VIKING HISTORY & MILESTONES Professional Performance for the Home
The originator of commercial-type cooking equipment for the home, Viking Range Corporation is the only company in the industry to offer two distinctive, complete lines of ultra-premium appliances, as well as cookware, cutlery and small electric appliances, designed for those who enjoy the finer things in life. The Viking Professional Series, considered the foremost name in the ultra premium appliance market, offers the only complete line of professionalstyle appliances available for luxury kitchens, both indoor and outdoor. The innovative Designer Series brings a diverse dimension to the Viking line, adding sleek curves and fresh, contemporary aesthetics as an alternative look for the full Viking kitchen. Viking major appliances are sold through a network of domestic and international major appliance distributors, who in turn sell to high-end dealers, kitchen specialists and builders. Culinary products are sold through upscale gourmet shops. In addition to the United States, Viking products have been sold in over 80 countries internationally.
TABLE OF CONTENTS corporate office...2-3 cooking products manufacturing facility...4 refrigeration products manufacturing facility...5 ventilation products manufacturing facility...6 distribution center...7 1981-2006...10-13 awards and recognition...14-15 products...16
CORPORATE OFFICE 111 Front Street Greenwood, Mississippi 38930 USA Phone: 662.455.1200 Fax: 662.453.7939 Corporate Headquarters [10,000 square feet] 111 Front Street Design Center [4,800 square feet] 113-115 Front Street Product Information [1,600 square feet] 107 Front Street Product Management, Culinary Products & Finance [7,200 square feet] 101 Front Street Training Center [12,795 square feet] 101 Main Street Information Technology [8,946 square feet] 111 Howard Street Human Resources [2,490 square feet] 105 Howard Street Travel & Events [1,280 square feet] 101 Howard Street COMPANY EMPLOYEES 1,365 as of 9/1/06 2
All Viking Front Street buildings are listed on the National Historic Register. Corporate Headquarters is housed in a restored opera house; all other Viking Front Street buildings are former cotton brokerage buildings. 3
COOKING PRODUCTS MANUFACTURING FACILITY 5601 Viking Road Greenwood, Mississippi 38930 USA Phone: 662.455.7521 Fax: 662.455.7515 13 acres 230,000 sq. ft. facility 4
REFRIGERATION PRODUCTS MANUFACTURING FACILITY 5801 Viking Road Greenwood, Mississippi 38930 USA Phone: 662.455.7521 Fax: 662.455.7515 15 acres 153,000 sq. ft. facility 5
VENTILATION PRODUCTS MANUFACTURING FACILITY 62801 Highway 82 West Greenwood, Mississippi 38930 USA Phone: 662.455.1217 Fax: 662.455.1267 10 acres 95,000 sq. ft. facility 6
DISTRIBUTION CENTER 62301 Highway 82 West Greenwood, Mississippi 38930 USA Phone: 662.451.4161 Fax: 662.451.4160 10 acres 41,200 sq. ft. facility 7
1981 Conceptual drawings created of first Viking range 1983 Viking name chosen and logo designed 1984 Viking Range Corporation incorporated 1986 First prototype Viking range produced; received American Gas Association (A.G.A.) approval 1987 Full production of Viking ranges by California contract manufacturer; range hoods added to product line; Viking corporate office moved to present location, 111 Front Street 1988 Production moved to Tennessee contract manufacturer 1989 Production of first Viking-manufactured rangetop in Greenwood, Mississippi facility 1990 All production moved in-house to Greenwood facility 1992 Production moved to new plant at current Cooking Products facility location; Little Rock investment banking firm, Stephens Inc., makes major equity investment in company; Viking dishwasher introduced 1993 30 wide/24 deep ranges added to product line 1994 VGRC convection ranges introduced; Viking manufacturing begins implementation of the Toyota Production System 1995 60 wide ranges and rangetops added to product line 10
1996 Dual fuel ranges, drop-in cooktops and refrigeration added to product line; plant expansion increases size of Cooking Products manufacturing facility by 50% 1997 First international CE approval for export sales received; outdoor gas grills and electric ranges and rangetops added to product line 1998 Built-in electric 30 wide single/double thermal-convection ovens added; Viking-produced hoods and warming drawers introduced; Graphite Gray added to designer finishes; gas wok added; Ventilation Products facility opened; Viking Training Center opened 1999 First professional style 30 wide gas self-clean range introduced; VGIC gas convection ranges introduced; built-in 42 wide rangetops introduced; built-in 27 wide electric single/double thermal convection ovens, warming drawers and microwave chambers introduced; built-in 36 wide bottom mount refrigerator/freezer introduced; the first Viking Cooking Schools open as Viking Culinary Arts Centers in Memphis and Nashville 2000 Amana 84 high built-in refrigeration line acquired; The Ramey Agency acquired; Refrigeration Products facility opened; Designer Series introduced; indoor/outdoor beverage dispenser introduced; Biscuit, Stone Gray, Lemonade, Mint Julep, Cobalt Blue and Eggplant added to designer finishes; T-Series grill line introduced; refrigerated beverage dispenser introduced 2001 Viking Europe, SAS for European distribution of Viking products created; Lokion Interactive Technologies, a web development company in Memphis, Tennessee, opened; Professional 36 wide gas self-clean range introduced to industry; historic Hotel Irving and adjoining properties in downtown Greenwood acquired; Distribution Center on Hwy. 82 west of Greenwood, adjacent to Viking Ventilation Products facility, opened; 15 wide wine cellars, refrigerated beverage centers and ice machines introduced; cookware and cutlery products introduced to the housewares market; Designer downdraft systems introduced; additional downtown buildings acquired on Main Street and Howard Street; Viking Human Resources Department moves into newly renovated Howard Street building; Viking energy compliant refrigeration introduced 11
2002 New Viking 25,000 sq. ft. Training Center opens in the former Myrick Ford building; Cooking Products facility expanded by 80,000 sq. ft.; Designer built-in electric TimePiece oven introduced; Designer 15 wide and 24 wide refrigeration units and wine cellars introduced; Designer 15 wide ice machine introduced; four new hood styles added to the Designer Line; outdoor built-in storage drawers introduced; Distribution Center expanded to 41,200 sq.ft.; Professional dual fuel 30 wide sealed burner range introduced; Hotel Irving renamed The Alluvian Hotel; Viking Training Center receives continuing education unit (CEU) accreditation for its training seminars from National Kitchen & Bath Association (NKBA) and other associations; Design Center expanded to 4,800 sq. ft.; Professional 24 wide gas range introduced; custom ventilator systems introduced; Designer trash compactor introduced; Viking begins renovation of Ashcraft Building, 101 Howard Street; built-in 30 wide full height wine cellar introduced; microwave ovens and trim kits introduced; Professional 48 wide gas selfclean range introduced 2003 Blender introduced to housewares market; full overlay warming drawers introduced; Designer continuous grate gas cooktop introduced; Professional 24 wide wall hood introduced; built-in 42 wide side by side refrigerator/freezers introduced; Viking trademark acquired in Canada; Professional dual fuel 36 wide sealed burner range introduced; Professional gas 30 wide sealed burner range and rangetop introduced; The Alluvian Hotel in downtown Greenwood opened; Professional built-in electric 36 wide single/double ovens introduced; Giardina s restaurant in downtown Greenwood opened; Professional gas 36 wide sealed burner range and rangetop introduced; Professional chimney wall hoods introduced; custom ventilator system for island hoods introduced; built-in 48 wide side by side refrigerator/freezers with ice and water dispensers introduced; Professional gas 24 wide companion ranges introduced; Viking Kitchen Center opened in Destin, FL; stand mixer introduced to the housewares market; Professional gas 24 wide rangetops introduced; Professional gas 48 wide rangetop with 24 wide wok introduced; Viking Cooking School opened inside Viking Training Center in Greenwood; TruSear infrared burner option for outdoor grills introduced; C 4 outdoor cooker introduced; outdoor 24 wide and 41 wide refreshment centers introduced; outdoor ventilation introduced; recirculating conversion kits for ventilation introduced; Professional dual fuel 48 wide sealed burner range introduced; built-in 42 wide side by side refrigerator/freezers with ice and water dispensers introduced 12
2004 Convection microwave oven and built-in trim kits introduced; Viking dealer model showroom opened in Main Street building; outdoor stainless steel cabinetry introduced; tall tank dishwasher introduced; Professional chimney-style island hood introduced; Viking and Culinary Institute of America Worlds of Flavor travel program announced; Professional 48 wide sealed burner range and rangetop introduced; Professional NSF-certified 27 deep ranges introduced; 53 wide Outdoor Range grill cart with gas oven introduced; full overlay trash compactor introduced; outdoor 15 wide ice machine introduced; Viking partnership with Silversea Cruises announced; Professional wall custom ventilator system introduced; food processor introduced to housewares market; outdoor built-in electric 30 wide smoker oven introduced 2005 Professional 24 wide 10 high wall hood introduced; built-in 30 and 36 wide all refrigerator and all freezer introduced; outdoor gas 30 wide Premium grill and cart introduced; outdoor built-in gas 15 wide Tru-Sear infrared griller introduced; Professional electric induction 30 and 36 wide cooktops introduced; Professional island custom ventilator systems introduced; redesigned outdoor built-in 24 wide refreshment centers introduced; Professional gas self-clean 36 wide sealed burner range introduced; heavy duty food waste disposers re-introduced; 30 wide convection microwave hoods introduced 2006 New and improved outdoor stainless steel cabinetry introduced; new 27 and 30 wide premium and ultra-premium built-in electric ovens introduced; 36 wide freestanding cabinet-depth refrigerator/freezers introduced; portable induction units introduced; indoor/outdoor 24 wide refrigeration with ice maker introduced; Designer gas and electric 30 and 36 wide rangetops introduced; Professional 48 wide sealed burner gas self-clean range introduced; Outdoor gas 30 wide grill with infrared burner introduced; Outdoor built-in gas 24 wide Tru-Sear infrared griller introduced; 24 wide refrigerated drawers introduced; Professional electric induction 30 and 36 wide rangetops introduced 13
AWARDS & RECOGNITION 1994 NKBA Kitchen and Bath Hall of Fame, Fred Carl, Jr. 1995 Fred Carl, Jr., finalist, Entrepreneur of the Year 1996 Southern Growth Policies Board, Governor s Cup Award 1997 Kitchen and Bath Business, Product Innovator Award; Chicago Athenaeum, Museum of Architecture & Design, Good Design Exhibition 1998 Home magazine, American Building Products Award; Design Journal ADEX Design Excellence Award; Mississippi Main Street Association award for outstanding design and historic rehabilitation 1999 Mississippi Heritage Trust Award of Excellence for exemplary rehabilitation of 113-117 Front Street; American Homestyle & Gardening, Reader s Choice Award 2000 Mississippi Heritage Trust Award of Excellence for exemplary rehabilitation of 101 & 107 Front Street; Kitchen & Bath Design News, Industry Leadership Award for the Viking Culinary Arts Centers; Chicago Athenaeum Museum of Architecture and Design, Good Design award for Designer Series electric cooktop, gas cooktop and electric TimePiece wall oven 2001 Design Journal Awards for Design Excellence (ADEX): Platinum Award for Designer Series warming drawer, Gold Awards for Designer Series built-in TimePiece electric oven and Designer Series bottommount refrigerator, Silver Award for Designer Series electric cooktop; Appliance Manufacturer magazine Excellence in Design winner for Designer Series electric TimePiece single oven; Kitchen and Bath Business magazine, Product Innovator Awards runner-up for T-Series grill; Chicago Athenaeum Museum of Architecture and Design, Good Design award for T-Series grill; Leflore County Hall of Fame Award, Fred Carl, Jr. 2002 Mississippi Heritage Trust Award of Excellence for Outstanding Re-Use of a large property, 101 Main Street Viking Training Center; Department of Commerce s U.S. Commercial Service Export Achievement Certificate; The Gourmet Retailer #1 Customer Service Support 2003 Viking recognized by Mississippi Heritage Trust for saving one of Mississippi s most endangered historic places, the Hotel Irving, now known as The Alluvian Hotel; Home Magazine Kitchen & Bath Award for Viking Professional dual fuel sealed burner range 14
AWARDS & RECOGNITION 2004 National Trust for Historic Preservation s 2004 Main Street Business Leadership Award for commercial district revitalization; Mississippi Development Authority Governor s Cup Award for significant impact within the local community; Architectural Record advertising award for four-page consumer insert; Residential Architect s Award for Architect s Choice; House and Garden s Award for #1 Stove 2005 Food & Wine award for #1 Home Stove in special chef poll; Viking T-Series voted best large grill by Consumer Reports; Fred Carl, Jr. recognized by Kitchen & Bath Business as one of the 50 Top Innovators in the Kitchen & Bath Industry in the Past 50 Years ; Home of the Range, segment about Viking Range Corporation and Fred Carl appears on CBS News Sunday Morning, and receives the Emmy for Outstanding Interpretation and/or Analysis of a Business News Story-Regularly Scheduled Newscast ; Fred Carl appointed to Governor s Commission on Recovery, Rebuilding and Renewal following Hurricane Katrina 2006 Mississippi Business Journal names Viking one of the Best Places to Work in Mississippi ; Viking Range Corporation and Fred Carl, Jr. awarded the 2006 American Spirit Award presented by the United States Small Business Administration; Fortune magazine names Viking Range Corporation one of the Ten Breakaway Brands of 2006 in its annual Breakaway Brands report; Fred Carl appointed by Governor of Mississippi as the Housing Commissioner for Gulf Coast Rebuilding 15
PRODUCTS Gas Freestanding Ranges Dual Fuel Freestanding Ranges Electric Freestanding Ranges Gas and Electric Rangetops Gas and Electric Cooktops Indoor/Outdoor Gas Woks Built-in Gas and Electric Ovens Microwave Ovens Multi-Use Chambers Indoor/Outdoor Warming Drawers Indoor/Outdoor Hoods and Ventilation Systems Dishwashers Trash Compactors Food Waste Disposers Built-in Refrigerator/Freezers Freestanding Refrigerator/Freezers Wine Cellars Refrigerated Drawers Indoor/Outdoor Refrigerators Indoor/Outdoor Ice Machines Indoor/Outdoor Beverage Dispensers Outdoor Gas Grills Outdoor Refreshment Centers Outdoor Stainless Steel Cabinetry Cookware Cutlery Stand Mixers Blenders Hand Blenders Food Processors Toasters 16
Viking Range Corporation 111 Front Street Greenwood, Mississippi 38930 USA (662) 455-1200 For product information, call 1-888-VIKING1 (845-4641) or visit the Viking Web site at vikingrange.com F70002F H1006