Electronic ticketing the key to linking different means of transportation Pre-press conference InnoTrans 2012 Nils Schmidt Head of City IT Siemens Mobility and Logistics Division Vienna, June 28, 2012 Page 1
Mobility is the decisive factor for competitiveness and quality of life in cities Issue traffic jams Facts and figures Consequences for citizens US: Per year drivers spend approximately a working week (54 hours) in jams. UK: In total 31.3 million hours of delay in 10% of journeys (expected to rise to 25% by 2015) Consequences for economy Germany: Experts estimate that traffic jams cost the German economy 100 billion each year London: 2 billion is lost to industry and business each year through delays caused by traffic jams Beijing: Traffic jams cost the city's economy 1.1 billion a year Consequences for environment and resources Germany: 14 billion litres of fuel per year wasted in jams or slow moving traffic (approximately 17% of total vehicle consumption) This adds 35 million tons to the amount of carbon dioxide spewed into the atmosphere Sources: Business Wire, Texas Transportation Institute, The Evening Standard, Business Daily Update, BMW Group Page 2
Siemens offers integrated mobility solutions Indicators Facts and requirements Siemens Portfolio Transport-related (CO 2, ) emissions Time2work Average travel speed Vehicles registered per citizen Transport related fatalities Satisfaction with transport Usage of public transport Financial constraints Need to organize transportation within cities Jammed urban mobility infrastructure, invest in new capacities is restricted Time2work is a key differentiator in the global competition of cities Usage vs. owning becomes a major criteria with the generation under 30 Intermodal mobility must be easy to use, public transportation needs to be a choice mode Increasing political and social acceptance of intermodal mobility approaches (Self-)Financing transport solutions required eticketing to support intermodal mobility end-to-end Traffic Control Management Parking Solutions (City) Tolling Train Control Systems Passenger Information Systems eticketing Page 3
Intermodal, interoperable electronic ticketing - making public transport more attractive Input Data Capacity information Traffic information Environmental information Events Platform A Multi-modal mobility process B Information, enabling and organization of individual route Application fields Public transport Shared cars & bikes ecars Private Transport Parking Tolling Other services shopping, dining, entertainment Navigation during travel Enabling of sales process Clearing and billing of complete process eticketing Page 4 New business models
and making everyday life simpler AT HOME Prepare your day at home: get information, plan your trips... and leave with the ecar Park your ecar at Park, Charge & Ride Take a rest and have a snack (micropayment) AT THE STATION Choose and change how you travel, authenticate and pay change along the way Get a shared car Hire a bike Withdraw money from the ATM ON THE WAY Use the eticketing bonus system and go to the swimming pool at reduced prices Change to a train Pay for your evening taxi with your eticket Get tickets for the cinema at Self-Service-machines Manage yourself: Have a look at your trip, your expenses... and take pictures of your trip to your dreams Page 5 One "smart card" Simple to use Easy travel
Development of intermodal and interoperable services Public Transport Intermodal City Cards Car & Bike Sharing Be in, Be out Parking evehicles Tolling Other Services Many cards and tariffs Static information Single transportation domain-based routing, navigation and billing Check in, Check out Mobile Ticketing eticketing Paper Tickets Single sign-on, one card / one interface Availability anytime, anywhere Real-time management Usage-based pricing Demand-driven services Today Interoperability Development path Intermodality Intermodality Tomorrow 1) 1) Benchmarking projects in place, e.g. Octopus card Hong Kong Page 6
From smartcards to backoffice: electronic ticketing solutions cover the entire value chain Siemens end2end-offering Interoperator authority 1) Interoperator platform DB Backoffice Transportation Companies & Operators Central DB CRM eticketing-backoffice Accounting & Invoicing DB Backoffice Reporting & Statistics Tariff Site (station) Validation, Access & Control Station Automation Local (station / onboard) User Ticket sales Smartcards Paper & Token Ticket Control device, validators, barriers Telec. Reader BiBo 1) Traffic & Transport Rail, Metro & Tram Bus Mobile Ferry Car & Bike Sharing Parking 1) Be in, Be out system Events Page 7
Integrated ticketing and access solutions in Lisbon Challenge Integrated ticketing and access control solution for train stations, reaching 110 million passengers per year Compatibility with multi-operator, multi-modal and multiservice consortium (OTLIS): technical and business rules perspective Management of daily fare collection in a efficient and fraud-safe manner Benefits Interoperability with other transportation modes Flexible software solution, mixing customer own business rules with universal data model Centralized management of ticketing and station systems Increase on perceived quality by passengers Fraud reduction Solution Comboios de Portugal Complete ticketing solution, based on access control gates with embedded Calypso RFID readers, with centralized management software Hidden access-control gates with multiple security modes (from conservative to hard mode minimum margin for fraud) Turnkey solution, involving customer's resources for IT and ticketing management Page 8
Interoperable ticketing solution for Hamburg Challenge Interoperable eticketing for single trips in Hamburger Verkehrsverbund (HVV) Integration of all participating transport operators incl. sales infrastructure (Chip cards, vending machines, electronic bus printers) and IT systems Provision of eticket background system for Hamburger Hochbahn AG to enable participation in eticketing Benefits Complete integration into SAP IT landscape Simple connection to external points of sale Service-oriented architecture to provide business processes as web services Parallel connection to heterogeneous sales infrastructure via standard interface Exchange of data in real time Compatible with VDV core application Solution SAP-certified background system Ptnova Contract management for personalized customer card Material management for chip cards Blacklist management: direct exchange of blacklists between Ptnova and control devices Settlement of post- and pre-paid accounts Flexible reports and statistics Hamburger Hochbahn Page 9
Mobile phone ticket for the Association of German Transport Companies Challenge Need of a more attractive local public transport A rise in the number of public transport users Reduced costs of sales for transport companies Information on transport services in the area covered Benefits The entire range of tickets sold in various regions will be available at any place and at any time on a cashless basis Personal ticket and information machine in the pocket: easy, mobile, flexible Simple, safe settlement via direct debit, credit card or credit account Solution Simple registration as a mobile phone ticketing participant Purchasing of tickets, checking of ticket validity Payment of services used, payment monitoring Apps, SMS, Java, Web and DTMF Technology Verband deutscher Verkehrsunternehmen Page 10
Siemens at InnoTrans 2012 Travel with an eticket: one card for mobility 1 Be In, Be out system as an innovative, comfortable access and control solution 1 Wake-up and 2 BiBo Gateway Reader Components 2 Experience of multi-modality: from x-sharing to parking 4 3 3 Attractive Check in, Check out system with integrated management Siemens eticketing works "out of the box 4 Central backoffice system Ptnova Page 11
Electronic ticketing creates added value for service providers and travelers Public transportation authorities & operators Travelers Compliance to changing behavioral patterns and demands of travelers (Public) operators keep ownership and management of customers Optimization of offerings based on collected data (capacities, routes, prices, etc.) Additional revenue sources with new business models incl. leverage of partnering Positioning as innovation leader Ease of use for multi-modal transport One ticket fits all requirements and intermodal use cases Simple payment solution to reduce complexity Transparent costs for passenger Increased comfort in using transportation modes Time savings over all benefit out of an integrated solution and optimization Trusted partner to public and private decision makers in transport worldwide Strong domain know-how and track record in multi-modal transportation solutions Holistic, modular offering in eticketing from front-end to backoffice as solution and service provider Page 12
Backup Be in, Be out system Wireless RFID-technology for payment and travel GSM/GPRS/ UMTS GPS/Galileo Wireless BiBo Wake-up and Reader Components BiBo Gateway BiBo: Be in, Be out Page 14