NICE CLASSIFICATION - 10 th Edition, Version Class 35. Explanatory Note

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1 Class 35 Advertising; business management; business administration; office functions. Explanatory Note Class 35 includes mainly services rendered by persons or organizations principally with the object of: 1. help in the working or management of a commercial undertaking, or 2. help in the management of the business affairs or commercial functions of an industrial or commercial enterprise, as well as services rendered by advertising establishments primarily undertaking communications to the public, declarations or announcements by all means of diffusion and concerning all kinds of goods or services. This Class includes, in particular: the bringing together, for the benefit of others, of a variety of goods (excluding the transport thereof), enabling customers to conveniently view and purchase those goods; such services may be provided by retail stores, wholesale outlets, through mail order catalogues or by means of electronic media, for example, through web sites or television shopping programmes; services consisting of the registration, transcription, composition, compilation or systematization of written communications and registrations, and also the compilation of mathematical or statistical data; services of advertising agencies and services such as the distribution of prospectuses, directly or through the post, or the distribution of samples. This Class may refer to advertising in connection with other services, such as those concerning bank loans or advertising by radio. This Class does not include, in particular: services such as evaluations and reports of engineers which do not directly refer to the working or management of affairs in a commercial or industrial enterprise (consult the Alphabetical List of Services). Basic no. Indication administration of frequent flyer programs administration of consumer loyalty programs administrative processing of purchase orders advertising / publicity advertising agency services / publicity agency services rental of advertising space advertising by mail order rental of advertising time on communication media production of advertising films appointment scheduling services [office functions] appointment reminder services [office functions] auctioneering bill-posting / outdoor advertising rental of billboards [advertising boards] book-keeping / accounting business management assistance Class 35 - Page 1

2 business inquiries business auditing business management and organization consultancy business management consultancy business efficiency expert services business appraisals business investigations business organization consultancy business research advisory services for business management professional business consultancy business information business management of hotels business management of performing artists business management of sports people business management for freelance service providers business project management services for construction projects providing business information via a web site business management of reimbursement programmes for others / business management of reimbursement programs for others commercial information agency services commercial or industrial management assistance commercial information and advice for consumers [consumer advice shop] commercial administration of the licensing of the goods and services of others provision of commercial and business contact information commercial intermediation services compilation of information into computer databases compilation of statistics computerized file management cost price analysis data search in computer files for others demonstration of goods Class 35 - Page 2

3 design of advertising materials direct mail advertising dissemination of advertising matter distribution of samples document reproduction drawing up of statements of accounts economic forecasting employment agency services import-export agency services invoicing layout services for advertising purposes market studies marketing research marketing modelling for advertising or sales promotion negotiation and conclusion of commercial transactions for third parties news clipping services arranging newspaper subscriptions for others office machines and equipment rental* on-line advertising on a computer network provision of an on-line marketplace for buyers and sellers of goods and services opinion polling organization of exhibitions for commercial or advertising purposes organization of trade fairs for commercial or advertising purposes organization of fashion shows for promotional purposes outsourced administrative management for companies outsourcing services [business assistance] pay per click advertising payroll preparation personnel management consultancy personnel recruitment Class 35 - Page 3

4 photocopying services rental of photocopying machines presentation of goods on communication media, for retail purposes price comparison services procurement services for others [purchasing goods and services for other businesses] psychological testing for the selection of personnel public relations publication of publicity texts publicity material rental radio advertising relocation services for businesses retail or wholesale services for pharmaceutical, veterinary and sanitary preparations and medical supplies sales promotion for others rental of sales stands scriptwriting for advertising purposes search engine optimization for sales promotion / search engine optimisation for sales promotion secretarial services shop window dressing shorthand sponsorship search arranging subscriptions to telecommunication services for others systemization of information into computer databases tax preparation tax filing services telemarketing services telephone answering for unavailable subscribers television advertising transcription of communications [office functions] typing updating of advertising material updating and maintenance of data in computer databases Class 35 - Page 4

5 rental of vending machines web site traffic optimization / web site traffic optimisation web indexing for commercial or advertising purposes word processing writing of publicity texts writing of curriculum vitae for others / writing of résumés for others Class 35 - Page 5

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