China andaseanipr s Know before you go Cardiff, 27 June 27 June 2014 1
Presenta8on Outline IPR and SMEs in Southeast Asia and China IPR Landscape in China and the ASEAN SMEs in Southeast Asia and China Most Common IPR Issues The Helpdesks The ASEAN and inieaeves Helpdesk services Reaching the beneficiaries Best prac8ces and lessons learned 27 June 2014 2
IPR in ASEAN and China Patent Copyright Trade Mark Trade Secret 27 June 2014 3
IPR Landscape in the ASEAN region Legal systems different common law versus civil law Costs recoverable Yes Singapore No Indonesia Sort of - Thailand Language different English language MY, PH, SG Others Indonesian, Thai, Vietnamese, etc USTR Priority Watch List Thailand & Indonesia Watch List - Philippines 27 June 2014 4
IPR China and ASEAN: EU SMEs Most Common Issues Failure to register IPR Due diligence (selec8ng the right business partner) (IPR) Protec8on of trade secrets Territorial nature of IP rights Inaccurate or wrong idea about Southeast Asia / ChinaIPR 27 June 2014 5
The ASEAN and projects Co- funded by DG Enterprise and Industry Provides FREE informaeon and services for European Small and Medium- sized Enterprises (SMEs) Operates extensively in China and Europe Two of four IPR s available to EU SMEs ASEAN (Southeast Asia) IPR European IPR Helpdesk Mercosur (South America) IPR 27 June 2014 6
The ASEAN and Ini8a8ves InformaEon and services free of charge for SMEs Raising awareness and preparing SMEs for IPR issues in Southeast Asia and China: know before you go Business- focused and prac8cal first- line advice Delivering IPR business tools and self- help solu8ons (guides, E- learning) Enabling EU SMEs to make informed IPR decisions (proteceon, enforcement, IP management) Key message: It is possible to deal with IPR in Southeast Asia and China, andminimise risk for your business! 27 June 2014 7
Snapshot: Helpdesk Free Services Enquiry Helpline Website & Blog Training Workshops & Live Webinars E- learning & Business Tools IP Guides & NewsleUers 27 June 2014 8
Target Groups and Beneficiaries European SMEs that export, source, invest or manufacture in Southeast Asia and/or China, or plan to Organisa8ons represen8ng European SMEs EU Member State Chambers of Commerce in China SME associaeons and networks Industry associaeons Trade and export promoeon agencies InnovaEon clusters 27 June 2014 9
How can the Helpdesk work with organisa8ons? Joint events to increase awareness of IPR issues amongst members MulE- lingual IPR guides and factsheets ArEcles and content for your magazines, newslegers, and website Industry specific, tailored material Websites linkages Tailored IPR advice for you and your members Promote our services and events to your SMEs Give us feedback on the needs of your members 27 June 2014 10
Economies of Scale Helpdesk Collabora8ons Visibility events Regular best pracece sharing among Helpdesk IP Advisors Shared project management team working across both Helpdesks - avoids duplicaeon and increases efficiency: o Intermediary partner outreach e.g. EEN conference 40+ meeengs held for both projects and10+events completed or planned o Joint events, e.g. EU SME Centre o Joint online engagement and blog o Best praceces shared between projects e.g. staying flexible, Know Before You Go, EEN Italy 27 June 2014 11
Online outreach to SMEs Website InformaEon portal Library of tools Contact point Social media SelecEng the right plarorm(s) AdverEsing campaign 27 June 2014 12
Best Prac8ce and Lessons Learned Clearly defined service offering the Helpdesk BRAND Strong message know before you go Client servicing muleple approaches Sector/industry specific approach EvoluEon of the project reaching SMEs through intermediaryorganisa8ons Flexibility in planning, delivery and budget Integra8on with Member State, EC, and other projects 27 June 2014 13
The China and provide free, confidengal, business- focused advice to European Small and Medium Enterprises (SMEs) relagng to China and Southeast Asia IPR. Feedback Ques8ons Discussion For more informaeon about our services and how the ASEAN and can add value to SMEs, please contact: Telephone: +86 (10) 8527 6922 Email: queseon@china- iprhelpdesk.eu / queseon@asean- prhelpdesk.eu Online: www.china- iprhelpdesk.eu / www.asean- iprhelpdesk.eu 27 June 2014 14
Projects implemented by: ChinaIPR 27 June 2014 15