EXPERIENCE: Lisa M. Lindgren, Ph.D. Curriculum Vitae St. John s University 2007 - present College of St. Benedict/St. John s University, Collegeville, MN Associate Professor Responsible for teaching undergraduate marketing and other management courses. Plymouth State University, Plymouth, NH 2007 - present Adjunct Lecturer -- Teach two sections per academic year of an online graduate course, BU5700 Marketing Techniques 2001-2007 Assistant Professor Responsible for teaching undergraduate and graduate classes in marketing and general management. Undergraduate courses taught: Principles of Marketing, Product and Brand Management, Organizational Communication, E-commerce, Marketing Management, Marketing Research, Women and Their Environments (team-taught), Introduction to the Academic Community. Graduate courses taught: Marketing Techniques, E-commerce, Brand Image on the Web 2000-2001 Adjunct Lecturer (part time) Responsible for teaching undergraduate marketing classes. 1997-2001 Consultant, Author, and Editor (independent) Provided a variety of marketing and product management consulting services to technology firms. Developed training for sales and sales support staff. Developed and wrote technology business cases and competitive analyses. Contributed to monthly newsletter on networking industry. Contributing editor for subscription service and annual publication on data communications. Authored book on Application Servers. 1995 1997 Cisco Systems, Research Triangle Park, NC Product Line Manager Responsible for introducing and managing a new mainframe channel product, including all product marketing duties. Responsible for developing the business case to enter the web-to-host market, including identification of a strategic partner and management of this partner relationship. 1992 1995 Memorex Telex Corporation, Raleigh, NC Senior Product Manager Responsible for product management and product marketing functions for a product line with annual revenues of approximately $7 million. NCR Corporation, Roseville, MN 1988-1992 Product Manager (1988 1992) Responsible for managing the total life cycle of data communications hardware and software products. 1984-1988 Systems Analyst (1984 1988) Responsible for providing worldwide software product support directly to customers as subject matter expert on key networking software.
EDUCATION: 2006 Capella University, Minneapolis, MN Ph.D. in Organization and Management, with concentrations in E-business and Marketing 1989 University of St. Thomas, St. Paul, MN Master of Business Administration Concentration: Information Management 1984 University of Minnesota, Minneapolis, MN Bachelor of Arts Major: Computer Science, Minor: Humanities TEACHING: SCHOLARSHIP: St. John s University, 2007 present, Associate Professor Have taught a variety of courses and developed two new courses: MGMT 201 Principles of Management in a Global Context (4 sections) MGMT 304 Entrepreneurship (1 section) MGMT 305 Product and Brand Marketing (4 sections) New course MGMT 305 Gender and the Professions (1 section, team-taught) New course MGMT 321 Principles of Marketing (14 sections) Have been involved in additional curricular activities: Served as faculty advisor for a total of 65 internships or practica Directed three independent studies Served as reader for two honor s theses Currently directing one honor s thesis Publications: Saucier, R., and Lindgren, L. M. (2011). Catholic social principles as an ethics tool in marketing courses. 2011 Fall Educators Conference Proceedings of the Marketing Management Association, USA. Edmondson, D. R., Graeff, T. R., Lindgren, L. M, and Madway, W. M.. (2011). A strategic approach to active learning. 2011 Fall Educators Conference Proceedings of the Marketing Management Association, USA. Lindgren, L. M. and O Connor, G. C. (2011). The role of future-market focus in the early stages of NPD across varying levels of innovativeness. Journal of Product Innovation Management, 28(5), 787-800. Lindgren, L. M. (2010). Assessing critical thinking in a principles of marketing course. 2010 Fall Educators Conference Proceedings of the Marketing Management Association, USA, 28-32. Lindgren, L. M. (2010). Behavioral advertising: The technology and business practices, the legal environment, and an ethical analysis. 2010 Spring Conference Proceedings of the Marketing Management Association, USA, 100-105. Brickley, S. D. 2 nd and Lindgren, L. M. (2009). Legal implications of marketing programs: Word of mouth marketing and worker status. Proceedings of the Midwest Academy of Legal Studies in Business. Lindgren, L. M. (2008). A different type of radical innovation for incumbent firms. Proceedings of the Marketing Management Association, USA, 59-64. Brickley, S. D. 2 nd and Lindgren, L. M. (2008). Legal implications of marketing programs: The case of the Boston bomb scare. Proceedings of the Midwest Academy of Legal Studies in Business.
Lindgren, L. M. and O Connor, G. (2007). The role of future-market focus in the early stages of NPD across varying levels of innovativeness. Proceedings of the Product Development and Management Association. Lindgren, L. M. (2004). Legal and ethical issues of internet marketing practices: Consumer trust and privacy. Proceedings of the Association of Marketing Theory and Practice, USA, 13, Session 4:1, 7-13. Lindgren, L. M. (2004). Protecting corporate image and reputation from internet threats. Proceedings of the Association of Marketing Theory and Practice, USA, 13, Session 4:1, 14-20. Lindgren, L. M. (2004). Determining customer needs to create innovative products. Proceedings of the Association of Marketing Theory and Practice, USA, 13, Session 5:2, 6-11. Bennett, E. F. & Lindgren, L. M. (2004). Analysis of marketing research techniques for radical product innovations. Proceedings of the International Conference on Marketing, Babes-Bolyai University, Cluj-Napoca, Romania, 71-76. Presentations: Marketing Management Association Educators Conference Catholic social principles as an ethics tool in marketing courses. (Fall, 2011). Marketing Management Association Educators Conference A strategic approach to active learning (Fall, 2011). Studium (College of St. Benedict) Sunlight: bringing visibility to digital footprints (2011). Marketing Management Association Educators Conference Behavioral advertising: The technology and business practices, the legal environment, and an ethical analysis (Fall, 2010). Marketing Management Association Assessing critical thinking in a principles of marketing course (Spring, 2010). Friday Forum CLA Performance Tasks (2010) Midwest Academy of Legal Studies in Business -- Legal implications of marketing programs: Word of mouth marketing and worker status (2009) Friday Forum The Benedictine Heritage Tour (2009) Friday Forum Consumer privacy: an oxymoron? (2009) Marketing Management Association -- A different type of radical innovation for incumbent firms (2008) Midwest Academy of Legal Studies in Business -- Legal implications of marketing programs: The case of the Boston bomb scare (2008) Product Development and Management Association -- The role of futuremarket focus in the early stages of NPD across varying levels of innovativeness (2007)
Association of Marketing Theory and Practice (2004): - Legal and ethical issues of internet marketing practices: Consumer trust and privacy. - Protecting corporate image and reputation from internet threats. - Determining customer needs to create innovative products. Conferences attended: Marketing Management Association s 2011 Fall Educators Conference, St. Louis, Sept. 21-23, 2011 American Marketing Association 2011 Collegiate Conference, New Orleans, Mar. 24 26, 2011 Marketing Management Association s 2010 Fall Educators Conference, Indianapolis, Sept. 30 Oct. 1, 2010 American Marketing Association 2010 Collegiate Conference, New Orleans, Apr, 8-10, 2010 MBAA International Conference and Marketing Management Association s 2010 Conference, Chicago, Mar. 24-26, 2010 MBAA International Conference, Chicago, Mar. 18-19 2009 MBAA International Conference, Chicago, 2008 Product Development and Management Association International Conference, 2007 American Marketing Association Collegiate Annual Conference, 2007 American Marketing Association Collegiate Annual Conference, 2005 Association of Marketing Theory and Practice Annual Conference, 2004 Academy of Management Doctoral Consortium and Annual Conference, 2004 Product Development and Management Association International Conference, 2002 Manuscript in process: Sunlight: Bringing visibility to digital footprints (estimated completion 2012) SERVICE: Service to the University: Academic Policies, Standards, and Assessment Committee Member, 2007-2008, 2008-2009, 2009-2010, 2011-2012 Chair, 2010-2011 Representative to Advisory Committee for Academic Dean Search Center for Global Education Advisory Council Advisory group regarding online education, 2009 present First-year student Meet the Professor orientation sessions 2 sections each in 2009, 2010, and 2011 Meet with prospective students (regularly, when asked and when available)
Service to the Department: Assessment Committee, 2007 present (chair since 2009) Curriculum Committee, 2010 (during curricular redesign) Reviewer of all documents during Program Review, creator of some content Service to the Students: Faculty Co-advisor, Mayo Innovation Scholars Program, 2008 - present Helped students by advising on content and process, provided a great deal of assistance in creating the final document and presentation Attended presentation in Rochester each year Faculty Advisor, Marketing Club, 2008 - present Met with executive board and members regularly, provided advice and guidance throughout the academic year Attended collegiate conference with three students in 2010 and eight students in 2011 Service to the Profession: Professional Association Memberships: Marketing Management Association, 2008 -- present American Marketing Association, 2004 present Product Development and Management Association, 2002 present American Management Association, 2002 2009 Association of Marketing Theory and Practice, 2003 2004 Reviewer for Peer-reviewed Work: One manuscript for Marketing Management Association s 2011 Fall Educators Conference Multimedia Educational Resource for Learning and Online Teaching (MERLOT), annually (typically five modules per year), 2004 present Six case competition entries for the American Marketing Association Collegiate Chapter conference, 2011 Four case competition entries for the American Marketing Association Collegiate Chapter conference, 2010 One manuscript for Journal of Online Learning and Teaching, 2009 One manuscript for American Marketing Association s Summer Educators conference, 2008 Four manuscripts for the Academy of Management conference, 2008 Service at Conferences: Panel member, Active Learning Idea Generation and Implementation, 2011 Marketing Management Association Fall Educators Conference Section chair, 2010 Marketing Management Association Fall Educators Conference Service to the Community: Treasurer, Minnesota Street Market
PROFESSIONAL DEVELOPMENT: HONORS AND AWARDS: Teach two sections per year of online graduate marketing course (2007 present) CLA in the Classroom Training, New York City (2010) Workshop on teaching intercultural concepts (2010) Benedictine Heritage Tour (2009) Teagle training (2008 2009) Grant-writing workshop (2008) Collegium attendee, College of Holy Cross (2008) Awarded FDRC funds to develop new course: Doing Business in Latin America, 2011 Awarded FDRC funds for trip to Chile to enhance study-abroad program, 2011 Awarded 1/6 release to begin book on consumer privacy (Fall 2010) Business Editorial Board Member, MERLOT (2007 2008, 2010 2011, 2011-2012) Peer Reviewer Extraordinaire, MERLOT (2007 2008)