CAMPAIGN FOR CRM/POS ACCREDITATION (RR No ) AND ELECTRONIC SALES REPORTING SYSTEM (RR No ) 2005 INTERNAL COMMUNICATIONS PLAN

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1 CAMPAIGN FOR CRM/POS ACCREDITATION (RR No ) AND ELECTRONIC SALES REPORTING SYSTEM (RR No ) 2005 INTERNAL COMMUNICATIONS PLAN OBJECTIVE: To inform and educate revenue officials and employees regarding the provisions of Revenue Regulations Nos (CRM/POS Accreditation) and (esales) to support the successful implementation of the said regulations by all concerned BIR offices. STAKEHOLDER KEY MESSAGE/INFORMATION COMMUNICATION FRONTLINERS: Officials and personnel of RDOs, LTDOs, LTAD I and II,, BIR Contact Center and Announcements RDCs (Help Desk), BIR Girls easier on the part of taxpayers and at the same time improve the Bureau s monitoring and control of the issuance of official receipts and sales invoices by business establishments. By automating the monthly reporting of business establishments gross sales (through esales), the BIR will be able to improve its ability to detect income underdeclarations by business establishments, which will lead to the pursuit of more tax cases thereby increasing the Bureau s tax collections. The successful implementation of RR Nos and rests to a large extent on the quality of support that will be provided by the frontliners to concerned taxpayers. Thus, it is important that they know fully the provisions of the two RRs and its other related revenue - all information materials in print - all information materials in print and , except internal memos - list of accredited suppliers and machine models/type of CRM/POS machines - list of taxpayers with registered CRM/POS machines - list of non-compliant taxpayers - database on esales report Identified office/gen. Services Div. (distribution) Taxpayers Assistance Svc. (TAS) Corp. Comms. Div.() / Concerned Owner of Information Jan.- Feb.- Feb.-

2 issuances. distribution of information materials features of RR Nos and 5- Staff Meeting 2005 RR Nos and Roles and responsibilities of BIR offices/personnel, together with KPIs, to implement RR Nos and Reportorial requirements Results of implementation of RR Nos and (i.e. amount of discrepancies detected, no. of LNs generated and served, amount assessed and collected from LNs, etc.) Quality Assurance Div. (QAD) and Training Del. Div./HRMUs Respective head of office Other revenue officials and personnel easier on the part of taxpayers and at the same time improve the Bureau s monitoring and control of the issuance of official receipts and sales invoices by business establishments. By automating the monthly reporting of business establishments gross sales (through esales), the BIR will be able to improve its ability to detect Announcements - all information materials in print Identified office/gen Services Div. (distribution) TAS / Jan.- Feb.- Feb.-

3 income underdeclarations by business establishments, which will lead to the pursuit of more tax cases thereby - all information materials increasing the Bureau s tax in print and , collections. except internal memos Concerned Owner of Information features of RR Nos and RR Nos and Results of implementation of RR Nos and (i.e. amount of discrepancies detected, no. of LNs generated and served, amount assessed and collected from LNs, etc.) Staff Meeting Respective head of office

4 CAMPAIGN FOR CRM/POS ACCREDITATION (RR No ) AND ELECTRONIC SALES REPORTING SYSTEM (RR No ) 2005 EXTERNAL COMMUNICATIONS PLAN OBJECTIVES: 1. To inform and educate the suppliers/distributors/dealers/vendors of CRM/POS machines of their obligations and responsibilities under RR No To inform and educate business taxpayers who are using CRM/POS machines regarding the requirements and mechanics of esales. 3. To encourage taxpayers full compliance with the provisions and requirements of RR Nos and To get the support of media and cause-oriented groups in disseminating information about the Bureau s reform initiatives embodied in RR Nos and STAKEHOLDER KEY MESSAGE/INFORMATION COMMUNICATION Suppliers/distributors/dealers/ vendors of CRM/POS machines Newspaper ads/releases Only CRM/POS machines/systems accredited by the BIR are eligible for use by business taxpayers. Once a CRM/POS machine/system is accredited by the BIR, the same will be included in the list which will be posted in the BIR website/portal. This means free advertisement of the product to prospective clients. features of RR No RR No Obligations and responsibilities of suppliers/distributors/dealers/vend ors of CRM/POS machines Reportorial requirements Sanctions for non-compliance Poster - Letters - Pertinent information materials in print - all other information materials in print, except internal memos Identified office/gen. Services Div. (distribution) Taxpayers Assistance Svc. (TAS)/ TSMPD Corp. Comms. Div.() / Jan.- Feb.- Feb.- Feb.

5 Tri-Media TV/radio guestings Radio and TV news releases/feeds for commentators Radio and TV (public service) announcements Project Kickoff Accreditation and Trade Fair distribution of information materials Responding to inquiries raised face-to-face and via telephone, voice mail and , BIR Girls TAS/ISG TAS/ISG/NMAB/RMAB -TAS and ROs/RDOs BIR frontline offices in the NO/ROs/RDOs and BIR Contact Center February Daily Business Taxpayers using CRM/POS machines simpler and easier on the part of business taxpayers. All businesses with CRM/POS systems are mandated by RR No to report their monthly gross sales through SMS, and BIR website/portal starting 10, The assignment of a unique Machine Identification Number (MIN) per CRM/POS machine registered with the BIR will enable Copy of RRs, RMOs, Newspaper ads/releases Poster Decal - Letters - Pertinent information materials in print Identified office/gen. Services Div. (distribution) TAS/LTS LTAD I & II/LTDOs/RDOs LTAD I & II/LTDOs/RDOs Jan.- Feb.- Feb.- Feb.

6 the Bureau to closely monitor the sales/income declaration of business establishments through the Electronic Sales Reporting - all other information System. As a result, income under materials in print, declarations can now be easily except internal memos detected by BIR. features of RR Nos and RR Nos and Procedures in registering CRM/POS machines Mechanics for the enrollment and monthly reporting of gross sales Reportorial requirements Sanctions for non-compliance Tri-Media TV/radio guestings Radio and TV news releases/feeds for commentators Radio and TV (public service) announcements Accreditation and Trade Fair distribution of information materials Responding to inquiries raised face-to-face and via telephone, voice mail and /, BIR Girls TAS/ISG/NMAB/RMAB, RAU-QAD and ROs/RDOs BIR frontline offices in the NO/ROs/RDOs and BIR Contact Center Mar.- April Mar.- April Daily Media and Cause-Oriented Groups (i.e. Boy Scout of the Philippines, Association of CRM/POS Machine Suppliers, etc.) The Bureau needs the support and cooperation of media and causeoriented groups in disseminating information regarding the provisions and requirements of RR Nos and Newspaper ads/releases Poster Decal Identified office/gen. Services Div. (distribution) TAS Jan.- Feb.- Feb.-

7 - Letters - Pertinent information materials in print - all other information materials in print, except internal memos simpler and easier on the part of business taxpayers. BIR has provided business taxpayers 3 convenient and secure channels (SMS, and internet) by which they can report their monthly sales to the BIR. The assignment of a unique Machine Identification Number (MIN) per CRM/POS machine registered with the BIR will enable the Bureau to closely monitor the sales/income declaration of business establishments through the Electronic Sales Reporting System. As a result, income underdeclarations can now be easily detected by BIR. features of RR Nos and Mechanics for the enrollment and monthly reporting of gross sales Sanctions for non-compliance Tri-Media TV/radio guestings Radio and TV news releases/feeds for commentators Radio and TV (public service) announcements Project Kickoff distribution of information materials /, BIR Girls TAS/ISG, and ROs/RDOs Feb. to April to April to April February