SAMENWERKING TUSSEN INDUSTRIE EN ACADEMIA, OVER DE GRENZEN HEEN Twice as Much Food Twice the Quality Half the Resources Jan Hak Result oriented initiative with market led approach Platform for sectors: Water - Agri-Food - Horticulture (T + U) With: Holistic approach on Consumer Acceptance Involving: Logistics, Cleantec, Pharma and Bio-based products Enabled by: ICT and Hi-Tech 1
Characteristics: Innovative Bottom up Demand driven Chain approach (primary, secondary and maybe tertiary) Technologies: Connecting sectors Cementing relationship agro-sector industry Entrepreneurial approach North - South Initiators and Supporters: Ate Oostra, MFS, voorzitter Jan Hak (GMV) Raoul Bino (WURAFSG) Bob van derpijl(nabc) Theo Meijer (FoodValley) Hans Huibers(ZLTO) Rudy Rabbinge(WUR, Emeritus) Sybe Schaap (NL Water Partnership) Henny Swinkels(Van Drie Groep) Maarten Zwaan(Rijk Zwaan, ex-ceo) Bernard de Geus (Topinstituut Groene Genetica) Ineke Desentj e Hamming (FME/CWM) And many others! 2
Goals : Securing Food in and for Urbanized Areas Stimulating Entrepreneurship New Business Opportunities Cooperation Business and Academia Know-how Sharing and Transfer Spin-off: Innovations in Science, Technology, Education, Training 3
15-3-2012 The M of Metropolitan Over 50% of the world population lives in cities. In 2050 it will be over 70%. The endless city : world s megacities merge into mega regions home to more than 100 million people Mega Regions: Hong Kong-Shenhzen-Guangzhou region (120 million), China Nagoya-Osaka-Kyoto-Kobe Region (60 million by 2015), Japan Rio de Janeiro Sao Paulo (43 million), Brazil Urban Corridors : in India: from Mumbai to Delhi, in West-Africa: Nigeria, Benin, Togo and Ghana and in east Asia: from Beijing to Tokyo via Pyongyang and Seoul (Un State of the World Cities report, 2010) The Food Security and Metropoles The cities of the developing world are spectacularly ill-prepared for the explosion in urban living (Van Ginkel, H., 2008 in FAO, 2009) Metropoles thirst for water: has to come from far places > pressures distant ecosystems, increases amount of dry zones in soils > increase migration to cities. Agriculture: Prime agricultural land converted into residential or industrial areas. Transport: more and more food will have to be transported to and distributed within cities > infrastructure insufficient > stable supply can be jeopardized. (FAO, 2009) 4
Market-led approach Supply system Academia / R&D Institutes MFS METROPOLITAN FOOD SECURITY Consumer Primary / Secondary suppliers Distributors / Retailers / Food Service Supply chain networks 3rd party alliances, partners regional, global plants, bulk, semi-finished, processing, finishing, packaging = information 5
Technology Approach Integrated Chain System 6
Processen Regelen Sturen Soll Aanpakkennis Col S+B Ist ICT Informatie Kennis Product 15-3-2012 Product and process innovation approach Integration of ABSTRACTIONS Function Integrated scope Structure Traditional scope Form Techniques Design Production Use Recycle ICT Economics Integration of LIFE CYCLES Integration of DISCIPLINES (Academi IO, 2011) Innovation System Innovation Knowledge From Laissez-faire To Innovative Goal Regulation Strategic level 1000 Flowers bloom Generic Improvements Definition level Stimulating Trial & Error (competition games etc.) Generic Innovation Input Tailor level Innovation projects MI-IO projects 7
Organisation in The Netherlands (Back Office) Connected to MFS: Providing knowledge, input, support and access to networks are: Methodical + Academic WUR -TNO -IDH -BoP Supportive Ministryof Economic Affairs, Agriculture and Innovation, Foreign Affairs Representatives Industry FME, GMV, VNO-NCW, Fed. AgroTechniek, Metaalunie, LTO, NWP, GH and Others Thematical Dutch and International NGO s/ development Cooperation agencies Organisation outside The Netherlands Innovating Markets (Israel, US, EU) Emerging Markets BRIC, CIVETS Developing Markets Africa, South-America, Middle East (Local) Companies, Academia, Local Governments, Embassies, TWA, Chamberof Commerce, etc. (Local) Companies, Academia, Local Governments, Embassies, TWA, Chamberof Commerce, etc. (Local) Companies, Academia, Local Governments, Embassies, TWA, Chamberof Commerce, NGO s, etc. 8
Back Office Working Circles Country Steering Committee Steering Committee Steering Committee Innovating Markets Emerging Markets Developing Markets Toolbox Toolbox Toolbox Strength Weakness Matrix (example India) (Smeets, 2011) 9
Working Circles: (Example Israel) Demand and Orange Supply Chains Precision Agri-, Aqua- and Horticulture Water in Agri-Food, Aqua- and Horticulture Harvesting and Post Harvest Handling Hi-Tech Systems in Agri-food Packaging and Logistics Data Collection and Management 7 P s for: 1. People 2. Professional 3. Pro-active 4. Plan 5. Performance 6. Planet 7. Prosperity 10
www.metr o p o l i t a n f o o d s e c u r i t y. n l 11