for airlines QPX ITA Software s Airfare Pricing & Shopping System

for airlines QPX ITA Software s Airfare Pricing & Shopping System

www.itasoftware.com

Discover QPX Introduction Flexibility Customization Availability & Reliability Shopping 1 3 5 7 9

introduction Demand excellence. A leader in airline pricing and shopping, ITA Software s QPX offers a flexible and comprehensive airfare shopping solution. With QPX, airlines can unleash their creativity while significantly increasing revenues and reducing distribution costs. Deep and thoroughly customizable search Highly advanced shopping features that drive sales Built entirely on open systems architecture Industry-leading uptime and performance Fast and easy integration with existing systems Chosen by leading airlines Southwest is committed to identifying new opportunities to ensure our customers have the best travel experience possible - and we know that often begins when a customer visits our web site. We enlisted ITA Software to support current and future enhancements to southwest.com. Kevin Krone, Vice President Marketing, Sales & Distribution 1.

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flexibility Limitless Search Flexibility QPX taps a deep well of potential revenue with advanced shopping features ITA puts comprehensive shopping capabilities within reach of every traveler and agent. QPX effortlessly searches across fares, rules, schedules, and availability. Network Selling 3.

flexibility Easily handles the most complex search criteria Calculates price and checks seat availability for every possible itinerary option Powerful comparison shopping across an airline s network including codeshare, interline, and alliance partners Highly flexible date and calendar shopping Upselling strategies, including branded fare search Integrated optional services Multi-destination/anywhere search Thoroughly configurable shopping: Fare and/or schedule driven shopping Time ranges, customizable from minutes to months Every class of service Multiple passengers and any passenger type(s) Codeshares, alliance partners, and global interlining All trip types such as one way, round trip, and multicity, including alternate airports Single or multiple airline searches, including: shopping-led, availability-led, group, and employee travel Flexible Date Shopping Advanced Upselling Capabilities 4.

customization True Customization. Anything is Possible. Differentiate your online shopping experience Through QPX, airlines can customize their presentation layer with virtually an infinite range of options such as the intuitive matrix style interface pioneered by ITA Software. Offers unlimited configurations through an XML interface Enables interactive graphical displays Allows customization of preferences and definitions User-defined value functions Targeted messaging at the user interface, including point of sale messaging, purchase restrictions, class of service options, schedule alerts, and more Targeted pricing for each market segment, point of sale, channel, and even customer Definable time and price bands 5.

customization Using QPX S flexible date search from within our Special Offers section has led to a significant increase between the ratio of visits and tickets. Bruno Magnani, Head of Web Sales Flexible Presentation of Reward Options Customizable Interface 6.

availability & reliablity Advanced Availability with DACS Stop paying for seamless availability queries With ITA s Dynamic Availability Calculating System (DACS), airlines can cost efficiently satisfy millions of availability queries per second across internal and external sales channels - without burdening their host sytems. Join the growing list of airlines who have been using DACS since 2004. Pioneered by ITA, DACS is built on a completely new and unique way to store, calculate, and distribute flight schedule data and seat availability Completely insulates inventory systems from all availability query traffic Dramatically lowers cost per query, calculating seat availability without hitting the mainframe Answers any volume of availability requests quickly, accurately, and cost-effectively Integrates with a wide range of revenue management schemes, including network bid-price and bucket controls - ask us, we probably already handle your method Leverages flexible architecture to support rapid adjustment of revenue management policies - no matter how big or small Supports O&D availability, journey control, point of sale and other custom business logic Enables fully availability-checked calendar and other large-scale queries Scales without limits - our current customers enjoy more than 1 million queries/sec, and we can easily scale to many more In addition to DACS, we also offer a full range of availability solutions including AVS, NAVS, and seamless polling to meet any need Proven Ease of Integration, Scalability, and Speed to Market Flexible, fast, and reliable deployment QPX helps airlines deliver consistency, scalability, and rapid deployment. With a single implementation, airlines can use QPX to support multiple direct channels (consumer websites, agency and corporate customer portals, call centers, and other touch points). Proven deployment process with rapid time to market Scales without limit to support any number of concurrent users and transactions Delivers all the information necessary to book and ticket any itinerary directly in your inventory system Offers industry-leading uptime and performance Quickly and easily integrates with existing systems Open systems architecture allows unmatched flexibility Includes regular releases of software, incorporating industry changes, updates, and customer enhancements Industry-leading service levels with 24x7 in-house network and operations center that controls, monitors, and supports every aspect of your hosted application 7.

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shopping Discover why QPX is a leader in airfare pricing and shopping. 9. Enhanced Reward Shopping Shop with miles online, eliminating frustration and cost Delivers a simple, highly automated, self-service experience Dramatically reduces cost and complexity Enhances reward redemption program flexibility, supporting: Industry-standard award tables Variable mileage dynamic rewards Combination programs (e.g., reward miles and money) Alliance/partner-based programs Every revenue fare can be shopped with miles Supports real-time demand management using reward miles as incentives Optimizes mileage burn and redemptions using revenue management techniques Allows travelers to upgrade with reward miles Rapidly responds to market conditions with targeted reward fares Significantly reduces call center usage and frees agents for other revenue-generating tasks Reduces training times by applying familiar fare filing practices Offers all the advantages of QPX shopping, including: Comprehensive, availability-checked searches Upsell, flexible date/calendar, and multi-destination/ anywhere search Accurate application of all relevant fare rules, restrictions, taxes, and fees Reprice/reissue functionality for revenue and award tickets Reprice/Reissue Made Simple Automate complex exchange transactions with ease and increase profitability ITA s ReShop is an innovative, automated ticket reprice/reissue feature Returns a complete set of fully priced and availabilitychecked shopping alternatives Compares new and existing itineraries, automatically recalculating fare differences Enables more accurate and efficient collection of fees and fare differences, eliminating revenue leakage Reduces interaction times to less than one minute, yielding significant labor savings per reprice/reissue transaction ReShop Dynamic Waivers automates and improves the application of waiver rules and penalties Integrates full QPX shopping capabilities Supports pricing and shopping of multiple passengers and types, simultaneously Allows user to reprice and shop for revenue and award tickets Implements all US/CA and international pricing principles, public and private fares, fare by rule and constructed fares, and all sales restrictions Uses flexible industry standards like ATPCO Cat 31 to express airline business rules for reissues and Cat 33 for refunds Eliminates the need to manually compare the cost of refunding or reissuing your ticket, automatically presenting the best alternative Calculates taxes, multiple currencies, penalties, fees, and fare differences

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shopping We knew Reward Shopping was going to be a cost saver, but we really underestimated how popular it would be with our customers. From that standpoint, we hit a home run! John Slater, Former MD Distribution, Planning, & Electronic Commerce Reward Shopping with Extended Date Ranges 11.

shopping This innovative new tool streamlines the transaction process for us, while giving our customers the information they need to make most itinerary changes quickly and easily with the click of a mouse. Steve Jarvis, VP Marketing, Sales & Customer Experience ReShop Clear Change Summary ReShop Flexible Itinerary Changes 12.

ITA Software (www.itasoftware.com) is a provider of leading-edge solutions for the travel industry. ITA s QPX, a comprehensive airfare shopping system, powers leading airlines and travel distributors worldwide including Alaska Airlines, Alitalia, American Airlines, Bing, Hotwire, Kayak, Orbitz, Southwest Airlines, TripAdvisor, United Airlines, US Airways, Virgin Atlantic Airways, and others. ITA offers a modern airline passenger reservation system to improve the end-to-end customer experience and to revolutionize the airline industry. In April 2011, ITA finalized its acquisition and is now a wholly-owned subsidiary of Google. ITA was founded by computer scientists from MIT and is headquartered in Cambridge, Mass., USA. Corporate Headquarters 141 Portland Street Cambridge, MA 02139 USA Phone: +1.617.714.2100 Americas Regional Office 20 W. Kinzie Street 7th, 8th, & 9th Floors Chicago, IL 60654 USA ita-americas@google.com EMEA & Asia/Pacific Office Claude Debussylaan 34 Vinoly Mahler 4 Toren B 15th & 16th Floor 1082 MD Amsterdam The Netherlands ita-emea@google.com www.itasoftware.com 2012 ITA Software by Google