Research Report of SRH Hochschule Berlin

Research Report of SRH Hochschule Berlin The International Management University For the academic year of 2013 / 2014 September 2014

Content 1 Introduction... 3 2 Research Expertise... 14 2.1 Research Expertise of the Full Time Professors... 17 2.2 Research Expertise of the Research Associates... 35 Annex I: and Publications of the Full Time Professors 2013/2014... 43 Annex II: and Publications of the Research Associates 2013/2014... 53 Annex III: and Publications of the Associated Members 2013/2014... 57 Annex IV: Research Cooperations 2013/2014... 58 2 SRH HOCHSCHULE BERLIN, 2014

1 INTRODUCTION The university's mission is to qualify young, talented people in future-oriented degree programs. This is being supported systematically through research. Research at SRH Hochschule Berlin can be explained according to the following: a) Method b) Content c) Structure a) Method It can be assumed that there is interdependence between fundamental and applied knowledge. Due to this mutual dependence, there is no focus on one or the other (fundamental versus applied) in our research. The guidelines below are an integral component of our research approach, which were developed at the 2012 Strategy Meeting of SRH Hochschule Berlin: 1) Research should be conducted freely, autonomously, independently and critically. Our research is not oriented towards specific approaches, schools of thought, methods or the like; it is therefore ideology-free, interdisciplinary and undogmatic. Scientific scepticism is viewed as a thought principle and constructive criticism as a necessary corrective. 2) Research should be conducted creatively and make a contribution. Our research activities aim to solve explanatory problems in science as well as specific organizational problems in the field. The problem-solving potential of the solution design constitutes the significant quality criteria for research at SRH Hochschule Berlin. 3) Research should be conducted intelligibly. Our research should be comprehensible for interested persons. Communicative principles of our research are therefore, plausibility, interdisciplinarity, and compatibility with new knowledge. The collected primary data will be archived. 4) Research should be conducted honourably. Our research follows an academic honour code. As researchers, we see ourselves as ethically obliged thus scientific misconduct (i.e. plagiarism, falsification of data, partisanship of assessments) will be omitted and known violations immediately reported. The guidelines above make it clear that the research at SRH Hochschule Berlin is not conducted according to specific approaches, schools of thought, methods and the like. Research is free of ideology, interdisciplinary and undogmatic. Second, we understand the quality criteria of the problemsolving potential to be the solution design. Third, we view plausibility, interdisciplinarity and also compatibility with new knowledge as communicative principles. Additionally, the four research guidelines follow the academic code of honour of SRH Hochschule Berlin. 3 SRH HOCHSCHULE BERLIN, 2014

b) Content The university aims to research dynamic changes of processes and structures in order to produce added value through new knowledge for business and society. The research areas vary between healthcare management, information technology and a vast number of different general aspects that fall under the topic Public & General Management. Scientists conducted six third-party funded projects during the academic year 2013/2014 under the umbrella of the research cluster Analysis of Dynamic Changes of Processes and Structures in Business and Society. One of these projects was recently acquired. The university receives special support from SRH Förderstiftung as well as public sponsorship from the Federal Ministry of Economic Affairs and Energy, and the Federal Ministry of Education and Research, for example. The two projects that ended during this academic year are listed as completed projects. In the section below, you will read about the ongoing third-party funded projects. Current projects Crises Management in Hospitals This project aims to analyse the performance of different participants in the fields of medicine, energy, IT-systems and personnel management, and to simulate the influence of dynamic risks. The information gathered in different workshops is used to conceptualize and implement a decisionmaking tool for managers. Duration: January 2013 - December 2014 Project volume: 197,000 Sponsored by SRH Förderstiftung: 197,000 Participants: Prof. Dr. Ronald Glasberg (Project manager), Michael Draheim M. Sc., Prof. Dr. Franz Hessel, Prof. Dr. Michael Hartmann, Prof. Dr. Carsten Schermuly, Prof. Dr. Vladimir Stantchev, and Prof. Dr. Gerrit Tamm preventab - dynamic, mobile motion analysis This project focuses on the development of a sensor-based solution that allows uninterrupted observation of body posture in everyday work life. Persons with back problems can be treated holistically and continuously with the intelligent combination of real-time feedback via smartphone and investment in an online coaching system. 4 SRH HOCHSCHULE BERLIN, 2014

Duration: July 2013 - January 2015 Total project volume: 700,000 SRH Project volume: 174,748 Sponsored by the Federal Ministry of Economic Affairs and Energy for SRH: 157,273 Participants: Prof. Dr. Gerrit Tamm and Prof. Dr. Vladimir Stantchev In cooperation with: symeda GmbH, University Carlos III. Madrid, Stefan Kock, Prof. Dr. Ricardo Colomo-Palacios, and Lisardo Prieto Gonzaléz OpSIT - Optimal employment of Smart-Items-Technologies in inpatient care This project focuses on the development of custom-made, technical solutions to secure qualitatively high-class healthcare. Above all, inpatient care will be supported according to the specific affliction through the optimal application of smart-item-technologies. Duration: July 2013 - June 2016 Total project volume: 3,300,000 SRH Project volume: 552,230 Sponsored by the Federal Ministry of Education and Research for SRH: 463,873 Participants: Prof. Dr. Gerrit Tamm, Prof. Dr. Vladimir Stantchev In cooperation with: Fraunhofer Gesellschaft, TU Berlin, Johannes Schubert, Erik Mautsch, Sarfaraz Ghulam, Prof. Dr. Ricardo Colomo-Palacios, Lisardo Prieto Gonzaléz and Taylor Solazzo Development of the Working Life of Engine Drivers in Germany (LF2030) The tasks of engine drivers have changed dramatically since the first days of railway in Germany. This is due to a changing working environment (technological, organizational, societal and sociological environments). Thus, analysing and structuring these influential aspects might be essential for understanding the status quo of engine drivers employment and for forecasting the future tasks of engine drivers, potentially. Duration: March 2014 - March 2015 Project volume: 110,000 Sponsored by FairnessPlan e.v.: 110,000 Participants: Prof. Dr. Achim Seisreiner and Prof. Dr. Jens Junge from Design Akademie Berlin, Stefanie Talaska, and Frank Thonig Rudolpho Duba / pixelio.de 5 SRH HOCHSCHULE BERLIN, 2014

Konrad Adenauer Stiftung: What makes founders successful? Which motivational factors and supporting factors are needed for a successful startup? The International Institute for Sustainability Management (IISM) interviewed company founders of startups in cooperation with the Konrad Adenauer Stiftung. The goal of this project is to overcome challenges and document strategies of successful startups and to pinpoint the most important influences. Duration: September 2013 August 2014 Project volume: 4,700 Sponsorship through Konrad Adenauer Stiftung: 4,700 Participants: Prof. Dr. Anabel Ternès, Prof. Dr. Ian Towers and Skrollan Olschewski of Konrad Adenauer Stiftung Completed projects Personalized Medicine in Cancer Research This project analyses the impact of technological and structural change towards personalized medicine, specifically for product development by pharmaceutical manufacturers. The focuses are on the costs of research and development, the obtainable prices, and the regulation processes upon authorization of the technologies. The question under what preconditions pharmaceutical manufacturers decide to develop products of personalized medicine will be answered. Duration: April 2012 April 2014 Project volume: 52,000 Sponsorship through SRH Förderstiftung: 26,000 Participant: Prof. Dr. Franz Hessel In cooperation with: Universities Bochum (Duisburg-Essen) and Medizinische Hochschule Hannover Practicing Risk Management The manifestation of risk management in practice is explored through empirical survey data using Germany and Turkey as case studies. An early risk detection system for SMEs is being developed with the help of this data. End users of the system are companies that intend to establish business relations with any other country. 6 SRH HOCHSCHULE BERLIN, 2014

Duration: July 2012 - March 2014 Project volume: 68,000 Sponsorship through SRH Förderstiftung: 37,000 Participants: Prof. Dr. Bert Eichhorn and Prof. Dr. Ralph Schuhmann In cooperation with: Marmara University Istanbul and Dr. Alexander Wulf 7 SRH HOCHSCHULE BERLIN, 2014

The research cluster Analysis of Dynamic Changes of Processes and Structures in Business and Society has the following five research areas: Chart 1: Research areas at SRH Berlin I. Healthcare Management II. Information Systems III. General & Public 1: Strategic Management IV. General & Public 2: Diversity Management & Business Psychology V. General & Public 3: Contractual Management Health-Economic Evaluation Process Mining Market Trend Research Demography & Human Resource Management Risk Management Health Technology Assessment Cloud- & IT Governance Formulating Strategies & Game Theory Age Discrimination Contractual Management Health Services Research Internet of Things Financial Markets & Portfolio Construction Psychological Empowerment Knowledge Management Social Securing Systems Mobile and Webbased Services Innovation & Entrepreneurship Team Diagnostics Transaction-related Risk Analysis Access to the Market and Reimbursement Structures of Medication & Products Smart- Infrastructures Risk Management in Value Creation Leadership Corporate Liability 8 SRH HOCHSCHULE BERLIN, 2014

In the following, the five research areas are briefly described: I. Healthcare Management The research area Healthcare Management investigates processes in health care and offers interdisciplinary solutions. The subjects in this field of research are health system and health services research; clinical and economic assessment of health performance (the pharmaceutical economy and medical products); and hospital management. Researcher in charge: Prof. Dr. Franz Hessel II. Information Systems Dynamic changes that result from the development of information systems are investigated in this research area. The goal of the research is to identify the precise utility of the most modern information systems. The research focuses are process mining; cloud and IT governance; mobile and webbased services or smart items infrastructures; and e-learning. Researchers in charge: Prof. Dr. Vladimir Stantchev and Prof. Dr. Gerrit Tamm III. General & Public 1: Strategic Management (Dynamic in companies) Innovative tools for companies with international operations for a breakout trend are being developed. Game-theoretical approaches of strategic management as well as innovation, finance and risk management are actively utilized to solve diverse strategic, economic and technological issues. Researcher in charge: Prof. Dr. Ronald Glasberg IV. General & Public 2: Diversity Management & Business Psychology This research area seeks to understand the consequences of demographic change and recognize its potential. This includes analysing factors that can predict the desire to have a prolonged working life. The research focus is at the crossroads of economics and psychology. Researcher in charge: Prof. Dr. Victoria Büsch V. General & Public 3: Contractual Management This research examines the impact of national and international contractual parameters on entrepreneurial decisions. The focus is a combination of risk management, contractual management and knowledge management. The contract is investigated as a control mechanism. Studies are being conducted on transaction-related risk analysis and corporate liability. Researcher in charge: Prof. Dr. Bert Eichhorn VI. Communication Management This research area is interdisciplinary, integrated into the research field, and establishing a connection between sustainable aspects and new communication trends. This connection links communication management, entrepreneurial communication and marketing. Topics deal with digital, verbal, textual and political communication, brand communication, Corporate Social Responsibility (CSR), innovation, and controlling. Researcher in charge: Prof. Dr. Anabel Ternès 9 SRH HOCHSCHULE BERLIN, 2014

The professors employed at the university are not only engaged in research projects. They also publish the insights gained within the project in renowned JCR-ranked journals. Project-independent knowledge is contributed to domestic and international conferences. Books and professional memberships for organizations buttress the research activities of our professors. The chart below lists the total number of research activities. Chart 2: Research activities of professors at SRH Hochschule Berlin Name Number of publications Book chapters International journals* Other publications Number of presentations Number of current memberships Baierl, Ronny 3 5 23 26 2 0 Büsch, Victoria 9 2 10 22 5 4 Eichhorn, Bert 12 1 15 29 3 3 Glasberg, Ronald 0 6 2 6 1 2 Gockel, Christine 0 10 0 12 3 0 Hartmann, Michael 1 36 2 5 3 7 Heidig, Wibke 9 1 7 5 4 5 Hessel, Franz 12 19 89 147 2 19 Rohloff, Michael 9 6 3 38 5 0 Schermuly, Carsten 9 25 15 29 3 1 Seisreiner, Achim 13 2 3 10 2 6 Stantchev, Vladimir 21 15 8 53 20 9 Steinhauser, Carolin 6 2 14 10 2 1 Tamm, Gerrit 16 5 5 27 4 3 Ternès, Anabel 34 10 22 14 23 7 Towers, Ian 3 9 1 12 4 1 157 154 219 445 92 68 * ranked journals or journals with impact Factor September 2014 Number of third-party funded projects Our university president, Prof. Dr. Dr. h.c. mult. Peter Eichhorn, has distinguished himself with a high number of research activities, third-party funded projects, and presentations. He has produced a total of 393 publications. 10 SRH HOCHSCHULE BERLIN, 2014

c) Structure The research of professors and research associates is guided by structural requirements and performance criteria set by the German Council of Science. All employees of the university contribute to the research culture. This includes professors, research associates, administrative employees and students. Students have many possibilities to participate in research projects and to apply and deepen the knowledge they acquired into their academic work. They can establish contacts with national and international research networks through close collaboration with professors and teaching staff. Effort is made to ensure that current research topics and insights are integrated into the study content. Students are motivated to write and submit scientific articles with professors. Upon acceptance of the contributions for national or international conferences, the university covers a part of the costs for the conference fees. The research efforts of research associates and administrative employees are supported through the quarterly PhD student colloquium. According to Guidelines for Quality Assurance of PhD Endeavours, they are granted a research day per week which allows them to focus on completing their doctoral dissertations. Companies cooperating with the university not only have a reliable partner in SRH Hochschule Berlin, but they also have access to the latest research results. In this way, methods transfer and knowledge transfer assures that the competitiveness of companies improves. The close relationship between the university, companies and other institutions expands our recruitment endeavours to react to the decreasing labour supply in Germany. Close contact with companies is particularly important for a business university like SRH Hochschule Berlin. For society in general, the benefits can be seen in the empowerment of the economic and scientific efforts in Berlin and Brandenburg. Growth and innovation strategies for the economic sphere can be generated through close scientific and economic cooperation. This also contributes to improved living and working conditions. In addition, an ethical review committee was founded at the university on June 1, 2013. It helps and advises the university s scientists with ethical or legal aspects of their research. It is comprised of five persons: three professors, one academic employee and one non-academic employee. The committee is presided over by the Vice President of Research. Guidelines for Securing Good Academic Practice and for Avoiding Academic Misbehaviour were also introduced in June 2013. Two ombudsmen/women were assigned: Prof. Dr. habil. Michael Brusch of Brandenburgische Technische Hochschule Anhalt (external professor) and Prof. Dr. Vladimir Stantchev (internal professor). These regulations have been examined according to DFG recommendations and approved by DFG. The internal institutes represent legally dependent organizational units. Their purpose is to initiate and execute research projects, to transfer research insights into teaching, and to share it with the public. The organization of the internal institutes facilitates communication within the university, and between the university and external organizations. Details of the structure and functions are governed by the Regulations for Research Institutes. The research activities of our institutes stand out due to a strong global network. This year, a fourth institute dedicated to the topic of Management and Organisation Studies has been established under the direction of Prof. Dr. Achim Seisreiner. The four institutes within the university now are: 11 SRH HOCHSCHULE BERLIN, 2014

1. Institute of Information Systems (IWI) The aim of the institute is to combine the long-time research experiences of the institute s two head researchers. Their fields are Information Systems, Smart Items, Information Management and Cloud Computing. Contacts at business, research and political institutes are cultivated via the institute. IWI leads the implementation and design of the Information Systems Management research cluster at SRH Hochschule Berlin. The institutes competencies in the field of Business Informatics are provided to other research areas in the research cluster as well as to external partners. Participating professors: Prof. Dr. Vladimir Stantchev and Prof. Dr. Gerrit Tamm In cooperation with: Prof. Dr. Miroslaw Malek of University of Lugano (Switzerland), Antonio de Amescua Seco of Universidad Carlos III de Madrid (Spain), and Sir Brian Fender of Kingston University (UK) among others. 2. Contractual Management Institute (CMI Berlin) The goal of CMI Berlin is to investigate and promote the potential of management contracts for business transactions. The most pressing tasks involve developing legal management techniques together with universities and developing concepts for legally viable illustrations of management processes. This is in line with adapting legal thinking and working principles to the operational requirements. Concepts for contractual management are implemented and developed together with economic leaders. Participating professors: Prof. Dr. Bert Eichhorn and Prof. Dr. Ralph Schuhmann of Ernst-Abbe- Hochschule Jena. In cooperation with: Prof. Dr. Ibrahim Anil of Marmara University (Turkey) 3. International Institute of Sustainability Management (IISM) The International Institute for Sustainability Management is concerned with national and international sustainable business concepts. The central focus is on business self-marketing (branding) and employer branding with respect to company attractiveness for both internal and external stakeholders. Research investigations encompass economic value creation processes and methods concerning sustainable natural and social resources. That includes the development of innovative and environmentally-friendly products and services, as well as intelligent organizational and work-related processes. Participating professor: Prof. Dr. Anabel Ternès In cooperation with: Prof. em. Dr. h. c. Werner Siebel of Technische Universität Berlin, Prof. Dr. Michael Hartmann, and Prof. Dr. Ian Towers 4. Silver Workers Research Institute (SWRI) For many years, the researchers of this institute have been investigating the effects of demographic change on the labour market. The research focus is the attitudes, support and continued company employment of older employees, also known as silver workers. Both organisational and personal perspectives are included in investigations. Participating professors: Prof. Dr. Victoria Büsch, Prof. Dr. Jürgen Deller of Leuphana Universität Lüneburg and Prof. Dr. Carsten Schermuly. In cooperation with: Federal Institute for Population Research. 12 SRH HOCHSCHULE BERLIN, 2014

5. Institute for Management and Organisation Studies (IMOS) The IMOS is about the analysis of social and business consequences of established instruments in management for both practice and research. Issues such as responsibility, ethics, rationality and effective guidance of social systems are the focus of its research activities. The IMOS supports companies and entrepreneurs with their forward-looking management and organizational challenges through interdisciplinary and practice-oriented analysis. Participating professors: Prof. Dr. Achim Seisreiner and Prof. Dr. Jens Junge of dab. 13 SRH HOCHSCHULE BERLIN, 2014

2 RESEARCH EXPERTISE The professors and lecturers at SRH Hochschule Berlin stand out for their high expertise. They supervise third-party funded projects, publish in peer-reviewed journals, and present (or moderate) at national or international conferences. Each year since 2012, SRH Hochschule Berlin gives an award to deserving recipients for their promotion and consolidation of excellent research at the university. With this research prize, professors are recognized for outstanding research performances and motivated for maximal output in the future. This year the prize went to Prof. Dr. Anabel Ternès, who published numerous articles in high ranked journals and in several books. The prize budget of 3,000 Euros is awarded annually at the graduation ceremony for the purpose of compensating student assistants. In 2013, SRH Hochschule Berlin created a doctoral prize for its own research associates for the first time. Two employees were recipients last year: Anja Krüger and Franziska Schölmerich. They each received a certificate and the chance to participate in an Erasmus-sponsored lecturer exchange at a partner university of their choice. Anja Krüger went to the University of Luxemburg for a week to teach Bachelor students at the Institute for German Philology on the topic of Foreign Culture and Language Politics. Franziska Schölmerich led a diversity workshop at the European Polytechnic University for the Psychology Department in Pernik, Bulgaria. SRH Hochschule Berlin actively supports research associates who are supervised by an external doctoral adviser with a research day during their work week. Our 18 full-time professors are introduced alphabetically in the following chapter with information about their research focus, career, and research activities. Their latest publications are listed in Annex I. Our 18 research associates are introduced in Part 2.2 with information about their research expertise. Their research activities and publications are listed in Annex II. 14 SRH HOCHSCHULE BERLIN, 2014

Full-time professors at SRH Hochschule Berlin: Prof. Dr. Ronny Baierl, International Hospitality Management... 17 Prof. Dr. rer. pol. Victoria Büsch, Economics und Demography... 18 Prof. Dr. Bert Eichhorn, International Business Law / European Law... 19 Prof. Dr. Dr. h.c. mult. Peter Eichhorn (habil.), Public Business Administration....20 Prof. Dr. Ronald Glasberg, International Strategic Management... 21 Prof. Dr. Christine Gockel, Business Psychology... 22 Prof. Dr. Michael Hartmann, Information Technology and Management... 23 Prof. Dr. Wibke Heidig, Marketing... 24 Prof. Dr. Franz Hessel, Healthcare Management... 25 Prof. Dr. Dieter Kronzucker, Corporate Communications.....26 Prof. Dr. Michael Rohloff (habil.), Business Administration... 27 Prof. Dr. rer. nat. Carsten Schermuly, Business Psychology... 28 Prof. Dr. Achim Seisreiner (habil.), Human Resources and Organization... 29 Prof. Dr. rer. nat. Vladimir Stantchev, Business Information Systems... 30 Prof. Dr. Carolin Steinhauser, International Hotel Management... 31 Prof. Dr. Gerrit Tamm, Business Information Systems... 32 Prof. Dr. Anabel Ternès, Communications Management... 33 Prof. Dr. Ian Towers, Business Administration... 34 15 SRH HOCHSCHULE BERLIN, 2014

Academically-active employees at SRH Hochschule Berlin Nils Britze, M. A., Economics and Demographic Change... 35 Ricardo Colomo-Palacios, Prof. Dr., Institute of Information Systems... 35 Michael Draheim, M. Sc., Healthcare Management... 36 Lisardo Prieto González, Institute of Information Systems... 36 Carolin Graßmann, Dipl.-Psych., Business Psychology... 37 Anja Krüger, M. A., Crisis and Conflict Studies... 37 Erik Mautsch, M. Sc., Healthcare Management... 38 Jörg Männicke, International Hospitality Management... 38 Mohammad Mohammadian, Quantitative Methodology... 39 Judith Ölbey, M. A., Business Administration... 39 Franziska Schölmerich, Dipl.-Psych., Business Psychology... 40 Johannes Schubert, M. A., Information Systems... 40 Tobias Stähler, M. A., Communications Management... 41 Stefanie Talaska, Research Project LF2030... 41 Frank Thonig, Research Project LF2030... 42 Frank Wittig, M. A., International Management... 42 Alexander Wulf, Dr., Business Administration... 43 Katrin Zohr, M. A., Business Administration, Economics, Demographic Change... 43 16 SRH HOCHSCHULE BERLIN, 2014

2.1 RESEARCH EXPERTISE OF FULL-TIME PROFESSORS Prof. Dr. Ronny Baierl Professor for Business Administration with a Focus on Tourism Programme Director International Hospitality Management Prof. Dr. Baierl s research mainly focuses on corporate entrepreneurship and innovation. His main interests are entrepreneurial decision-making, innovative business models, and innovations in the service industry. The main focus of his research is strategic questions regarding tourism-oriented corporations, and involves even more specific issues of chain/privately-held hotels. Career Prof. Dr. Baierl joined SRH Hochschule Berlin at Campus Dresden in 2013, where he teaches as professor for Business Administration. Prior to that, he was head of the Competence Center Corporate Entrepreneurship at the Institute of Technology Management at the University St. Gallen in Switzerland. Within that period of time, he co-initiated the Entrepreneurial Management Lab for transferring scientific knowledge to practice. The very beginning of Prof. Dr. Baierl s career was at the University of Hohenheim in Stuttgart where he studied economic sciences and at WHU Otto Beisheim School of Management in Vallendar where he earned his PhD. He gained practical experience in consulting agencies within the automobile industry and in tourism. Besides publishing in international journals, Prof. Dr. Baierl acts as an ad-hoc reviewer for wellrecognized journals, such as International Business Review, International Journal of Entrepreneurial Venturing, International Journal of Technology Management, Journal of Small Business Management, or Entrepreneurship Theory and Practice. Moreover, he is a review board member of the Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum) and reviews submissions for international conferences, such as Babson College Entrepreneurship Research Conference (BCERC), Annual Conference of European Academy of Management (EURAM), or Academy of Management (AOM) Meeting in several divisions (Organization and Management Theory (OMT), Entrepreneurship (ENT), Technology and Innovation Management (TIM)). Prof. Dr. Baierl is member of the German Academic Association for Business Research (VHB) and of the German Association of University Professors and Lecturers (DHV). Moreover, he is active within the FGF Germany s largest Scientific Community for Innovation, Entrepreneurship, and SMEs in which he co-initiated a working group on innovation-oriented management. 17 SRH HOCHSCHULE BERLIN, 2014

Prof. Dr. rer. pol. Victoria Büsch Professor for Economics and Demography Vice President of Research Programme Director Bachelor Business Administration Prof. Dr. Victoria Büsch conducts research in the field of demography and human resource management. Her analysis focuses on demographic change with respect to enterprise management. Age discrimination when recruiting older employees, employee motivation, and the identification of promotional framework conditions for an extended working life are the primary research focuses. Prof. Dr. Büsch has been following this line of research for nearly 15 years which is reflected in her scientific work. She has been the guest speaker at many international conferences (e.g. the World Demographic Association in St. Gallen, Switzerland and the International Conference on Demographic Aging in Los Angeles, USA). Career Prof. Dr. Büsch studied economics at Christian-Albrechts-University in Kiel and at Humboldt University in Berlin. Already during this time she developed her interest for the topic of population and population dynamics. In 2004, following a two-year employment in the Human Resource Department at Samsung, she completed her dissertation on the subject Three Essays on Age Discrimination in the Hiring Process. Upon completion of her thesis she was awarded magna cum laude. In 2005, Victoria Büsch began lecturing at SRH Hochschule Berlin and in 2006 she was appointed professor. Since 2010, she holds office as Vice President of Research. Prof. Dr. Büsch has worked on the establishment of the panel TOP (Transitions and Old Age Potential) in Germany. The panel has been developed in cooperation with the University of Lüneburg, Jacobs University in Bremen and the German Federal Institute for Population Research. The objective of this interdisciplinary approach is the identification of the potential of elderly or ageing people. The first inquiry took place in 2013 with 5,000 participants. A variety of publications with a data set were made during 2014. In 2006, Prof. Dr. Büsch became a member of the ddn (The Demographic Network) and since March 2012 she has been a member of the ddn board. She is also a board member of Flexi-care 50+ and Deutschlands Arbeitgebermarken, a member of the German Society for Demography, and the national speaker of the Association of Private Universities of Applied Sciences (Verband der Privaten Hochschulen e. V.). 18 SRH HOCHSCHULE BERLIN, 2014

Prof. Dr. jur. Bert Eichhorn Professor for International Business Law / European Law Programme Director Master International Management The aim of Prof. Dr. Eichhorn s research is to examine the impact of national and international (contractual) circumstances on business decisions and on the design of entrepreneurial processes. The analysis of decision-making processes is of particular relevance in the light of shifting corporate decision-making processes in digital systems and electronically controlled supply chains. Career Prof. Dr. Bert Eichhorn studied Law, Philosophy and Economics in Cologne, Germany and Lausanne, Switzerland. In 1991, he completed his doctoral thesis in Cologne on the topic State responsibility, reparations and Germany s compensation after World War II. His dissertation is one of the selected papers on state responsibility chosen by the Law Commission of the United Nations (UN) and serves as the basis for court decisions, including the Federal Constitutional Court in Germany. Since 2008, he has been professor for International Business Law and European Law at SRH Hochschule Berlin and also is visiting professor at Beuth Technical University Berlin. He is a guest lecturer at Technical University Breslau, at Neisse University in Liberec, Jelenia Gora and Görlitz, at Marmara University in Istanbul, at Grande École de Commerce (INSEEC Business School) in Paris and Bordeaux and at the University of Granada. The focus of his current research project aims to explore conditions of contractual risk management in companies and to examine possible solutions for its use as a controlling management tool. Another current research project compares business practice of risk management in Turkey and Germany. The analysis of cultural differences in risk management between the two countries and instructions for German companies are also of major interest. 19 SRH HOCHSCHULE BERLIN, 2014

Prof. Dr. Dr. h.c. mult. Peter Eichhorn (habil.) President Prof. Dr. Eichhorn has made a significant contribution to the establishment of the field of research Public & Non-Profit Management in Germany. This discipline deals with public contracts and general conditions of public and private institutions. Career In early 2010, Prof. Dr. Peter Eichhorn became president of SRH Hochschule Berlin. His focus is on Public Administration and Public Economy. He began his education in Business Administration at the University of Würzburg, Freie Universität Berlin and Erlangen-Nürnberg. As a scholarship holder of the Studienstiftung des Deutschen Volkes (German National Academic Foundation), he spent one year researching at the Harvard Business School in Boston and the University of California in Berkeley following his graduation. After his habilitation at the University of Münster, he began working at Freie Universität Berlin, University of Administrative Sciences Speyer, Johannes-Kepler-University Linz and at the University of Erlangen-Nürnberg. From 1981 to 2007, he was professor for Business Administration and Public & Non-Profit Management at the University of Mannheim. Between the years 1986 and 2001, he worked as a Distinguished Scholar at Nuffield College (Oxford) and as a visiting professor at the Universities of Budapest and Klagenfurt as well as at Robert-Schuman-University in Strasbourg, Nihon University in Tokyo and the Bocconi University in Milan. From 1981 to 2011, he was president of the Bundesverband Deutscher Verwaltungs- und Wirtschaftsakademien (German Association of Business and Economic Academies) in Frankfurt am Main and from 2006 to 2008, he was President of Alumni Mannheim. Prof. Dr. Peter Eichhorn is holder of the Federal Cross of Merit, First Class. Quite recently Prof. Dr. Eichhorn has examined the social profit of non-profit organizations. He is interested in the interdependencies between patient and employee satisfaction in hospitals. For this purpose, 30,000 questionnaires were and will be answered and evaluated in a sample of over 30 hospitals. He writes a monthly column regarding concepts, issues, methods and perspectives of management in the civil service for the journal DVP German administrative practice, Hamburg. 20 SRH HOCHSCHULE BERLIN, 2014

Prof. Dr. Ronald Glasberg Professor for International Strategic Management Programme Director Master Entrepreneurship Prof. Dr. Glasberg focuses on the development of new strategic management tools and techniques for start-ups and internationally operating enterprises. The aim is to formulate action-oriented recommendations for enterprises depending on their specific stage in the business lifecycle and their particular strategic, innovation, financial and risk management starting points. Career Prof. Dr. Glasberg studied Electrical Engineering at Technical University of Berlin, where he worked as a research assistant for several years. His expertise is based on over 20 years of professional experience in the areas of strategic and innovation management. Prof. Dr. Glasberg was involved in the planning of group strategy for Deutsche Telekom AG and he also worked as a management consultant for other leading European companies. He subsequently expanded his knowledge by a postgraduate Masters programme in Business Administration in Paris, Stuttgart and St. Gallen. This resulted in the publication of a number of national and international scientific works and patents. The goal of Prof. Dr. Glasberg s research is to gain new insights for companies and their challenges, depending on their business lifecycle stage and level of development. - Start-ups need accurate data for product development and establishment in the market. This can be achieved via trend analysis and evaluation of information from the market. After having obtained this, new customized business models and market access strategies can be designed. - Established companies face increasing challenges in the national and international environment. Based on a scientific analysis, appropriate practical solutions and game-theory based strategies can be designed. Future research interests are thus in the area of strategic, innovation and financial management for a variety of companies and industries. 21 SRH HOCHSCHULE BERLIN, 2014

Prof. Dr. Christine Gockel Professor for Business Psychology Programme Director Master Business Psychology What factors increase team effectivity? Prof. Dr. Gockel investigates how team members organise and use complex knowledge (in transactive memory systems), how they share leadership to achieve common goals and how they use humour. Career Prof. Dr. Gockel studied Psychology at Humboldt Universität zu Berlin and obtained her PhD at Michigan State University. Afterwards she worked four years as a research associate for economic, organizational and social psychology at TU Chemnitz. Hence, she was at the University of Fribourg, Switzerland, where she worked as a council for teaching and research for staff and organizational psychology. She was also engaged as a communication and behavioural trainer. Since January 2014, she is the professor and programme director for the Master programme Business Psychology at SRH Hochschule Berlin. Research Project: Optimizing Knowledge Networks in Organizations: A Simulation Study. Co-PI: Sebastian Schnettler (University of Konstanz and University of Fribourg, 2013-14: 45 500 CHF) Research Project: Shared Leadership and Transactive Memory Systems in Teams: A Multilevel Approach to Study Intra-team Dynamics (University of Fribourg, 2013: 12 000 CHF) Research Project: Learning in Constructive Controversies. Co-PIs: Albert Vollmer, Tanja Manser (Biäsch Foundation for the Promotion of Applied Psychology, 2013: 10 000 CHF) Grant to organize 7th Meeting of the Organizational Participation in Europe Network (OPEN). Co-Organizer: Rebecca Gerlach (SNSF, 2013: 3 000 CHF) 22 SRH HOCHSCHULE BERLIN, 2014

Prof. Dr. Michael Hartmann Professor for Information Technology and Management Vice President of Teaching Programme Director Bachelor Business Administration for Renewable Energy Prof. Dr. Michael Hartmann conducts fundamental research on the development of new material for photovoltaic and information technologies. Further research areas include energy and environmental management as well as knowledge management. Career Prof. Dr. Hartmann studied Physics at Humboldt University in Berlin, graduated in 1987 and completed his PhD in 1991. He began his academic career as a research associate at Max Planck Society. From 1992-93, he held a research associate position at the Science Center of the University of Rochester, New York. After other stages as a research associate at Humboldt University Berlin and Technical University of Chemnitz, he became professor for Information Technology and Management at SRH Hochschule Berlin in 2002. In 2010 he was assigned Vice President of Teaching and since 2011 Prof. Dr. Hartmann is the programme director Bachelor in Business Administration for Renewable Energy. Prof. Dr. Hartmann s current research focus is on decentralized energy supply systems in rural areas. 23 SRH HOCHSCHULE BERLIN, 2014

Prof. Dr. oec. HSG Wibke Heidig Professor for Bachelor Business Administration with a Focus on Marketing Programme Director Business Administration with a Focus on Marketing The research focuses of Prof. Dr. Wibke Heidig are consumer behaviour, especially the choice behaviour in personal interaction, brand leadership, and behavioural branding. The methodical focus of her research activities is experimental design and the conception of case studies for application-oriented university teaching. Career Prof. Dr. Wibke Heidig studied Business Administration with a Focus on Marketing as well as Technology- and Innovation Management at Technische Universität Berlin. Later, she graduated in the field of marketing with the topic Upselling or Upsetting? Studies on the Behavioral Consequences of Upsell Offers in Service Encounters from Universität St. Gallen, Switzerland. During that time, she worked as a contract teacher at Universität Konstanz in the field of brand management. During her employment at Karstadt Quelle Group, and as the project manager and research associate in the research unit for customer insight at Universität St. Gallen, she gained practical experience. Since April 2013, she has been professor and programme director for Business Administration with a Focus on Marketing at SRH Hochschule Berlin. Prof. Dr. Heidig is currently working on the editorship of a miscellany about the perception of revenue management and practices on the customers point-of-view. She investigates the determinants of customers decisions in service encounters and the influence of different internal marketing instruments on employee motivation and brand-compliant behaviour. 24 SRH HOCHSCHULE BERLIN, 2014

Prof. Dr. med. Franz Hessel, MPH Professor for Business Administration with a Focus on Healthcare Management Programme Director Master Healthcare Management Prof. Dr. Franz Hessel s research interests are primarily within the field of medical management and health economics with a concentration on the areas of hospital management, health economic evaluations, health technology assessment and health services research. Prof. Dr. Hessel deals with questions regarding the design of social security systems, market access and reimbursement structures of medication, medical devices, and ethical aspects of health economics. Career Prof. Dr. Franz Hessel studied medicine at Ludwig-Maximilians-University in Munich. He completed his PhD at the Medical Clinic, Department of Preventive Cardiology. After several years of clinical work in the field of cardiology and laboratory medicine, he took part in a part-time postgraduate study to obtain the Master in Public Health at Ludwig-Maximilians-University in Munich. Upon completion he became active in research and teaching as a research associate and group leader in the field of Medical Management at the Universities of Greifswald and Duisburg-Essen. Further career achievements include more than ten years of consulting experience in the field of health economics, management of the department Health Economics Outcomes Research (HEOR) of Sanofi-Aventis Germany, International Director of HEOR Abbott Diagnostics, and professorship at SRH Hochschule Berlin since 2011. Prof. Dr. Franz Hessel just finished working on a joint research project named Personalized Medicine in Cancer Research. It deals with the influence of technologies and customized medical treatment on medication development costs, and the optimal design of authorization modalities and reimbursement arrangements. He considers this issue from the perspective of health insurance and society. Aside from the emphasis on health services research, Prof. Dr. Hessel works on health economic evaluation models, research projects concerning health services, and usage of routine data of health insurance for health-political decisions. In the sector Hospital Management topics like Payment of Inpatient Psychiatric Services and Crises Management are predominantly covered. 25 SRH HOCHSCHULE BERLIN, 2014

Prof. Dr. Dieter Kronzucker Professor for Corporate Communications The research of Prof. Dr. Kronzucker analyzes reporting methods of different traditional media formats and resulting challenges for the field of journalism. Career Prof. Dr. Kronzucker studied Philosophy and Cultural History in Munich, Vienna and Barcelona. He completed his doctorate in 1962 at the University of Vienna. His journalistic career began in the early 1960s in public television (WDR and NDR). Soon after, he was able to pursue his interests in foreign and international politics as a correspondent in Spain, Vietnam and Latin America. He became known to a wide audience as the moderator of ARD s Weltspiegel (start: 1973) and due to his moderation of the ZDF news programme heute journal in the 1980s. As production manager, Prof. Dr. Kronzucker was responsible for both television programmes for many years. He began teaching in 1991, initially at the University of Hamburg, where he taught Journalism and then at the University of Television and Film in Munich between 2001 and 2007. At SRH Hochschule Berlin, Prof. Dr. Kronzucker works as professor for Corporate Communication. In his book Mission America he also examines the so-called Obama-principle and deals with the specific role of reporting in modern times of digital media. Prof. Dr. Kronzucker s current main interest encompasses designing further training opportunities at SRH Hochschule Berlin. 26 SRH HOCHSCHULE BERLIN, 2014

Prof. Dr. Michael Rohloff (habil.) Professor for Business Administration Prof. Dr. Michael Rohloff focuses on the implementation of modern concepts of business management in a global context and the challenges of information- and innovation management in companies. Career Prof. Dr. Rohloff studied Engineering Economics at Technische Universität Berlin as well as Management Information Systems at University of British Columbia in Vancouver, Canada. His scientific works brought him to Fraunhofer Institut für Arbeitswirtschaft und Organisation in Stuttgart as well as to Technische Universität München, where he graduated 1993. After many years of practice in the industry, he received his habilitation from University Potsdam in Business Administration in 2006. Since April 2013, Prof. Dr. Rohloff is professor at SRH Hochschule Berlin. He possesses comprehensive and long-time experience in teaching, business administration and business informatics. Among other lectureships, he taught as contract professor at FU Bozen, as private lecturer at University of Potsdam and held lectureships or jobs as a research associate at TU Berlin, University of Stuttgart, Berufsakademie Stuttgart, TU München, and Bergakademie TU Freiberg. The research topics of Prof. Dr. Rohloff can be understood according to the following core themes. There are links between the different research topics: Excellence in Information Management is a core theme that contributes to corporate governance in information management. This includes development and importance of best practices in IT management, reference models, development of a CIO framework, processes of IT management, organization concepts for CIO management, decision-making support and IT scorecards (CIO cockpit). Management of Innovations is about the development of business model innovations, the evaluation of activities for innovation management in organizations, and the development of innovation abilities. Current projects cover the integration of business model development methods into the management of company architectures. In addition, they cover the development of a capabilitymaturity model for innovation management. 27 SRH HOCHSCHULE BERLIN, 2014

Prof. Dr. rer. nat. Carsten C. Schermuly Professor for Business Psychology Programme Director Bachelor Business Administration with a Focus on Business Psychology Prof. Dr. Carsten Schermuly s research concentrates on the analysis of interaction processes in working groups and the quality of instruments used for employee selection. He developed the Instrument for Coding Discussions (IKD) that details a new method with which communication processes within working teams can be quickly encoded and analyzed. Career Prof. Dr. Schermuly studied Psychology at Johannes-Gutenberg-University in Mainz and Humboldt University zu Berlin. After completing his PhD in the field of Business Psychology at Humboldt University zu Berlin, he worked as a postdoctoral researcher for the Institute of Labour at University of Braunschweig (Organizational and Social Psychology). Additionally, Prof. Dr. Schermuly has worked for various consulting firms in the field of leader selection and development, implementation of mentoring systems and quality of staff selection processes. He began teaching at SRH Hochschule Berlin in October 2011 and was appointed professor in November 2012. Prof. Dr. Schermuly examines how the diversity of working groups and their different leadership styles impact their interaction processes and how these processes of interaction, in turn, influence key variables such as job performance within teams. The risks of coaching (project risks and side effects of coaching) are examined in addition to the experience of psychological empowerment by means of various dependent variables in longitudinal studies (e.g. workload and work performance). Since 2011, he internationally explores the risks and side effects of business-coaching at SRH Berlin. The studies show that side effects are regular accompanying effects of business coaching and multifaceted causes are responsible for those. 28 SRH HOCHSCHULE BERLIN, 2014