INFO SHEET Advanced Social Media Strategy Certificate. Higher Education. Social Media Professionals

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1 INFO SHEET Advanced Social Media Strategy Certificate Advanced How SocialCertification Media is Transforming for Today s Higher Education Leading Social Media Professionals

2 Advanced Certification for Today s Leading Social Media Professionals The Journey to Social Media Intelligence The Advanced Social Media Strategy Certificate is the only certification that combines the academic excellence from a leading higher education institution with the real-world experience of an industry leader in social media management, delivering today s most current, applied credentials for experienced social media professionals. This certificate is 100% online and can be completed at your own pace, from any device. The ASMS Certificate delivers comprehensive education and training on the entire social media ecosystem at a strategic level. It allowed me to see how social media fits across the entire organization at a high level, and how it helps me achieve my marketing goals. Sarah Rambold, Senior Marketing Coordinator, KPMG Canada The Advanced Social Media Strategy Certificate (ASMS) is designed for leading professionals looking to advance their social media skill set. Graduates gain the following professional benefits: Recognized credentials This one-of-a-kind certification is created and delivered in collaboration by two recognized leaders in academia and industry, providing a unique, professional designation to all successful participants. Advanced, strategic understanding Graduates will gain the knowledge and expertise needed to think strategically about social media, layer social media initiatives into corporate communications, and tie them back to their company s bottom line. Tactical, applied skills With the strategic knowledge in place, participants will also gain the practical, hands-on skills in order to execute an advanced social media strategy.

3 Industry & Academic Excellence S.I. Newhouse School of Public Communications at Syracuse University is one of the nation s most prestigious schools of communication, preparing participants to become leaders in a rapidly changing media landscape. Hootsuite has over 9 million users worldwide, with 744 of the Fortune 1000 companies using Hootsuite to manage their social media efforts, including global brands like Virgin, FOX, and Sony Music. The Newhouse-Hootsuite Advanced Social Media Strategy certification is not only a great overview of the issues and possibilities surrounding social media but also a refreshing way to help you analyze your brand s strategic approach. Dr. Ward has been involved with all ends of the industry and provides well-rounded coursework in easy-to-follow formats. Adelyn Biedenbach Digital Media & Communications, Florida Panthers Overcome Today s Digital Challenge The Problem Strategic social media skills are now required in today s digital workforce in order to keep up with customers and competitors online. With this shift in the business landscape, there is now a clear need for certified professionals empowered with hard skills and a strategic understanding of social media. Today s social brands and professionals understand the basics managing multiple accounts, campaign hashtags, content creation, and growing an online community. Now it s time to take it to the next level, by strategically integrating social media across company-wide marketing and communications. The Solution In order to be a successful social business, it s crucial to have a skilled team in place who can strategize and execute this effectively. The Advanced Social Media Strategy Certificate delivers what today s professionals and businesses need in order to cement their strategy and be successful with social media in the long term. The unique partnership between Newhouse and Hootsuite is the first of its kind, harnessing the expertise from two industry leaders in order to deliver advanced education and certification on social media for business.

4 About the Certificate The ASMS Certificate consists of 15 modules and will explore the entire social media ecosystem at a strategic level by covering: Social media monitoring Data analytics and security Content strategy Crisis management Measuring social ROI And more Social collaboration This certificate is self-paced and hosted in a responsive, online environment accessible from PCs, notebooks or mobile devices worldwide, with no downloads required. The ASMS Certificate is $2200 USD before tax and takes hours, on average, to complete. Please note the Advanced Social Media Strategy Certificate is not for academic credit How is ASMS Different? The Advanced Social Media Strategy Certificate combines the experience from an industry leader, and the academic excellence of a top-rated higher education institution. The S.I. Newhouse School of Public Communications and Hootsuite Media Inc. have partnered in delivering unique credentials and a practical online learning experience, benefitting participants through the following: Gain both tactical and strategic skills for planning and executing social media as a leading, digital professional Interaction with Newhouse Social Media Professor Dr. William J. Ward (aka DR4WARD)) Individual, responsive assessments follow each of the 15 modules Entirely online and self-paced, accommodating today s professionals with a unique, flexible, user-friendly learning experience Accessible from PCs, notebooks, or mobile devices worldwide, no downloads required Working in advertising, it s crucial that I m keeping up to date with today s changing digital communications. ASMS was exactly what I needed to really understand social media from a strategic vantage point, beyond the execution, and across an organization. Brenna White, Digital Marketing, Canada Safeway

5 Who Should Enroll? This certificate is designed for professionals seeking advanced skills, knowledge, and understanding of social media at a strategic level. ASMS will benefit: Professionals Brand ambassadors and business leaders accountable for a brand s online presence and reputation Enterprise Teams Business team members responsible for considering how social media impacts their business performance in the marketplace Agencies Representatives who support, consult and influence the strategic, digital communications plans of their clients In my role, I coordinate a variety of marketing initiatives, including our social media efforts. The ASMS certificate has given me the applied skills and knowledge to create a comprehensive social media strategy, and a strategic understanding of how social media impacts the entire organization. Matt Lang, Assistant Marketing Manager Coors Light, Molson Coors Enrolling in the Advanced Social Media Strategy Certificate is the next step for today s brands and professionals to elevate their strategy and success with social media. To learn more and enroll, visit: newhouse.hootsuite.com