KL Wealth Management at Morgan Stanley
399 PARK AVE 12TH FL NEW YORK, NY 10022 888-243-5316 / MAIN 646-224-8433 / FAX http://fa.morganstanleyindividual.com/ klwealthmanagementgroup/
KL Wealth Management at Morgan Stanley Managing wealth involves far more than managing an investment portfolio. It begins with developing a holistic, comprehensive understanding of who you are and the financial forces at work in your life. It means helping you understand and respond effectively to these forces. And, of course, it means helping you invest your assets in a way that reflects the realities of your life and the uniqueness of your long term goals. As Financial Advisors, we are committed to building a relationship of trust in which we can work closely with you to help you define your objectives, explore alternatives and choose the financial and investment strategies that are most appropriate for you. As our relationship evolves, we hope you will come to regard us as a valued resource and professionals who can help you make a more informed decision on any financial issue. Our most important goal: to help you achieve your objectives, providing guidance that helps your wealth do more for you. KL WEALTH MANAGEMENT 3
Meet the Professionals M. Robin Krasny Portfolio Management Director Senior Vice President Financial Advisor Robin Krasny has over 30 years of financial market experience. For the first 18 years of her career, she worked in institutional sales in fixedincome markets principally with Morgan Stanley in both New York and London and later in emerging market equities for Oppenheimer and Co. At the beginning of 2000, Robin made a millennial career change and began working with private clients. In 2004 she joined with Mark Lewis to form a wealth management practice. Robin has experience across a broad range of markets and asset classes and concentrates on portfolio management with customized portfolios. While the cornerstone of the team s approach is holistic wealth management services and individualized asset allocation seeking to achieve optimal results for clients, Robin s knowledge and experience enable her to function with a senior portfolio manager designation and she has developed stock specific, ETF and mutual fund portfolio management strategies to help to address a variety of client goals and objectives. In collaboration with Mark Lewis and Marcia Cohen, the team concentrates on maintaining multi-generational relationships providing personal CFO services to a range of individual households as well as small institutions and endowments. The team utilizes a full range of investment products and asset classes from stock specific portfolios to separately managed accounts to help accomplish client objectives and provides a complete range of wealth management services. As part of the KL wealth management team, Robin joined Morgan Stanley in January 2011. She is a graduate of Princeton University and Harvard Business School. She is active in a number of not-for-profit organizations including Prep for Prep, Trickle Up, Jazz at Lincoln Center and the Women in Leadership initiative at Princeton University. She is an avid annual attendee of the New Orleans Jazz and Heritage Festival and maintains homes in New York City and Dunewood, Fire Island. 4 MORGAN STANLEY
Mark Lewis First Vice President - Wealth Management Financial Advisor Mark began his career as a financial analyst and portfolio accountant for CMS Financial Services (now Convergent Wealth Advisors) in the late-90 s. Mark then left the Washington, D.C. area to work for CIBC Oppenheimer at the World Financial Center in 2000 before eventually moving to PaineWebber in 2001. After a decade at UBS, Mark and his team chose to move their practice to Morgan Stanley. This move offered the team more flexibility in product, an upgrade in technology & platforms, and the ability to pass-on cost savings directly to their clients. Mark concentrates his efforts on working with a broad range of feebased investment consulting and managed account programs to help meet the needs of high net-worth individuals and institutions. Using his knowledge from his previous analyst position, he provides analysis to help define individual and institutional goals and risk tolerance, which are then matched with the appropriate investment vehicles and platforms. Mark s leads the team s due diligence on all third-party money managers, mutual funds, alternative investments and exchange-traded funds. Mark is also responsible for heading the team s estate planning effort with his ability to leverage skills gained at UBS. Mark graduated from The American University in Washington, D.C. with a B.S. in Business Administration with a concentration in Finance. In 2006, Mark co-headed a team selected to serve the NYC Bar Association s membership as their exclusive financial services provider. Mark plays an active role in his community, sitting on the Manhattan Leadership Council of The American Cancer Society Eastern Division. He is on the host committee of the Festive in Flip Flops gala in the Hamptons and is also consistently a Pacesetter in the Making Strides Against Breast Cancer walk in Central Park. Mark is also involved with the Prep for Prep charity as a member of their Associates Council, and hires summer interns from their program. Currently, Mark lives in New York City with his wife Sara, son Dylan, and daughter Sloane. KL WEALTH MANAGEMENT 5
Marcia E. Cohen, CFP Financial Advisor Marcia Cohen is an experienced financial, operational, sales and marketing executive with more than 30 years of experience working with clients in the financial services industry. She is decisive, with a reputation for strong work ethic and high energy. Marcia is committed to providing high quality services and seeking to deliver results to her clients. Marcia leads the team s financial planning efforts acting as a personal chief financial officer for clients and playing the quarterback in all of their financial matters. Marcia has experience with privately held and publicly traded companies in private equity, investment banking, technology, digital media, and not-for-profit organizations. She has also provided tax, cash management and financial planning services to ultra high net-worth individuals. Marcia has served on panels at numerous venture and private equity conferences. Prior to joining Morgan Stanley, Marcia was a Partner at Geller & Company, a financial advisory firm that provides wealth management and family office services, outsourced strategic CFO and related capabilities, high level technology outsourcing, tax and accounting services. Clients included Fortune 50 Multinationals, emerging businesses, middle-market companies, private equity firms, ultra high net-worth individuals, sports, entertainment and philanthropic enterprises. Marcia started her career working for Coopers & Lybrand and Salomon Brothers. She is an AICPA Personal Financial Specialist, a CPA* and a member of the AICPA and the NY State Society of CPA s. Marcia is also a CERTIFIED FINANCIAL PLAN- NER (CFP ) and holds a BS in Accounting from the University of Delaware. Marcia currently serves as Treasurer and a member of the Board of Directors for the Susan G. Komen for the Cure, Central and South Jersey Affiliate. She is also a member of the Board of Directors for Transport Group, a non-profit, off- Broadway theatre company in New York City. Marcia currently resides with her husband Roy in New Jersey. * However does not perform this function at Morgan Stanley 6 MORGAN STANLEY
Rachel Yadao Relationship Manager Rachel is the Relationship Manager for the KL Wealth Management Group. She has 12 years of experience in the financial services industry and has her Series 3, 7 and 66 licenses. Rachel began working with the KL Wealth Management Group at UBS Financial Services in March 2008 and moved with the team to Morgan Stanley in January 2011. Prior to working at UBS, Rachel worked at Oppenheimer as a Registered Sales Assistant for 4 years. She helps provide operational and client service support including new accounts, account transfers, foreign currency transactions, managed account operations and credit line accounts. Rachel graduated from Bernard M. Baruch College with a BBA in Finance. She currently lives in Queens, NY and has two children. Holly McNulty Portfolio Associate Holly is portfolio management associate with four and a half years in the wealth management industry. After graduating from the Macaulay Honors College at Baruch College with a BBS in Finance and Investments, Holly became a Client Associate at Merrill Lynch, where she passed her Series 7 and 66 exams. Holly moved to UBS in January 2009 and began working with the KL Wealth Management Group in December 2009. Holly passed her Series 3 at UBS, and moved with the team to Morgan Stanley in January 2011. With the team, she helps provide operations and client service support, including account maintenance, funds transfers, and reporting. Holly resides in Queens, and spends her free time at Yankee Stadium rooting for the Bombers. She is also part of the Financial Women s Association of NY, where she mentors high school students and raises funds for mentoring and scholarship programs, and is active in the Macaulay Alumni community. KL WEALTH MANAGEMENT 7
Managing Business and Personal Wealth As a business owner, you know that your business finances and personal finances are closely linked, and that managing them requires an integrated approach. Our first goal will be to develop an understanding of the dual dimensions of your financial life an understanding of how you built your wealth, where you are today, and where you want to be tomorrow. Only then can we effectively suggest how your personal assets can support your business growth, and how your business can help you to meet your personal goals. 8 Together, we will undertake a five step process: 1 Setting your financial objectives We begin by thoroughly reviewing your current financial resources, objectives and other circumstances that might influence your investment strategy. We will discuss your time horizon and tolerance for risk, as well as any current and potential liabilities. Importantly, we will also examine your business s financial characteristics and performance, its day-today cash needs, and strategies and financial requirements for growth. MORGAN STANLEY 2 Developing your financial management strategy Working from our understanding of you and your personal and business objectives, we will propose financial strategies designed to help you meet those goals. Our advice may encompass issues such as retirement planning, business continuation and succession, debt restructuring, tax minimization potential and wealth transfer. You will also receive an asset allocation strategy designed to provide diversification for your portfolio. 3 Implementing your investment strategy After we have discussed and refined your strategy, the team will work closely with you to bring the elements to life. Should we decide together that outside money managers are appropriate for you, we will draw on indepth research and analysis to help you select from the hundreds of investment management firms available to you. If you prefer to invest in individual securities, we can help identify specific stocks, bonds and other securities that may be suitable for your portfolio. Whatever approach we decide on, the team will help you keep your strategy on track. 4 Providing business solutions Based on our analysis of your business challenges and obstacles, we will consult with specialists throughout Morgan Stanley who can structure
and deliver services to help you take your business to the next level. 5 Reviewing objectives and performance Milestones like marriage, children and grandchildren, buying and selling a home, retirement, and starting another business or selling your current one can all have an effect on your plan and on the right course to meeting your objectives. The team will frequently and systematically review your wealth plan with you so we can help you adapt to changes in your life. And we will work with you to evaluate your investment portfolio over time, suggesting adjustments as necessary, so that your investment strategy continuously reflects your evolvingneeds and goals.
We Work to Understand the Full Scope of Your Financial Picture It starts with listening. We ask questions regarding your needs and dreams, your tolerance for risk, your time horizon and then listen. It s an ongoing process through which we strive to know all we can about you, your family, your business (if applicable) and your short- and long-term goals. This period of discovery helps us make informed recommendations and design a flexible wealth management plan that is uniquely yours. 1 2 1 Discovery process Identify your goals, values, dreams, special concerns/challenges 2 Develop investment strategy Determine risk tolerance Analyze current investment portfolio Develop asset allocation strategy Portfolio construction 10 MORGAN STANLEY
The Client Experience 3 4 5 6 7 8 9 10 3 Investment strategy meeting In-person meeting to present recommended investment strategy 5 Follow-up meeting In-person meeting to discuss: First statements Organization of paperwork Set up online account access (and review online resources) Develop schedule for future review meetings Schedule wealth management plan meeting 7 Wealth management plan meeting In-person meeting to present comprehensive wealth management strategies 9 Ongoing monitoring of investment strategy and wealth management plan Develop schedule for review meetings 4 Execution of investment strategy Open new accounts Transfer existing assets Conduct trades to execute agreed-upon investment strategy 6 Develop comprehensive wealth management plan Financial planning Retirement planning Access to banking and lending services Education planning Business succession planning Charitable giving Family dynamics Estate planning management plan meeting 8 Execute wealth management plan Ongoing execution of wealth management strategies 10 Re-evaluate investment strategy based on changes to goals, objectives and/or expectations Adjust investment portfolio and/or wealth management plan in light of any changes CRC#410861 1141986 02/2013
Developing Your Wealth Management Strategy Your achievements reflect substantial effort, and we will work just as hard on your behalf, committing our experience and skills to helping you achieve your unique goals for your wealth. Moreover, we will support you and your strategy with the resources and perspective of one of the world s largest financial firms. 1 We will discuss your current financial resources, time horizon for your goals, tolerance for risk even how your liabilities are structured. If you own a business, we also might discuss your current banking and cash management needs. 12 MORGAN STANLEY
Discover Plan 2 We will present a plan to help address needs such as income and retirement planning, asset protection, investment management, strategic borrowing, wealth transfer and business succession. We will also recommend an asset allocation strategy reflecting your risk tolerance and investment time horizon. Review Implement 3 The team will work closely with you to bring the elements of your plan to life, helping you to select from the hundreds of investment management firms available to you, and identify specific stocks, bonds and other securities that may be suitable for your portfolio. Then we will closely monitor your portfolio. 4 You will receive a comprehensive quarterly performance review, helping you track progress toward your objectives. And when your circumstances change, we will work with you to revise your strategy and reposition your assets to reflect your new needs and goals.
Risk Management The ups and downs of the markets is just one kindofrisk butsois not protecting my assets andmyfamily.howdo IprotectwhatIcare about most? Retirement WhenIretire,itwill affect just about everything that matters: my lifestyle, my company, my family. Is there a waytoplanfor retirement that takes itallintoaccount? Integrated Planning Decisions about both assets and liabilities need to be madeintheframeworkof important life goals. What stepsarealsothemosttax efficient? How can a strategic approach to banking and lending simplify my financial lifeandmaximizethevalue ofwhatiown? Liquidity Icanpredictsomeexpenses, butothersiknowican t. HowcanIplantohavethe cashineed? Investment Management Ihavesomanygoals and priorities. How can one investment strategy balance them all? YouBenefitfromaProfound Understanding of the Full Range of Wealth Management Needs Estate Planning Making sure my estate goes to the people and organizations I careaboutisa priority.howdoi transform my assets into a legacy?
Education Funding WillIbeabletopayfor a good education for my children and my grandchildren? Business Strategies HowdoImanagemypersonal wealthwithsomuchtiedupin my company? A COMMITMENT to EXCELLENCE OVER THE YEARS, YOU HAVE MADE MANY FINANCIAL DECISIONS. ONEINPARTICULARISLIKELYTOHAVEALASTINGIMPACT ONYOURWELLBEINGANDTHATOFYOURFAMILY: THECHOICEOFAFINANCIALADVISOR. Charitable Pursuits The charities I support are like extended family.howdoi maximize the good I can accomplish? InvestorswhochooseMorganStanley oftentellusthattheirreasoningissimple. TheychooseaFinancialAdvisor and afirm thatmirrorsthevaluespropellingtheirownsuccess:acommitment toperformatthehighestlevelfortheir clients, with no shortcuts, compromises or excuses. Our Financial Advisors work from anextensiveknowledgebasebuilton diverse skills, experience, training and professionalinterests.theytaketimeto understand your most important goals. They have the resources to help you navigate volatile markets and changing life circumstances. BehindeveryFinancialAdvisorstands MorganStanley.Formorethan75years, ourfirmhasbeenaleader,innovator and partner for successful individuals andtheirfamilies,aswellascorporations, foundations and endowments. Whateveryourfinancialgoals, and however you prefer to pursue them,morganstanleyoffersyoumore flexibility, more capability and more insightthanyouarelikelytofind anywhere else.
CHOICE / GLOBAL INSIGHT AND OPPORTUNITIES Investment insight without limits MorganStanleyhasapresenceineverymajorassetclass andeverymajormarket,aswellasinvestmentresearchfrom someoftheworld smostrespectedanalysts.ourculture valueslivelydebateandanopenexchangeofideasasthe basisfordistinctive,sophisticatedstrategies.wetranslate ourinsightsintoyourfinancialsuccess. INTELLECTUAL CAPITAL, GLOBAL PERSPECTIVE. Asaclient,youhave accesstothestrategicandtactical viewsofsomeoftheworld smost seasoned and respected investment professionals. The members of our Global Investment Committee develop strategiesthatguidethemanagement ofadvisoryaccountsandhelptoinform the decisions of clients across Morgan Stanley. Theteamiscurrentlysupportedby analystsattwooftheworld slargest financial institutions, Morgan Stanley andciti,whocoverkeygeographic andeconomicsectors,aswellas4,100 companies. This research is directly availabletoindividualclients,asare themarketinsights,researchandanalytic views of fixed income and equity desksfocusedontheneedsofindividual investors.yourfinancialadvisorcan bringalloftheseresourcestobearon your portfolio. SOPHISTICATED STRATEGIES, RIGOROUS RISK MANAGEMENT. The Global Investment Committee is an especially valuable resource to you andyourfinancialadvisor.thecommittee creates model portfolios based on rigorous statistical techniques which guide both institutional and individual investors and reflect a rangeoftimehorizons,riskprofiles and wealth levels. Also, the committee makes tactical suggestions basedonanastuteanalysisofthe investmentlandscape.itisalldone withaneyeonachievingthemost efficientbalanceofriskandreturn tohelpmaximizethelikelihoodof successfully meeting your objectives. APREMIERTRADINGANDEXECUTION PLATFORM. Ourabilitytoexecuteyour investment strategy is second to none. Morgan Stanley is one of the only wealth management firms with a stand-alone, principal-drivencapitalmarketsplatform dedicated to the needs of individual investors and Financial Advisors. Our 210 capital markets professionals are an experienced, highly responsive and knowledgeable resource available toyou. THE FULL SPECTRUM OF INVEST- MENT CHOICES. Inourinvestment advisory services programs, you also haveaccesstoavarietyofinvestment products, including mutual funds and separatelymanagedaccountsthatare vetted and continuously monitored by a team of manager research analysts andinvestmentprofessionals oneof thelargestsuchgroupsintheindustry. Thesespecialistsprovideduediligence for an open-architecture platform that includes more than 1,000 investment vehicles andstrategies again, a broader offeringthanthatofanyotherinvestment firm. When you decide on which advisoryprogramandvehiclesinwhich to invest, you will receive guidance fromafinancialadvisorfocusedon your best interests. PERSONAL / PERFORMANCE ONE OF THE WORLD S STRONGEST INVEST- MENT ORGANIZATIONS STANDS BEHIND YOUR FINANCIAL ADVISOR Financial Advisors have access to top-flight research from both Morgan Stanley and Citi. Combined, they analyze andtracktheprogressof more than 4,100 companies all over the world. Performance that seeks to meet your measure Ourgoalistounderstand whichpersonalandfinancial measures are most importanttoyou andthento exceed them. YOUR PERSONAL FINANCIAL ADVI- SOR. Amongthemostimportantskills ofourfinancialadvisorsistheability tolisten:tothoroughlyunderstand yourfinancialneedsandthenalignthe resourcestomeetthem.yourfinancial Advisorcanhelpyouevaluateimmediate concernsandplanforlong-termgoals, beasoundingboardforyourinvestment ideas,andassistyouindevelopingand executingastrategythatisprecisely yourown.ifyouchoosetoutilizeone or more of the investment advisory programs offered, your Financial Advisor abides by the highest fiduciary standards,puttingyourinterestsahead ofthefirm sorhisorherown. YourFinancialAdvisorisyouradvocatewithinourfirm,anintelligent editorwhoselectsandalignsthe manycapabilitiesofmorganstanley foryou.frominvestmentstobankingandlendingservicestotrusts, yourfinancialadvisorcanhelpmeet uniqueneedsonbothsidesofyour
ASTRONG,STEADYFORCEINACHANGINGINDUSTRY Vast experience Drawingonmanyyearsofexperience,MorganStanley understandstheimportanceofshapingrelationships thatreflectclientneeds,preferencesandaspirations.your FinancialAdvisorcanhelpyoudefineandmeetyourgoals bydeliveringtherightresourcestoyouinthewaythatis mostappropriateforhowyouinvestandwhatyouwant to achieve. CEO 130 800 And senior management teamwithdeepwealth management experience Years of combined experience Global locations MANAGING PERSONAL WEALTH TO INSTITUTIONAL STANDARDS. Our vast globalfirmservesmanyoftheworld s most sophisticated and demanding institutionalinvestors.asanindividual investoratmorganstanley,you llbenefit fromthemarketinsight,globalpresence, risk management resources and analyticalrigorthatdriveourinstitutional relationships. You will experience the highest standards of client service andresponsiveness,enhancedbythe personal attention and commitment of your Financial Advisor. THEKNOWLEDGETOGETITDONE.As the nation s leading manager of personal wealth,weunderstandthatthereare almostasmanyapproachestomanaging wealthasthereareportfoliostoinvest. OurfirmandFinancialAdvisorshave anin-depthunderstandingofvirtually all the challenges, goals, preferences, styles and strategies that distinguish wealthy investors. Additionally, as a truly global financial institution, we haveanequallyacuteknowledgeof financialopportunitiesandthepotential risks.thiscombinationpositionsusto develop,structureandexecutestrategiesforyourmostimportantfinancial needs,fromaccumulatingwealthto investing for income, from creating retirement reserves to devising a distributionapproachthatmeetsyour lifestyleandlegacygoals.atthesame time, we invest in innovative tools that help simplify your financial life on a day-to-day basis. Asof6/302012. 16,934 6.8 million $1.7 trillion Financial Advisors Client accounts Client assets balancesheet.clientswhoarepart ofourreservedprogramalsoenjoy around-the-clock service and exclusive seminars devoted to the needs ofhighnetworthclients. THEVALUEOFALEARNINGCUL- TURE. Thefirm sfinancialadvisors are among the most experienced andcapableintheindustry many have advanced degrees and professional certifications and designations. Morgan Stanley makes a sizeable investmentinthetrainingandprofessional development of each Financial Advisor. Our continuing education programsaredesignedtoequipfinancialadvisorswithnewskillsand perspectives. We want every client toreapthebenefitsofthecultureof excellenceofourfirm. Our16,934FinancialAdvisorsrepresentanextensiveknowledgebase built on diverse skills, experience and professional interests. We make this collectiveknowledgeavailabletoevery clientbyfacilitatingadvisorcollaboration, encouraging an environment wherefinancialadvisorscanshare asset allocation approaches, highly focusedstrategies,andspecificinvestment ideas to unusual or particularly sophisticated client needs. Awayfromtheoffice,ourFinancialAdvisorsvolunteertheirtimeand leadershipskillstothousandsoflocal organizations. They are at the forefront ofthefirm scommitmenttogiveback generously to the communities where ourclientsliveandwork. SPECIAL RESOURCES FOR FAMILIES WITH EXCEPTIONAL REQUIREMENTS. Successful families with substantial assets typically have complex needs and require highly integrated capabilities.familywealthadvisorsfocuson the intricacies of multigenerational wealthtransfer,familyownership structures, complex tax reporting, successionplanningandfamilygovernance.ourclientsworkwithprofessionalswhohaveextensiveexperience addressingboththefinancialissues andpersonaldynamicsofamerica s wealthiest families. Pleasereadimportantdisclosuresonthebackcoverofthisbrochure 11/12 CRC569927
Awards Barron's Top 100 Women Financial Advisors (Robin Krasny) Registered Rep's Top 50 Wirehouse Women in 2013 (Robin Krasny) President's Club 2012, 2013 (Robin Krasny) Century Club 2013 (Mark Lewis) Publications Barron's June 4, 2012 Registered Rep February 2013 Morgan Stanley Recognition Council Morgan Stanley Recognition Council 18 MORGAN STANLEY
Morgan Stanley strives to offer clients the finest in financial thinking, products and execution to help them meet their individual needs and achieve their personal financial goals. When we work together, you ll benefit from personalized advice, objective guidance and dedication to your success as an investor. With access to Morgan Stanley s renowned global resources and investment opportunities, we can help you develop and maintain an optimal investment strategy. Our wealth management strategy will address key areas of your financial life beyond traditional investments and may incorporate diverse recommendations for building and protecting your wealth.
Morgan Stanley Financial Advisors do not provide tax or legal advice. This material was not intended or written to be used for the purpose of avoiding tax penalties that may be imposed on the taxpayer. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters. Morgan Stanley Smith Barney LLC offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please contact us to understand these differences. has entered into arrangements with banks and other third parties to assist in offering certain banking-related products and services. Unless otherwise specifically disclosed to you in writing, investments and services offered through Morgan Stanley are not insured by the FDIC, are not deposits or other obligations of, or guaranteed by, banks and involve investment risks, including possible loss of principal amount invested. Asset allocation and diversification do not guarantee a profit or protect against loss. Morgan Stanley Smith Barney LLC is a registered brokerdealer, not a bank. Where appropriate, Morgan Stanley Smith Barney LLC 2013 Morgan Stanley Smith Barney LLC. Member SIPC. 1141986 02/2013 CRC 566035