The Omnichannel Style Guide. Setting Bold New Trends in Retail Engagement

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1 The Omnichannel Style Guide Setting Bold New Trends in Retail Engagement

2 Comprehensive In-Store Solutions For Creating Your Own Omnichannel Style Most retailers have put a lot of thought into their shoppers journey and are embracing omnichannel concepts and applications to meet their customers at any point along the path to purchase. For these retailers and their customers, shopping is much more than just a visit to a store. It s a trip to a special place where want and need intersect. It s part passion, part therapy, and part recreation. These retailers are striving for more than a transactional relationship. They want to offer their customers an experience that s memorable, satisfying, and engaging. Great retail destinations create great shopping experiences, and you need more than traditional POS systems to make those experiences possible. Starmount offers native omnichannel POS, mobile, and backoffice solutions built from the ground up to help retailers transform their stores into a must-see destination in any shopping journey one that s worthy of a return trip. When it comes to helping retailers realize their unique omnichannel vision, we have a great eye for what works, from next-generation store systems to in-store mobile strategies designed to help you personalize the sales process for your customers. Keep reading for tips on creating your own omnichannel ensemble.

3 Complete the Look See Your Full Merchandise Assortment and Locations The right heel, the right color, the right cut... fashion-savvy shoppers are on the hunt for the perfect piece to complete the look. In a world of millions of options, there s often just one right choice. That s why you need end-to-end visibility of merchandise within a single store and throughout your enterprise, including all brick-and-mortar locations and online channels. Starmount solutions help you see exactly what merchandise you have and where you have it, so you can make sure your customers shopping journey isn t a waste of time.

4 Tailor the Experience to the Shopper Personalize the In-Store Engagement A sense of style is as unique as a fingerprint and the right fit makes all the difference. The same is true for how you interact with customers in your store. A one-sizefits-all engagement model just doesn t fit with shoppers in this segment. They re looking for a more personalized approach to engaging with a retailer and a brand. Starmount can help you personalize your in-store engagement with easy access to customer purchase histories, wish lists, and loyalty program data. We help your associates connect with the customer, so they can do an even better job of connecting your customers with the right merchandise.

5 Accessorize the Sale Turn Associates into Fashion Consultants Fashion-conscious shoppers have high expectations for merchandise and for store personnel. In this environment, your associates do more than process transactions. They also serve as trusted advisors. They don t have to know all the answers, but they should be able to find them quickly. During a consultative sale, it s important for associates to have easy access to complete merchandise information, so they can make relevant suggestions for building a complete outfit or choosing the perfect accessory. With Starmount, your associates can make product information from your store systems and the web (including social media conversations) part of the in-store experience, so the shopper can make the right choice boosting their satisfaction with the store visit and improving the potential of each cross-sell/upsell opportunity. Starmount Omnichannel Capability Checklist Access product ratings and reviews Compare products in-store and online Suggest complementary items Monitor enterprise-wide inventory availability Access merchandise from anywhere in the enterprise, reserve it for pickup, or ship it anywhere the customer wants Retrieve loyalty information, purchase histories, wish lists/registries Push promotions while in the store Redeem/accrue customer loyalty points Mix ordered and take-with items in a single transaction Return/exchange online merchandise in the store Provide accurate cross-channel pricing every time

6 Mix and Match Support Browsing, Purchasing, and Fulfillment in Any Combination of Channels Shoppers in this retail segment tend to set the trends in how to dress and shop. You won t see them chasing last year s look or following an outdated path to purchase. They can start browsing online or in the store. They may want to order in one store or pick up in another. They may buy in-store and ship to their address. They know what they want and when they see it, they don t like to hear that the right size or color isn t in stock. At Starmount, we know that shopping experiences don t come shrink wrapped and prepackaged. We give you the flexibility to accommodate any path to purchase, so you don t put any boundaries on how your customers browse, buy, and fulfill. Orders and in-store purchases can occur anywhere in the store or at the cash wrap. Our solutions help your channels work together so you can create new possibilities for your customers.

7 The Starmount Customer Engagement Suite ENGAGE: Mobile Customer Engagement CONNECT: Omnichannel Commerce Platform ENACT: Store Operations Management Equips associates with mobile POS that provides them access to robust product and customer information, to help shoppers make informed purchase decisions and help associates personalize the sale. Combines the data and capabilities to connect stores, web sites, warehouses, and distribution centers to meet customer expectations through out-of thebox infrastructure, integration, data distribution, and enterprise services that drive omnichannel operations. Enables store associates, managers, and headquarters personnel to manage daily operations in real time through advanced capabilities, reporting, and analysis based on login credentials and organizational roles. Ready to make your own omnichannel style statement? Contact Starmount at (866) or visit us online at starmount.com.

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