airlines Reward Shopping ITA Software s Intuitive Reward Shopping Feature

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1 airlines Reward Shopping ITA Software s Intuitive Reward Shopping Feature

2 Automate. Simplify. Increase reward mile redemption. ITA Software s Reward Shopping turns a complex, costly process into a highly automated, simple, self-service experience. It is flexible and offers sophisticated shopping capabilities that significantly improve the reward shopping experience. The end result -- you have more satisfied customers and increased reward program value. Simplify reward shopping and dramatically reduce costs Customize the reward redemption programs offered online Offer travelers comprehensive reward shopping results Support real-time demand management Optimize mileage burn and redemption of reward miles We always thought if we could make online shopping a really great customer experience, the sales would come. ITA allowed us to start personalizing the shopping experience, which dramatically increased reward shopping and led to an increase in total web site revenues of 30%. Steve Jarvis VP Marketing, Sales, & Customer Experience

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4 Succeed with ITA Software s Reward Shopping Solution React to market conditions more rapidly with targeted reward fares Benefit from all the advantages of QPX shopping, including: Comprehensive, availability-checked searches Extensive calendar/flexible date search and multiple destination shopping Partner reward shopping Upsell capabilities for multiple reward levels or multiple classes of service Accurate application of all relevant fare rules, restrictions, taxes, and fees Reprice/reissue functionality for revenue and re ward tickets Offer travelers flexibility to upgrade with reward miles Ensure all reward seats are automatically priced at the correct mileage level Enable travelers to find what they are looking for quickly and efficiently Be Creative with Reward Shopping Customize your reward shopping presentation layer to increase online redemption Deploy your preferred reward redemption program(s) Fixed tier reward tables Variable mileage dynamic rewards Combination programs (e.g., payment with reward miles and money) Alliance/partner-based programs Use reward miles as incentives to support real-time demand management Optimize your mileage burn and redemptions using revenue management techniques Save Time and Money with ITA Software s Reward Shopping Solution Significantly reduce call center times and redeploy call center representatives to revenue-generating opportunities Reduce training times by applying familiar fare filing practices to manage reward availability File revenue fares and reward fares in the same manner File only one fare by rule for an entire geographic region, versus filing separate fares for each individual O&D market

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6 We are very pleased with the results we have achieved since launching ITA s reward shopping tool. Noteworthy are lower production costs, reduced call center traffic, seamless integration with our existing shopping product, and an overall increase in award travel redemption due to an improved traveler award shopping experience. Bruno Magnani Head of Web Sales

7 QPX Reward Shopping lets us come up with creative ways to optimize mileage burn while giving our customers greater options and convenience. Aaron Hynes Managing Director, Technology

8 ITA Software ( is a leading provider of innovative solutions for the travel industry. ITA s QPX, a comprehensive airfare shopping system, is used by leading airlines and travel distributors worldwide including Alaska Airlines, American Airlines, Bing, Continental Airlines, Hotwire, Kayak, Orbitz, Southwest Airlines, TripAdvisor, United Airlines, US Airways, Virgin Atlantic Airways, and others. ITA is now offering a completely new airline passenger reservation system to improve the customer experience. On July 1, 2010, ITA announced a merger agreement to be acquired by Google. ITA was founded by computer scientists from MIT and is headquartered in Cambridge, Mass., USA. Contact ITA s Business Development team today to schedule an online or in-person demo, include ITA Software in your RFI or RFP process, or request additional information. Corporate Headquarters 141 Portland Street Cambridge, MA USA EMEA & India Regional Office Herengracht BT Amsterdam The Netherlands David Peller, Regional Vice President - EMEA & India +31 (0) Americas Regional Office 10 S. Riverside Plaza Suite 1960 Chicago, IL USA Tim Fahy, Regional Vice President - Americas ITA Software, Inc. v6.10