India s only Independent Multi Media Content Intelligence Platform

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Sybil Blair
8 years ago
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1 India s only Independent Multi Media Content Intelligence Platform

3 Time Period : Dec 13 May 14 Medium: Print, TV & Radio

4 Key findings:- Sector Contribution Life Insurance, Banking and Broking were focused on TV platform General Insurance & Mutual Fund actively used Radio platform for promotion Medium Impact Print: Banking spends the most, while Mutual Funds allocate the least funds TV: life Insurance leads here, while MF industry was the laggard Radio: General insurance spends the maximum while Broking sector has completely missed this sector

5 Print BFSI Radio TV

7 life insurance 1 21% % 4 2 Pre Mar'14 Post % 89% Pre Mar'14 Post % % Pre Mar'14 Post Unit: No. of ads Pre: Dec 13-Feb 14 Post: Apr 14 May 14

8 key findings: Drop in trend observed in all three medium over 6 months time period Steep dip observed after Mar 14 in all three medium (very less no. of ads shown) TV medium ads dipped to 87% from Pre to post Radio medium ads dipped to 84% from Pre to post Print medium ads dipped to 63% from Pre to post

9 banking % 8% % 59% Pre Mar'14 Post Pre Mar'14 Post % 6 4 % 2 Pre Mar'14 Post Unit: No. of ads Pre: Dec 13-Feb 14 Post: Apr 14 May 14

10 key findings: Drop in trend observed in all three medium from pre to Mar Print observed no dip in post period. - Dip in TV was also low (8%) in post period - Radio has maximum dip of 58% in post period TV medium ads dipped to 42% from Pre to post Radio medium ads dipped to 84% from Pre to post Print medium ads dipped to 66% from Pre to post

11 general insurance % 66% % 85% 5 5 Pre Mar'14 Post Pre Mar'14 Post % 2 47% 1 Pre Mar'14 Post Unit: No. of ads Pre: Dec 13-Feb 14 Post: Apr 14 May 14

key findings: Drop in trend observed in all three medium from pre to Mar 14.

12 key findings: Drop in trend observed in all three medium from pre to Mar Radio ads increase to 85% in post period - TV and Print ads dipped in post period with maximum dip in TV ads TV medium ads dipped to 86% from Pre to post Radio medium ads dipped to 27% from Pre to post Print medium ads dipped to 82% from Pre to post

13 mutual fund % % % 2 41% 2 Pre Mar'14 Post Pre Mar'14 Post % 24% Pre Mar'14 Post Unit: No. of ads Pre: Dec 13-Feb 14 Post: Apr 14 May 14

14 key findings: - Drop in trend observed in all TV and Radio medium from pre to Mar 14 - Saw rise in trend 12% in print medium from pre to Mar 14 - TV ads increased in post period by 41% - Radio and print observed dipped in post period TV medium ads dipped to 76% from Pre to post Radio medium ads dipped to 44% from Pre to post Print medium ads increased to 44% from Pre to post

15 broking % 31% No Radio ads in broking 5 Pre Mar'14 Post % 5% Pre Mar'14 Post Unit: No. of ads Pre: Dec 13-Feb 14 Post: Apr 14 May 14

16 key findings: Drop in trend observed in all TV and Print medium from pre to Mar 14 - TV ads increased in post period by 31% - Print observed dipped in post period by 5% TV medium ads dipped to 53% from Pre to post Print medium ads dipped to 61% from Pre to post

19 print medium: Banking sector contributed maximum ads (44%) on print medium Trend shows all financial sectors have advertised from Dec 13 to May 14 in print medium Broking 12% General Insurance 13% Mutual Funds 6% Life Insurance 25% Bank 44% Unit: No. of ads Dec'13 Jan'14 Feb'14 Mar'14 Apr'14 May'14 Bank Life Insurance General Insurance Broking Mutual Funds

20 key findings: 64% drop in all sectors ads from Dec 13 to May 14 Mar 14 was the peak month for all sectors After Mar 14, all sectors observed dip in ads (around 72%) Banking sector observed inconsistency with fall and rise in ads over 6 month s period Life insurance sector ads were dropped by 97% in Apr 14 General insurance ads increased from Dec 13 to Mar 14 by 14% but then decreased by 91% from Mar 14 to May 14 Mutual funds sector has least impression on print medium (only 6%) Broking and mutual funds ads were almost same during and after Mar 14

22 tv medium: Life insurance sector contributed maximum ads (47%) Below Trend shows all financial sectors have advertised from Dec 13 to May 14 in print medium General Insurance 13% Broking 8% Bank 28% Mutual Fund 4% Life Insurance 47% Unit: No. of ads Dec'13 Jan'14 Feb'14 Mar'14 Apr'14 May'14 Life Insurance Bank General Insurance Broking Mutual Fund

23 key findings: 7% drop in all sectors ads from Dec 13 to May 14 Mar 14 was the peak month for life insurance sector Life insurance sector sharply drops by 93% after Mar 14 Banking sector observed consistent decline after Jan 14 with very slightly rise in Mar 14. Overall 74% decline in ads from Jan 14 to May 14 General insurance ads increased from Dec 13 to Feb 14 by 152% but then decreased by 95% from Feb 14 to May 14. Mutual funds sector has least impression on TV medium (only 4%) and it dropped by 94% after Jan 14 to May 14 Broking also have least impression on TV only 8% and the drop in ads after Mar 14 is 16%

25 radio medium: General insurance sector contributed maximum ads (37%) Below Trend shows all financial sectors except Broking sector advertisements from Dec 13 to May 14 on Radio medium Bank 17% Mutual Fund 12% General Insurance 37% 3 Life Insurance 34% Dec'13 Jan'14 Feb'14 Mar'14 Apr'14 May'14 Unit: No. of ads General Insurance Life Insurance Bank Mutual Fund

26 key findings: 61% drop in all sectors ads from Dec 13 to May 14 No ads for Broking sector Mar 14 was the peak month for life insurance sector Life insurance sector sharply dips by 94% after Mar 14 Banking sector observed inconsistent trends with dipping to 86% from Jan 14 to May 14 General insurance ads increased from Feb 14 to Apr 14 by 52% but then decreased by 46% from Apr 14 to May 14 Mutual funds sector has least impression on radio medium (12%) Mutual fund ads were consistent from Feb 14 to Mar 14 but then dropped to 95% from Mar 14 to May 14

28 Overall Financial Sector saw dip in pre period in all medium except mutual fund where 12% rise was observed in print medium LI dip by 88% after Mar 14 in TV medium and 89% on Radio medium There were no Ads for Broking on Radio TV medium saw rise in ads in broking and mutual fund after in post period

29 Thank you Ashutosh , Shivam Chambers, SV Road, Goregaon-West, Mumbai

Analysis One Code Desc. Transaction Amount. Fiscal Period

Analysis One Code Desc. Transaction Amount. Fiscal Period Analysis One Code Desc Transaction Amount Fiscal Period 57.63 Oct-12 12.13 Oct-12-38.90 Oct-12-773.00 Oct-12-800.00 Oct-12-187.00 Oct-12-82.00 Oct-12-82.00 Oct-12-110.00 Oct-12-1115.25 Oct-12-71.00 Oct-12-41.00