HP Cloud Printing. Rachel Tang, Market Development Manager 3 Dec, 2013

Great opportunity and a clear challenge Mobility Revolution Explosion of mobile clients but lack of mobile print knowledge Papal Inauguration: Papal Inaugurations 2005 Typical Consumer in 2013 great shot! you should print it and frame it I don t know how. Source: Google Developers Conference Source: user text message

Modern Business Trends Mobility Cloud computing Digitization of paper

The Market Trend Market Insights Increasing internet connection (74.5% penetration rate in HK, June 2012 data) High penetration of smartphone and tablets devices in Hong Kong (187%, 13M units vs 7M population) More mobile workers By 2016: Over 2B smartphones & 760M tablets in market Customer Insights 24% of SP & 34% of tablet owners print today (27% claim increased printing) Customers want to print more: 50% want to print from their devices in the future Printing cited among top three use cases in new tablet research (HP) Customers want to print e-mails, web content, documents and photos Keys to Success In-OS print enablement on all platforms ubiquity for users Broader awareness about mobile printing & ease of use of solutions IDC - Mobile Device Users vs. Non-Users study, November 2012, IDC U.S SP/T Print Volume Forecast March, 2013. US

Some Facts HP is the FIRST to launch Cloud Printing in the world since April 2010 HP is the ONLY brand to launch the most comprehensive platforms, apps, to facilitate the mobile printing services to customer

Mobile is Changing the Print Landscape Significantly FROM TO Complex vendor driver per printer User has to install Stable PC to Printer pairings OS and apps control access, not HP More HP settings within OS constraints In-OS driver supports multiple printers User does NOT install anything Dynamic client to Printer pairings OS and apps control access, not HP Less HP settings within OS constraints

IN-OS PRINTING APP BASED PRINTING *anytime and anywhere= on home network or away from network on mobile devices with e-mail capability and internet access. See notes section for specific details. HP Mobile & Cloud Printing Solutions OS Device Printing Method Print from your smartphone or tablet from virtually anywhere* Android Select Android Devices HP Slate 7 tablet & Samsung Galaxy S4 (S3 and Note 2coming Q4) Integrated (Native) Printing From e-mail client, photo gallery and Android Browser. (on same network as printer) Apple ios Win 8/Win 8 RT Blackberry Any Apple ios Device (iphones, ipads, ipods) All Windows 8/RT tablets Blackberry, & Other Vendors (Android and Symbian) Airprint Print from an iphone/ipad without the need of any app,software or preconfiguration Win 8 built-in Drivers No more searching fordrivers. (on same network as printer) HP eprint App Mobile app that enables printing from your Android or Blackberry device (while at work, at home, or on the go) Other All Mobile Devices (with e-mail capability & internet access) HP eprint by email on the go

HP Cloud Printing - eprint Print on-the-go from your smartphone, tablet and notebook with HP eprint at home on the go at work

HP Cloud Printing - eprint Now you can print from virtually anywhere 2 Use HP eprint to email it to a printer across the world. 3 Make your loved ones happy. 1 Shoot a picture with your smart phone. 1 0

HP eprint Demo Check email Forward email with attachments Enter printer s email address Send email Receive confirmation from HP Cloud 11 Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Native OS Print (HP Win 8, Android, Apple AirPrint) Now you can print from virtually anywhere 1 Integrated OS Printing What is it? Many smartphone, tablet and PC operating systems have a print button so that you can print to millions of HP printers Apple AirPrint, Samsung Android and HP Windows 8 devices How it works 1. Content from any app that supports the OS printing feature can be printed through a LAN to an HP eprint-enabled product 2. No additional printing app is required 3. Can connect and print with any HP eprint and wireless direct enabled product too. Supported Devices 1. Printers: Any HP eprint-enabled product 2. Mobile devices: Apple ipad, ipod touch and iphone (ios 4.2 or later) Samsung S4, Note III, HP Win 8 device Print from mobile device LAN connection Print from mobile device Wireless Direct www.hp.com/go/mobile-printing-solutions

Apple AirPrint iphone Launch Safari Browser To print web page click Action button Choose Print Change settings (if necessary) Click Print button 13 Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

HP Wireless Direct Printing Just walk up and print (Network not required) Just walk up and print (Network not required) Print stream sent to printer Wi-Fi Clients HP printer with Wireless Direct Direct wireless connection between (mobile) device and wireless printer Does not require access to network for printing (similar to Bluetooth connection) Does not require printer to have internet access Requires either O/S embedded print functionality for job rendering and routing (i.e. AirPrint), or HP Mobile Print Apps 14 Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

HP eprint mobile printing Now print from your smartphone or tablet from virtually anywhere 1 HP eprint App What is it? An easy-to-use print interface for ipad, iphone, ipod touch, and Blackberry smartphones, combining the features of HP s previous eprint Home and Biz and eprint Services app. How it works Print PDF, MS Office files, photos, emails and web pages: 1. Through a LAN connection to any HP networked printer. 2. Through the Internet to HP eprint-enabled printer. 3. Directly to HP printers with wireless direct printing. 4. Through a secure corporate intranet via an HP eprint enterprise server to any printer on corporate LAN. 5. Through the internet to HP public print locations Print from mobile device Wireless Direct Print from mobile device Internet connection Print from mobile device LAN connection Supported Devices 1. HP eprint-enabled products and older HP wired and wireless network printers, including those located at public print locations. 2. Mobile devices: iphone 3GS or newer, ipad and ipod touch running ios 4.2 or later, Blackberry smartphones running OS 4.5 or later. eprint-enabled printer with wireless direct HP public print locations Any HP network printer

HP eprint Wireless Direct Printing Demo Connect to printer s Access Point Launch HP eprint App Open a Document Print 16 Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

What are HP Print Apps? Print apps are special print applications available exclusively for use on HP Web-enabled printers. A print app is a shortcut to printing content from the Web directly from your printer, with no computer required. Print apps give you direct access to great pre-formatted content from HP and leading companies from around the world. You can choose from a growing library of print apps that make printing faster, simpler and more useful than ever. What can HP Print Apps do for the user?

Coupons Education Print apps Entertainment Family Activities Business Greeting Cards Categories and Partners News Photo Recipes Supplies Tickets Travel

Print Apps Scheduled Delivery Having the ability to schedule print weekly or on-demand Disney DreamWorks Nickelodeon Cadence 3 days/week (MWF) 5 days/week (SuMWFSa) 2 days/week (WSa) Pages/delivery 3 2 3 Content sample

Web Connected Printers At every price point HK$548 and up LaserJet Enterprise LaserJet Pro $2399 $3799 Officejet Pro Photosmart

HP Your Only Real Cloud Printing Partner