEY FOR 2015 HOLIDAY Digital Strategy Team May 2015 LYONSCG White Paper: ecommerce Strategy for 2015 Holiday 1 What 2014 Holiday Trends Tell Us As you plan for the Holiday 2015 sales push,
More informationDRIVING B2B SALES IN THE AGE OF DIGITAL
DRIVING B2B SALES IN THE AGE OF DIGITAL DRIVING B2B SALES IN THE AGE OF DIGITAL WE RE ON THE CUSP OF A GENERATION SHIFT IN B2B PURCHASING. As Business-to-Business (B2B) buyers are exposed to innovative
More informationFULFILLING EXPECTATIONS: THE HEART OF OMNICHANNEL RETAILING
FULFILLING EXPECTATIONS: THE HEART OF OMNICHANNEL RETAILING Creating the supply chain visibility, accuracy, control and flexibility retailers need to meet the demanding fulfillment expectations of the
More informationThe Changing Landscape of B2B ecommerce
The Changing Landscape of B2B ecommerce For years, ecommerce was a B2C game a channel best suited for consumer brands and retail transactions. Several recent studies and some major shifts in buyer behavior,
More informationLYONSCG ECOMMERCE ACCELERATOR (LEA) FOR MAGENTO. Discussion of Features
LYONSCG ECOMMERCE ACCELERATOR (LEA) FOR MAGENTO Discussion of Features Eric Marsh July 2015 1 AN INNOVATIVE ecommerce SOLUTION The LYONSCG ecommerce Accelerator (LEA) for Magento was developed for small
More informationWhite Paper. An itelligence White Paper B2B Omni-Channel Engagement: Challenges and Solutions from the Mid-Market Perspective
White Paper An itelligence White Paper B2B Omni-Channel Engagement: Challenges and Solutions from the Mid-Market Perspective B2B Omni-Channel Engagement: Challenges and Solutions from the Mid-Market Perspective
More informationThe Shopatron Omni-Channel Playbook
The Shopatron Omni-Channel Playbook The Shopatron Omni-Channel Playbook ecommerce, like football, is all about strategy. The plays you choose and your execution decide whether or not you win the game.
More informationSELECTING ECOMMERCE WEB HOSTING & SUPPORT
SELECTING ECOMMERCE WEB HOSTING & SUPPORT Stephen Chinn May 2015 LYONSCG White Paper: Selecting ecommerce Web Hosting & Support 1 When you design and build a new online store, it s easy to anticipate all
More informationDEVELOPING A B2B QUOTING SYSTEM IN DEMANDWARE
DEVELOPING A B2B QUOTING SYSTEM IN DEMANDWARE Ana C. Rodriguez November, 2015 LYONSCG White Paper: Developing a B2B Quoting System in Demandware 1 DEVELOPING A B2B QUOTING SYSTEM Forrester Research expects
More informationMixing B2B/B2C ecommerce Strategies
Mixing B2B/B2C ecommerce Strategies Lisa Steinhart, Socius Ryan Burnham, k-ecommerce The Self Service Generation 40 percent of worldwide internet users have bought products or goods online via desktop,
More information1 IMPROVING ITEM MANAGEMENT
1 IMPROVING ITEM MANAGEMENT TO WIN IN OMNICHANNEL INFINITE RETAIL POWER TM TABLE OF CONTENTS The Impact of Omnichannel... 2 Item Management Has Always Been Important... 3 Today s Digital Consumers Demand
More informationAn intoduction to Multichannel. www.brightpearl.com
An intoduction to Multichannel Whats inside Read our best practice tips for keeping stock control in check. Even the best inventory managers sometimes trip up, but using our experience we've complied some
More informationPRESENCE, INTELLIGENCE AND CONFLICT: OPPORTUNITIES AND CHALLENGES IN DIRECT-TO-CONSUMER E-COMMERCE
WHITE PAPER PRESENCE, INTELLIGENCE AND CONFLICT: OPPORTUNITIES AND CHALLENGES IN DIRECT-TO-CONSUMER E-COMMERCE EXECUTIVE SUMMARY Readers of this document will learn why the advantages and opportunities
More informationMagento for B2B: Powering Enterprise E-commerce
Magento for B2B: Powering Enterprise E-commerce September 26, 2012 Accelerating Revenue Through Technology ZEON SOLUTIONS INC. Today s Host David Hess Senior Business Development Manager ZEON SOLUTIONS
More informationAn RIS News Whitepaper
An RIS News Whitepaper The Omnichannel PRODUCED BY There is abundant evidence that the shopper preference for buying online and picking up in a store has become part of mainstream retailing. It is a logical
More informationFrom Brick to Click: E-Commerce Trends in Industrial Manufacturing
Cognizant White Paper From Brick to Click: E-Commerce Trends in Industrial Manufacturing The Internet s large-scale global penetration has spawned an increasingly large number of technology- and Web-savvy
More informationIBM WebSphere Commerce
IBM WebSphere Commerce Deliver a seamless and consistent buying experience across digital and physical channels Highlights Drive revenue through increased conversions across channels Deliver an engaging
More informationA comprehensive ecommerce solution that enables companies to build and operate a profitable direct-to-consumer business.
A comprehensive ecommerce solution that enables companies to build and operate a profitable direct-to-consumer business. Amazon Webstore readily enables companies to achieve their strategic ecommerce priorities,
More informationfor Retail One solution connects retail end-to-end, driving growth and fostering customer relationships.
Microsoft Dynamics for Retail One solution connects retail end-to-end, driving growth and fostering customer relationships. Our vision is to empower midsized and enterprise retailers with a seamless and
More informationSHOPPING CART ABANDONMENT A Data Review
SHOPPING CART ABANDONMENT A Data Review Nicole Rose Sr. Applications Engineer June 2015 LYONSCG White Paper: Shopping Cart Abandonment Strategy 1 Need for Cart Abandonment Strategy According to the latest
More informationIgnify. ecommerce. System Overview. Ignify ecommerce integrates with:
Ignify Ignify header here ecommerce Ignify ecommerce integrates with: Dynamics AX Dynamics CRM Dynamics GP Dynamics NAV Dynamics SL Optimized for: Responsive Web Design Social Media Search Engines Ignify
More informationBuild a Customer-Focused Digital Strategy
Build a Customer-Focused Digital Strategy Featuring: Mike Rowland, Director of Digital Strategy, West Monroe Partners Brian Strojny, Co-Founder, Executive VP, Insite Moderated by: Thomas P. Gale, Publisher,
More informationRedPrairie > Clienteling: What It Really Is > White Paper. Clienteling: What It Really Is.
Clienteling: What It Really Is. 2 Is there an App for that? In the world of retail technology, the term Clienteling has achieved buzzword status. As a result of this newfound popularity, the meaning of
More informationPowering the Cross-Channel Customer Experience with Oracle s Complete Commerce
Powering the Cross-Channel Customer Experience with Oracle s Complete Commerce Contents Overview. 1 The Trends are Clear 2 Business Challenges 3 Complete Commerce 4 Customer Successes 8 Why Oracle?. 9
More informationCommerce Management System
Commerce System Commerce Without Compromise The scalability and value of hosted e-commerce... The performance and control of a licensed software solution The world of e-commerce is becoming more and more
More informationOmni-channel Commerce
Accenture Interactive Point of View Series Omni-channel Commerce Think like the customer Omni-channel Commerce Think like the customer Fact: We live in an omni-channel world. Companies in the business
More informationAn Oracle White Paper March 2011. Reinventing the Web Channel to Maximize B2B Sales and Customer Satisfaction
An Oracle White Paper March 2011 Reinventing the Web Channel to Maximize B2B Sales and Customer Satisfaction Introduction Today s business-to-business (B2B) organizations are looking with renewed urgency
More informationRESEARCH NOTE NETSUITE S IMPACT ON MANUFACTURING COMPANY PERFORMANCE
Document K59 RESEARCH NOTE NETSUITE S IMPACT ON MANUFACTURING COMPANY PERFORMANCE THE BOTTOM LINE When Nucleus analysts investigated the use of NetSuite by manufacturers, they found these companies were
More informationB2B Omni-Channel Commerce Platform Transformation: A Spotlight On Canada
A Thought Leadership Spotlight Commissioned By Accenture and hybris, an SAP company February 2015 B2B Omni-Channel Commerce Platform Transformation: A Spotlight On Canada RESULTS FOCUSING ON CANADA FROM
More informationCreating a High Performance Website
Creating a High Performance Website Your website will be the core of your digital marketing program, so it s critical to take the time to do it right. By starting with your brand, designing strong information
More informationN-CAP Users Guide. Everything You Need to Know About Using the Internet! How E-Commerce works
N-CAP Users Guide Everything You Need to Know About Using the Internet! How E-Commerce works How E-commerce Works by Marshall Brain Unless you have been living under a rock for the last few years, you
More informationBest practices for choosing and integrating a mobile payments platform. A GlobalOnePay White Paper
Best practices for choosing and integrating a mobile payments platform A GlobalOnePay White Paper Mobile commerce (mcommerce) purchases and in-app payments made on mobile devices are rapidly becoming just
More informationMagento and Microsoft Dynamics GP: Make the Most of Selling Online
Magento and Microsoft Dynamics GP: Make the Most of Selling Online Make every interaction count. Every day companies choose to sell online, but they often jump in before developing a well-formed plan.
More informationWebsite Improvements for More Successful E-Commerce
Website Improvements for More Successful E-Commerce FROM LANDING PAGE TO SHOPPING CART Reminders for Today s Webinar Webinar recording & slides: will be emailed to you within 48 hours after the event Discussion:
More informationTHE EMERGENCE OF OMNICHANNEL IN B2B HOW TO SURVIVE AND WIN
THE EMERGENCE OF OMNICHANNEL IN B2B HOW TO SURVIVE AND WIN APRIL 2015 Richard Balaban Michael Ryba The online channel is becoming increasingly important in B2B transactions 1 Website traffic and the number
More informationAdobe Experience Manager: Commerce
Adobe Experience Manager: Commerce Datasheet Adobe Experience Manager: Commerce Benefits of e-commerce capabilities Agile merchandising and marketing Rapid and flexible customization of the shopping experience
More informationMOBILE MARKETING MUSTS. IRCE June 3, 2015
MOBILE MARKETING MUSTS IRCE June 3, 2015 OUR PRESENTERS DANIELLE SAVIN DIRECTOR, DIGITAL STRATEGY & DIGITAL MARKETING LYONSCG WWW.LYONSCG.COM DAWN TRENSON DIRECTOR OF ECOMMERCE STEVEN ALAN WWW.STEVENALAN.COM
More informationDESIGNING AND WHOLESALING
THOUGHT LEADERSHIP REPORT DESIGNING AND WHOLESALING you asked someone to define retailer in the year IF 2000, the answer likely would have included words and phrases such as seller of consumer goods, stores
More informationHERE S HOW APLICOR 3C HELPS GROWING COMPANIES CASE FOR ROI
Aplicor assumes no liability with respect to the use of the information contained herein which is provided as is and there are no warranties of any kind provided by Aplicor with respect to this document.
More informationExample Only. A strategic approach for your internet platform. Click Here To Take Your Assessment
Page 1 Internet Performance Assessment for Your Store Example Only A strategic approach for your internet platform Click Here To Take Your Assessment Compliments of: Page 2 WHEN YOU INQUIRE ABOUT YOUR
More informationCLOUD SOURCING FOR AN OMNI-CHANNEL WORLD
CLOUD SOURCING FOR AN OMNI-CHANNEL WORLD March 7, 2013 An Industry White Paper Prepared For TradeCard By Patrick Lamson-Hall Managing Editor, Sourcing Journal Online Table of Contents 1. Omni-Channel Retailing
More informationOracle-ATG Commerce: A Case Study on Emerging E-Commerce Technologies
Oracle-ATG Commerce: A Case Study on Emerging E-Commerce Technologies Jatindra Kumar Nayak (Senior Software Consultant) Nendrasys Technologies, Hyderabad-500034, India Email: jatinnayak@gmail.com ABSTRACT
More informationThe Global E-Commerce Gold Rush How Retailers Can Find Riches Overseas
The Global E-Commerce Gold Rush How Retailers Can Find Riches Overseas By Joanne Bethlahmy, Bharat Popat, and Paul Schottmiller E-commerce is going global as retailers from around the world take advantage
More informationOnline And Mobile Are Transforming B2B Commerce Firms That Act Now Will Gain Appreciably, Companies That Don t Will Fall Farther Behind
A Forrester Consulting Thought Leadership Paper Commissioned By hybris October 2013 Online And Mobile Are Transforming B2B Commerce Firms That Act Now Will Gain Appreciably, Companies That Don t Will Fall
More informationThe Future of Omni-Channel in the New World of Retail
The Future of Omni-Channel in the New World of Retail Peter Sheldon, Principal Analyst Forrester Research @peter_sheldon 63% of consumers visit a manufacturers site to find product information 2 ...and
More informationecommerce Re-platforming with hybris
ecommerce Re-platforming with hybris Considerations, insights, and lessons learned Why read this report Digital has changed retail forever. ecommerce is now a $300 Billion market in the US and greater
More informationInternational ecommerce with dealer-integration. Shaun Moores General Manager Shopatron Europe smoores@shopatron.com
International ecommerce with dealer-integration Shaun Moores General Manager Shopatron Europe smoores@shopatron.com Agenda The International Opportunity Why haven t many Brands readily embraced international
More informationOrder Management System. Complete control of your order processes
Order Management System Complete control of your order processes Order Management System Integrated order processing, returns and replacements. Take total control of your orders No matter whether you take
More informationA CHASE PAYMENTECH WHITEPAPER. Building customer loyalty in a multi-channel world Creating an optimised approach for e-tailers
A CHASE PAYMENTECH WHITEPAPER Building customer loyalty in a multi-channel world Creating an optimised approach for e-tailers Table Of Contents Changing shopping habits... 3 The multi-channel journey...
More informationMARKETPLACES. be seen. CHANNELADVISOR MARKETPLACES WILL ENABLE YOU TO: And Many More
DATA SHEET be seen. MARKETPLACES Amazon, ebay and other marketplaces like Jet.com, Newegg and Sears account for a growing portion of global online retail sales. Online retailers of all sizes are recognizing
More information6376-2387. Understanding SKUs. This ebook explains why and how to manage your product SKUs successfully. www.brightpearl.com/ca101
7-87 Understanding SKUs This ebook explains why and how to manage your product SKUs successfully. www.brightpearl.com/ca0 to Understanding SKUs A successful retailer or wholesaler needs to have reliable
More informationFacebook Holiday Best Practices Guide
Facebook Holiday Best Practices Guide 1 facebook_holiday-guide.indd 1 8/5/2015 11:14:41 PM Contents Introduction 3 Your holiday prep checklist 4 Drive momentum before the holidays 8 Maximize sales during
More informationWebSphere Commerce V7 Management Center
Juha Nevalainen WebSphere Commerce Technical Specialist April 20 WebSphere Commerce V7 Management Center Introduction Proof of Technology Agenda What is WebSphere Commerce WebSphere Commerce Focus Areas
More informationWhite paper. How omnichannel shoppers create new delivery challenges for retailers. www.landmarkglobal.com
White paper How omnichannel shoppers create new delivery challenges for retailers Content Introduction 3 Supply Chain Management 4 What does an omnichannel supply chain look like? 5 Inventory Management
More informationThe State Of Digital Coupons How Digital Coupons Are Adapting To Mobile And Omnichannel
A Forrester Consulting August 2014 Thought Leadership Paper Commissioned By RetailMeNot The State Of Digital Coupons How Digital Coupons Are Adapting To Mobile And Omnichannel Table Of Contents Executive
More information2O/2. distribution. How Much Can You Save With an Integrated ecommerce Approach? By KeCommerce. socius The Power of Partnership
2O/2 distribution How Much Can You Save With an Integrated ecommerce Approach? By KeCommerce socius The Power of Partnership ecommerce Overview ecommerce has always been about the general ease and simplicity
More informationWebSphere Commerce Overview for Vector. 2014 IBM Corporation
WebSphere Commerce Overview for Vector Agenda WebSphere Commerce Overview Starter Stores Extended Sites Mobile Commerce Tooling Precision Marketing Promotions Search Solr Summary Capabilities References
More informationE-COMMERCE SOFTWARE SOLUTIONS THAT MAKE A DIFFERENCE
E-COMMERCE SOFTWARE SOLUTIONS THAT MAKE A DIFFERENCE KEY BENEFITS Bond ecommerce directly to your operational business systems on a single, unified platform Expand geographical reach and service to any
More informationSoftware for Auto Service and Tire Dealers
Software for Auto Service and Tire Dealers Driving Business Performance Contents 3 Company Background 4 VAST Enterprise Retail Overview 5 Streamline the Repair Estimating Process 6 Quickly Quote and Sell
More informationTranstream Plug & Play ecommerce Shipping
WHITE PAPER 2015 Transtream Plug & Play ecommerce Shipping 1 Executive Summary Notwithstanding middleware vendors claims to the contrary, there is no getting around it: systems integration is hard. And
More informationOMNI CHANNEL RETAILING
OMNI CHANNEL RETAILING Omni Channel Retailing By ERP Omni-channel retailing is more than a trend it s what consumers are demanding. Thus truly, Omnichannel as a means of improving service for customers
More informationMagento and Microsoft Dynamics GP: Make the Most of Selling Online
Magento and Microsoft Dynamics GP: Make the Most of Selling Online White Paper Brian Lynch Vice President of Enterprise Market Development blynch@nchannel.com Disclaimer 2013 nchannel Incorporated. All
More informationBuild Your Brand and Increase Revenue Through Digital Channels
SAP Brief Adobe Experience Manager from SAP Adobe Target from SAP Adobe Analytics from SAP Objectives Build Your Brand and Increase Revenue Through Digital Channels Engage customers with personalized content
More informationstrategies to maximize the effectiveness of your online merchandising and promotions plan
WHITE PAPER strategies to maximize the effectiveness of your online merchandising and promotions plan Executive summary Now, more than ever, the lines between corporate sites and online stores are blurring
More informationB2B ecommerce: A Strategy for Growth
B2B ecommerce: A Strategy for Growth B2B beating B2C e-commerce by far by 2014 40% B2B marketers will do e-commerce e-commerce on the Rise: By 2014, 40% of B2B marketers expect to be committed to e-commerce
More informationThe features of GEPARD Ecommerce includes:
GEPARD Ecommerce is the ideal platform for big players in the e-commerce market who have millions of products, multiple suppliers and/or content services integration, and ERP and PIM connections. Unlike
More informationMagento Feature List. ecommerce Platform for Growth
Magento Feature List ecommerce Platform for Growth Magento is a feature-rich, professional Open Source ecommerce platform solution that offers merchants complete flexibility and control over the user experience,
More informationChanging Consumer Behaviors are Re-Casting the Role of the Store Associate
RETAIL PERSPECTIVES: Store Associates Become Cross-Channel Salespeople Changing Consumer Behaviors are Re-Casting the Role of the Store Associate Introduction Today s shoppers are more selective, more
More informationDIGITAL MARKETING. be seen. CHANNELADVISOR DIGITAL MARKETING ENABLES RETAILERS TO: And many more
DATA SHEET be seen. DIGITAL MARKETING With more and more digital marketing channels introduced each year, it can be hard to keep track of every place you re advertising let alone how each of your products
More informationRESEARCH NOTE NETSUITE S IMPACT ON E-COMMERCE COMPANIES
Document L17 RESEARCH NOTE NETSUITE S IMPACT ON E-COMMERCE COMPANIES THE BOTTOM LINE Nucleus Research analyzed the activities of online retailers using NetSuite to assess the impact of the software on
More informationOracle istore. Deliver Intelligent, Personalized Customer Experiences
Oracle istore Oracle istore is the Enterprise E-Business Suite ecommerce application that provides a personalized, comprehensive and cost-effective Internet sales channel. istore is a key component of
More informationMagento and Microsoft Dynamics GP: Make the Most of Selling Online. Co-Fou nder and V P, Sales
Magento and Microsoft Dynamics GP: Make the Most of Selling Online W ritten by Jeff Grundey Co-Fou nder and V P, Sales jgrundey@ nch annel.co m Every day companies choose to sell online but, too often,
More informationMeeting the Multi-channel Distribution Challenge
Meeting the Multi-channel Distribution Challenge July 2013 Sponsored by: Conducted by: On behalf of: Introduction Distribution is one of the fastest-changing processes in the world of logistics. With the
More information95% of smartphone users have searched for local information; 61% have called a store nearby after searching for information; and
According to research from emarketer and InternetRetailer.com, mobile commerce is projected to reach a staggering $28.7 billion in the United States alone by 2015. So there s no way around it: If your
More informationOmni-Channel Shoppers: An Emerging Retail Reality
Omni-Channel Shoppers: An Emerging Retail Reality Retail marketing is changing. Today, success means connecting with your most important customer: the omni-channel shopper. Here we detail the three ways
More informationHoliday Readiness Guide: Strategies to Prepare Omni-channel tactics to maximize impact and results during HSS 2015
Market Track Perspective TM Holiday Readiness Guide: Strategies to Prepare Omni-channel tactics to maximize impact and results during HSS 2015 Market Track s Holiday Readiness Guide In this issue of Market
More informationCreating an Enterprise App Store Addressing the Consumerization of IT without Jeopardizing Control
WHITE PAPER Creating an Enterprise App Store Addressing the Consumerization of IT without Jeopardizing Control Creating an Enterprise App Store Addressing the Consumerization of IT without Jeopardizing
More informationIs Your Business Ready For the Holidays? 7 Steps to Improve Your Online Holiday Sales
Is Your Business Ready For the Holidays? 7 Steps to Improve Your Online Holiday Sales 2 7 Steps to Improve Your Online Holiday Sales Every year it seems as if the holiday decorations go up a month earlier
More informationSpecialising. in Success: Five Portraits in Omni-Channel Specialty Retail
Specialising in Success: Five Portraits in Omni-Channel Specialty Retail Omni-Channel Means Using Everything You Have to Gain and Keep Customers Sporting Goods Brand loyalty drives success in specialty
More informationHow to Increase Customer Satisfaction By Outsourcing Your Online Order Fulfillment
How to Increase Customer Satisfaction By Outsourcing Your Online Order Fulfillment In the world of internet customer service, it s important to remember that your competitor is only a click away. Doug
More informationMeeting the Omni-Channel Challenge with In-Store Fulfillment for Retailers
Meeting the Omni-Channel Challenge with In-Store Fulfillment for Retailers ABOUT THE AUTHOR CHUCK FUERST DIRECTOR OF PRODUCT STRATEGY Chuck Fuerst is the director of product strategy at HighJump. He has
More informationFor a full comparison of Magento Enterprise and Magento Community, visit http://www.magentocommerce.com/product/compare. Magento Feature List
Magento is a feature-rich, professional Open Source ecommerce platform solution that offers merchants complete flexibility and control over the user experience, content, and functionality of their online
More informationDirect 500 Product Brochure
Direct 500 Product Brochure Table of Contents Direct 500 Solution ecommerce and Order Management for Multi Sales Channels... 2 The Unified Solution Website, Call Center, Catalog!... 2 Product Marketing
More informationDEEP DIVE COMPARATIVE ANALYSIS OF E-COMMERCE TOOLS
DEEP DIVE COMPARATIVE ANALYSIS OF E-COMMERCE TOOLS Kumar Mallampalli Head Emerging Solutions and IT Services Table of Contents 1 Introduction... 2 2 The Challenges... 3 3 Solutions Options... 4 3.1 Open
More information2014 State of B2B Procurement Study:
Accenture Interactive Point of View Series 2014 State of B2B Procurement Study: Uncovering the Shifting Landscape in B2B Commerce 2014 State of B2B Procurement Study: Uncovering the Shifting Landscape
More informationSPORTING GOOD RETAILERS ebook
SPORTING GOOD RETAILERS ebook On Your Mark, Get Set, Go! Order Management Best Practices for Sporting Goods Retailers Technology levels the playing field to allow small to medium-sized sporting goods retailers
More informationRetail Industry and Mobile Technology
Retail Industry and Mobile Technology Contents Overview... 2 Retail in Omni-Channel World... 2 Technology Bridge... 2 Analytics... 3 Controlling the Shopping Experience... 3 Seamless Experience... 3 PCI
More informationBest Practices for Creating Digital Guided Selling Experiences
Best Practices for Creating Digital Guided Selling Experiences WHAT YOU LL LEARN How guided selling can increase revenue, conversion and AOV Effective uses of guided selling 4 key steps to success Design
More informationFor a full comparison of Magento Enterprise and Magento Community, visit http://www.magentocommerce.com/product/compare. Magento Feature List
Magento is a feature-rich, professional Open Source ecommerce platform solution that offers merchants complete flexibility and control over the user experience, content, and functionality of their online
More informationMagento Enterprise Re-Platforming Checklist.
Magento Enterprise Re-Platforming Checklist. A list of key questions to gather your requirements for a successful re-platform to Magento Enterprise. Call us +44 161 236 5504 Learn more ampersandcommerce.com
More informationTop 10 Issues to Consider When Evaluating a Multi-Channel Management Platform. Steve Weber President and CEO sweber@nchannel.com
Top 10 Issues to Consider When Evaluating a Multi-Channel Management Platform W ritten by Steve Weber President and CEO sweber@nchannel.com If you're evaluating multi-channel strategies to expand your
More informationModule 6. e-business and e- Commerce
Module 6 e-business and e- Commerce 6.1 e-business systems 6.2 e-commerce systems 6.3 Essential e- commerce processes 6.4 Electronic payment processes 6.5 e-commerce application trends 6.6 Web store requirements
More informationFulfillment Outsourcing 2014: How & Why? Business-to-Business (B2B) Third-Party Order Processing Operations
Fulfillment Outsourcing 2014: How & Why? Business-to-Business (B2B) Third-Party Order Processing Operations Contact: Randy Lundquist Client Services Manager E-mail: RLundquist@ctcf-inc.com USA Tel: 1-800-200-0028,
More informationA Strategy for Growth
B e-commerceb A Strategy for Growth B2B beating B2C e-commerce by far by 2014 40% B2B marketers will do e-commerce ecommerce on the Rise: By 2014, 40% of B2B marketers expect to be committed to e-commerce
More informationPROVIDING A RICH CUSTOMER EXPERIENCE IN THE B2B WORLD
PROVIDING A RICH CUSTOMER EXPERIENCE IN THE B2B WORLD THE B2B PARADIGM HAS CHANGED B2B 2.0! Over the years, the B2C ecommerce space has been at the forefront of providing consumer-friendly functionality.
More information5 BENEFITS OF AN ONLINE STYLE GUIDE. A Developer s Perspective
5 BENEFITS OF AN ONLINE STYLE GUIDE A Developer s Perspective Matt Rose Technical Lead & Chief Front-End Developer November 2015 LYONSCG White Paper: 5 Benefits of an Online Style Guide 1 INTRODUCTION
More information