Print & web publishing in RBI Karl Schneider Editorial Development Director RBI UK
RBI UK
RBI UK Part of Reed Business, a subsidiary of Reed Elsevier 2,300 staff 400 journalists ~ 300m turnover
RBI UK Part of Reed Business, a subsidiary of Reed Elsevier 2,300 staff 400 journalists ~ 300m turnover 57% of revenue online
RBI UK 21 Markets, >100 products Aerospace Agriculture Banking Catering Chemicals Computing Construction Electronics Healthcare Industrial Optical Personal Care Personnel Property Recruitment Road Transport Science Social Care TV & Film Travel Utilities
40 magazines
15 Community Websites
15 Community Websites
Data services & Job boards
How we make money: The role of content
How we make money: The role of content Audience
How we make money: The role of content Content Audience
How we make money: The role of content Content Audience
How we make money: The role of content Content Audience Marketers
How we make money: The role of content Content Audience Marketers
Content: Print
Content: Print Photos Articles Data Letters Cartoons Crosswords
Content: Web
Content: Web
Content: a broader vision
Content: a broader vision Traditional Content
Content: a broader vision Traditional Content
Content: a broader vision Traditional Content
Content: a broader vision Traditional Content Community Interaction Multimedia Window on the Web Community Tools
Traditional content Proposition: Exclusive content, crafted specially for people like you Examples: Traditional journalism Blogs Webcasts
Window on the web Proposition: The best starting point to find the good stuff for people like you Examples: Vertical search Best of the web User aggregation
Community interaction Proposition: The best place to interact/ share with other people like you Examples: Discussion forums Wikis Picture sharing
Community tools Proposition: Tools to help people like you do your job Examples: Salary checker Fuel efficiency calculator
Worldwide top 50 websites 1 yahoo.com 18 ebay.com 35 google.co.jp 2 google.com 19 google.fr 36 amazon.com 3 youtube.com 20 orkut.com.br 37 go.com 4 live.com 5 facebook.com 6 msn.com 7 myspace.com 8 wikipedia.org 9 blogger.com 10 yahoo.co.jp 11 baidu.com 12 rapidshare.com 13 microsoft.com 14 google.co.in 21 sina.com.cn 22 mail.ru 23 google.co.uk 24 fc2.com 25 aol.com 26 vkontakte.ru 27 google.com.br 28 wordpress.com 29 google.it 30 flickr.com 31 photobucket.com 38 orkut.co.in 39 craigslist.org 40 naver.com 41 friendster.com 42 odnoklassniki.ru 43 google.com.mx 44 imdb.com 45 youporn.com 46 bbc.co.uk 47 taobao.com 48 cnn.com 49 googlesyndication.com 15 google.de 32 yandex.ru 50 163.com 16 hi5.com 17 qq.com 33 google.es 34 google.cn
Worldwide top 50 websites 1 yahoo.com 18 ebay.com 35 google.co.jp 2 google.com 19 google.fr 36 amazon.com 3 youtube.com 20 orkut.com.br 37 go.com 4 live.com 5 facebook.com 6 msn.com 7 myspace.com 8 wikipedia.org 9 blogger.com 10 yahoo.co.jp 11 baidu.com 12 rapidshare.com 13 microsoft.com 14 google.co.in 21 sina.com.cn 22 mail.ru 23 google.co.uk 24 fc2.com 25 aol.com 26 vkontakte.ru 27 google.com.br 28 wordpress.com 29 google.it 30 flickr.com 31 photobucket.com 38 orkut.co.in 39 craigslist.org 40 naver.com 41 friendster.com 42 odnoklassniki.ru 43 google.com.mx 44 imdb.com 45 youporn.com 46 bbc.co.uk 47 taobao.com 48 cnn.com 49 googlesyndication.com 15 google.de 32 yandex.ru 50 163.com 16 hi5.com 17 qq.com 33 google.es 34 google.cn
The barriers to change
The barriers to change People & Technology
The barriers to change People & Technology Teams built for print Structures Processes Skills Tools not fit for purpose Authoring tools built for print Web tools inflexible
Content creation & delivery
Content creation & delivery Content creation Articles Images Video Blogs
Content creation & delivery Content creation Content delivery Articles Website Images Video Blogs Print Email RSS feeds Widgets
Content creation & delivery Content creation Content delivery Articles Website Images Video Blogs Print Email RSS feeds Widgets Content
Content creation & delivery Content creation Content delivery Articles Website Images Video Blogs Print Email RSS feeds Widgets Content
Content creation & delivery Content creation W E B Content delivery Articles Website Images Video Blogs Print Email RSS feeds Widgets Content
Content creation & delivery Content creation W E B Content delivery Articles Website Images Video Blogs Print Email RSS feeds Widgets Content
Content creation & delivery Content creation W E B Content delivery Articles Images Video Blogs Website Print Email RSS feeds Widgets Content
Articles: Old process InCopy + InDesign EAS
Articles: Old process Writers + Copy InCopy + InDesign EAS
Articles: Old process Writers Subs/production + Copy Sub copy Cut to fit + Print head InCopy + InDesign EAS
Articles: Old process Writers Subs/production + Copy Sub copy Cut to fit + Print head Ready for print InCopy + InDesign EAS
Articles: Old process Writers Subs/production Sub copy + Copy Cut to fit Ready for print + Print head To press InCopy + InDesign EAS
Articles: Old process Writers Subs/production Sub copy + Copy Cut to fit Ready for print + Print head To press InCopy + InDesign Send to web EAS
Articles: Old process Writers Subs/production Sub copy + Copy Cut to fit Ready for print + Print head To press InCopy + InDesign Send to web EAS + Web head + Links + Tags + Pics + Video + Keywords + Related
Articles: Old process Writers Subs/production Sub copy + Copy Cut to fit Ready for print + Print head To press InCopy + InDesign Send to web EAS + Web head + Links + Tags + Pics + Video + Keywords + Related To Web
Articles: Current process InCopy + InDesign EAS
Articles: Current process Writers + Copy + Web head + Links + Tags + Pics + Keywords + Related InCopy + InDesign EAS
Articles: Current process Writers Subs/production + Copy + Web head + Links + Tags + Pics + Keywords + Related Sub copy & metadata InCopy + InDesign EAS
Articles: Current process Writers Subs/production + Copy + Web head + Links + Tags + Pics + Keywords + Related Sub copy & metadata Ready for web InCopy + InDesign EAS
Articles: Current process Writers Subs/production + Copy + Web head + Links + Tags + Pics + Keywords + Related Sub copy & metadata Ready for web InCopy + InDesign Send to web EAS
Articles: Current process Writers Subs/production + Copy + Web head + Links + Tags + Pics + Keywords + Related Sub copy & metadata Ready for web Cut to fit + Print head InCopy + InDesign Send to web EAS
Articles: Current process Writers Subs/production + Copy + Web head + Links + Tags + Pics + Keywords + Related Sub copy & metadata Ready for web Cut to fit + Print head Ready for print InCopy + InDesign Send to web EAS
Articles: Current process Writers Subs/production + Copy + Web head + Links + Tags + Pics + Keywords + Related Sub copy & metadata Ready for web Cut to fit + Print head Ready for print To press InCopy + InDesign Send to web EAS
Articles: Current process Writers Subs/production + Copy + Web head + Links + Tags + Pics + Keywords + Related Sub copy & metadata Ready for web Cut to fit + Print head Ready for print To press InCopy + InDesign Send to web EAS + Video
Articles: Current process Writers Subs/production + Copy + Web head + Links + Tags + Pics + Keywords + Related Sub copy & metadata Ready for web Cut to fit + Print head Ready for print To press InCopy + InDesign Send to web EAS + Video To Web
Articles: Future process InCopy + InDesign Web authoring tools
Articles: Future process Writers InCopy + InDesign + Copy + Web head + Links + Tags + Pics + Video + Keywords + Related Web authoring tools
Articles: Future process Writers Subs/production InCopy + InDesign + Copy + Web head + Links + Tags + Pics + Video + Keywords + Related Sub copy & metadata Web authoring tools
Articles: Future process Writers Subs/production InCopy + InDesign + Copy + Web head + Links + Tags + Pics + Video + Keywords + Related Sub copy & metadata Ready for web Web authoring tools
Articles: Future process Writers Subs/production InCopy + InDesign Web authoring tools + Copy + Web head + Links + Tags + Pics + Video + Keywords + Related Sub copy & metadata Ready for web To Web
Articles: Future process Writers Subs/production InCopy + InDesign Send to print Web authoring tools + Copy + Web head + Links + Tags + Pics + Video + Keywords + Related Sub copy & metadata Ready for web To Web
Articles: Future process Writers Subs/production Sub for print + Print head InCopy + InDesign Send to print Web authoring tools + Copy + Web head + Links + Tags + Pics + Video + Keywords + Related Sub copy & metadata Ready for web To Web
Articles: Future process Writers Subs/production Sub for print + Print head Ready for print InCopy + InDesign Send to print Web authoring tools + Copy + Web head + Links + Tags + Pics + Video + Keywords + Related Sub copy & metadata Ready for web To Web
Articles: Future process Writers Subs/production Sub for print + Print head Ready for print To press InCopy + InDesign Send to print Web authoring tools + Copy + Web head + Links + Tags + Pics + Video + Keywords + Related Sub copy & metadata Ready for web To Web
Articles: Future process Writers Subs/production Sub for print + Print head Ready for print To press InCopy + InDesign Send to print Web authoring tools + Copy + Web head + Links + Tags + Pics + Video + Keywords + Related Sub copy & metadata Ready for web To Web
Website editing: The Lego approach
Website editing: The Lego approach Website Menu
Website editing: The Lego approach Website Menu
Changing team structures: Yesterday Editor News Editor Features Editor Section Editor Website Editor Reporter Feature writer Writer Reporter Feature writer Writer
Changing team structures: Tomorrow Brand Editor Magazine Editor Content Editor Website Editor Beat Editor Beat Editor Beat Editor Beat Editor Beat Editor Beat Journalist Beat Journalist Beat Journalist Beat Journalist Beat Journalist Beat Journalist
Re-skilling editorial teams New training programmes, e.g: Video editing Engaging with online communities Informal sharing Events Wiki Recruitment
Questions
Questions