World Around EPiServer Add-Ons

World Around EPiServer Add-Ons Peter Yeung Director of Business Development Jacob Khan Solution Architect The Choice for Leaders in Digital

Before We Start. An Exercise! Email / Marketing Personaliza+on Automation SEO Testing & Optimization Content Marke+ng Digital Asset Management Sales Enablement Analytics (marketing) Marke+ng Data Analytics (Web & Mobile) Channel / Local Marke+ng BI / Reporting Marke+ng Resource Mobile Marketing Management Social Media Marketing Search & Social Ads Tag Management Display Advertising Cloud / Integra+on / API Video Ads & Marketing Data Management Communities & Reviews Database/Big Data Events & Webinars Call Centers Mobile App Dev Customer Experince / Web Dev VoC Marke+ng Environment Loyalty & Gamification User Management Dashboards DAM / MAM PIM Marketing Automation Analytics Optimization Merchandizing Paid Media/ Content Translations Personalization Tax / Payment ESB / Integration

Agenda 1. Overview 2. Add-Ons Today, Tomorrow and Roadmap 3. The Add-On process

Delivery Model Sites Managed service Scales by sites/servers Recurring monthly EPiServer Software EPiServer Add-ons Training / Expert Services / Support On- premise solu+on Scales by sites/servers Web Operations

The Landscape Sites EPiServer Software EPiServer Add-ons Training / Expert Services / Support Web Operations Roadmap to deliver and measure experiences

Why use Add-Ons in the first place? Consistent message and experience Gathering Behavior, Data, Informa9on at Every Single Touchpoint the CORE & BACKBONE Product / Catalog Content Profile

What and Why WHAT? is an ecosystem? How all CHANNELS, digital, online, offline work together relative to YOUR customer journey is different about EPiServer? WHY? Do I need one? Speed to Market, Risk Reduction, and Mutual Growth. What does your digital marketing strategy look like? Do I need one (part deux)?: Customer is probably living in silos How is your marketing/merchandizing/org structured? How is a message delivered?

FTW = Develop the story TOGETHER

In the beginning web mobile EPiServer PlaKorm

As you grow & extend web mobile app social email analy+cs Publish Office Social Reach EPiServer Mail CRM Language Manager Google Analy+cs EPiServer PlaKorm CRM Connector SharePoint Connector Content Collaborate LiveMonitor External Content Internal Content Enterprise Applica+ons

Think about the future web mobile app social email analy+cs op+miza+on Language Manager Publish Office Social Reach EPiServer Mail CRM Connector marke+ng automa+on tax / payment CRM merchandizing Google Analy+cs EPiServer PlaKorm SharePoint Connector paid media / content Content Collaborate LiveMonitor omni- channel customer service enterprise service bus transla+ons DAM / MAM Internal Content PIM Enterprise Applica+ons External Content

Extend & Grow Today web mobile app social email analy+cs Publish Office Social Reach EPiServer Mail marke+ng automa+on op+miza+on merchandizing Language Manager Google Analy+cs EPiServer PlaKorm CRM Connector SharePoint Connector tax / payment CRM paid media / content Content Collaborate LiveMonitor omni- channel customer service enterprise service bus transla+ons DAM / MAM Internal Content PIM Enterprise Applica+ons External Content

What 2014 Will Bring web mobile app social email analy+cs Publish Office Social Reach EPiServer Mail marke+ng automa+on op+miza+on merchandizing Language Manager Google Analy+cs EPiServer PlaKorm CRM Connector SharePoint Connector personaliza+on / id tax / payment CRM paid media / content Content Collaborate LiveMonitor omni- channel customer service enterprise service bus transla+ons DAM / MAM Internal Content PIM Enterprise Applica+ons External Content

And the goal...

And now, Exercise #2 High end requirements Mid- range requirements Low end requirements Media System Built- In, In- House Add- On Baseline requirements Good star+ng point Can be extended for next steps 3 rd Party Add- Ons Best of Breed Verified and Tested Integra+ons Con+nuous cycle, upgrades/ growth Integra+on Examples, Cases Great Integra+on points / APIs

The Add-On Process Iden+fy Add- On Partner Feasibility Define the Rela+onship Development Review Launch Plan Launch every release on either plakorm

Add-On Development Review Criteria UX / UI considerations Install / Uninstall Basic Functionality Test Regression Tested (EPiServer 7+)

Developer Open Source Unverified Site Owner One- Click Install (NuGet) Targeted Capabili+es Joint Solu+on Sold as EPiServer Products Verified Solu+on Complex plakorms Customiza+on Possible

Success through Developer Add-ons Nuget.episerver.com http://world.episerver.com/ Documentation/Items/Developers-Guide/ EPiServer-Framework/7/Add-Ons/Add-ons

35 Packages Published over +me 30 25 20 15 10 5 0 9/1/2011 10/1/2011 11/1/2011 12/1/2011 1/1/2012 2/1/2012 3/1/2012 4/1/2012 5/1/2012 6/1/2012 7/1/2012 8/1/2012 9/1/2012 10/1/2012 11/1/2012 12/1/2012 1/1/2013 2/1/2013 3/1/2013 4/1/2013 5/1/2013 6/1/2013 7/1/2013 8/1/2013 9/1/2013 10/1/2013 11/1/2013 12/1/2013 1/1/2014 2/1/2014 3/1/2014 4/1/2014 5/1/2014

Downloads 2013-2014 minus EPiServer EPiCode.BlobConverter Blob Converter Dic+onary2Find TechFellow.ScheduledJobOverview.CMS6 EPiCode.SqlBlob Custom Localiza+on Provider Chief2moro.ImageDataExtensions YouTube Block DDS Admin for EPiServer CMS 7 EPiCode.SqlBlobProvider EPiBootstrapArea PowerSlice CacheManager TechFellow.ScheduledJobOverview.Cms75 Geta.EPi.Extensions CacheManager for EPiServer CMS ImageResizer.Plugins.EPiServerBlobReader MakingWaves.EPiImage for EPiServer 7 (Legacy) Geta.DdsAdmin TechFellow.ScheduledJobOverview Geta.Tags 0 100 200 300 400 500 600 700 800 900 1000

New EPiServer Add-Ons

EPiServer Languages Switch language easily Create new language branches easily Automatic translation Language comparison Available now. Good fit for anyone with multi-language site!

CriteriaPack Expansion pack for personalization Easily installed as oneclick install Includes many efficient criteria to hit the right market segment

Dynamic Forms Multi-step forms Use on any page Complete design control Supports dependent fields Xform data compatible Coming soon as Open Source

All New LIVE MONITOR Want to see what s happening on your site right now? HTML5 Based New Design More info Extendable REAL TIME!

All New EDITOR COLLABORATION Enable your content creators to collaborate real-time on specific content and get notified when they need to interact Real-time Activity Feed Supports commenting, actions Notifications by email

Also on their way Just about done Optimizely integration (A/B Test & Optimization) Sharepoint integration (DAM) Coming Soon! Yammer integration (Collaboration) Demandbase integration (Personalization)

Finding EPiServer Add-Ons EPiServer Add- Ons Joint Verified Site Owner Developer Found on Add- On Store 2014 CRM Connector SharePoint Connector Social Reach Google Analy+cs Publish from Office Language Manager Spell Checker Visitor Groups Criteria Pack Self- Op+mizing Blocks Criteria Packs Dynamic Forms Mobile Pack Live Monitor Content Collabora+on

Make the Add-On Store Yours!

Proof in Process, Numbers & Feedback Process Tested and Verified Regression Tested Update Tested Dedicated EPiServer Add- On dev team Solu+on vs. Feature Numbers 28,000+ Add- On downloads 600+ shared 3 rd party customers 14 EPiServer developed Add- Ons (by 2014) 14 3 rd Party Add- Ons 70+ Wai+ng List for Add- Ons Feedback Gartner EPiServer Add- Ons serve as another differen+ator Forrester The Add- On Program executes true best of breed extensibility Shared Customers We're excited about the launch of the new connector and the possibility of even easier integra+on between these two key plakorms.

Add-Ons Future New Analytics and Optimization Add-Ons 70+ currently being evaluated Product Augmentation - Integration Service Want to hear from you!