Basic features. Online competitor and market research.

Transcription

1

2

3

4 Online competitor and market research. However the planning takes time, we can save more on multiple scope and strategy changes later. The following questions can be answered by SpyMoz: Is there a reasonable amount of search volume in the respective topic? What are the most important keywords that our target audience is searching for? How many competitors are there in each country and language? What are the fields where the competiton is low, the searching volume is big and my competitor is weak at the same time? What are the strengths and weaknesses of our competitors? What is the winning strategy for a certain field (keyword and language)? Where are the market niches that could be conquered? Basic features keyword research market niche research strengths and weaknesses of our competitors search result lists based on keywords, countries and languages data sharing with colleagues competitor backlink portfolio charts histirical data

5 Website uptime monitoring. The permanent monitoring of most important pages of a website (most important product or service page, cart, landing pages, etc...) is essential. The following questions can be answered by WebyMon: Is my website permanently reachable by users and bots? When are my uptime and downtime periods? Are there any patterns in my website operation? When do operation problems occur? When does my website slow down? What is my website s avarage speed? (download time) Basic features charts data sharing with colleagues notifications in case of downtimes

6 Website error monitoring. The basic quality of the website is the most essential for any further activities. Permanent and complex monitoring of the following quality benchmarks is important:: programming quality operation quality content quality The following questions can be answered by waudito: Basic features: What is the global quality of my website? How do my website s quality change over time? How does a website change affect my website s quality? What are the new errors since the last website change? Which errors can be treated by programmers, system administrators or content managers? recurring, automatic checks invitation of colleagues charts for changes by time error priorities more than 200-item checklist

7 Content quality and effectiveness measurement. ContKing is able to automatically measure content quality and effectiveness in high volume. It has an integratable module that enable users to send feedback or vote for the content. ContKing connects to Google Analytics via API and is able to import data from Webmaster Tools as well. The following questions can be answered by ContKing: Basic features: What kind of content should I create? Which are my best and worst performing contents? Is my website able to offer content for all of my important keywords? Google Analytics connection Google Webmaster Tools connection content quality research content effectiveness research charts and reports content evaluation by users user feedback worst performing content recommended new contents

8 Marketing and sales automation tool. Monitors users behaviour on the website. Notifies sales if a user should be contacted based on his behaviour. Automatic notifications are also available to certain users if anything can be estimated based on their online behaviour (e.g. if the user always reads about children insomnia during nights, free sleeping diagnostics can be offered to him). The following questions can be answered by FindGore: Basic features: Who are my most active users? What are the best converting routes and behaviour patterns? Which users are ready for sales? Which users should receive automated sales and marketing mails? URL tracking event scoring

9 Knowledge base tool that is able to retain high level of user interest. (under construction) Can be used for building educational or corporate knowledge base. Best use case is a focused content collection from the internet extended by our marketing and sales content. With this, we can create the new generation of RSS feeds and newsletters. The following questions can be answered by ReadIns: Basic features: Which contents are read by a typical user? What user segmentation can be used based on our users content consumption? What type of content should I share more often? What are the favorite content of my users? What contents are not really needed by my users? user groups tematic folders subscriptions notifications reading behaviour

10 Content management system optimized for search engines. One of the most imortant SEO parameter is the speed of the website that highly affects search results and also important in case of mobile users. SEO CMS is one of the the world s fastest CMS based on download speed for users and search bots. The following questions can be answered by SEO CMS: How can I check my content managers work automatically? How can I build a faster webpage than my competitors? Basic features: static pages automatic content generation loading time below 400ms deployment to domain of your chose domain portfolio management access management on the fly error checking API unlimited number of content types automated SEO tasks

11 Automatic lead generation based on big data tools. (under construction) According to product plans, lleadd project will be able to monitor 400 million webpages and 7 billion URL s regularly. Data will be tagged and categorized automatically. The project is estimated to deliver high quality lead lists based on technical and content analyzis of websites. The following questions can be answered by lleadd: Which are those webshops that have more than 2000 products, their total number of daily visitors are more than 1000 UV, are using a certain webshop engine and their operation quality is weak? Basic features: What gyms did open last week? Who are the biggest content marketing agencies in Germany? big data HTML analyzis complex reports

12 Backlink portfolio research and monitoring tool. (under construction) Backlinks of a certain domain can be easily listed. Our competitors backlink portfolio can be easily monitored. Notifications can be received in case of changes. The following questions can be answered by RivalSupporters: Basic features: Who is supporting my competitors? Who is supporting my competitors but not me? Who is supporting me? Who have deleted my backlink recently? competitor backlink portfolio research own backlink portfolio monitoring notifications in case of changes

13 Smart AdWords bidding tool. SEO parameters will also be taken into account once the project is live. (under construction) Campaign Builder (AdWords Editor input) Live Product Feed Bidder - ad optimization not only in uniquely developed corporate instance - fully automated tool - hourly bid re-calculation

14