Future Trends in ecommerce Tom Bond, PHP Genie 22nd August 2013 - Port80 Summer Localhost www.phpgenie.co.uk
Welcome Tom Bond Partnerships Manager tom@phpgenie.co.uk PHP Genie British web development experts Specialists in ecommerce Newport, South Wales www.phpgenie.co.uk
Welcome Tom Bond Partnerships Manager tom@phpgenie.co.uk PHP Genie British web development experts Specialists in ecommerce Newport, South Wales www.phpgenie.co.uk
Today's talk Which future ecommerce trends should you be thinking about? We'll be looking at: - Multi-channel - where we are now - 'Omni-channel commerce' - Channel integration and m-commerce - A personalised customer experience - Online brand building and curation
Multi-channel - where we are now - ebay - Amazon - Website - Bricks and mortar store - Telephone - Multi-channel management software
'Omni-channel commerce' - A buzzword that is changing commerce - Omni-channel is when Multi-channels start to merge - Customers receive one seamless experience - Bricks and mortar store play a key role
A buzzword changing commerce Source: http://www.google.co.uk/trends/explore?q=omnicommerce#q=omnichannel&cmpt=q
Multi-channels starting to merge Real window shopping Source: http://nydesignagenda.com/kate-spade-and-ebay-innovate-on-modern-shopping/
Bricks and mortar stores play a key role Source: http://econsultancy.com/uk/blog/62918-63-of-smartphone-owners-use-their-device-to-search-for-informationwhile-shopping
Bricks and mortar stores play a key role
Bricks and mortar stores play a key role
Beyond traditional stores Source: http://www.ashworthcreative.com/blog/2011/08/qr-codes-now-in-store/
Beyond traditional stores Source: http://www.mobilepedia.com.br/cases/supermercado-vende-ceia-de-natal-atraves-de-qr-codes/attachment/qr-code-shopping-wallsingapore-mrt
Tablet and mobile PoS systems Source: http://www.gopago.com/blog/wp-content/uploads/2012/08/gp-live-photo_entire-system.jpg http://powerpress.coffeetalk.com/wp-content/uploads/2012/11/pos.jpg
Channel integration and m-commerce - A consistent relationship across channels is the key - Responsive designs are becoming the standard - Tablet-using customers are spending more - 90-minute city delivery is changing the rules
Mobile using customers spend more Source: http://success.adobe.com/en/na/programs/digital-index/1205_18011_tablet_report.html
90-minute city delivery is changing the rules Source: http://www.warehouse.co.uk/delivery-info/content/fcp-content
Finding new platforms Source: http://www.yelp.co.uk/biz/the-booking-office-bar-and-restaurant-london
A personalised customer experience - Diminishing returns in attracting new customers - Increasing importance on retaining existing customers - Understanding your customers is key - Personalised engagement will give retailers the advantage
What can be done now - Cart recovery - Clear message on shipping - Guest checkout - Engagement with negative review - Personalised offers - Original descriptions - Seeking product reviews Source: http://www.salecycle.com/ourresources/case-studies/content/tm-lewin.aspx http://cartabandon.com/explanation/what-is-shopping-cart-abandonment-and-cart-recovery-software/
Online brand building and curation - A centuries old idea updated for the web - Customers will 'window shop' with brands they associate with - Curation is the new word of mouth, and is very powerful - Using product reviews and original, personal descriptions
'Window shopping' and Pinterest Source: http://3.bp.blogspot.com/-ulszu9mtjms/twxyjcmbroi/aaaaaaaadrq/bvf0vpkkra8/s1600/pinteresthomepage1.jpg
Inspired by curation: ebay personalised feed Source: http://www.ebay.co.uk
Brand building online Source: http://www.mymagneticblog.com/strategy-and-brand-development/
How PHP Genie can help Web developers specialising in ecommerce Source: http://www.dicksclimbing.com/
Thank you Tom Bond tom@phpgenie.co.uk www.phpgenie.co.uk