DANNY S. MESSING CO, INC. loose diamonds & jewelry since 1980

DANNY S. MESSING CO, INC. loose diamonds & jewelry since 1980 2011 579 Fifth Avenue, Suite 1010 New York, NY 10017 T.800.223.2696 F.212.223.4078 info@dannymessing.com www.dannymessing.com

Contents Loose Diamonds 4 Description of Qualities 4 Services related to Small Diamonds Dear Customers and Friends, It is my pleasure to welcome you to the Danny S. Messing Company! Since 1980 we have been serving the Jewelry Industry through our two divisions: Loose Diamonds and Diamond Jewelry. During that time we have achieved an impeccable reputation for integrity, fairness, and excellent service. This brochure contains our latest pricing and product information, but there is more I am a firm believer that there are only two things that one can sell: 1. Solutions to Problems & 2. Good Feelings 1. solutions to problems In this brochure there are products and programs that address the main concerns that the Retail Jeweler is facing these days: cash flow, competition from Blue Nile and other web-based jewelers, and well-funded national branding campaigns. There are things we can do about these issues, call us! 2. good feelings In any good transaction, both parties have to benefit and profit. At the Danny S. Messing Company, every customer is unique and we strive to customize and tailor our products and services to meet you specific needs. We always aim to establish long - term, mutually profitable relationships based on friendship and trust. Call us with any orders or questions about any specific need; we will try our best to make it worth it for you. Sincerely, 5 Small Round Brilliants Price List 6 Small Fancy Shapes Price List 7 Certified Diamonds (0.70 cts and larger) 7 Diamond Size Conversion Chart 8 Diamond Stud Earrings Diamond Jewelry Classic Collection 9 Diamond Earrings 10 Diamond Bracelets 11 Diamond Pendants, Necklaces and Rings Diamond Jewelry Symphony Collection 12 Diamond Hoops, Rings, Eternity bands Services to the Trade 13 Picking, Bagging, Matching, Recutting 14 Private Label Program 15 Get your free Ipad 16 Contact Us Danny Messing 2 3

small diamonds Useful Charts ROUND BRILLIANTS.005 Carats.69 Carats Quality Description gia DSM EQUIVALENT CUT QUALITY DESCRIPTION 12 G H VS V. GOOD/++ Minimal inclusions, difficult to see even under 10 loupe magnification 14 G H SI1 V. GOOD Very small inclusions, visible only under 10 loupe magnification 21 G H SI2 V. GOOD Small inclusions, easily seen under 10 loupe magnification 27 G H SI3 GOOD Medium inclusions, very easily seen under 10 magnification, COMPLETELY EYE CLEAN 31 G H I1 GOOD Medium to large inclusions, seen with some difficulty with the unaided eye 35 G H I2 GOOD/FAIR Large inclusions, seen with the unaided eye, but lively diamonds 42 G H I3 FAIR Large inclusions, seen with the unaided eye, somewhat lively diamonds 45 G H PROM 1 FAIR Promotional quality 50 G H PROM 2 FAIR/POOR Promotional quality ROUND BRILLIANTS COLOR G H MM RANGE WEIGHT 12/VS 14/SI1 21/SI2 27/SI3 31/I1 35/I2 42/I3 45/PR2 50/PR2 1.00 1.80.005.02 $945 $810 $695 $620 $555 $465 $410 $350 $305 1.81 2.05.025.03 $900 $765 $630 $580 $515 $445 $380 $330 $285 2.10 2.73.04.07 $925 $790 $660 $610 $530 $465 $395 $350 $300 2.74 3.35.08.13 $1,025 $890 $740 $660 $610 $515 $465 $395 $350 3.36 3.54.14.17 $1,150 $1,010 $825 $750 $670 $585 $535 $445 $405 3.55 3.90.18.22 $1,265 $1,140 $980 $855 $760 $685 $570 $505 $445 3.90 4.20.23.28 $1,390 $1,235 $1,105 $980 $825 $760 $665 $610 $535 4.21 4.40.29.34 $1,550 $1,390 $1,235 $1,105 $920 $825 $730 $660 $570 4.35 4.60.35.37 $1,675 $1,515 $1,360 $1,200 $1,010 $920 $790 $730 $635 4.61 4.80.38.44 $1,940 $1,725 $1,570 $1,355 $1,200 $1,110 $925 $800 $680 4.75 5.00.45.47 $2,645 $2,400 $2,030 $1,725 $1,510 $1,355 $1,110 $945 $820 4.90 5.30.48.57 $2,765 $2,520 $2,155 $1,815 $1,600 $1,415 $1,170 $985 $865 5.31 5.50.58.67 $2,950 $2,705 $2,305 $1,970 $1,725 $1,540 $1,260 $1,045 $925 ROUND BRILLIANTS COLOR I J MM RANGE WEIGHT 12/VS 14/SI1 21/SI2 27/SI3 31/I1 35/I2 42/I3 45/PR1 50/PR2 3.55 3.90.18.22 $1,140 $1,025 $885 $770 $685 $615 $515 $455 $400 3.90 4.20.23.28 $1,250 $1,110 $995 $885 $740 $685 $600 $550 $480 4.21 4.40.29.34 $1,395 $1,250 $1,110 $995 $825 $740 $655 $595 $515 4.35 4.60.35.37 $1,510 $1,365 $1,225 $1,080 $910 $825 $715 $655 $570 4.61 4.80.38.44 $1,745 $1,550 $1,415 $1,220 $1,080 $1,000 $830 $720 $610 4.75 5.00.45.47 $2,380 $2,160 $1,825 $1,550 $1,355 $1,220 $1,000 $850 $740 4.90 5.30.48.57 $2,490 $2,270 $1,940 $1,635 $1,440 $1,275 $1,055 $885 $775 5.31 5.50.58.67 $2,655 $2,435 $2,075 $1,770 $1,550 $1,385 $1,135 $945 $830 Save up to 30% on your Diamond Jewelry with our bagging Service! We can ship diamonds to any mounting house or the other way around and finish your jewelry here in a few days! You only pay for the loose diamonds and a nominal labor charge. Same day service on all melee orders, filled by weight or by mm size. For complete list of Small Diamond services see page 13. ROUND BRILLIANTS TOP LIGHT BROWN MM RANGE WEIGHT RANGE TB1/SI TB2/I1 I2 TB3/I3 TB4/PROM 1.00 1.80.005.02 $485 $390 $320 $200 1.81 2.73.03.07 $465 $375 $300 $200 2.74 3.35.08.13 $595 $465 $360 $265 3.36 3.59.14.17 $630 $555 $425 $300 3.55 3.90.18.22 $730 $635 $505 $425 3.91 4.20.23.28 $790 $695 $570 $505 4.21 4.60.29.37 $920 $790 $635 $560 4.61 4.80.38.44 $1,110 $955 $740 $615 4.75 5.50.45.65 $1,570 $1,230 $925 $740» For larger, certified diamonds, please call 800 223 2696 or visit us online at dannymessing.com 4 *prices subject to change 5

PRINCESS CUTS COLOR G H MM RANGE WEIGHT RANGE PR12/VS PR14/SI1 P25/S12 3 1.50 1.70.02.03 $815 $700 $550 1.80 2.20.04.07 $835 $720 $575 2.25 2.40.08.11 $925 $800 $625 2.45 2.70.12.13 $950 $815 $650 2.80 3.20.14.17 $1,075 $900 $700 3.25 3.35 1/5 $1,175 $1,025 $800 3.40 3.55 1/4 $1,275 $1,110 $900 3.60 3.80 1/3 $1,400 $1,265 $1,000 3.81 3.95 3/8 $1,695 $1,525 $1,200 3.95 4.20 1/2 $2,250 $2,000 $1,625 4.25 4.50 5/8 $2,350 $2,200 $1,725 CERTIFIED DIAMONDS.070 Carats and Larger GIA EGL HRD AGS We have a large selection of certified diamonds.70 cts and up in Round and Fancy Shapes Please use our online search: www.dannymessing.com and click on Certified Diamond Search or call our office at 800 223 2696. PEAR SHAPE COLOR G H MARQUISE SHAPE COLOR G H MM RANGE WEIGHT RANGE PS12/VS PS18/SI1 2 PS28*/SI3 I1 3 2.5.08.09 $1,025 $780 $650 3.5 2.5.10.11 $1,050 $800 $650 4 2.5.10.12 $1,075 $825 $675 4 3.13.14 $1,100 $925 $700 4.5 3.15.17 $1,300 $950 $775 5 3 1/5 $1,475 $1,075 $850 5.5 3.5 1/4 $1,575 $1,250 $975 6 4 1/3 $1,750 $1,400 $1,150 6.25 4 3/8 $1,900 $1,650 $1,325 6.5 4.5 1/2 $2,300 $1,950 $1,550 7 5 5/8 $2,400 $2,050 $1,650 MM RANGE WEIGHT RANGE MS12/VS MS18/SI1 2 MS28*/SI3 I1 3 1.5.025.04 $800 $650 $525 3.5 1.75.05.06 $835 $720 $575 3.5 2.06.07 $835 $720 $575 3.75 1.75.06.07 $835 $720 $575 4 2.07.09 $1,050 $800 $650 4.25 2.25.09.11 $1,070 $825 $675 4.5 2.5.11.13 $1,100 $925 $700 5.0 2.5.14.17 $1,300 $950 $775 5 3 1/5 $1,475 $1,075 $850 6 3 1/4 $1,575 $1,250 $975 6.5 3.5 1/3 $1,750 $1,400 $1,150 7 3.5 3/8 $1,900 $1,650 $1,325 8 4 1/2 $2,300 $1,950 $1,550 8.5 4.5 5/8 $2,400 $2,050 $1,650 DIAMOND CARAT TO MILLIMETER CONVERSION CHART.75 Carats and Up CARAT ROUND PRINCESS EMERALD OVAL PEAR MARQUISE HEART TRILLION 0.75 5.75 5.00 6.0 4.5 7.25 5.0 8.0 5.0 9.0 4.5 6.00 7.00 0.80 6.00 0.90 6.25 1.00 6.50 5.50 7.0 5.0 8.0 6.0 8.5 5.5 10 5.0 6.50 7.50 1.25 7.00 6.00 7.0 5.5 8.5 6.0 9.0 6.0 11 5.5 7.00 8.00 1.50 7.40 6.50 9.0 6.0 10 6.0 12 6.0 7.50 8.50 1.75 7.75 6.75 8.0 6.0 9.5 6.5 10.5 6.5 12.5 6 7.75 9.00 2.00 8.00 7.00 8.5 6.5 10 7.0 11 7.0 12.5 6.5 8.00 9.50 2.25 8.50 7.25 10 7.5 11.5 7.5 13 6.5 8.25 10.0 2.50 9.00 7.50 9.0 7.0 11 7.5 12 7.5 14 7.0 8.50 10.5 2.75 9.25 7.65 9.5 7.5 11 8.0 12 8.0 14.5 7.5 8.75 3.00 9.50 8.00 10.0 7.5 11 9.0 12.75 8 15 7.5 9.00 3.50 9.75 8.50 10.0 8.0 11.5 9.5 13 8.5 15.50 9.50 3.75 10.00 13 9.0 9.75 4.00 10.25 8.75 11.0 9.0 12 9.5 14 8.5 16 8.0 10.0 4.25 10.50 10.25 4.50 10.75 10.5 8.5 13 10 14.5 9 17 8.5 10.50 4.75 11.00 10.75 5.00 11.25 9.00 11.2 8.5 13.5 10 15 10 17.5 9 11.00 6 *prices subject to change 7

Diamond Stud Earrings As always, with Danny S. Messing you get the best combination with our unique diamond jewelry system. Prices are pre-calculated based on our Loose Diamond Price List plus gold and labor. Below is our pre-calculated price list for Diamond Stud Earrings based on 14 Kt gold @ $1,800/oz for prong set earrings. Four Prong, Three Prong Double Basket and Bezel-Set Earrings (bezel add $9.00/pair) available in White and Yellow 14 Kt, 18Kt and Platinum. Our Classic Collection features hundreds of styles including bracelets, bangles, earrings, necklaces, pendants and rings. The best part is that all these items can be customized on our interactive website in many sizes and are available in six diamond qualities and different gold content. This allows for any piece in our Collection to fit any budget! Take the 5 minute tutorial and you will be amazed at what this site can do for your business. Hoop & Fashion Earrings 0.15 $167 $151 $141 $132 $120 $108 $115 $102 $91 0.20 $218 $199 $182 $167 $163 $137 $147 $132 $114 0.25 $259 $235 $214 $195 $178 $158 $170 $151 $129 0.30 $334 $303 $264 $244 $216 $199 $210 $192 $165 0.33 $362 $328 $285 $263 $232 $214 $225 $206 $176 0.40 $480 $422 $358 $322 $286 $258 $272 $244 $214 0.45 $570 $500 $428 $381 $332 $299 $315 $283 $251 0.50 $669 $586 $506 $446 $381 $344 $361 $326 $291 0.55 $738 $647 $559 $493 $422 $380 $400 $361 $323 0.60 $886 $799 $712 $649 $583 $517 $475 $409 $379 0.65 $955 $861 $767 $698 $627 $555 $510 $438 $406 0.70 $1,178 $1,052 $922 $821 $726 $646 $583 $520 $464 0.75 $1,261 $1,126 $988 $879 $778 $691 $624 $556 $496 0.80 $1,473 $1,305 $1,137 $993 $869 $769 $685 $629 $545 0.85 $1,561 $1,383 $1,204 $1,051 $919 $813 $724 $664 $575 0.90 $2,032 $1,780 $1,523 $1298 $1,114 $988 $826 $763 $650 0.95 $2,274 $2,008 $1,737 $1,471 $1,272 $1,139 $934 $868 $735 1.00 $2,565 $2,285 $1,970 $1,685 $1,440 $1,300 $1,055 $980 $830 For earrings larger than 1 carat weight or to customize a program for your store call us at 800 223 2696. *prices subject to change PRICE COST PER PAIR* 12 14 21 27 31 35 TB1 TB2 TB3 TOTAL G H G H G H G H G H G H TLB TLB TLB WEIGHT VS SI1 SI2 SI3 I1 I2 SI1 2 I1 I2 3 Designer Stud Earrings more THOUSANDS OF STYLES AVAILABLE Available in 10, 14 & 18 Kt white gold, yellow gold, platinum and in several diamond sizes & qualities. VISIT www.dannymessing.com/classic LOGIN vipguest@mm.com PASSWORD messing 8 9

Continued Continued Bracelets Rings more THOUSANDS OF STYLES AVAILABLE Available in 10, 14 & 18 Kt white gold, yellow gold, platinum and in several diamond sizes & qualities. VISIT www.dannymessing.com/classic LOGIN vipguest@mm.com PASSWORD messing Pendants The E-Commerce Weapon Our electronic catalog (triple Keystone) allows you to show all pieces in your store in 3D! Call 800 223 2696 or visit www.stardiamondalliance.com for details. 10 11

DANNY S. MESSING CO, INC. Symphony Couture Collection www.dannymessing.com 800 223 2696 Services to the Trade available in 18 Kt White/Yellow/Pink Gold with SI1 Diamonds or Platinum with VS Diamonds This Collection includes over 1,000 unique styles, featuring the best Inside Outside Diamond Hoops in the market, with a uniquely designed invisible hinge mechanism plus a full engagement and eternity band bridal line, a bracelet and bangle collection, pendants, necklaces and much more! Every piece is entirely conceived and manufactured in the U.S.A. by master craftsmen Any style can be modified and customized in one week and is also available through our Private Label and ipad programs. Please call 800 223 2696 for details. Bag Filling If you buy castings, mountings or any findings, our bagging program is for you. How it works: Your supplier sends the castings or findings to us and we pick the diamonds, set and polish the piece and send it back to you all in a consolidated bill within three days! You choose which diamond quality you want and pay the same price as if you were buying loose diamonds! If you prefer to do your own setting, we will ship them to you. Calibrated Picking Do you need diamonds picked by mm size for a special order? Let our experienced staff do it and ship them overnight anywhere! Matching Recutting Repairing Customized Earring, Pendant and Solitaire Programs We can customize a program for your store based on any of our qualities. The E-Commerce Weapon If you are sick and tired of losing sales to web-based jewelers that show images instead of jewelry, our free ipad program is for you! Private Label Program Promote yourself in every piece you sell! Download our Private Label Program brochure or call us for more details. Please call us and we will explain in detail all these programs and customize one for your store. 12 13

Private Label Retailers know best as important as branded designer lines may be your name as a trusted jeweler is everything. Branding is not just about a name, it s about long term trust. When we put YOUR NAME on our products, we understand that reputation is everything. We can customize our Private Label Program for your store and apply it to any item in our Jewelry Collections. The Danny Messing ipad Arrives at your store preloaded excellent quality images of all our jewelry. This tool will help you combat cash flow issues and competition from powerful internet providers (like Blue Nile) who show images of jewelry instead of the real product itself. The ipad is free when you join the program, please give us a call at 800 223 2696 and ask for Jacquie. Engagement Rings Wedding & Anniversary Bands Common Prong Eternity Bands Straight Line Bracelets (2 prong, 4 prong, Channel, ½ Bezel, etc.) Riviera Necklaces, Graduated and Straight Line Opera Diamond Necklaces Diamond Crosses Diamond Circles Diamond Hearts Multi-stone Diamond Pendants & Earrings» Laser inscriptions will be supplied at no charge for all styles. INCLUDED ON THE IPAD» A link to our interactive website www.dannymessingjewelry.com where you can see thousands of items in 3 Dimensions and customize them based on size, diamond quality and gold content, allowing you to tailor any item to fit your customer s budget and a link to an identical website, www.stardiamondalliance.com, but without our name and priced at triple keystone, for you to use as an electronic catalog.» High resolution images of our new Symphony Collection. Over 1,000 unique styles proudly manufactured in the U.S.A. and crafted in 18 Kt Gold and G-H / SI1 diamonds or Platinum with G-H-VS diamonds. 14 15

DANNY S. MESSING CO, INC. loose diamonds & jewelry since 1980 579 Fifth Avenue, Suite 1010 New York, NY 10017 T 800 223 2696 F 212 223 4078 info@dannymessing.com www.dannymessing.com 16