Online Recruiting and Selection Innovations in Talent Acquisition Douglas H. Reynolds and John A. Weiner ^WILEY-BLACKWELL A John Wiley &. Sons, Ltd., Publication
Contents Series Editor's Preface About the Authors Preface xi xii xiii Part I The Context for Online Talent Acquisition 1 Chapter 1 The Context and Business Case for Technology-Based Recruitment and Selection 3 Driving Factors: A Brief History of HR Technology Tools 4 The Labor Market Context: "We Need Good People!" 5 The Business Landscape: Shape Up or Ship Out 7 Growth of the Internet 9 Science-Based Selection Methods 12 The Human Resources Challenge: Better, Faster, Cheaper... and More Strategic 13 Efficiency and Speed 13 Insight and Predictive Accuracy 14 Strategic Impact 15 Chapter 2 The Technology Landscape ' 19 Mainframes, PCs, and Client-Server Computer Architecture 20 The Internet Changes Everything 21 The Pressure to Integrate 22
vi Contents New Integration Facilitators 24 The Next New Paradigm 25 Software Delivery Models in Transition 27 Behind the Firewall 27 Application Service Provider (ASP) 28 Software as a Service (SaaS) 28 Technology Trends and Software Users and Buyers 28 Customization versus Configuration 29 Software Maintenance 29 Further Reading 31 Chapter 3 Foundations for Online Assessment 33 The Role of Professionally Developed Assessments 33 Effective Selection of People into Organizations: Value and Risk 35 Purpose of Assessment 35 The Value of Assessment - Organizations Have Much to Gain (or Lose) 36 Assessment Risks 37 Essential Measurement Concepts 38 Validity 38 Reliability 42 Types of Measurement Error 43 Measuring Reliability 44 Score Interpretation 45 Professional Practice Standards and Legal Considerations 48 Professional Standards and Principles 48 Fair Employment Laws 49 \ Federal Guidelines on Testing and Recruitment 50 Chapter 4 Building the System: Models for the Design of Online Recruiting and Testing Systems 53 Typical Recruitment and Selection Steps and Website Components 54 Attracting Candidates through a Careers Site 55 Describing Jobs and Careers 56 Collecting Personal Information 56
Contents vii Screening 57 Testing 58 Simulation-Based Assessment 58 Interviewing 59 The Hiring Decision and Beyond 60 Tracking Tools 61 Assembling the System 62 Need for Insight 62 Need to Cast a Wide Recruiting Net 63 Need for Speed 63 Candidate Commitment 63 Managing the System 64 Part II Designing and Implementing Online Staffing Systems 67 Chapter 5 Designing Online Recruiting and Screening Websites 69 Talent Acquisition: Two Disciplines 70 Tools to Support Recruitment 70 Tools to Support Screening and Selection 71 Designing Internet Recruiting Sites 72 Common Recruiting Site Components 72 Employer Overview 73 Job Information 75 Profile Matching 76 Apply Now 78 Designing Online Screening Tools 80 Resume-Centric Applicant Screening 80 Questionnaire-Based Applicant Screening 82 Common Risks Associated with Online Screening 83 Defining Basic Qualifications 85 Critical Issues to Resolve 86 When is a Job Seeker an Applicant? 86 How Detailed Should the Screening Process be? 87 How Should Applicants be Progressed through the Selection Process? 88 Summary 89
viii Contents Chapter 6 Deploying Automated Tests 91 Types of Assessment Tools 91 Assessment Content - More Than Meets the Eye 92 Assessment Format Something Old, Something New 94 Considerations for Using Different Types of Assessments 96 Purpose of Assessment 97 Program Size 97 Job Type and Level 98 Validation Requirements 98 Legal Defensibility 99 Resource Planning 100 Technology Considerations for Online Assessment 100 Presentation of Item Content 101 Navigation Features and Functions 101 Examinee Instructions 102 Testing Time 102 Security 102 Critical Issues to Resolve 103 Chapter 7 Tracking Tools for Staffing Managers and Recruiters 105 Information for Recruiters 107 Managing Job Requisitions 107 Managing Candidates 109 Information for Hiring Managers 110 Information for HR Specialists 111 Critical Issues to Resolve 112 Integration with the ATS 112 Data Storage, Reporting, and Archiving 114 ATS Customization vs. Configuration 115 Chapter 8 Systems Design and Integration 117 Key Elements for System Design - 119 Design Elements 119 Integration Concepts and Approaches 122 Linking Processes - Exchanging Instructions between Systems 123
Contents ix Linking Data - Exchanging Information between Systems 126 Critical Issues to Resolve 128 Part III Consequences and Issues Associated with Online Deployment 131 Chapter 9 Managing the Environment 133 Ensuring Quality in the Deployment of Online Staffing Systems Issues and Challenges Proctored vs. Unproctored Administration Test Environment Issues Technology Issues Security Issues Cheating Unqualified Applicants Access to Technology The Candidate Experience Strategies for Managing Online Assessment Systems Summary Chapter 10 Cross-Cultural Deployment Adapting Talent Assessment Programs across Cultures Issues and Challenges Administrative Considerations Measurement Quality Concerns Professional Challenges Technology Challenges Strategies for Cross-Cultural Deployment Summary Chapter 11 Candidate Privacy and Data Security European Data Protection Rules: A Foundational Framework Design Considerations for Data and Privacy Protection Notice Choice Onward Transfer 134 135 136 138 139 140 140 142 142 143 144 144 149 150 152 152 154 158 159 160 161 163 164 166 166 167 167
x Contents Access Security Data Integrity Enforcement Other Privacy Rules Fundamentals of Internet Data Security Password Protection Role-Based Security History and Log Files Encryption Additional Security Considerations Chapter 12 Conclusion: The (Possible) Future of Automated Staffing Talent Supply-Chain Management Evidence-Based Management Network Organizations and Social Software Self-Service HR New Technologies to Drive Efficiency, Realism, Interest, and Engagement Concluding Thoughts Appendix Assessment Fundamentals Criterion-Related Validation Content Validation Reliability Indices Measurement Scales Fairness in Testing 'Differential Prediction Analysis Adverse Impact Analysis Selected References for Further Reading Notes Name Index Subject Index