InterfaceASIA partners with Taiwanese market research leader! Highlights Taiwan capabilities 15 full-time employees responsible for planning, design, data analysis and quality control of surveys. Qualitative and Quantitative research in Healthcare, B2B, Consumer, Payer, KOL, IT Proprietary Online Panel: 300,000 registered respondents CATI: 80 stations linked to proprietary database with over 7,000,000 registered households Two (2) (on-site), contemporary focus group rooms equipped with digital tape recording, filming, simultaneous translation and client observation room. 1
Milestones Establishment (1997) Quality Word of Mouth (1997~2004) Market Extension (2004~2007) Getting Famous in Market Survey (2008~) Establishment Founded in 1997 The first private enterprise focusing on public survey and election pool in Taiwan Word of mouth Precise election study propels to fame and quality word of mouth is established Became the top choice of many survey projects and election analysis Over one hundred cases implemented each year Extend the market across public and market survey Expand the scope of business to project designated by private companies Become one of few survey research companies across election pool and business project Stable growth in public and market survey Quality enhancements/increased staff/re-investment of capital Follow trends and adherence of international researchers and MR organizations guidelines Introduce online panel and enter interactive online survey platform 2
Mission and Vision Seeking Truth Professional Fairness Best Efficiency + Power, Justice Clean, Motivation Truth Exploration Guidelines Dedicated to precise survey research, added value research results. Become the benchmark company across election pool, governmental policy evaluation and consumer, B2B, Healthcare market research. 3
Services Provided Implementation Method Subject Focused Interview Online Questionnaire Telephone Interview Consumer research Healthcare research B2B research Brand research IT research Media research Payor & KOL research Disguised Interview Household Interview Central Location Interview One-on-one indepth interview Mystery Shopper Survey 4
Research Techniques Aiming at different research topics and clients, we provides complete studies with analytical abilities and skills: Quantitative Study Telephone Interview Computer assisted telephone interview Online Questionnaire Plug-in questionnaire online Questionnaire via E-mail Face-to-face Interview Central location interview Household interview Street interview Qualitative Study Qualitative Skill Focus interview One-on-one in-depth interview Small samples /advertising test interview Non-verbal Skill Disguised interview /Store visit Pedestrian / traffic flow record Mystery shopper survey Questionnaire via mail 5
Telephone Interview-CATI Introduction Computer Assisted Telephone Interview (CATI) 80 working stations activated simultaneously to collect mass opinions rapidly at the same place and same time. 18 superior working stations may monitor the interview quality to be more trustworthy. More than 7 million households integrated in CATI. The plug-in database may also be imported to the system. The system assigns the samples drawing and auto dialing to save time as well as avoid human error. 6
Telephone Interview- interviewer introduction Interviewers are front line personnel collecting survey information. Their quality, abilities and attitude would all affect the quality of interview information. Therefore, the Standard Operation Procedures, SOP is established to manage and train interviewers. Structure of interview team Currently there are 200 interviewers in the company between 30 and 49 years old. Most are part-time workers. Senior interviewers with over five years experience account for 50% (100 persons); while the interviewers with over three years account for 70% (around 150 persons) 7
Telephone Interview-Implementation and Project Management Implementation Abilities All interviewers are fluent in Chinese and Taiwanese Systematic Management The quality and experiences of interviewers significantly affect the survey quality. Therefore, we are dedicated to the management and maintenance of interviewers. Interviewers are supervised and managed by professional supervisors with average seniority over 6 years. There are monthly performance evaluations as well as functional management and training of interviewers. Progress Reports are calculated everyday during a survey Through daily progress reports, clients are kept up to speed of their projects status. Transparency from interviewer, to PM, to client 8
Online Survey- E-Survey E-Survey According to the latest statistics of TWNIC, there are about 16.95 millions Taiwanese people surfing online as of March 4, 2011 (note: age 12 and above) In consideration of prevailing users, increasing online survey acceptance, we aggressively developed our online panel and established E-Survey through cross business alliance to apply our online service. Recent online projects: Political and economic opinions of young generation Opinion survey of government officials Purchasing intentions of travel insurance Online smart devices and social network user behaviors in Taiwan (Institute for Information Industry) > 300 thousands registered participants 9
Focus Group Interview- Hardware Introduction (Ⅰ) Interactive focus group observation room with one way mirror Accommodates up to 8-10 persons for focus group studies, equipped with digital tape recording, filming and simultaneous interpretation Client may be present and observe Observation Room One way mirror H o s t Camera Camera Whiteboard 10
Focus Group Interview- Hardware Introduction (II) Coach Room Accommodates up to 8 participants. Provides participants a comfortable and relaxed discussion environment. Ideal for HCP/Stakeholders Observatio n Room Camera One way mirror H o S t Camera Whiteboard 11
Corporate Clients in last three years 12
Governmental agencies, NPO 13