Strategic Human Capital Management in SMEs 2015



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60% CASH BACK The Productivity Innovation Credit (PIC) Scheme Save $400 Early Bird Special Only S$$295 + GST* Register before 22 Sept 2015 Strategic Human Capital Management in SMEs 2015 13 October 2015 Holiday Inn Singapore Orchard City Centre To achieve sustainable growth, SMEs should be looking at their HR capabilities, and not just automation and productivity upgrading alone. It is crucial for SMEs to develop good HR systems and processes, train and develop leaders, and attract and retain talents. Ms Chew Mok Lee, Assistant Chief Executive of Capabilities & Partnership Group, SPRING Singapore In collaboration with SME Employer of Choice winners and finalists, the Strategic Human Capital Management in SMEs 2015 Congress is dedicated to providing local SMEs practical advice and tips on delivering effective leadership, engaging and recruiting the right employees and introducing people management processes aligned to the business strategy. Learn how to overcome thorny human capital issues including talent attraction, employee engagement, training and development and succession planning, through a mix of interactive dialogues, engaging panel discussions, roundtable, exclusive mini-workshops and SME clinic. Guest of Honour Featured Distinguished Speakers: Christophane Foo Executive, Human Capital & Organisation Development SPRING SINGAPORE Susan Chen, Human Resources VISA Rishita Desai HR Manager, Singapore & Malaysia LOWE & PARTNERS WORLDWIDE Aditi Nayak MINDWAVE SOLUTIONS Gary Lee Former Head, Learning & Development SOO KEE GROUP Sponsor: Supporting Organisations: Loh Pui Wah, Career & Attachment Office NANYANG TECHNOLOGICAL UNIVERSITY Elvis Lee Kwang Boon Executive (Business Development) ORANGE CLOVE CATERING (A SUBSIDIARY OF NEO GROUP LIMITED) Nicole Poon, People Operations MATCHMOVE PAY Chloe Lee VP, HR APS ASSET MANAGEMENT Media Partners: Sim Cher Young, Dato Kho Hui Meng Career Centre SINGAPORE MANAGEMENT UNIVERSITY Jerry Seah SINGAPORE NATIONAL EMPLOYERS FEDERATION Contact Me to Register: Karen Tel: (65) 6423 4631 info@hrmasia.com.sg

a + CONFERENCE HIGHLIGHTS COFFEE CHAT: Get Creative with Recruiting when you are not an MNCs: What Works, What Doesn t? Think Tank: Building, Implementing & Measuring an Effective Succession Management System MINI-WORKSHOP I: Social Media & Recruitment Cheat Sheets: How To Build Online Presence & Become Talent Magnet? MINI-WORKSHOP II: How to Create The Right Training Approach for Employee Development? a Key Learnings: Be creative and explore where your best talent hangs out online and how to create relevant, authentic and consistent content to position your company as an employer of choice in a cost-effective way Adopt innovative methods to implement cost-effective engagement projects Design & implement a high-impact, high-retention and high-application training approach to effective employee development Clarify the strategic purpose of building an effective succession management system and identify the leadership skills you need at the top to grow High Potentials Learn smart HR strategies to improve your business culture and position your company for growth Who Should Attend SMEs of all sizes with content targeted at management, HR practitioners and change-makers of your organisation.

PROGRAMME OUTLINE 8.30am 9.00am Registration and Coffee Opening Address by Guest of Honour Christophane Foo Executive, Human Capital & Organisation Development SPRING SINGAPORE TALENT ATTRACTION Coffee Chat Get Creative with Recruiting when you are not an MNC: What Works, What Doesn t? According to a recent poll of undergraduates and recent graduates of the local universities, MNCs still outstrip SMEs as employers of choice, even though SMEs today employ about 70% of our workforce and comprise nearly 99% of businesses in Singapore. The tightening of regulations for employment of foreign workers has further created a very tight labour market for SMEs to compete against established local companies and MNCs to recruit and retain talent, especially top millennial and Gen Z talent. What can SMEs do differently to attract their fair share of talent? BE CREATIVE! 9.15am Join us and hear straight from the top recruiting leaders how they continuously push the limits of innovation, how they have overcome roadblocks and what they consider to be the most important lessons they have learnt along the way. The session will cover: How they built a foundation for success, such as budget priorities, staffing, strategies and management buy-in? How to determine channels you should invest time and dollars in laying the groundwork for your campaign? How to adopt refer-a-friend schemes, social media and school outreach to develop a cost-effective in-house recruitment process? Panellists: Rishita Desai HR Manager, Singapore & Malaysia Lowe & Partners Worldwide Susan Chen, Human Resources Visa Elvis Lee Kwang Boon Executive (Business Development) Orange Clove Catering (A Subsidiary of Neo Group Limited) Mini-Workshop I Social Media & Recruitment Cheat Sheets: How To Build Online Presence & Become Talent Magnet? In the age of social media, job seekers are turning to non-traditional venues, like online social media, to find out more about a company. It takes a job seeker only 90 seconds to decide whether an ad is interesting enough to continue to read through. Hence it is crucial for you to relook at the way you write your job description and present your company to tell powerful stories to answer their question of why should I join your team? 10.00am This session aims to equip you with skills to create relevant content to position your company as an employer of choice. It will cover: Why do you need a content marketing strategy for talent acquisition, and how can you get it started? How to develop engaging content that is tailored to each social channel that leads to a stronger online brand and a richer applicant experience? What are the most common mistakes that recruiters make when communicate their company s story? Rishita Desai HR Manager, Singapore & Malaysia Lowe & Partners Worldwide 11.15am Morning Refreshment and Networking Break

Think Tank Building, Implementing and Measuring an Effective Succession Management System With talent in short supply, having an effective succession plan is key to the continuity and expansion of SME businesses. However, most of them are failing to prepare for the future as other priorities always seem to jostle to the front. Lack of financial resources, the burden of extra work and the lack of a dedicated people management resource are cited as their key roadblocks. 11.45am Join our panel of award winning industry leaders and explore: How they overcame the roadblocks and clarify the strategic purpose of building an effective succession management system? How they identified core competencies and build complimentary robust individual development plans? Best practices for managing talent pools and High Potentials Panellists: Chloe Lee VP, HR APS Asset Management Nicole Poon, People Operations MatchMove Pay 12.30pm Lunch and Networking Break EMPLOYEE ENGAGEMENT &MOTIVATION TOOLS Interactive Roundtable Discussion Recognise, Reward & Engage Your Multi-generational Workforce: How To Do It Right? In this dynamic and thought-provoking session, you will participate in a small-group discussion and rotate tables every 20 minutes. A leading industry expert will host, guide and summarise the discussion at the end of the session. Roundtable #1: Cost-Effective Reward & Recognition Programs How to design compensation, salary, benefits and rewards management programs that meet business needs, such as cost effectiveness, business growth, retention, performance, etc? How to demonstrate appreciation through meaningful non-financial reward? Table Moderator: Chloe Lee VP, HR APS Asset Management 1.30pm Roundtable #2: Best Strategies for Work-Life Harmony What you need to know about implementing work-life strategies and success stories? How to set specific action plans, targets and the timeframe within which to achieve the plans and targets? Table Moderator: Jerry Seah Singapore National Employers Federation Roundtable #3: Outstanding Teams What do Their Managers Do Differently? How to ensure the line managers understand and own the engagement process? How to provide training and coaching to managers to help them foster trust, loyalty among employees? Table Moderator: Aditi Nayak MindWave Solutions

TRAINING & DEVELOPMENT Mini-workshop II How to Create The Right Training Approach for Employee Development? This unique how-to workshop offers you a hands-on guide for designing and implementing a high-impact, highretention, high-application training workshop or session. It will cover how to apply a highly effective procedure to determine training needs at an organisation, business and individual level. 2.30pm This session covers: How to innovate your in-house training on a cost and time budget How to identify training requirements to support your employee and career development? How to design a training program, familiarise yourself with the logistics and supply chain of a training program as well as select the right training provider Gary Lee Former Head, Learning & Development Soo Kee Group 3.45pm Afternoon Refreshments and Networking Break SUCCESSION PLANNING In Conversation with Local Education Institutions Sourcing for Millennial & Gen Z Talent: How to Leverage Relationships with Local Educational Institutions? Many companies have formed strong relationships with local education institutions, such as Institute of Technical Education (ITE), Polytechnics and Universities, resulting in partnerships that benefit all involved - the institutions, the employers and the students. 4.15pm Hear from a panel of representatives from local education institutions about: How they can help with enhancing your graduate hiring efforts in 2015 and 2016 by tapping into targeted channels The complex nature of the education system and its various offerings On-campus career fairs to identify related activities that will complement your talent profile and resound with your graduate recruitment efforts Panellists: Loh Pui Wah, Career & Attachment Office Nanyang Technological University Sim Cher Young, Dato Kho Hui Meng Career Centre Singapore Management University Exclusive SME Clinic Take advantage of this free consultation opportunity! Our expert will share knowledge and expertise in talent management issues in SMEs and applicable human capital schemes/solutions from SPRING Singapore for talent attraction and HR capability building. 5.00pm Prepare your own questions and get in conversation with him to address your specific human capital challenges and how you can become the employer of choice by developing a strong Employer Brand and adopting effective HR practices. David Pooi Manager (SME Talent Programme) Singapore Chinese Chamber of Commerce and Industry 5.30pm End of Conference

Early Bird Fee Regular Fee Sign Up All payments receive by / before 22 Sept 2015 is entitled to Early Bird Discount 10% discount for group booking of 3 delegates and above STRATEGIC HUMAN CAPITAL MANAGEMENT IN SMES 2015 DELEGATE RATES 2015 13 October 2015 l Holiday Inn Singapore Orchard City Centre 1 Day Conference S$295 + GST S$695 + GST Registration includes: Presentations, luncheons, networking sessions, refreshments and delegate pack 60% CASH BACK on all HRM Congresses The Productivity Innovation Credit (PIC) Scheme offers Singapore registered companies 60% cash back on all HRM Congresses. Or a 400% tax deduction instead, the choice is yours. Delegate 1 Delegate 2 Delegate 3 Methods of Payments UPON INVOICE CREDIT CARD : I authorize HRM Asia to debit my: VISA MASTER CARD AMEX Total amount payable: Credit Card Number: Expiry Date: Name On Card: Billing Details Company: Company Size: 1-199 Employees 200-499 Employees 499 & Above Employees Main Contact: Billing Address: Delegate 4 Contact: Karen info@hrmasia.com.sg Telephone: (65) 6423 4631 Fax: (65) 6423 4632 Website: www.hrmcongress.com Terms & Conditions The organisers reserve the right in unforeseen circumstances to change the content of any published particulars without liability. Payment must be received prior to the event. This registration form is not applicable to Service Providers and Vendors who are welcome to email us at info@hrmasia.com.sg to find out more on how to participate in our congresses. HRM Asia reserves the right to refuse registration without further explanations. All cancellations must be received in writing 28 days prior to the event or 100% cancellation fee applies. In the event that a registered attendee fails to attend, 100% of the event fee remains. Data Protection The personal information entered during your registration/order, or provided by you, will be held on a database and may be shared. Occasionally, your details may be obtained from or shared with external companies who wish to communicate with you offers related to your business activities. If you do not wish your details to be used for this purpose, please contact our database department at email: info@hrmasia.com.sg, Tel: +65 6423 4631 or Fax: +65 6423 4632. CODE: WEB