Local Search Marketing Proposal For: Steven Midyette, EMCO, Inc. From: Mike Steffens Exclusivity for This Proposal Ends: 5:00 PM Thursday February 7th, 2013
Exclusivity Clause Please Read Carefully Our company exclusively uses proprietary knowledge, algorithms, and tools to rank and work with only one business in one city in a specific niche. When we open up our schedule to work with a specific niche in a specific city we commonly talk to dozens of competing companies in order to find the best company to promote in Google as the market leader. We have created this exclusivity clause to ensure that over the next few days you can review this proposal without any concerns about our entering into an agreement with your competitors. It would be unfair for one of our marketing consultants or our company to sign an agreement with a competitor in the middle of you making a decision and reviewing our proposal. Please review the following proposal and let us know if you have any questions. Exclusivity Clause for This Proposal Expires 5:00 PM Thursday February 7th, 2013
Local Search & Reputation Marketing Proposal Overview Summary Objective: The objective is simple, by creating and optimizing a wide range of online content for your business, (websites, videos, images, online business listings, special offers, etc.) will allow you to dominate the 1st Page of Google s search results for profitable terms and phrases used by your potential customers looking for your products and services locally. To dominate means having Your Business occupy MULTIPLE positions on Page#1 thus pushing your competition off the page and converting as many potential customers to YOUR customers in the process The Local Search Arena is very competitive and will continue to be more competitive each and every month as more and more businesses enter this space and are competing for the same 10 positions on Page #1 of Google s search results. This is why it s critical that your business takes an aggressive approach and not just being satisfied to be on Page #1 but to monopolize as much space on that page as possible. By doing so, you can expect to take the vast majority of targeted leads for yourself and away from your local competition. Current Issues & Solutions Issue: Keyword & Competitive Analysis Problems Being able to dominate Multiple positions on the 1st Page of Google depends on making sure we perform extensive Google Search Term research and doing a thorough competitive analysis for those search terms. My analysis discovered that your website and Google+ Local listing did not appear in multiple positions on Page #1 for a handful of terms people use to find your services in Google, giving your competition higher odds of acquiring potential customers that could be yours.
Solution: Keyword & Competitive Analysis Solution 1. Proper Keyword Analysis Develop detailed research on local search terms to show traffic and search volume Create comparable major city research to identify money terms for lead generation 2. Proper Competitive Analysis Detailed research on competitors video marketing, photo marketing and geo marketing Develop competitive website SEO and keyword optimization Implement deep scrubbing of competitors citation authority Issue: Poor Citation Authority One of Google s most important indicators is citation authority. This means Google reviews and catalogs every single time it sees your exact Company Name, Company Address and Company Phone Number anywhere on the web. Your citation authority is not adequate and you ll need Google to find you mentioned 100-150 more times to compete to appear for more search terms on the 1 st page of the search results. Solution: Claim and Promote Your Company on 100 150 local directories 1. Target popular and niche directories and promote your company to those directories 2. Optimize the top listings to appear on Page #1 in Google s Search Results Issue: Poor Photo, Video, and Offer Promotion Google focuses heavily on content and wants to see that you are engaged with your customers by creating first-class content and great offers for your products and services. Furthermore, videos should be appearing on Page#1 for multiple targeted search terms used by your potential customers. Solution: Create Video, Photo & Offer Promotions 1. Create 5 Professional Call To Action Videos (Or we can use your existing videos) 2. Create video social site to optimize and promote the videos
3. Create 10 photos with a strong call to action to promote in the search engines 4. Create photo social site, optimize and promote in the search engine results 5. Create 2 5 Special Offers 6. Create and promote these Special Offers on your Google+ Local site. Issue: Inadequate Website Optimization & Off-Page SEO Google s #1 authority factor is your website. It looks for how authoritative your website is in regards to PR (Page Rank), keyword optimization, title optimization, article optimization, sitemaps, and many other factors having to do with your website. Your website doesn t appear on Page #1 in Google for as many PROFITABLE search terms in Google as it could. Solution: Develop a Search Optimized Website for Your Google+ Local Listing 1. Create a new fully functional optimized website and brand it with your business. 2. We will not charge you to build this website and will use our proprietary blogging platform with a Search Term Optimized URL and SEO techniques to help with your Google Local authority. 3. We will be optimizing a new site from scratch. This insures we have a site that is fully optimized. This site stays independent from your current site, is optimized effectively, and can support your Google+ Local listing to rank your business higher in Multiple Positions in Google s local search results. ***The above Solution is optional, feel free to discuss with me in greater detail about how this site will work in tandem with your existing website. Issue: Review Optimization & Amount of Reviews Online Reviews are an important part of getting your phone to ring and ranking you in multiple search result positions, for multiple search terms in Google. Currently your reviews are not optimized and have several issues that need to be corrected. In relation to the roofing industry in Jacksonville, FL., you do not hae enough reviews online to be considered a market leader in the Local Search Arena. Solution: Post & Optimize Reviews We will work with you to get more reviews online and we will post them and optimize them for you. This will ensure you are in compliance with Google s guidelines, position your company as an authority, help you rank higher in multiple search result positions on page #1.
Issue: A Lack of an Online Reputation Marketing Strategy Reviews are an important part of getting your phone to ring and ranking you at the top of Google. Currently your reviews are not optimized for targeted search terms and have several issues that need to be corrected. You should be generating more reviews on a consistent basis across multiple review sites and local business listing directories. Solution: Build & Market Your Reputation We will market your reputation by working with you to get more reviews. Then we will post these reviews each month onto your Google+ Local Listing. We will then post those reviews to your website as well, including your video reviews. We will update the reviews on your website from all your local directories to keep them fresh & relevant. We will also send you a report every 2 weeks to give you a list of all your latest reviews and will check all your review sites every 48 72 hours to check for any negative reviews being posted. We will also send you an update on any negative reviews that are posted within 4 hours of them being identified. Therefore we can ensure that you develop and maintain a 5- Star reputation online. Google+ Local Web Marketing Proposal SETUP: On-Page Optimization of Your Website & Google+ Local Listing Setting Up & Claiming Your Google+ Local Listing Remove Duplicate And All Mirrored Listings Perform Detailed Keyword Analysis And Market Research For Your City Hand Analyze The Top Seven Competitive Listings And Websites Google+ Local & Website On-Page Optimization Of Five Keywords Google+ Local Creation Of Five Professional Optimized Videos Creation of Ten Promotional Optimized Pictures Develop Two-Five Google+ Local Optimized Coupons Setting Up Of a Detailed Monthly Tracking System For Leads
Setting Up Of a Tracking Number For your Google+ Local Listing SETUP: Off-Page Optimization Setup of Your Website Google+ Local Listing: Submission Of Your Company Citation To 100+ Local Search Directories Setup Of Video Sharing Sites For Authority Promotion Setup Of Photo Sharing Sites For Authority Promotion Geo-Optimization Of Five Videos For Authority Promotion Geo-Optimization Of Ten Photos For Authority Promotion Posting Optimized Reviews On Local Directories Notification to Search Engines Of Photo, Video, And Local Listings Bookmarking, Forum Posting, Article Broadcasting, Press Release Distribution, RSS Marketing for over 200 backlinks to promote your website to Google as an authority in the marketplace. Creation Of A Proprietary Optimized Website For Google+ Local (No Charge Reg. $1,500.00) Branding of the proprietary website solution, article writing, and SEO optimization (No Charge Reg. $495.00) Monthly Google+ Local and Reputation Marketing Monthly Rankings, On-Page & Off-Page Search Optimization Maintain Multiple Rankings For Multiple Search Terms At The Top Of Google( See Pricing) Maintain Rankings For Two Website Articles At The Top Of Google (FREE On Our Proprietary Website) Weekly Notifications To Search Engines For Authority Promotion Bi-Weekly Reporting Of Your Reputation Review On Major Networks
Email Notifications On Poor Reviews That Are Posted Posting And Optimization Of Online Reviews Marketing Coaching Call To Review Stats & Lead Generation (Every Four Weeks) Monthly Monitoring Of Your Site Rankings And Traffic Monthly Tracking And Recording Of Your Leads Monthly Promotion of Videos, Photos, Citations, Articles, Or Any Other Promotion To Keep You Ranked Monthly Monitoring Of Duplicate Listings, Search Results Ranking And Negative Reviews Multiple Ranking Launch Campaign & Monthly Ranking Launch Campaign:. Targeting 3 Search Phrases: $197.00 Launch Campaign:. Targeting 5 Search Phrases: $297.00 Launch Campaign:. Targeting 10 Search Phrases: $497.00 Launch Campaign:. Targeting 15 Search Phrases: $597.00 (Monthly Service is Optional) Monthly Ranking:.. $97.00 (3 Search Phrases) Monthly Ranking:.. $147.00 (5 Search Phrases) Monthly Ranking:.. $247.00 (10 Search Phrases) Monthly Ranking:.. $397.00 (15 Search Phrases) ***$97.00 for each additional search phrase over 15 for Launch Campaign ***$47.00 for each additional search phrase over 15 for Monthly Ranking