OUTSOURCED MARKETING B2B Digital Marketing Communications Package BOOST Your Market Presence Email Campaigns Social Media Posts Business Media Posts Website Blogs Search Engine Optimisation Start to capitalise on Email, Social Media & the Internet. All done for you in a single inclusive package. Low monthly investment. No hassle marketing
IS YOUR BUSINESS BENEFITING FROM DIGITAL MARKETING? Your business will almost undoubtedly benefit from sending out regular emails, tweets, posts and blogs both direct to your customer and prospect base and also into social cyberspace. Regular emailing, web blogging and social media posts are the lifeblood of modern digital marketing. They keep your customers informed about your business, boost your search engine rankings, stimulate new enquiries and generate sales. THE GOOD NEWS IS. IT S FAST & AFFORDABLE Digital marketing media is relatively inexpensive to use and is a rapid low cost form of marketing communication. Marketing emails are an essential part of everyday business and website blogs keep your website fresh and relevant for your customers. Social media posts boost your Search Engine Optimisation (SEO) and enable your business to be more easily found online in search engines like Google. THE CATCH IS Your Content Must Be: HIGH QUALITY, REGULAR + USE SOME TECHNICAL WIZARDRY To see results from digital marketing you must commit to delivering high quality, well written, keyword optimised content. For many small businesses this is too time-consuming and difficult, meaning they lose out on market awareness, new enquiries and thereby fail to gain market share. Let us do the hard work for you.
THE SIMPLEST SOLUTION LET US DO IT FOR YOU We take on the task of handling your digital marketing for you. We do this by spending time understanding your business and then writing professional emails, blogs and posts on your behalf. Keeping you in the loop at each stage to provide input and approve all content before release. We work with you to maximise the opportunities of effective digital communication to win you new business. STRESS FREE OUTSOURCED MARKETING Let us take away the headache of keeping your digital customer communications current, frequent and of high quality. We will create a professional and effective email campaign promoting your business, your products, services and sharing your news. NO STRESS: WE SORT YOUR TECHNOLOGY Let us sort out all the necessary digital media accounts for you. Taking away all the hassle and leaving you to run your business. We will send quality communications to your customer and prospect list, we will also blog the content on your website, post it on your company's Facebook, LinkedIn and Twitter accounts (setting them up for you if required) all in a search engine friendly way to help people find your website. We can also use YouTube to post any of your videos or slide presentations.
THE ESSENTIALS DIGITAL MARKETING STARTER PACKAGE We create a professional and effective email campaign promoting your business, your products, services and sharing your news. We send quality communications to your customer and prospect list We blog the content on your website We post the content on your company's Facebook, LinkedIn, Twitter & Google+ accounts (setting them up for you if required) All done in a search engine friendly way to help people find your website. We can also post to YouTube any of your videos or slide presentations. WHY IS THIS ESSENTIAL? The activities above are what we consider as essential for a SME B2B company to see beneficial results from digital marketing. Simply put unless you undertake this minimum level of activity then digital marketing won t work for you. This essential package makes sure: Your customers and prospects receive regular professional email communication (once monthly) so that you stay in touch, are not forgotten and encourage new enquiries. Website and social media updates are made with the same information. This provides another platform for your key messages and helps boost your search engine optimisation (SEO) so people can find you and your website easier.
WE WILL SET UP & MANAGE YOUR EMAIL MARKETING... We set up a free account for you with the world renowned MailChimp email marketing system. We upload up to 2000 email addresses from your own customer and prospect lists to receive regular email communications (above 2000 requires a small monthly subscription fee). We create a custom email template using your company logo and appropriate graphics and colours. This is used in subsequent emails to create brand awareness. We provide monthly performance statistics on email opens, click through rates etc.. WE WILL SET UP & MANAGE YOUR SOCIAL & BUSINESS MEDIA Facebook We create a new business page (or use pre-existing), and if required, a new personal profile, to which we will add basic business content duplicated from your website. Twitter We set up a Twitter account (or use pre-existing) create a basic business profile using content from your website. LinkedIn We create a profile (or use your existing) and create a separate business page and upload content from your website such as brochures and other marketing materials. Google+ - We will create a Google+ account for you. This up and coming social media site that is key to Google SEO.
WE WILL MANAGE YOUR WEBSITE BLOG We will establish user rights to your website in order to use your website blog / news facility to post blogs /news. We will check that your website has a content management system and blogging / news capability. If these facilities are not available they will need to be added by your website developer or other 3 rd party. If your website doesn t have a content management system (CMS) facility or one can t easily be added, you can still take advantage of email and social media and we can apply the same package just without the website posts. WE WILL PLAN YOUR MARKETING CAMPAIGN & CREATE NEW CONTENT Campaign Planning: We will visit your business, to meet and discuss and then agree a five month campaign based around the best way of promoting your business and its products and services in a structured digital media campaign. Campaign Creation: We will write a series of five promotional emails/posts of minimum 300 words. Including images when available. We will ensure that relevant keywords are included in all copy in order to boost website SEO. Campaign Implementation: We will schedule these emails over a five month period in MailChimp so they are a regular monthly feature in your customers and prospects inbox. We will post the email/post content onto your website monthly, this helps boost site SEO and adds fresh content. We will update Facebook, Twitter and LinkedIn monthly to provide additional exposure and also boost your SEO.
GETTING STARTED In order to start this package we will need to check a few basics are in place in your business (once they are we can get started straight away ). You will need to have: 1. WWW - A dedicated company website promoting your business to drive traffic to (we assume you have one already, if not we can help you sort one out). 2. CMS - A content management system (CMS) for your website with a blogging /news facility to which you will need to give us access (if you don t have a contact management system we may be able to advise how to install one). 3. EMAIL - A unique contact email address linked to your web address e.g. info@bloggsthebuilder.co.uk (we can t use non unique emails like @Gmail, @Virgin, @btinternet for emailing with Mailchimp for security and anti-spam reasons.) 4. LOGO - A good quality digital copy of your company logo. 5. CONTACT - A named individual in your company whose business details we will use to set up the social media accounts. 6. ACCESS - All user names and passwords for any social or business media pages you may already have. Once the above are in place, we can begin promoting your business online and creating new opportunities IT REALLY COULDN T BE SIMPLER - CONTACT US NOW TO GET STARTED
YOUR DIGITAL MARKETING INVESTMENT The above basic digital communication starter package costs just 295 + VAT per month for an initial contract period of 6 months (to cover initial set up and first five months of email/blogs/posts). Continuation of the campaign based on producing one email/blog/post per month is chargeable at 295 + VAT per month (no minimum term after initial contract). ADDITIONAL MARKETING SERVICES AVAILABLE Marketing-Wiz are a small team of professional marketers. We work with local businesses to solve business growth challenges from a marketing perspective. We often act as a virtual marketing department providing support ranging from advising on competitive business growth strategies to programmes like this digital marketing package. We can tailor a wide range of outsourced marketing management services as required. We also work with a number of associate businesses for websites, graphic design, print, market research, databases, photography, video production etc. Our role is to act on your behalf to project manage these services and provide marketing expertise and new content. Please speak to us about your requirements or to request a free consultation. Marketing-Wiz Ltd : www.marketing-wiz.co.uk : info@marketing-wiz.co.uk : 01926 800297